SmartTrack

What SmartTrack does

SmartTrack is a Philadelphia-based, for-profit private company founded in 2015 that positions itself in the asset tracking and inventory management software category. According to its own short description, the company focuses on helping organizations track assets, manage inventory, and reduce associated costs. The company is very small, with reported headcount of 1-10 employees, and operates from a single U.S. location.

Beyond this positioning, the available data set is sparse. No product specifications, underlying technology stack, pricing model, customer segments, distribution channels, partnerships, certifications, or notable customers were disclosed across the source material. The corporate website (gosmarttrack.com) currently renders only a verification/loading page rather than substantive product or company content, and no funding rounds, revenue figures, leadership team details, or strategic transactions were identifiable.

As a result, the business model, go-to-market approach, and revenue mechanics cannot be described from the source data with any precision. The fundamental analytical position is that of a small, long-tenured but currently opaque private company in a competitive category (asset tracking and inventory management) where it competes against substantially larger and better-capitalized incumbents. Any deeper investment conclusions would require primary-source diligence beyond what this aggregated data provides.

Name

SmartTrack

Website

https://gosmarttrack.com

Company type

Private

Founded year

2015

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Asset Tracking and Inventory Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Asset Tracking, RTLS & Industrial Visibility (IMAIAMAE)

akta.pro secondary industry

Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ)

Keywords

• Asset tracking software
• Inventory management
• Asset management platform
• Inventory tracking
• Organizational asset monitoring

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Core offering

SmartTrack provides organizations with tools to track physical assets and manage inventory in order to reduce operational costs. The product is positioned as a way for businesses to gain visibility into their assets and inventory, transforming how those resources are monitored and controlled.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartTrack

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Impinj: Specialist in RAIN RFID tags, readers, and item-tracking software for retail, logistics, and industrial inventory. Highly comparable to SmartTrack on the inventory/asset visibility use case, particularly for tag-based tracking deployments.
• Tive: Supply chain visibility provider offering IoT sensors and a SaaS dashboard for real-time asset and shipment tracking. Comparable business model (hardware + SaaS) and use cases in asset and inventory tracking.
• Link Labs: IoT asset-tracking and RTLS specialist offering AirFinder platform and LoRa-based tags for industrial and facility use cases. Directly comparable technology approach and target customer segment to SmartTrack.
• AirFinder (by Link Labs): Cloud-managed asset-tracking platform using BLE and LoRa sensors for enterprise asset visibility. Closely aligned with SmartTrack's positioning for organizations tracking assets and inventory.

Others

• Zebra Technologies: Major provider of barcode scanning, RFID, RTLS, and asset-tracking hardware and software for enterprise and industrial customers. Overlaps directly with SmartTrack's asset-tracking and inventory-management positioning, but with a global installed base.
• Particle: IoT platform providing cellular-connected hardware and cloud infrastructure for asset monitoring and fleet/equipment tracking use cases. Comparable enabling technology layer for building asset-tracking products like SmartTrack's.

Broad incumbents

• Verizon Connect: Telematics and asset-tracking platform with hardware and SaaS for fleets and equipment. Comparable to SmartTrack's asset-tracking mission for connected equipment and inventory visibility, with stronger carrier-grade connectivity.
• Honeywell: Industrial conglomerate with a large portfolio of sensing, RTLS, and asset-management solutions (including Honeywell Connected Worker and Honeywell Forge). Overlaps with SmartTrack across facility, warehouse, and industrial asset tracking.
• Samsara: Public IoT platform offering asset tracking, fleet management, and asset visibility for industrial and enterprise customers. Directly comparable technology stack and target customer to SmartTrack, but at vastly greater scale and capital.

Emerging players

• Estimote: BLE-based location and asset-tracking platform with UWB and proximity sensors for retail and workplace. Comparable to SmartTrack on BLE-based asset visibility, with a stronger developer ecosystem.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

• Xx.com/gosmarttrack
• Facebookfacebook.com/gosmarttrack
• LinkedInlinkedin.com/company/smarttrack-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartTrack