Secure Futures
Secure Futures is a family-owned, independent boutique insurance agency founded in 1960 in Wilmette, Illinois. It earns commissions on personal and business insurance placed with 16+ carrier partners for households and small businesses across Chicago's North Shore.
- Company typePrivate
- Founded1960
- HeadquartersWilmette, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Secure Futures does
Secure Futures is a family-owned, independent boutique insurance agency founded in 1960 by William C. Ieuter and headquartered at 413 Linden Avenue in Wilmette, Illinois. The firm operates a 6-person team composed almost entirely of Ieuter family members across multiple generations, supported by a single non-family Client Services Specialist. It earns revenue exclusively through commissions on insurance policies placed with a network of 16+ carrier partners, and there is no proprietary technology platform — all service delivery is conducted through in-person and phone-based advisory consultations.
The agency's product portfolio is organized into two core lines: Personal Insurance (homeowners, renters, auto, life, health, and specialty coverages such as water backup and e-bikes) and Business Insurance (general liability, commercial property, workers compensation, cybersecurity, errors and omissions, and directors and officers liability). These are bundled within a Financial Wellness Services framework that integrates annual policy reviews with longer-term financial planning guidance. The firm's go-to-market is sales-led and relationship-driven, with a stated client retention rate exceeding 95% — significantly above industry average — built on multi-decade household and small-business relationships in the Wilmette/Winnetka and broader North Shore Illinois market.
Secure Futures does not publish financial disclosures, has no external funding or parent company, and maintains a single office in Wilmette with selective client reach into greater Chicagoland. Its competitive positioning rests on local brand reputation accumulated over 60+ years, multi-carrier independence, deep professional designations across the team (CPCU, CLU, ChFC, ARM, AAI, CIC), and a high-touch advisory model that includes proactive risk identification and hands-on claims advocacy. Customer concentration is low, with a long-tail book spanning individual households, craft breweries, sports academies, healthcare startups, and nonprofit community centers.
Secure Futures firmographics
Firmographics- Name
- Secure Futures
- Legal name
- Secure Futures
- Website
- https://secureil.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Secure Futures is a family-owned, independent boutique insurance agency founded in 1960 in Wilmette, Illinois. It earns commissions on personal and business insurance placed with 16+ carrier partners for households and small businesses across Chicago's North Shore.
- Ownership category
- akta.pro rank
Where Secure Futures is headquartered
LocationHeadquarters
- HQ city
- Wilmette
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Secure Futures business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Insurance Commissions: The agency operates as an independent insurance agency earning commissions from multiple insurance carrier partnerships. As an independent agency, Secure Futures researches various insurance options to find appropriate coverage for clients and earns commissions from carriers when policies are placed and renewed.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Secure Futures product offering
Product offeringCore offering
Secure Futures is a boutique independent insurance agency that researches and places personal and commercial insurance coverage on behalf of clients by leveraging relationships with 16+ insurance carriers. The firm pairs policy placement with a Financial Wellness advisory framework that includes annual reviews and proactive risk identification. Service is delivered face-to-face by dedicated advisors from the Wilmette, Illinois office to households and small businesses in the North Shore Chicago area.
Product overview
Secure Futures is a boutique independent insurance agency offering a unified portfolio of personal and business insurance products alongside financial wellness advisory services. Their core offerings consist of Personal Insurance (homeowners, renters, auto, life, health, and specialty coverages) and Business Insurance (general liability, commercial property, workers compensation, cybersecurity, errors and omissions, and D&O). These products are delivered through a Financial Wellness framework that provides holistic, proactive advisory services integrating insurance with long-term financial planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance
Quantifiable outcome
- Client retention rate over 95%, significantly above industry average
- +2 more outcomes
Companies that use Secure Futures
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Secure Futures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Secure Futures partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- AMIGminorInsurance carrier partner providing various personal and commercial insurance products. Customer login available through AMIG portal with separate claims and billing contacts.
- Arlington RoeminorInsurance carrier partner. Customers can access claims and billing through Arlington Roe portal.
- Auto-Owners InsuranceminorInsurance carrier providing auto, home, and business coverage. Separate claims (1-888-252-4626) and billing (1-800-288-8740) contacts provided.
- Berkshire Hathaway Guard InsuranceminorBerkshire Hathaway subsidiary providing commercial insurance coverage through Guard brand.
- ChubbcorePremier insurance carrier partner offering personal and commercial lines. Provides household and business customer portals with separate claims and billing contacts. Chubb is known for high-value property coverage.
- CBCCOminorInsurance carrier partner with billing contact provided (1-847-605-8560).
