What Instituto Machado does

Instituto Machado is a Brazilian for-profit dental and aesthetic clinic founded in 1998, operating two physical units in Cuiabá (Mato Grosso) and Brasília (Distrito Federal) and serving individual consumers in Brazil's Centro-Oeste region. The practice is led by Clinical Director Dr. Rosário Casalenuovo Junior and specializes in Oro Facial Harmonization and Functional Dentistry—a treatment philosophy that integrates oral structures with the broader musculoskeletal and vascular system to address root causes of pain and dysfunction rather than isolated symptoms. Service lines include functional orthodontics, computer-guided implant surgery, dental contact lenses (porcelain veneers), TMJ dysfunction treatment, endodontics with ozone therapy, snoring and sleep apnea treatment, orthognathic surgery, and pediatric functional orthodontics, alongside a facial and body aesthetics portfolio (facial harmonization, microneedling, chemical peels, lymphatic drainage, Heccus, and body contouring). Two proprietary, branded clinical concepts—Conceito Ortodontia Funcional e Estética and Conceito Arquitetura da Face—are authored by the clinical director and used as differentiating intellectual property.

The business operates on a direct-to-consumer, appointment-based model with personalized quote-based pricing adapted to each patient's clinical and economic conditions. Acquisition channels are WhatsApp booking, Instagram and Facebook pages maintained per unit, an educational website, and patient testimonials. Revenue is generated through professional service fees for one-time treatments and procedures; no subscription, retainer, or insurance-network revenue model is disclosed. The headcount is reported in the 11-50 range, the clinic is privately held with no disclosed parent company, funding rounds, or institutional investors, and ownership appears founder/management-controlled. The practice is recognized regionally as one of the most awarded clinics in the Centro-Oeste and cites a 100% patient satisfaction rate based on its interdisciplinary functional approach.

Name

Instituto Machado

Legal name

Instituto Machado

Website

https://institutomachado.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Machado is a Brazilian dental and aesthetic clinic founded in 1998, operating in Cuiabá and Brasília. It serves individual consumers with functional dentistry, orofacial harmonization, implantology, and facial aesthetics under proprietary concepts developed by Clinical Director Dr. Rosário Casalenuovo Junior.

Ownership category

akta.pro rank

Product category

Dental and Facial Aesthetics Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Endodontic Consultation & Referral-Only Practices (HLABADAI), Full-Mouth Rehabilitation & Complex Restorative Care (HLABAFAD), Oral & Maxillofacial Cosmetic/Aesthetic Surgery (HLABAEAJ)

Keywords

• Dental clinic services
• Functional dentistry
• Orofacial harmonization
• Facial aesthetics
• Orthognathic surgery

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services: Professional dental services including implants, orthodontics, functional dentistry, endodontics, dental prosthetics, contact lenses, and oral surgery. Revenue generated through one-time service fees for specific treatments and procedures.
2. Aesthetic Services: Facial harmonization, architecture of face, microneedling, peeling, lymphatic drainage, and body treatments. Revenue generated through consultation fees and treatment sessions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Instituto Machado is a dental and facial aesthetics clinic that delivers functional dentistry and orofacial harmonization services, treating the mouth as part of the broader body system to address pain, dysfunction, and aesthetic concerns. Its service portfolio spans dental treatments (computer-guided implants, dental contact lenses/veneers, functional orthodontics, endodontic procedures with ozone, TMJ dysfunction treatment, dental prosthetics, safe amalgam removal, and dental whitening) and facial/body aesthetics (facial harmonization, face architecture, microneedling, chemical peeling, lymphatic drainage, and body contouring). The clinic operates two physical units in Cuiabá and Brasília, offering appointment-based consultations booked through WhatsApp.

