Found
Found is a London-based 3D motion design and CGI studio serving global enterprise brands across automotive, technology, luxury, beauty, beverage, healthcare, and broadcast sectors, producing brand films, motion identity systems, and design systems using Houdini and a proprietary AI-augmented pipeline.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Found does
Found is a London-based creative studio founded in 2008 specializing in 3D motion design, CGI, and motion identity systems for global enterprise brands. Its client roster spans automotive (Bentley), technology (IBM — with repeat engagements including NorthPole, Quantum, Optics, and Nighthawk — plus Cambridge University), luxury fashion (Ralph Lauren), beauty (L'Oréal), beverages (Stella Artois, Glenfiddich, Budweiser), healthcare (Specsavers), and broadcast (Channel 4). The studio delivers brand films, product launch films, motion identity systems, and codified design system engagements.
The studio's technical foundation is built on Houdini for procedural motion design, Redshift for GPU-accelerated rendering, and a proprietary production pipeline incorporating custom shaders, TOPs (Houdini Operator) wedging for design variation, and a ComfyUI-based AI texture generation workflow. Found publishes an ongoing Material research series exploring computer vision, LiDAR, and event camera techniques, and runs design system engagements to codify client visual languages. It also delivers technical masterclasses (e.g., OFFF Barcelona 2026 Houdini Masterclass) that reinforce its position in the premium motion design community. The studio is B Corp certified.
Found operates a project-based creative services business with fixed-fee engagements, combining direct enterprise sales with distribution through long-standing design agency partnerships (Pentagram, Map Project Office, TM Studio, Interbrand). In September 2025, Found joined Forever Group as part of a creative collective expansion. The studio is privately held, profitable, and not venture-backed, with a headcount in the 11-50 range. In 2026 it won Gold and Silver at Cannes Lions for its Specsavers campaign, signaling top-tier creative recognition in the optical/healthcare vertical.
Found firmographics
Firmographics- Name
- Found
- Legal name
- Found Studio Ltd.
- Website
- https://found-studio.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Found is a London-based 3D motion design and CGI studio serving global enterprise brands across automotive, technology, luxury, beauty, beverage, healthcare, and broadcast sectors, producing brand films, motion identity systems, and design systems using Houdini and a proprietary AI-augmented pipeline.
- Ownership category
- akta.pro rank
Found industry classification
Industry- Product category
- Motion Design Studio
- NAICS
- Graphic Design Services (54143), Industrial Design Services (541420), Graphic Design Services (541430)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- 3D Product/Explainer Animation (MPAHACAD)
- akta.pro secondary industries
- Motion Graphics & Title Design (MPADACAD), CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Found is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Found business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Creative project fees: Fixed-fee engagements for 3D motion design and CGI animation projects, typically scoped per campaign, brand film, or design system. Projects range from individual asset creation to comprehensive global campaign development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Found product offering
Product offeringCore offering
Found is a London-based 3D motion design studio that creates CGI animation, brand films, product visualization, title sequences, and adaptive design systems for global brands. The studio operates under an "Intelligent Beauty" philosophy, combining artistic direction with proprietary procedural workflows and neuroscientific research to produce motion-led campaigns. Its client work spans luxury, technology, and media brands including Bentley, IBM, Ralph Lauren, Channel 4, Lacoste, Apple, and BBC.
Product overview
Found is a 3D motion design studio that creates transformative visual content for global brands. The studio operates as a creative services company offering bespoke 3D motion design and CGI animation services, including brand films, product visualization campaigns, adaptive design systems, and experimental research. Their portfolio spans automotive (Bentley, Range Rover, Ford Racing), luxury goods (Ralph Lauren, Burberry, Glenfiddich), technology (IBM, Ericsson, ZEISS), consumer brands (Guinness, Stella Artois, L'Oréal), and broadcast (Channel 4). Key projects include campaigns for Bentley, IBM Quantum/NorthPole/Optics, Channel 4 rebrand, and the Specsavers Relationship Aid. The studio also produces research publications and portfolio books like 'Intelligent Beauty' as part of their thought leadership.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D Motion Design Services
Quantifiable outcome
- Cannes Lions Gold: PR Healthcare (2026) for Specsavers Relationship Aid campaign
- +4 more outcomes
Companies that use Found
Customer profileNamed customers22 records
Segments2 records
Ideal customer profiles2 records
Found technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Found partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and major.
