ManMade Cycle Australia

Name

ManMade Cycle Australia

Legal name

ManMade Cycle

Website

https://manmadecycle.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Refurbished Consumer Electronics

NAICS

Used Merchandise Retailers (459510), Personal and Household Goods Repair and Maintenance (8114), Recyclable Material Merchant Wholesalers (42393)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)

akta.pro secondary industries

Reuse & Resale / Recommerce Operations (EUAIANAC), Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG), ITAD, Electronics Recycling & Parts Harvesting Retail (CRACAJAF), Wearable Device Refurbished & Pre-Owned Retail (CRACAIAL)

Keywords

• Refurbished electronics retail
• IT asset disposition
• Device trade-in services
• Certified data erasure
• Consumer electronics recycling

Headquarters

HQ city

Docklands

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Refurbished Electronics Sales: Resale of professionally refurbished Apple devices (MacBooks, iMacs, iPhones, iPads, Apple Watch), Windows PCs (Surface, Dell, MSI), and accessories. Devices are graded by condition (Excellent, Good, Fair) and sold with 12-month warranty.
2. Trade-In/Buyback Services: Purchase of used and broken devices from consumers and businesses, providing instant quotes, free shipping, and payment upon assessment. Also includes bulk corporate device acquisition.
3. IT Asset Disposition (ITAD): Certified data erasure (1-pass, 3-pass, 7-pass), physical hard drive destruction (Proton PDS-75 crusher), and degaussing services. Provides certificates of data erasure/destruction for compliance.
4. MacBook Repair Services: Apple Certified Mac Technician providing screen repairs, battery replacements, logic board repair, data recovery, SSD upgrades, and RAM upgrades. Uses both genuine Apple parts and third-party alternatives.
5. Furloop SaaS Subscription: Monthly subscription software for trade-in and buyback automation. Basic plan at A$29/month, with free trial available. Includes instant offers, no-code iframe integration, and end-to-end trade-in automation.
6. White-Label Trade-in Module: Enterprise partners integrate ManMade Cycle's trade-in iframe module on their websites. ManMade Cycle manages the trade-in program, reports, and commissions for partner retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

ManMade Cycle Australia operates a recommerce platform that sells professionally refurbished Apple and Windows consumer electronics (MacBook, iPhone, iPad, Apple Watch, iMac, Mac Mini, Windows PCs) via its e-commerce site, and purchases used devices through trade-in/buyback. It also provides enterprise IT asset disposition (ITAD) services including Blancco-certified data erasure, physical hard drive destruction and degaussing, MacBook repair services by Apple Certified technicians, and a SaaS product (Furloop) for trade-in automation.

Product overview

ManMade Cycle Australia operates a recommerce platform specializing in high-quality refurbished consumer electronics and comprehensive IT lifecycle services. The core offering consists of a dual-platform system: manmadecycle.com.au serves as the primary retail e-commerce platform for purchasing refurbished devices (iPhone, iPad, MacBook, MacBook Air, MacBook Pro, iMac, Mac Mini, Apple Watch, Windows PCs), while buyback.manmadecycle.com.au handles the trade-in/buyback workflow. The product portfolio includes refurbished device categories (Apple and Windows), charging and accessory products (Apple chargers, cables, AirPods, Apple Pencil), and IT services (MacBook repair, certified data erasure via Blancco/White Canyon, ITAD, hard drive destruction/degaussing, IT support, device upgrade services). A proprietary SaaS platform called Furloop.io enables repair shops and buyback companies to automate trade-in, repair, and recycling processes with iframe widget integration. The company also resells Malwarebytes antivirus software. Services are offered to consumers, businesses, and enterprise clients with warranties ranging from 30 days to 12 months.

Differentiator

Problem solved

Functional benefit

Brands

• Furloop: A SaaS platform designed to help businesses and consumers streamline the trade-in, repair, and recycling process for electronic devices.