Product overview

Instituto Machado is a dental and facial aesthetics clinic with 25 years of experience, specializing in Oro Facial Harmonization and Functional Dentistry. The clinic operates two locations (Cuiabá and Brasília) and offers a comprehensive portfolio organized across three main areas: Odontology (dental treatments including computer-guided implants, dental contact lenses/veneers, functional orthodontics, orthognathic surgery, endodontics with ozone, and TMJ treatment), Facial Aesthetics (including harmonization, face architecture, microneedling, chemical peeling, and body treatments like lymphatic drainage), and specialized Functional Treatments for children. The clinic is known for its proprietary Functional Orthodontics and Functional Esthetics concepts created by its clinical director, Dr. Rosário Casalenuovo Jr., emphasizing a holistic approach that treats the entire body system rather than isolated symptoms.

Differentiator

Problem solved

Functional benefit

Products and services

• Implante Guiado por Computador (Computer-Guided Dental Implants) Computer-guided dental implant procedure offering no-cut, pain-free treatment with minimal bleeding for replacing one or all teeth with natural appearance and rapid recovery. Targeted at patients seeking tooth replacement solutions.
• Lente de Contato Dental (Dental Contact Lenses/Veneers) Dental contact lenses made of artisanal porcelain (0.2-0.4mm thickness) bonded with latest-generation adhesive to restore dental aesthetics and smile harmony. Targeted at patients seeking aesthetic smile restoration.
• Clareamento Dental (Dental Whitening) Dental whitening treatment that delivers faster results for a whiter, brighter smile. Targeted at patients seeking aesthetic teeth whitening.
• Prótese Dentária (Dental Prosthesis) Dental prosthesis replacing missing teeth, available as fixed or removable options including full dentures, partial prostheses, and unit crowns. Targeted at patients with missing teeth.
• Endodontia com Ozônio (Endodontics with Ozone Therapy) Endodontic treatment using ozone therapy to eliminate infections and bacteria from teeth, addressing structural dental infections linked to systemic health. Targeted at patients with tooth infections.
• Ortopedia Funcional dos Maxilares (Functional Jaw Orthopedics) European-origin functional jaw orthopedics treating body-wide imbalances through oral appliances that restore proper function of teeth, bones, muscles, ligaments, and joints. Targeted at patients with jaw and body imbalances.
• Cirurgia Ortognática Funcional (Functional Orthognathic Surgery) Functional orthognathic surgery combining structural planning with deep knowledge of the functional system for comprehensive jaw rehabilitation. Targeted at patients requiring jaw surgery.
• Ortodontia e Ortopedia Funcional para Crianças (Functional Orthodontics and Jaw Orthopedics for Children) Functional orthodontics and jaw orthopedics for children from 3 months old, treating body imbalances rather than just dental alignment. Targeted at pediatric patients with functional or developmental issues.
• Ortodontia Funcional (Functional Orthodontics) Institute-created functional orthodontics that balances entire facial musculature and mouth movement, unlike conventional orthodontics that only aligns teeth. Targeted at patients seeking holistic orthodontic treatment.
• Dor Orofacial e Disfunção de ATM (Orofacial Pain and TMJ Dysfunction Treatment) Treatment for orofacial pain and temporomandibular joint (TMJ) dysfunction addressing muscular pain in face, head, neck, shoulders, spine compression, and auditory problems. Targeted at patients with chronic TMJ-related symptoms.
• Remoção Segura do Amálgama (Safe Amalgam Removal) Safe amalgam filling removal using specialized techniques to prevent mercury toxicity and dental fractures. Targeted at patients seeking mercury amalgam removal.
• Ronco e Apneia (Snoring and Sleep Apnea Treatment) Treatment for snoring and sleep apnea in adults and children using functional breathing techniques to free patients from CPAP devices. Targeted at patients with snoring and sleep apnea issues.
• Problemas Respiratórios em Crianças e Jovens (Children and Youth Respiratory Problems Treatment) Functional treatment for respiratory problems in children and youth that addresses growth hormones, metabolism, facial bone development, and prevents weight gain. Targeted at pediatric patients with respiratory issues.
• Harmonização Oro Facial (Orofacial Harmonization) Specialized treatment approach integrating oral and facial harmony, treating the mouth as part of the whole organism system to address functional and structural imbalances. Targeted at patients seeking integrated facial harmony.
• Harmonização Facial (Facial Harmonization) Facial harmonization treatment for reducing signs of aging and preventing skin blemishes. Targeted at patients seeking aesthetic facial treatments.
• Arquitetura da Face (Face Architecture) Face architecture technique combining hygienization, exfoliation, and ionization for skin beautification and anti-aging prevention. Targeted at patients seeking anti-aging skin treatments.
• Microagulhamento (Microneedling) Microneedling treatment that improves collagen production and renews skin texture, reducing acne scars, blemishes, wrinkles, and expression lines. Targeted at patients seeking skin texture improvement.
• Eletrolifting (Electro-lifting) Treatment that smooths stretch marks, wrinkles, and expression lines by stimulating the body to produce fibers through electrical currents. Targeted at patients seeking skin firming treatments.
• Peeling Químico (Chemical Peeling) Chemical peeling treatment that removes skin layers through desquamation, revealing smoother, more elastic, and fresher skin. Targeted at patients seeking skin resurfacing treatments.
• Massagem Relaxante (Relaxing Massage) Ancient technique massage that promotes well-being and relieves physical pain and discomfort from daily life. Targeted at patients seeking relaxation and pain relief.
• Massagem Modeladora (Modeling Massage) Massage that stimulates metabolism, blood circulation, and reduces body fat. Targeted at patients seeking body contouring treatments.
• Drenodetox (Detox Drainage) Treatment providing immediate body measurement reduction, softer and hydrated skin, improved blood circulation, body relaxation, and increased oxygenation. Targeted at patients seeking detox and body contouring.
• Drenagem Linfática (Lymphatic Drainage) Lymphatic drainage technique stimulating the lymphatic system for toxin elimination, ideal for reducing cellulitis, pre/post-operative care, varicose veins, and muscle pain relief. Targeted at patients seeking lymphatic system stimulation.
• Heccus Aesthetic treatment using ultrasound and electrical currents to combat localized fat and cellulitis. Targeted at patients seeking body contouring and fat reduction.

