Born To Ride
Born To Ride is a privately held motorcycle media company founded in 1995 that publishes regional magazines, produces the world's longest-running motorcycle TV show, runs a radio program, and operates a national motorcycle events calendar for enthusiasts and motorcycle industry advertisers.
- Company typePrivate
- Founded1995
- HeadquartersBrandon, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Born To Ride does
Born To Ride (legal name: Born To Ride Motorcycle Media) is a privately held American motorcycle media company founded in 1995 and based in Brandon, Florida. The company operates a multi-platform content portfolio targeting motorcycle enthusiasts, consisting of regional print and digital magazines (Florida, Georgia/Southeast, and DCMV editions), a television program (Born To Ride TV, self-described as the longest-running motorcycle TV show in the world at 25+ years), a radio program (Born To Ride Radio), and a comprehensive national motorcycle events calendar covering all 50 states. The company also publishes specialty lifestyle sub-brands including Women's World, BTR Lifestyle, Pin-Up Girls, Bikini Babes, and Biker Babe magazines, and maintains a user-submitted event submission portal and a business directory (bikerbusinesses.com). The underlying technology is a conventional multi-platform media publishing system spanning print, broadcast, and web with no disclosed proprietary technology or technical differentiation.
The company's business model is primarily advertising- and sponsorship-driven, with magazines offered free to consumers on a freemium basis (digital and print). Revenue streams include magazine advertising and sponsorships from law firms, insurance companies, and motorcycle-related businesses, event promotion and coverage fees, and ancillary commerce through a branded online store. The customer base comprises two segments: motorcycle enthusiasts (primary consumer audience) consuming news, reviews, event information, and lifestyle content, and motorcycle industry businesses (advertiser segment) purchasing targeted access to the biker community. The operation is run by a small team (1–10 employees) with Ron Galletti as the long-standing TV producer anchoring the brand.
Born To Ride firmographics
Firmographics- Name
- Born To Ride
- Legal name
- Born To Ride Motorcycle Media
- Website
- https://borntoride.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Born To Ride is a privately held motorcycle media company founded in 1995 that publishes regional magazines, produces the world's longest-running motorcycle TV show, runs a radio program, and operates a national motorcycle events calendar for enthusiasts and motorcycle industry advertisers.
- Ownership category
- akta.pro rank
Where Born To Ride is headquartered
LocationHeadquarters
- HQ city
- Brandon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Born To Ride business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Publishing: Born To Ride publishes monthly motorcycle magazines in Florida and Georgia, generating revenue through newsstand sales and subscriptions. The magazines are described as some of the most popular biker magazines in America.
- Advertising & Sponsorships: The platform features advertisers and sponsors including law firms, insurance companies, and motorcycle-related businesses. The site displays ad placements and sponsored content sections.
- Event Coverage & Promotion: Born To Ride provides event calendar services and event coverage, featuring biker events including rallies, parties, poker runs, charity events, swap meets, and bike shows across all 50 states.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free magazine access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Born To Ride product offering
Product offeringCore offering
Born To Ride is a motorcycle media publisher that produces and distributes motorcycle-related content across multiple platforms. Its primary offerings include monthly regional motorcycle magazines (Florida, Georgia, DCMV editions), specialty lifestyle magazines, the Born To Ride TV show (the longest-running motorcycle TV show in the world at 25+ years), Born To Ride Radio, a comprehensive national motorcycle events calendar covering all 50 states, and an online motorcycle news portal.
Product overview
Born To Ride is a motorcycle media company operating a multi-platform content business with three core product lines: television programming (Born To Ride TV - the world's longest-running motorcycle TV show at 25+ years), print and digital magazines (Florida, Georgia, DCMV regional editions plus Women's World, BTR Lifestyle, Pin-Up Girls, Bikini Babes, and Biker Babe specialty publications), and radio programming (Born To Ride Radio). The company also operates a comprehensive motorcycle events calendar covering all US states and a motorcycle news portal. The TV and magazine products serve as the primary platforms delivering motorcycle news, test ride reviews, event coverage, and biker lifestyle content to the motorcycling community.
Differentiator
Problem solved
Functional benefit
Products and services
- Born To Ride TV The longest-running motorcycle TV show in the world, produced by Ron Galletti for over 25 years, covering Florida West Coast, Florida Central, and archived episodes. Targets motorcycle enthusiasts nationwide.