- Foremost InsuranceminorInsurance carrier partner providing various coverage options with customer login portal available.
- Hanover Insurance GroupminorInsurance carrier partner with customer login and pay bill options available.
- Hartford InsuranceminorMajor insurance carrier partner offering business and personal coverage. Customer login and account access available.
- Ieuter Insurance GroupcoreRelated insurance agency within the Ieuter family network. Service center available for policy management and inquiries. Represents broader network of insurance expertise.
- Liberty MutualminorMajor national insurance carrier providing auto, home, and business coverage through customer portal.
- PhlyminorInsurance carrier partner with customer login portal available for policy management.
- ProgressiveminorMajor insurance carrier partner offering auto and other coverage options through customer portal.
- Seneca InsuranceminorInsurance carrier partner with customer login and billing contact available.
- Travelers InsuranceminorMajor insurance carrier offering household and business coverage with separate contacts for each segment.
- Vault InsuranceminorInsurance carrier partner with legacy portal access for existing customers.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Secure Futures competitors and assessment
Company assessmentDirect peers
- Hilb Group: Mid-market insurance brokerage platform operating through a network of regional partner agencies. Comparable as a roll-up of independent personal and commercial lines agencies with similar customer mix and commission-based revenue model.
- Leavitt Group: National network of independent insurance agencies offering personal, commercial, and benefits coverage across the U.S. Comparable as a privately held, relationship-driven independent brokerage model with multi-carrier access and similar client advisory approach.
- Ieuter Insurance Group: Family-affiliated insurance agency within the same Ieuter network, offering personal and commercial lines in the Great Lakes Bay region of Michigan. Directly comparable as a multi-generational independent agency with overlapping carrier relationships and similar advisory-led distribution model.
Emerging players
- Lemonade: Direct-to-consumer insurance carrier using AI-driven underwriting for renters, homeowners, auto, and pet insurance. Comparable as an emerging competitor that bypasses independent agents, threatening commission revenue in core personal lines.
- Policygenius: Digital insurance marketplace and brokerage serving consumers and small businesses with multi-carrier comparison and placement. Comparable as a competing distribution channel that targets the same personal lines customers with a self-service, lower-touch model.
Broad incumbents
- Brown & Brown Insurance: Public insurance brokerage providing personal, commercial, and employee benefits products through a distributed network of offices. Comparable as a broad incumbent with comparable independent agency economics and overlapping customer segments.
- HUB International: One of the largest North American insurance brokerages offering personal, commercial, and specialty lines. Comparable as a broad incumbent that competes for the same small business and affluent household clients through dedicated advisors, though it operates at vastly larger scale.
- Lockton Companies: Largest privately held insurance brokerage in the world, providing commercial, personal, and benefits solutions. Comparable as a broad incumbent with a relationship-driven, advisor-led model serving affluent and mid-market clients.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a large retail brokerage division serving middle-market and small commercial clients. Comparable as a broad incumbent offering similar advisory placement across multiple carriers.
Regional players
- Knapp Financial & Insurance Services: Independent insurance and financial services agency based in the Midwest offering personal and commercial coverage. Comparable as a similarly sized boutique independent agency with comparable customer segments and multi-carrier placement, though focused on a different regional market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Secure Futures social profiles
Digital presenceSecure Futures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Secure Futures leadership team
Management profileNumber of profiles
Profiles6 records
Secure Futures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Secure Futures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Secure Futures
What does Secure Futures do?
Secure Futures is a boutique independent insurance agency that researches and places personal and commercial insurance coverage on behalf of clients by leveraging relationships with 16+ insurance carriers. The firm pairs policy placement with a Financial Wellness advisory framework that includes annual reviews and proactive risk identification. Service is delivered face-to-face by dedicated advisors from the Wilmette, Illinois office to households and small businesses in the North Shore Chicago area.
Is Secure Futures a public or private company?
Secure Futures is a private company. It is classified as family owned and is currently operating.
When was Secure Futures founded?
Secure Futures was founded in 1960. It employs 1 to 10 people.
Where is Secure Futures based?
Secure Futures is headquartered in Wilmette, United States, in the North America region.
How does Secure Futures make money?
One revenue line is on record: insurance Commissions.
Who are Secure Futures's main competitors?
Direct peers on record are Hilb Group, Leavitt Group and Ieuter Insurance Group. Emerging players are Lemonade and Policygenius. Broad incumbents are Brown & Brown Insurance, HUB International, Lockton Companies and Arthur J. Gallagher & Co.. Knapp Financial & Insurance Services is listed as a regional player.
Does Secure Futures have an API?
No public API is recorded for Secure Futures.