DiMartino Associates

What DiMartino Associates does

DiMartino Associates is a Seattle-based, privately held employee benefits consulting firm founded in 1990. The company operates as a Managing General Agent for 15+ Association Health Plans spanning Washington, Oregon, and Arizona, covering verticals such as healthcare, automotive, manufacturing, agriculture, financial services, technology, construction, and maritime. It also provides specialized Taft-Hartley and Union Sponsored Trust consulting, most notably for fire fighters through the WSCFF and IAFF relationships established in 1999 and expanded nationally in 2022. Its customer base is composed of trade associations, government and public-sector entities, and union locals that purchase group benefits on behalf of their member employers.

The firm's core offerings fall into three streams: (1) traditional benefits consulting (plan design, compliance, implementation), (2) Association Health Plan management including exclusive MGA relationships with carriers such as Regence BlueShield, Asuris Northwest Health, Premera Blue Cross, Kaiser Permanente, and BlueCross BlueShield of Arizona, and (3) Taft-Hartley and Union Trust administration, including the IAFF Health & Wellness Trust and the WSCFF Medical Expense Reimbursement Plan. The Northwest Employers Marketplace (NWEM) bundles community-rated medical, dental, and life products for small employers. Third-party administration, including consolidated billing and free COBRA administration, is outsourced to Vimly Benefit Solutions, Inc. DiMartino's technology surface is limited to a client portal (dimar.secureclient.net) and a DAI Financial resource site; no proprietary software platform or AI/ML capabilities were identified.

The business model is professional services and managed services combined: consulting fees for advisory work, and MGA/admin economics from the AHP portfolio. The GTM is sales-led and referral-driven, with no disclosed pricing; services are negotiated quote-by-quote. Geographic footprint covers the Pacific Northwest, Arizona, and (via the IAFF partnership) public-sector fire fighter accounts nationwide. There are no disclosed funding rounds, ownership investors, M&A, or headcount figures in the source material, and the firm has operated continuously and profitably for 35 years on this model.

Name

DiMartino Associates

Legal name

DiMartino Associates

Website

https://dimarinc.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

DiMartino Associates is a Seattle-based employee benefits consulting firm founded in 1990. It serves as Managing General Agent for 15+ Association Health Plans across Washington, Oregon, and Arizona, and provides specialized Taft-Hartley Trust consulting for fire fighters' unions.

Ownership category

akta.pro rank

Product category

Employee Benefits Consulting

NAICS

Insurance Agencies and Brokerages (524210), Health and Welfare Funds (525120), Insurance and Employee Benefit Funds (5251), Other Insurance Funds (52519)

SIC

Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industries

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), Taft-Hartley / Union Multiemployer Group Health Plans (FSAIAFAG), Benefits Administration & Enrollment Support (BPAAAIAB), Employee Benefit & Retirement Plan Trust Services (FSAAANAC)

Keywords

• Employee benefits consulting
• Association health plans
• Taft-hartley trust management
• Group health insurance
• Union benefits administration

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Benefits Consulting Services: Consulting fees for employee benefits advisory services, including plan design, compliance support, and ongoing management of benefit programs.
2. Association Health Plans Management: Managing General Agent services for multiple Association Health Plans, providing administrative oversight, carrier relationships, and consolidated billing through third-party administrators.
3. Taft-Hartley and Union Trust Administration: Consulting and administration services for Taft-Hartley Trusts and Union Sponsored Trusts, including fire fighter benefit programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DiMartino Associates is an employee benefits consulting firm that designs, implements, and manages health benefit programs for small and medium employers. The company operates as a Managing General Agent for over 15 Association Health Plans (AHPs) across Washington, Oregon, and Arizona, and provides specialized consulting and administration for Taft-Hartley Trusts and union-sponsored benefit programs, including those serving fire fighters.

Product overview

DiMartino Associates is an employee benefits consulting firm offering a portfolio of Association Health Plans (AHPs) across Washington State, Oregon, and Arizona. The company operates as a Managing General Agent for insurance carriers and administers 15 distinct trust-based health benefit programs including Washington Farm Bureau Healthcare Trust, Vigilant Manufacturers' Trust, Washington Counties Insurance Fund, and others. Their core offerings are supplemented by the Northwest Employers Marketplace (NWEM) for small group coverage, specialized union-sponsored plans for fire fighters (IAFF Health & Wellness Trust, WSCFF Life & Disability, MERP), and a client portal for benefits management. The company also provides Taft-Hartley Trusts consulting and general benefits consulting services. Third-party administration is handled through partners including Vimly Benefit Solutions, Inc. and Benefit Solutions, Inc.

Differentiator

Problem solved

Functional benefit

Brands

• Northwest Employers Marketplace: A marketplace providing unique access to community-rated medical plans through Regence BlueShield and Asuris Northwest Health, along with dental, vision, and life options.
• DAI Financial

Products and services

• Benefits Consulting Core consulting service helping clients obtain the most effective benefits package to suit their unique needs, including plan design, implementation, compliance support, and ongoing administration.
• Taft-Hartley Trusts Consulting Consulting services for Taft-Hartley Trusts with expertise in Health & Welfare benefit plans, supporting clients in operation, compliance, and growth.
• Association Health Plans Portfolio of 15+ industry-specific and regional Association Health Plans providing comprehensive health benefits at competitive prices for small and medium employers across Washington, Oregon, and Arizona, covering industries such as healthcare, manufacturing, automotive, agriculture, financial services, technology, construction, and maritime.
• Northwest Employers Marketplace Marketplace providing unique access to community-rated medical plans through Regence BlueShield or Asuris Northwest Health, combined with dental, vision, and life insurance options.
• IAFF Health & Wellness Trust
• WSCFF Life & Disability Life and disability insurance plans including Basic Term Life, Additional Life, Spouse Life, Child Life, Basic Accident, Short Term Disability and Long Term Disability for fire fighters and their families.
• IAFF Medical Expense Reimbursement Plan (MERP) Tax-sheltered plan for fire fighters to pay for health insurance premiums and other medical expenses in retirement.

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core.

• Regence BlueShieldcoreTechnology or IntegrationExclusive partnership for community-rated medical plans through Northwest Employers Marketplace. DiMartino Associates serves as Managing General Agent for Regence BlueShield plans offered to small employers (1-50 employees).
• Asuris Northwest HealthcoreTechnology or IntegrationExclusive partnership for community-rated medical plans through Northwest Employers Marketplace. Offered alongside Regence BlueShield based on county of operation.
• Vimly Benefit Solutions, Inc.coreImplementation/ SI/ Consulting PartnerThird-party administrator providing consolidated billing for multiple Association Health Plans including WCIF, WHIT, EST, VMT, VGBT, VCTA, VMTA, CAWA, AZTC, WWC, NATA, and WAIA. COBRA administration provided free of charge for participating lines of coverage.
• Delta Dental of WashingtoncoreTechnology or IntegrationDental coverage partner through Northwest Employers Marketplace and multiple Association Health Plans including WCIF, WHIT, EST, NWFA, and WFBH.
• Premera Blue CrosscoreTechnology or IntegrationMedical coverage partner for multiple plans including WCIF, NWFA, VMT, WFBH, and WWC trusts, offering both PPO and HMO options.
• Kaiser PermanentecoreTechnology or IntegrationMedical coverage partner for WCIF and NWFA plans offering integrated healthcare delivery.
• BlueCross BlueShield of ArizonacoreTechnology or IntegrationMedical, dental, and vision coverage partner for Arizona plans including CAWA Arizona Health Trust and AZTC.
• The StandardcoreTechnology or IntegrationLife, disability, and AD&D insurance partner for WCIF and NWFA plans, offering Basic Term Life, Additional Life, Short Term Disability, and Long Term Disability coverage.
• USAble LifecoreTechnology or IntegrationLife and AD&D coverage partner through Northwest Employers Marketplace, NATA, and VGBT plans.
• VSPcoreTechnology or IntegrationVision coverage partner for CAWA Arizona Health Trust.
• Willamette DentalcoreTechnology or IntegrationDental coverage partner for WCIF and NWFA plans offering integrated dental care.
• First Choice HealthcoreTechnology or IntegrationEmployee Assistance Program (EAP) partner for WCIF and NWFA plans.
• Uprise HealthcoreTechnology or IntegrationEmployee Assistance Program partner for Vigilant Group Benefits Trust (VGBT).
• Washington State Hospital AssociationcoreStrategic or Co-development PartnerFounding partner of Western Healthcare Insurance Trust (WHIT), established in 1976 by WSHA members to provide employee benefit solutions to member hospitals and healthcare organizations.
• Washington State Council of Fire FighterscoreStrategic or Co-development PartnerLong-standing partnership since 1999 serving as consultant for WSCFF and establishing health benefit trusts for fire fighters across multiple states.
• International Association of Fire Fighters (IAFF)coreStrategic or Co-development PartnerPartnership with IAFF 7th District and surrounding areas. In 2022, expanded partnership with IAFF to expand IAFF Health & Wellness Trust access to public sector Locals across the country.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• OneDigital: Large U.S.-based employee benefits, HR, and wealth management consulting platform built through multiple roll-ups. Overlaps significantly on the benefits consulting side but operates at far greater national scale with proprietary technology and benefits administration capabilities.
• Hub International: Large North American insurance brokerage with strong employee benefits and association/affinity practice. Comparable on benefits consulting and association-health-plan distribution, but at substantially greater scale with national and Canadian operations.
• USI Insurance Services: Top-10 U.S. insurance brokerage with deep employee benefits practice serving middle-market employers. Comparable on benefits consulting, plan design, and carrier relationships, but operates at substantially greater scale across all 50 states.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with one of the largest U.S. employee benefits consulting practices. Comparable on benefits consulting, multi-employer and Taft-Hartley expertise, but at materially larger scale and global footprint.
• NFP (an Aon company): Property/casualty, benefits, and wealth advisory firm heavily built on roll-ups of mid-market brokers; recently acquired by Aon. Comparable on benefits consulting and carrier relationships, but at greater scale with proprietary benefits technology stacks.
• Brown & Brown: National insurance brokerage with growing employee benefits division built largely via acquisitions. Comparable benefits product suite and employer client focus, though at meaningfully larger scale and with broader geographic reach.

Direct peers

• The Partners Group: Pacific Northwest-based independent insurance brokerage and employee benefits consulting firm, headquartered in Bellevue, WA. Highly comparable given overlapping geography (WA/OR), similar SMB and association client focus, and comparable benefits consulting service mix.
• M3 Insurance: Mid-market insurance brokerage and employee benefits consultancy with deep Wisconsin roots and expanding regional presence. Comparable as a regional benefits-focused consulting firm of similar scale serving employer clients with plan design, carrier relationships, and consulting-led delivery.
• Holmes Murphy: Mid-market employee benefits and risk management consulting firm with industry-vertical specialization. Comparable as a benefits-led consultancy with deep industry expertise and a multi-state footprint similar to DiMartino's structure.

Others

• Vimly Benefit Solutions: Third-party administrator (TPA) and benefits administration partner that already works with DiMartino across multiple Association Health Plans. Comparable as an adjacent ecosystem participant handling COBRA, consolidated billing, and enrollment functions that DiMartino relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiMartino Associates