- Born To Ride Radio Radio show covering motorcycle news, events, and biker lifestyle content. Targets motorcycle enthusiasts.
- Florida Motorcycle Magazine Monthly motorcycle magazine published in Florida, described as one of the most popular biker magazines in America. Covers local and national motorcycle news, events, and reviews.
- Southeast Motorcycle Magazine (Georgia Edition) Monthly motorcycle magazine published in Georgia, covering the Southeast biker community with regional and national motorcycle content.
- DCMV Motorcycle Magazine Motorcycle magazine covering DC, Maryland, and Virginia regions.
- Motorcycle Events Calendar Comprehensive biker event calendar featuring motorcycle rallies, biker parties, poker runs, rides, charity events, swap meets, bike shows, and more across all 50 U.S. states. Accessible through borntoride.com with location and date search.
- Motorcycle News Portal Online news section covering motorcycle industry news, rider stories, featured news, polls, and viral motorcycle content.
- Born To Ride Online Store Online merchandise shop hosted at borntoride.com/shop selling Born To Ride branded products to motorcycle enthusiasts.
Companies that use Born To Ride
Customer profileSegments2 records
Ideal customer profiles2 records
Born To Ride technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Born To Ride partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Born To Ride competitors and assessment
Company assessmentDirect peers
- Ultimate Motorcycling: Digital-first motorcycle media publisher with reviews, news, and how-to content — a comparable editorial format to Born To Ride's news portal and magazine content.
- Thunder Press: Long-running motorcycle newspaper covering events, rallies, and biker lifestyle across multiple US regions — direct peer in print motorcycle event media.
- RideApart: Digital motorcycle media outlet covering news, reviews, and lifestyle — directly comparable as a multi-platform biker content publisher targeting enthusiast audiences.
- Easyriders: Long-running motorcycle lifestyle magazine and brand closely aligned with Born To Ride's editorial positioning around biker culture, rallies, and lifestyle content.
- Cycle World: Major motorcycle media publisher covering reviews, news, and events with both print and digital properties — directly comparable in content category and audience.
- Motorcycle Cruiser: Motorcycle touring and cruiser-focused magazine and digital site covering events, travel, and lifestyle — overlap with Born To Ride's touring/event coverage.
- American Rider Magazine: Motorcycle lifestyle and touring magazine covering events and biker culture across the US — directly comparable editorial mission and audience.
- Motorcyclist: Established motorcycle magazine and digital publisher covering motorcycle news, reviews, and culture; competes for the same enthusiast audience and advertiser dollars.
Emerging players
- BikeBound: Digital motorcycle culture and custom bike media site — emerging niche competitor in the same biker lifestyle content category.
Broad incumbents
- Hot Rod Magazine: Established performance car and motorcycle culture media brand (MotorTrend Group) — adjacent to Born To Ride's lifestyle media positioning within broader motorsports culture.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Born To Ride social profiles
Digital presenceBorn To Ride financial estimates
Financial estimateRevenue estimate
Valuation estimate
Born To Ride leadership team
Management profileNumber of profiles
Profiles1 record
Born To Ride funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Born To Ride M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Born To Ride
What does Born To Ride do?
Born To Ride is a motorcycle media publisher that produces and distributes motorcycle-related content across multiple platforms. Its primary offerings include monthly regional motorcycle magazines (Florida, Georgia, DCMV editions), specialty lifestyle magazines, the Born To Ride TV show (the longest-running motorcycle TV show in the world at 25+ years), Born To Ride Radio, a comprehensive national motorcycle events calendar covering all 50 states, and an online motorcycle news portal.
Is Born To Ride a public or private company?
Born To Ride is a private company. It is classified as unknown and is currently operating.
When was Born To Ride founded?
Born To Ride was founded in 1995. It employs 1 to 10 people.
Where is Born To Ride based?
Born To Ride is headquartered in Brandon, United States, in the North America region.
How does Born To Ride make money?
Three revenue lines are on record. Magazine Publishing is the primary driver. The others are advertising & Sponsorships and event Coverage & Promotion.
Who are Born To Ride's main competitors?
Direct peers on record are Ultimate Motorcycling, Thunder Press, RideApart, Easyriders, Cycle World, Motorcycle Cruiser, American Rider Magazine and Motorcyclist. BikeBound is listed as an emerging player. Hot Rod Magazine is listed as a broad incumbent.
Does Born To Ride have an API?
No public API is recorded for Born To Ride.