Products and services

• Refurbished iPhone Refurbished iPhones from iPhone 6 through iPhone 16 series, graded by condition (Excellent, Good, Fair, Like New) and sold with a 12-month warranty to individual consumers across Australia.
• Refurbished MacBook Refurbished MacBook lineup including MacBook Pro (Intel and Apple Silicon M1/M2/M3) and MacBook Air (Intel and M1/M2/M3) in 13-inch, 14-inch, 15-inch and 16-inch variants, available in multiple conditions with 12-month warranty.
• Refurbished Mac Mini Refurbished Mac Mini models including 2012, 2014, 2018 and M1 variants, with Intel 6-Core i7 and server configurations available, sold with 12-month warranty.
• Refurbished iMac Refurbished 21.5-inch and 27-inch iMac all-in-one desktops, sold with 12-month warranty.
• Refurbished iPad Refurbished iPad lineup including iPad (5th Gen through current), iPad Pro, iPad Air and iPad mini, in Wi-Fi and Wi-Fi + Cellular configurations with 12-month warranty.
• Refurbished Windows PC Refurbished Windows desktops and laptops including Dell, MSI and Microsoft Surface, plus brand-new PC options, sold with 12-month warranty.
• Refurbished Apple Watch Refurbished Apple Watch models including Series 6, SE (2nd Gen), Series 10 and Series 11 in GPS and GPS + Cellular configurations, sold with 12-month warranty.
• Apple Charging Accessories Apple charging accessories including the refurbished 96W USB-C Apple Charger, USB-C to Lightning cables and MagSafe chargers, sold alongside refurbished devices.
• Audio and iPad Accessories Audio accessories including AirPods Pro, AirPods (3rd and 4th generation) and AirPods Pro 2nd Gen, plus iPad accessories such as the Apple Pencil (USB-C).
• MacBook Repair Services Repair service by an Apple Certified Mac Technician covering screen replacement (from A$349), battery replacement (from A$179), logic board repair, data recovery, SSD and RAM upgrades. Delivered as an Apple Independent Repair Provider with genuine Apple parts, tools and diagnostics.
• Certified Data Erasure Secure data erasure service for laptops, desktops, hard drives and SSDs using Blancco and White Canyon software, with 1-pass, 3-pass and 7-pass erasure options. Delivered by security-vetted personnel under 24/7 security footage, meeting NIST 800-88 and ISO 27001 standards.
• IT Asset Disposition (ITAD) Enterprise ITAD service covering certified data erasure, asset buyback and value recovery, Australia-wide logistics for device collection, device deinstallation, and responsible e-waste recycling. Available to schools, universities, SMBs, corporates and lease/finance companies, with next-day service in Victoria, South Australia, New South Wales and Queensland.
• Hard Drive Destruction Services Physical hard drive destruction using the Proton PDS-75 crusher, available on-site (minimum 20 drives) or off-site. Issues a Certificate of Destruction compliant with GDPR, HIPAA and FACTA. Priced at A$11 per drive.
• Hard Drive Degaussing Services Degaussing service using powerful magnets to disrupt magnetic domains and render data irretrievable. Available on-site or off-site for bulk processing with a Certificate of Destruction provided.

Quantifiable outcome

• 7,010 kg of e-waste prevented through device refurbishment
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Harris TechnologycoreChannel Partner/ Reseller/ DistributorTrusted partner for trade-in program with white-label iframe module installed on Harris Technology website. Allows Harris Technology customers to access ManMade Cycle's trade-in functionality directly through the partner's e-commerce site.
• PisencoreChannel Partner/ Reseller/ DistributorTrade-in program partner displaying ManMade Cycle's trade-in widget integration on their platform. Enables Pisen customers to sell used devices through ManMade Cycle's infrastructure.
• BlanccocoreTechnology or IntegrationLicensed technology partner providing certified data erasure software. Blancco erasure software is used for all device data wiping, meeting NIST 800-88 and ISO 27001 standards with government agency certifications.
• SendleminorGTM or Marketing PartnerShipping partner featured as trusted by client on the ManMade Cycle About page. Sendle provides logistics for device shipping and delivery.
• ApplecoreTechnology or IntegrationRegistered Apple Independent Repair Provider with access to genuine Apple parts, tools, and diagnostics. Enables ManMade Cycle to perform authorised repairs using official Apple components and diagnostic equipment.
• MalwarebytesminorChannel Partner/ Reseller/ DistributorOfficial Malwarebytes reseller in Australia. Sells Malwarebytes Premium Antivirus software in 1-year, 10-key, and 25-key pack sizes for Windows and Mac platforms.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Back Market: Global recommerce marketplace for refurbished consumer electronics including smartphones, laptops, and tablets. Competes with ManMade Cycle on the same Apple-refurbished device category but at much larger scale across multiple geographies.
• Wisetek: Global ITAD services company offering certified data destruction, refurbishment, and resale of enterprise IT assets. Comparable to ManMade Cycle's B2B ITAD and data erasure service line, with broader geographic reach.
• Sims Lifecycle Services: Global ITAD and electronics recycling provider serving enterprise customers with certified data destruction and asset recovery. Comparable on enterprise ITAD, data sanitisation compliance, and e-waste processing rather than consumer retail.
• Apple Trade-In: Apple's manufacturer-led trade-in and refurbishment programme. Directly competes with ManMade Cycle's consumer trade-in funnel and refurbished Apple hardware pricing, backed by Apple's brand and procurement scale.
• CeX (Complete Entertainment Exchange): Established global refurbished electronics retailer operating buyback and resale across phones, laptops, consoles, and accessories. Comparable business model combining consumer trade-in with refurbished resale and warranty-backed offerings.

Direct peers

• Mobile Monster: Australia-based direct competitor operating a buyback and refurbished device marketplace for iPhones, iPads, MacBooks, and other smartphones. Closely overlaps with ManMade Cycle on Apple device refurbishment, trade-in, and Australian consumer recommerce.
• CompNow: Australian IT lifecycle services provider offering device procurement, deployment, trade-in, and ITAD services to schools, universities, and corporates. Directly comparable on enterprise ITAD, bulk device refresh, and Australian geographic footprint.
• Swappie: Europe-focused refurbished iPhone specialist with its own refurbishment facilities and direct-to-consumer sales. Directly comparable on iPhone refurbishment, grading, and warranty-led resale, though primarily European rather than Australian.

Regional players

• eCycle Solutions: Australia-based e-waste recycling and ITAD operator offering certified data destruction and corporate device collection. Overlaps with ManMade Cycle on enterprise ITAD and certified e-waste processing for the Australian market.
• Reborn (reborn.com.au): Australian refurbished smartphone and tablet retailer with trade-in and direct-to-consumer refurbished device sales. Closely comparable in market segment (Australian consumers, Apple devices) but with less enterprise ITAD focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/manmade-cycle-au

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ManMade Cycle Australia