Flip

What Flip does

Flip (legal entity ТОО Flip.kz) is a Kazakhstan-based horizontal e-commerce marketplace founded in 2007, originating as an online bookstore and subsequently expanded into a multi-category general merchandise platform. The company lists more than 1,000,000 SKUs spanning books, food and groceries, beauty and health, pet products, clothing and footwear, electronics, home goods, sports equipment, stationery, children's products, and household appliances, and has fulfilled over 15 million orders cumulatively. Distribution is hybrid: courier delivery covers 19 Kazakhstani cities, complemented by a network of 90+ pickup points across the country — including co-located counters inside Wildberries, Ozon, BigBag, and other partner sites — and a franchise-style "Flip Point" program for third-party operators.

The platform operates a hybrid first-party/third-party marketplace model. Flip sells inventory directly (capturing product margin), while partner.flip.kz enables third-party sellers to list goods and access Flip's logistics. Ancillary lines include the Flip Home private-label brand for household essentials, a B2B procurement channel ("Flip for Business"), a standalone parcel-shipping service ("Flip Delivery"), and Flip Point as a franchise offering. Marketing and demand generation occur primarily through SEO, paid display on flip.kz, and social channels (Telegram, Instagram, TikTok), with promotions and discounts serving as the principal conversion lever. Pricing is not disclosed in tiers; transactions are predominantly retail-priced per item with a cash-on-delivery option and a 14-day return policy.

No proprietary technology, API, mobile application, AI features, patents, certifications, or funding history are disclosed in the available data. Headcount is stated at 101–250 employees, ownership is privately held with no parent or external investors identified, and no leadership team data is available. The primary risk visible from the outside is competitive: Flip competes in a small market alongside Kaspi and international marketplaces (Wildberries, Ozon) that are deepening their Kazakhstan presence with larger logistics and technology budgets.

Name

Flip

Legal name

ТОО Flip.kz

Website

https://flip.kz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Flip.kz is a Kazakhstan-based horizontal e-commerce marketplace offering over 1 million products across books, groceries, beauty, electronics, and home goods, serving individual consumers nationwide via its own storefront, 19-city courier network, and 90+ pickup points.

Ownership category

akta.pro rank

Product category

E-commerce Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Nonstore Retailers (5960), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Generalist Marketplaces & Online Malls (BPAMAGAA)

Keywords

• Online retail marketplace
• E-commerce platform
• Consumer goods
• B2B procurement
• Last-mile delivery

Headquarters

HQ city

Karaganda

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Marketplace commission / product margin: Flip operates as a multi-category e-commerce marketplace and marketplace-style retailer, earning revenue from the margin on goods sold directly, as well as commissions from third-party sellers listed on the platform ( Продавай на Flip / partner.flip.kz ). Sellers can list products and fulfill orders through Flip's logistics infrastructure.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Flip (ТОО Flip.kz) operates a multi-category e-commerce marketplace at flip.kz offering over 1,000,000 products across categories including books, food, beauty, electronics, home goods, pet supplies, clothing, children's products, and stationery, with courier delivery in 19 Kazakhstani cities and a 90+ pickup point network. The platform also operates a third-party seller Partner Portal (partner.flip.kz), a private-label Flip Home household goods brand, and a Flip for Business B2B procurement channel.

Product overview

Flip.kz is Kazakhstan's leading e-commerce marketplace platform offering over 1,000,000 products across diverse categories including books, food and groceries, beauty and health, pet supplies, home goods, garden products, children's products, clothing and footwear, stationery, electronics, household appliances, construction supplies, auto goods, sports equipment, and adult products. The platform operates a multi-vendor marketplace model with the Flip Home private label brand for household goods, supported by integrated logistics through Flip Delivery service. Additional offerings include B2B procurement services for businesses, Flip Point franchise pickup locations, gift cards, and a seller Partner Portal. The company has completed over 15 million orders since inception, with courier delivery available in 19 cities and 90+ pickup points nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Flip Home: Private label brand for household products including cleaning supplies, kitchenware, and home essentials
• Flip Point
• Flip для бизнеса
• Flip Delivery

