Fireside

What Fireside does

Fireside is a full-service digital marketing agency that delivers subscription-based marketing services to small and medium businesses, with specialized depth in the legal vertical—particularly estate planning attorneys. Founded by Simon Turnbull and operating as FIRESIDE Group LLC in Denver, Colorado (with an additional presence in San Antonio, Texas), the company offers a unified service portfolio spanning paid social advertising (Facebook, Instagram, LinkedIn, TikTok), paid media and Google advertising (Search, Display, YouTube, Local Services, Mobile), SEO and content services (ongoing SEO, local SEO, audits, blog articles, organic social, translation, web copy), and design and development (Webflow/WordPress websites, landing pages, branding, CRM and email marketing). Underlying technology is a specialist-team model—dedicated paid media, design, and development practitioners—augmented by exclusive programmatic buying access via The Trade Desk seat-holder partnership and PowerLinks for native, plus Webflow and WordPress as primary web platforms.

The business model is built on transparent, fixed monthly subscriptions priced per service ($160-$1,895/month for recurring services), 30-day contracts with no cancellation penalties, a free onboarding concierge, and a dedicated Account Manager per client. Revenue is supplemented by one-time productized services (branding packages $1,245-$1,995, SEO audits $2,495, Fireside Foundation strategy packages up to $3,995, landing pages, web copy) and by an educational product, The Digital Accelerator, a $4,300, 90-day, 6-module video course. Customer acquisition combines a free 30-minute strategy call, a self-serve website checkout, organic content/SEO, and a partnership/reseller program from $495/service for organizations bringing 10+ clients.

The company reports 70+ SMB clients in the US, $1.2M+ in managed client media spend, 60M+ impressions, 45K+ leads generated, and a multicultural/multilingual team supporting English, French, Italian, and Spanish. Ownership is founder-led with no disclosed outside investment, no funding rounds, and no M&A activity.

Name

Fireside

Legal name

FIRESIDE Group LLC

Website

https://meetfireside.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Fireside is a founder-led, subscription-based digital marketing agency serving small and medium businesses with paid social, Google Ads, SEO, content, and web design services on 30-day contracts, with specialized depth in estate planning and law firm clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Monthly Subscription Services: The majority of Fireside's revenue comes from monthly subscription services across paid social advertising, Google Ads, SEO, social media management, content creation, website subscriptions, and design/development. Each service is priced at a fixed monthly rate with no hidden fees. Monthly fees are paid in advance and are non-refundable once charged.
2. One-Time Services and Products: Fireside also generates revenue from one-time purchases including branding packages ($1,245–$1,995), the Fireside Foundation strategy packages ($1,245–$3,995), SEO audits ($2,495), landing pages ($525–$825 per page), and web copy ($295 per page). Website subscriptions follow a 12-month phase structure before transitioning to maintenance.
3. Educational Courses: Fireside offers paid educational courses through the Fireside School of Business, including The Digital Accelerator—a 90-day program priced at $4,300 USD regularly, with discounted access available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Fireside is a full-service digital marketing agency that delivers paid social advertising (Facebook, Instagram, TikTok, LinkedIn), Google and YouTube ads, programmatic display advertising, SEO, organic social media management, content creation, website design and development, landing pages, branding, and CRM and email marketing to small and medium businesses. Services are sold on a fixed monthly subscription with no long-term contracts, supported by a dedicated Account Manager and an onboarding concierge, with selective vertical specialization in U.S. law firms and estate planning attorneys.

Product overview

Fireside is a digital marketing services company serving small and medium enterprises with a subscription-based model offering no long-term contracts. The company operates a unified service portfolio organized into five main categories: Paid Social Advertising (Facebook & Instagram Ads, TikTok Ads, LinkedIn Ads), Paid Media & Google Advertising (Google Ads, Google Display Ads, Google Local Services Ads, YouTube Ads, Display Advertising, Mobile Advertising), SEO & Content Services (SEO Audit, Ongoing SEO, Local SEO, SEO Blog Articles, Organic Social Media Management, Translation Services, Web Copy), and Design & Development (Websites, Landing Pages, Marketing Starter Kit, The FIRESIDE Foundation, CRM & Email Marketing). Additionally, Fireside offers an educational product called The Digital Accelerator and serves specialized industry verticals including legal professionals. All services are offered at fixed monthly prices with 30-day contract terms and include dedicated account management.