Quantifiable outcome

• 75% of headaches are linked to functional aspects of the mouth
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Sorrisos: Brazilian dental services brand offering clinics and digital orthodontics solutions. Comparable in Brazilian dental services delivery, though more focused on consumer-brand orthodontics than functional dentistry.

Broad incumbents

• Heartland Dental: Largest US DSO supporting hundreds of dental offices with non-clinical services. Comparable as a scaled dental group-practice support structure providing a benchmark for clinic-network scale economics.
• Aspen Dental: One of the largest US-based dental support organizations (DSO) supporting multi-location practices. Comparable as a scaled multi-clinic dental services operator, though focused on general dentistry.
• Align Technology (Invisalign): Global clear-aligner orthodontics leader. Comparable as a benchmark orthodontic-treatment provider; Instituto Machado competes in the same orthodontic category but with a functional rather than clear-aligner approach.

Direct peers

• Odontogroup: Brazilian dental clinic network offering general and specialty dentistry. Comparable as a Brazilian multi-clinic group dental operator with overlapping service categories including orthodontics and implants.
• Impress: European orthodontic clinic chain focused on clear-aligner treatment delivered through owned clinics. Comparable as an integrated orthodontic clinic operator competing in aesthetic/cosmetic orthodontics.
• Sorridents: Large Brazilian dental clinic chain operating across multiple states. Directly comparable to Instituto Machado as a multi-location Brazilian dental group practice serving the mass-market and middle-class consumer base.
• Plusdental (Straumann Group): European clear-aligner orthodontic clinic chain. Comparable as a consumer-facing orthodontic treatment brand delivered through dedicated clinics, similar go-to-market to Instituto Machado's orthodontic line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/institutomachadobrasilia
• Instagraminstagram.com/institutomachadobrasilia_
• LinkedInlinkedin.com/company/imo---instituto-matogrossensse-de-odontologia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Machado