Products and services

• Flip.kz Marketplace Multi-category e-commerce marketplace at flip.kz offering over 1,000,000 products across books, food and groceries, beauty and health, pet supplies, home goods, electronics, clothing, stationery, sports goods, and more; serves consumers across Kazakhstan with delivery in 19 cities and 90+ pickup points.
• Flip for Business (Flip для бизнеса) Dedicated B2B purchasing channel accessible via /doc?b2b, allowing organizations in Kazakhstan to buy products in bulk through dedicated business accounts and procurement workflows.
• Flip Delivery Logistics and shipping service enabling customers to send parcels through the Flip network and enabling sellers to fulfill marketplace orders across Kazakhstan.
• Flip Point (pickup point franchise) Franchise program allowing third parties to open Flip-branded pickup locations and parcel collection points throughout Kazakhstan.
• Flip Partner Portal (partner.flip.kz) Seller-facing platform at partner.flip.kz enabling third-party vendors and merchants to list products, manage inventory, and sell on the Flip marketplace, leveraging Flip's logistics infrastructure for fulfillment.
• Flip Home (Private Label) Flip's own private label brand of household essentials including dishwashing tablets, sponges, cleaning cloths, food wrap, garbage bags, liquid soap, window cleaner, laundry detergent, and other home care products.
• Flip Gift Cards Digital and physical gift cards available for purchase that allow customers to give Flip shopping credits as gifts.

Quantifiable outcome

• 15+ million orders fulfilled

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• WildberriesminorChannel Partner/ Reseller/ DistributorFlip's pickup point network includes numerous partner locations operating as Wildberries pickup points, where Flip orders can also be collected. This is a logistics infrastructure sharing arrangement rather than a formal commercial partnership.
• OzonminorChannel Partner/ Reseller/ DistributorFlip's pickup point network includes numerous partner locations operating as Ozon pickup points, where Flip orders can also be collected. This is a logistics infrastructure sharing arrangement.
• BigBagminorChannel Partner/ Reseller/ DistributorFlip partners with BigBag (казахстанский интернет-магазин) for shared pickup point operations at certain locations.
• Various publisher partnersminorChannel Partner/ Reseller/ DistributorFlip's books category features logos and links to numerous publishing houses (Альпина Дети, Гавриш, Аэлита, and many others), indicating distribution/reseller relationships for physical books and educational materials.
• AEO.kzminorStrategic or Co-development PartnerAEO.kz (a health product brand) is featured in a promotional banner on flip.kz alongside a Flip delivery advertisement, suggesting a seller/vendor promotional partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kaspi.kz: Kazakhstan's leading super-app combining payments, marketplace, and fintech. Kaspi Marketplace is the most direct domestic competitor to Flip, serving the same consumers and merchants with a similar multi-category assortment and integrated delivery.
• Wildberries: The largest CIS-origin marketplace, operating actively in Kazakhstan with massive assortment, branded pickup network, and aggressive marketing. Wildberries is both a competitor to Flip and a logistics-sharing partner through Flip pickup points.
• Ozon: Major Russian-origin marketplace with a Kazakhstan storefront and extensive pickup network. Ozon overlaps with Flip in product categories, target shoppers, and pickup-point infrastructure.
• Halyk Market: Marketplace operated by Halyk Bank, Kazakhstan's largest retail bank. It combines banking-led customer acquisition with multi-category e-commerce, competing with Flip for both consumers and merchants in Kazakhstan.

Broad incumbents

• Aliexpress: Global cross-border marketplace serving Kazakhstan with deep assortment and aggressive pricing. While not local, it competes for the same price-sensitive Kazakhstani online shoppers as Flip, particularly in electronics, beauty, and household goods.
• eBay: Global generalist online marketplace with cross-border reach into Kazakhstan. eBay is a useful international comparison for a multi-category marketplace business model, though it has limited local pickup and logistics presence.
• Amazon: Global generalist marketplace and the structural benchmark for multi-category online retail. Amazon does not operate a local Kazakhstan storefront, but it is a useful strategic comparison for marketplace economics, seller tools, and logistics.

Regional players

• Arbuz.kz: Kazakhstan-focused online grocery and everyday-goods delivery service. While narrower in assortment than Flip, it competes for basket share, delivery frequency, and last-mile logistics density in Kazakhstan's main cities.
• JMart: Domestic Kazakhstani online retailer with multi-category assortment and home delivery. JMart is a smaller-scale, regionally focused peer that competes with Flip in general merchandise online.

Others

• Chocofamily: Kazakhstani digital-services holding operating Chocofood, Chocotravel, and other consumer internet brands. It is thematically comparable to Flip as a leading Kazakhstani e-commerce/internet business, although it is not a direct marketplace competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flip_kz
• Instagraminstagram.com/flip.kz
• TikToktiktok.com/@flip.kz
• Facebookfacebook.com/flipKazakhstan
• LinkedInlinkedin.com/company/flipkz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flip