Differentiator

Problem solved

Functional benefit

Brands

• Headline Act: A sister company for estate planning attorneys who are looking for fast growth and custom marketing solutions to reach 7-figure revenue milestones.

Products and services

• Facebook & Instagram Ads Full-service management of paid social advertising campaigns on Meta's Facebook and Instagram platforms, including ad copy, design, and retargeting with a maximum of 3 campaigns per month at $745/month (ad spend not included). Intended for small and medium businesses seeking turnkey lead generation and social advertising.
• Google Ads Full-service management of Google search advertising campaigns, including copy, design, and retargeting, priced at $745/month (ad spend not included). For SMBs needing qualified search traffic and lead generation.
• LinkedIn Ads Full-service management of LinkedIn advertising campaigns targeting professionals for B2B lead generation, at $795/month including setup call, campaign planning, ad design, copywriting, optimization, and reporting.
• TikTok Ads Full-service management of TikTok advertising including copy, captions, video editing, and design at $1,245/month (ad spend not included), for SMBs reaching diverse audiences through short-form video.
• Display Advertising Programmatic display advertising across websites, OTT TV, and radio formats at $1,245/month, enabled by Fireside's exclusive seat-holder access to The Trade Desk and PowerLinks for programmatic native. Includes onboarding, strategy, campaign development, ad design, copywriting, optimization, and reporting.
• YouTube Ads Full-service management of YouTube video advertising including bumper ads and TrueView formats with campaign planning, ad design, copywriting, optimization, and reporting, at $1,245/month (ad spend not included).
• Google Local Services Ads Local business visibility advertising through Google Local Services Ads with geographic targeting, budget management, and basic custom reporting, at $745/month (ad spend not included).
• Google Display Ads Full-service management of display advertising on Google's Display Network with programmatic capabilities at $1,245/month (ad spend not included), including copy and design.
• Mobile Advertising Location-based mobile display advertising targeting customers based on real-time location with geo-targeting capabilities, at $1,245/month with a maximum of 1 campaign per month (ad spend not included).
• Ongoing SEO Monthly recurring SEO services across three tiers (Core $995, Intermediate $1,295, Advanced $1,895) covering website optimization, keyword targeting, technical SEO, on-page and off-page SEO, and organic traffic improvement with dedicated hour allocations per role.
• Local SEO Local search optimization at $1,245/month including local keyword research, website layout proposal, Google My Business optimization, geolocation of up to 10 images, and up to 10 GMB publications based on blog articles.
• SEO Audit One-time comprehensive SEO audit at $2,495 covering technical, on-page, and off-page SEO analysis with a consultancy document and priority-based plan for improving organic results.
• SEO Blog Articles SEO-optimized blog content writing at unit pricing ranging from 1 article ($160/month) up to 8 articles ($1,180/month), each including keyword research, copywriting, image selection, editing, and 500–1,200 words.
• Organic Social Media Management Monthly social media content creation with 12 posts per month, planning, copy, design, and scheduling across 2 social networks at $745/month (Core) or 3 networks at $895/month (Advanced), supporting Facebook, Instagram, and LinkedIn.
• Translation Services Professional translation between English, French, Italian, and Spanish with optional SEO Optimized Translation that adds keyword research. Priced on a quote basis per project.
• Web Copy SEO-optimized web copywriting and editing at $295 per page, including keyword research. Additional scope priced by quote.
• Websites Custom website design and development using Webflow or WordPress across three monthly tiers (Core $895, Intermediate $1,295, Advanced $1,595) on 12-month subscriptions, including SEO research, web copy, design, hosting, QA, and account management.
• Landing Pages High-converting landing page creation for marketing campaigns with responsive design, priced at $525/page (Design & Content) or $825/page (Plus Programming).
• Marketing Starter Kit All-in-one marketing package designed for new businesses and entrepreneurs that bundles foundational branding and core marketing elements into a single starter engagement.
• The FIRESIDE Foundation Digital marketing strategy and onboarding package in three one-time tiers (Core $1,245, Intermediate $2,695, Advanced $3,995) including SEO and content research, content planning, branding, social media examples, CEO SEO strategy review, and CRO review by a Web Designer.
• Branding One-time branding packages with Core at $1,245 including concept, logo, color palette, basic brand applications, and editable files, and Advanced at $1,995 adding brand applications, personalized icons, textures and patterns, and a website style guide.
• CRM & Email Marketing Monthly email marketing campaign management with Core at $795 (1 email campaign, CRM segmentation, automation setup) and Advanced at $1,095 (2 email campaigns), including design, copywriting, and reporting.
• The Digital Accelerator 90-day, 6-module video educational program covering SEO, website foundations, organic content, paid social media, Google Ads, landing pages, CRM, AI in marketing, and a bonus community Q&A session. Priced at $4,300 USD regularly, with discounts available.
• Digital Marketing Services for Attorneys Specialized marketing service bundle for law firms and attorneys, with deep expertise in estate planning client acquisition. Combines paid social advertising, SEO, podcast production, content marketing, social media management, and full-suite marketing execution to generate qualified leads for legal practices.

