Cybay New Media

What Cybay New Media does

Cybay New Media GmbH is a privately held German digital agency, founded in the mid-1990s and headquartered in Hannover with three additional offices in Berlin, N\u00fcrnberg, and Stralsund. The firm positions itself as a marketing-and-technology growth partner for Mittelstand and large enterprise clients across the DACH region, organizing its offering into three core pillars: Consulting & Strategy, Systems & Implementation (including HubSpot/CRM, web design and development, and AI transformation), and Scaling/Optimization & Operations.

The technology stack centers on enterprise CMS (TYPO3, Gold Member status), HubSpot CRM and marketing automation for sales-and-marketing alignment, Shopware for B2B e-commerce, and modern web frameworks such as Vue.js, Laravel, and Angular. AI capabilities are delivered at the integration layer rather than via proprietary models, spanning generative content drafting, predictive lead scoring, behavior-triggered nurture automation, AI-generated lead summaries for sales handoff, and a newer Generative Engine Optimization (GEO) practice targeting AI-search visibility.

Revenue is generated through professional-services engagements: consulting roadmaps, fixed-scope implementation projects, and ongoing optimization retainers priced per scope. Distribution is consultative and relationship-driven, with no public pricing tiers disclosed. The named customer base is concentrated in German-speaking enterprise and mid-market accounts (insurance, aviation, financial services, automotive, museums, utilities), with documented multi-year engagements including Hannover Airport and Volkswagen Financial Services (both since 2017), Wilkhahn (since 2016), and LANXESS arena (since 2020). Headcount is reported at 11-50, no external funding is disclosed, and the firm operates alongside sister companies Assecor and Splone within a private corporate group.

Name

Cybay New Media

Legal name

Cybay New Media GmbH

Website

https://cybay.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Cybay New Media is a German digital agency serving DACH Mittelstand and large enterprises with consulting, CRM/marketing-systems implementation (HubSpot, TYPO3), web development, AI integration, and Generative Engine Optimization services across four German offices.

Ownership category

akta.pro rank

Product category

Digital Agency Services

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Digital agency services
• Web design development
• Marketing automation
• CRM implementation
• AI transformation consulting

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services: Digital agency services including consulting, strategy development, systems implementation, and ongoing optimization and operations. Projects are delivered through direct client engagement with various scope and duration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Cybay New Media is a German full-service digital agency that provides consulting, systems implementation, and ongoing optimization services to mid-market and large enterprises. Its core offerings include digital strategy consulting, HubSpot/CRM implementation, AI transformation and integration, web design and development using TYPO3 and modern frameworks, and Generative Engine Optimization (GEO) consulting for AI search visibility. The agency combines marketing expertise with technology implementation to help DACH-region clients build scalable, AI-enabled growth engines.

