Lummi Island

Name

Lummi Island

Legal name

Lummi Island Wild

Website

https://lummiislandwild.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wild Seafood

NAICS

Fish and Seafood Retailers (445250), Fishing (1141), Finfish Fishing (114111)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Fishing, Hunting And Trapping (900), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industry

Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF)

Keywords

• Wild-caught salmon
• Reefnet fishing
• Frozen seafood
• Sashimi-grade fish
• Seafood subscription

Headquarters

HQ city

Bellingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. One-time Product Sales: Individual wild-caught seafood products sold as one-time purchases. Products include fresh/frozen salmon, whitefish, shellfish, canned seafood, smoked products, and specialty cuts. Range from $9.49 to $249 per item.
2. Select Catch Subscription Program: Recurring subscription boxes with customizable seafood selections, delivery scheduling, and tier-based rewards. Customers choose products, set frequency, and earn rewards through Deckhand, First Mate, and Captain tiers.
3. Seafood Boxes & Samplers: Pre-curated themed boxes (Wild Sushi Night, Chef's Selection, Wild Trio, Wild Explorer) sold as one-time gifts or purchases, ranging from $54.99 to $249.
4. Canned & Shelf-Stable Products: Canned wild salmon and albacore tuna products sold individually or in kits. Provides non-perishable revenue stream alongside frozen products.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Lummi Island Wild is a family-owned direct-to-consumer wild seafood company that harvests and sells 100% wild-caught seafood — including salmon, whitefish, shellfish, smoked and canned products, and bone broth — sourced from its own reefnet fishery in the Salish Sea and trusted partner fisheries in Alaska and the Pacific Northwest. Products are flash-frozen at peak freshness and shipped nationwide via the company's e-commerce website, with an optional customizable recurring subscription program (Select Catch).

Product overview

Lummi Island Wild is a family-owned wild seafood company based in Washington State offering premium 100% wild-caught seafood from the Pacific Northwest. The portfolio centers on a direct-to-consumer e-commerce platform selling fresh-frozen seafood products across five main categories: Wild-Caught Salmon (King/Chinook, Sockeye, Coho, Pink, Keta varieties and Ikura roe), Wild-Caught Whitefish (Halibut, Albacore Tuna, True Cod, Black Cod/Sablefish), Wild-Caught Shellfish (Weathervane Scallops, Dungeness Crab, Spot Prawns), Wild-Caught & Canned/Ready-to-Eat (canned salmon/tuna, smoked salmon pouches, smoked salmon chowder), and Bone Broth products made in partnership with Yodelin. The company operates its own reefnet fishery and partners with trusted tribal, local, and independent fisheries for full traceability. A key differentiator is The Select Catch, a fully customizable subscription program powered by Loop (Shopify subscription app) that enables customers to build personalized boxes with tiered loyalty rewards. Products are sold primarily frozen via e-commerce (Shopify), with Judge.me for verified reviews. The company also offers curated Seafood Boxes & Samplers, a Sashimi Grade Collection, Specialty Cuts, and Gift Cards.

Differentiator

Problem solved

Functional benefit

Brands

• Select Catch: The company's fully customizable seafood subscription program allowing customers to build their own recurring seafood delivery with tiered loyalty rewards (Deckhand, First Mate, Captain).

Products and services

• Wild King Salmon

Quantifiable outcome

• Reefnet salmon consistently tests at ~15% fat content compared to ~9% found in most other wild salmon, resulting in richer flavor and more luxurious texture
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• Lummi Nation Tribal FisherycoreStrategic or Co-development PartnerLummi Nation Tribal Fishery supplies wild spot prawns and halibut from the Salish Sea. The Lhaq'temish people have fished these waters since time immemorial. Deep connection to place and commitment to careful harvest produces fish and shellfish with exceptional flavor and texture. Full traceability from ocean to table.
• Baker River FisherycoreStrategic or Co-development PartnerMulti-generational family fishery supplying wild King and Sockeye salmon from the Skagit River and Baker River spawning grounds. Fish landed within minutes, ensuring exceptional freshness. Produces firm, rich meat with unmatched taste.
• Paul Hill (Albacore Tuna Fisherman)coreStrategic or Co-development PartnerHook-and-line tuna fisherman targeting young, four-year-old albacore within 100 miles of Washington and Oregon coasts. Pioneer in sashimi-grade albacore on Pacific Coast. Fish blast-frozen within 30 minutes of harvest.
• Tom Minio / F/V Provider (Kodiak, Alaska)coreStrategic or Co-development PartnerCaptain Tom Minio operates F/V Provider home-ported in Kodiak, Alaska. Supplies Alaskan weathervane scallops harvested under strict federal quotas and full monitoring. Scallops never soaked in water or treated with chemicals - handled simply and frozen at peak freshness.
• F/V Kaia (Alaskan Seafood Company)coreStrategic or Co-development PartnerValues-driven Alaskan seafood company supplying wild Pacific True Cod. Built around transparency, fair pay, and careful harvest using low-impact pot methods that minimize bycatch. Fish handled individually, bled and chilled quickly, frozen at peak freshness.
• F/V Marilyn & F/V Scandia (Alaska Sablefish)coreStrategic or Co-development PartnerLongline vessels fishing sablefish (black cod) in the Gulf of Alaska. Operates under strict federal quotas, full monitoring, and science-based management through Alaska Longline Fishermen's Association. Fish handled individually, chilled quickly, and frozen at peak freshness.
• Yodelin Broth Co.secondaryStrategic or Co-development PartnerPartnership to create wild seafood bone broths. Yodelin crafts bone broth batches using Lummi Island Wild sourced seafood with clean, nourishing ingredients. Products include miso salmon bone broth, coconut curry halibut bone broth, and PNW halibut bone broth. 'Honor the Whole Fish' initiative to reduce waste.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Wild Alaskan Company: DTC subscription box for wild-caught Alaskan salmon and seafood, selling direct-to-consumer nationwide with frozen shipping — the closest operating model match to Lummi Island Wild.
• Sea to Table: DTC wild-caught American seafood brand sourcing from U.S. fishing communities and selling directly to consumers nationwide, with strong sustainability positioning parallel to Lummi Island Wild.
• Fishpeople Seafood: Sustainable DTC seafood company selling traceable wild-caught fish and shellfish directly to consumers with a similar transparency/sustainability narrative.
• Ocean Wise Seafood: Canadian DTC and retail sustainable-seafood platform selling traceable wild seafood to consumers — comparable target customer and sustainability-led GTM (regional peer).
• SizzleFish: DTC seafood company offering wild-caught salmon, shellfish, and specialty cuts shipped directly to consumers — overlapping product mix and channel strategy.
• Sitka Salmon Shares: Community-supported fishery selling wild Alaskan salmon via subscription seafood shares with provenance storytelling — directly analogous GTM and value proposition to Lummi Island Wild.
• Vital Choice: Long-running DTC retailer of premium wild-caught Alaskan seafood (salmon, halibut, sablefish) with subscription options and full traceability — a heritage direct competitor in the same niche.

Emerging players

• Premier Catch: Smaller DTC wild seafood brand focused on sustainably sourced salmon and shellfish — direct niche overlap but smaller scale than the leaders.

Broad incumbents

• Trident Seafoods: One of North America's largest vertically integrated seafood companies with broad wild seafood portfolio across retail and foodservice — sets the incumbent benchmark Lummi Island Wild differentiates against.
• ButcherBox: Large subscription DTC meat-and-seafood company with similar recurring-revenue model and premium/provenance positioning, though meat-led — relevant comp for subscription GTM economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lummiislandwild
• Facebookfacebook.com/lummiislandwild
• Instagraminstagram.com/lummiislandwild
• Xx.com/LummiIslandWild

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lummi Island