Quantifiable outcome

• $1.2M+ USD in managed media spend for clients
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• The Trade DeskcoreTechnology or IntegrationFireside is a seat holder at The Trade Desk, the leading programmatic advertising platform used by major brands. This partnership provides Fireside with exclusive programmatic buying capabilities, enabling the company to offer programmatic display, OTT TV, radio, and native advertising (via PowerLinks) to its SMB clients—capabilities typically available only to large enterprises. The relationship enables Fireside to invest ROI from client campaigns into advanced programmatic strategies.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KlientBoost: Performance marketing agency specializing in PPC, paid social, and landing-page CRO for SMB and mid-market clients — comparable in paid-media subscription focus.
• Higher Visibility: SMB-focused digital marketing agency with subscription SEO, PPC, and paid social offerings and similar transparent pricing positions.
• OuterBox: Digital marketing agency offering SEO, paid media, and web design for SMB and mid-market clients — directly comparable in service mix and customer profile.
• SmartSites: SMB digital marketing agency offering web design, SEO, PPC, and paid social with monthly retainers — directly comparable channel mix and SMB customer base.
• Thrive Internet Marketing Agency: Full-service digital marketing agency serving small and mid-size businesses across SEO, PPC, social media, and web design with monthly retainers — same SMB/SME positioning and multi-channel stack.
• LYFE Marketing: Atlanta-based social media and digital marketing agency serving small and mid-size businesses with monthly subscription packages across the major paid channels Fireside covers.
• Disruptive Advertising: Utah-based SMB-focused digital marketing agency offering paid media, SEO, and lifecycle services on subscription contracts — highly comparable in target customer, service mix, and recurring-revenue model.
• Coalition Technologies: Full-service digital marketing and web design agency serving SMB and mid-market clients with SEO, PPC, paid social, and design — directly comparable channel portfolio.

Broad incumbents

• WebFX: Large, established full-service digital marketing agency serving SMB through enterprise across SEO, PPC, web design, and content — overlapping service menu but at materially larger scale.

Others

• ION Marketing: Also founded by Simon Turnbull, ION serves Fortune 500 clients in digital marketing. Sister entity in practice, more enterprise-focused — useful as a strategic/credibility peer rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/meetfireside
• LinkedInlinkedin.com/company/meetfiresidegroup
• Instagraminstagram.com/meetfireside

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fireside