Product overview

Cybay New Media is a digital agency offering integrated marketing and technology services organized around three core service areas: Consulting & Strategy (analysis and roadmap development), Systems & Implementation (development and automation including HubSpot/CRM systems, AI transformation, and web development), and Scaling/Optimization & Operations. Their specific service modules include HubSpot & CRM implementation, AI Transformation & Integration, Web Design & Development, and GEO (Generative Engine Optimization) consulting for AI search visibility. The company positions itself as a growth partner for mid-market and enterprise clients, combining marketing expertise with technology to create scalable structures for sustainable, predictable growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung & Strategie (Consulting & Strategy) Analysis of current status, data, and system landscape with identification of growth potential and development of a clear roadmap for scalable growth, targeted at mid-market and large enterprise clients seeking digital transformation guidance.
• Systeme & Umsetzung (Systems & Implementation) Development and implementation of systems that support growth, targeted process automation, and achievement of visible results through concrete use cases including HubSpot/CRM, AI transformation, and web development for enterprise clients.
• Skalierung, Optimierung & Betrieb (Scaling, Optimization & Operations) Continuous optimization, team enablement, and ensuring long-term effectiveness of systems with results in sustained performance improvement, provided to clients as ongoing managed services.
• KI-Transformation & -Integration (AI Transformation & Integration) AI integration services helping companies intelligently use data and AI while automating processes for scalable growth, including content-briefing automation, draft text generation, AI-assisted content creation, predictive lead scoring, and automated nurture sequences.
• GEO-Beratung (Generative Engine Optimization Consulting) Consulting services for Generative Engine Optimization to improve content visibility in AI search systems including ChatGPT, Perplexity, Gemini, and Google AI Overviews, including GEO audits/readiness checks and creation of GEO-capable content (abstracts, data boxes, FAQs, primary sources).
• Webdesign & Entwicklung (Web Design & Development) Website design and development services using TYPO3 CMS (Gold Member), Shopware e-commerce, and modern frameworks including Vue.js, Laravel, and Angular, for enterprise clients requiring corporate websites, e-commerce shops, and digital platforms.
• HubSpot & CRM-Systeme (HubSpot & CRM Systems Implementation) Implementation and integration of HubSpot CRM systems for marketing automation, sales alignment, and customer relationship management, including MQL/SQL definitions, SLA agreements, and CRM integration for marketing-sales alignment.

Quantifiable outcome

• Lead generation increased by 60%+ after website relaunch (HUK-Coburg case)
• +1 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• AssecorcoreOthersAssecor is part of the same corporate group as Cybay, mentioned as 'Unsere Gruppe' (Our Group) on the company website. Both companies appear to be under common ownership/control.
• SplonecoreOthersSplone is part of the same corporate group as Cybay, mentioned as 'Unsere Gruppe' (Our Group) on the company website. Both companies appear to be under common ownership/control.
• HubSpotcoreTechnology or IntegrationHubSpot is a key technology partner for CRM, marketing automation, and sales alignment solutions. Cybay is a certified HubSpot partner offering implementation, integration, and consulting services for HubSpot platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Neofonie: Berlin-based digital agency and software developer offering web platforms, e-commerce, and AI solutions for enterprise — overlaps with Cybay's web development, CMS, and emerging AI integration services.
• Cocomore AG: Frankfurt-based digital agency with strong enterprise client base, providing strategy, technology, and digital marketing services — comparable in offering and DACH Mittelstand/enterprise targeting.
• nexum GmbH: Cologne-based digital agency serving German Mittelstand and enterprise clients with consulting, web platforms, CRM/marketing automation, and content commerce — closely overlapping Cybay's service mix and target segment.
• Syzygy AG: Publicly listed German digital agency group with deep expertise in digital strategy, UX, technology implementation, and data-driven marketing for enterprise clients — directly comparable to Cybay's core offering but with greater scale.
• SinnerSchrader: Hamburg-based digital agency (now part of Accenture Interactive) focused on digital products, platforms, and brand experience for enterprise clients — directly comparable digital agency with similar DACH enterprise orientation.
• TWT Interactive: Düsseldorf-based digital agency delivering strategy, creative, web platforms, and digital marketing for enterprise clients — closely comparable in services and DACH enterprise orientation.
• diva-e Digital Business: Large German digital agency with end-to-end capabilities in consulting, platform development, content, and marketing technology — overlaps significantly with Cybay's CX and digital experience work, but at a larger scale.
• Scholz & Volkmer: Wiesbaden-based digital agency specializing in brand experience, web platforms, and digital transformation for German enterprise clients — overlapping service portfolio and target customers.
• UDG United Digital Group: Hamburg-based digital agency providing strategy, technology, and creative services for enterprise brands — comparable in CX-focused digital transformation delivery and DACH enterprise footprint.

Broad incumbents

• Plan.Net Group: Munich-based digital agency within the larger Serviceplan Group, offering digital strategy, technology, and media across a broader portfolio — comparable services but embedded in a much larger holding with media buying and broader marketing capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cybaynewmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cybay New Media