- TM StudiocoreDesign agency partner for London Craft Week 10th anniversary campaign. TM introduced HP Indigo 12000 digital printing press capability that Found leveraged for parametric iteration workflow using Houdini TOPs to create 1,000 unique campaign images from five master vessels.
- Map Project OfficecoreIndustrial design studio collaboration for IBM projects including NorthPole AIU chip, Quantum System Two, Nighthawk processor, and Optics technology. Map provides minimalist industrial design framework; Found creates cinematic motion design and CGI visualization translating hardware into accessible brand assets.
- PentagramcoreBranding partnership for Channel 4 masterbrand rebrand. Pentagram led visual identity design; Found created motion framework and broadcast package unifying Channel 4's diverse channels and collections under 'Altogether Different' masterbrand.
- Stink StudiosmajorDigital production partner for Channel 4 rebrand, working alongside Pentagram's branding direction and Found's motion design to deliver cross-platform broadcast assets.
- McCannmajorAgency partnership for Bentley 'Made To Move You' campaign. McCann provided creative direction; Found delivered trilogy structure of films for Design, Craft, and Performance pillars.
- InterbrandcoreBrand agency partnership for Ford Racing visual identity rebrand. Interbrand led brand strategy and identity; Found created adaptive motion language and 3D racing landscapes for global brand rollout.
- Golin LondoncorePR agency partnership for Specsavers 'The Relationship Aid' campaign. Golin's behavioral insights on hearing aid stigma informed creative brief; Found delivered award-winning CGI campaign earning Cannes Lions Gold and Silver 2026.
- Jones Knowles RitchiemajorCreative agency partnership for Stella Artois Unfiltered lager launch. JK&R developed brand strategy and creative direction; Found delivered visual language across digital and social touchpoints.
- Born SocialmajorSocial-first creative agency partnership for Guinness Smooth rebrand targeting younger demographic. Born Social provided strategic direction; Found delivered scalable cross-platform asset toolkit for social and broadcast.
- ImaginationmajorExperience design agency partnership for Range Rover Sport SV VIP launch film. Imagination developed experiential concept; Found delivered ghosted aesthetic and kinetic framework for exclusive vehicle reveal events.
- Made ThoughtcoreCreative agency partnership for Glenfiddich campaigns including Aston Martin F1 limited edition and XS China launch. Made Thought developed brand strategy and visual direction; Found delivered fluid choreography and liquid metal simulation.
- Alter ProjectsmajorProduction agency partnership for The Singleton 40-Year-Old whisky launch event in Shanghai. Alter Projects developed experiential concept; Found delivered immersive multi-sensory visual experience.
- CubocoreIntegrated creative agency partnership for Ballantine's 'Too Good to Hide' landmark campaign. Cubo conceived campaign concept exploring hidden single malts; Found delivered full CG production across film, print, OOH and POS.
- SuperunionmajorBrand agency partnership for London Symphony Orchestra 2020/21 season campaign 'Dancing on the Edge of a Volcano'. Superunion developed creative concept; Found delivered motion capture, pyrotechnics, and practical effects.
- BravecoreBrand agency partnership for Orluna campaigns including Origin Natural range launch and Carbolite material introduction. Brave developed visual identity and brand strategy; Found delivered campaign films and key visuals across packaging, advertising, and digital channels.
- PartnermajorCreative agency partnership for Vizio M-Series TV launch campaign. Partner developed campaign strategy; Found delivered picture quality visualization with descriptive lighting and procedural botanics.
- Design BridgemajorBrand agency partnership for Ericsson T21 digital fabric brand system. Design Bridge provided brand strategy; Found delivered procedural motion framework and adaptive digital surface.
- ForevercoreFound joined Forever creative collective in September 2025 alongside Future Deluxe, Tendril, and Builders Club. Forever unites premium motion design studios under one platform, providing strategic alignment and shared resources while maintaining independent creative identities.
- EchoiccoreAudio/music production partner for multiple campaigns including Forward Festival titles, Orluna, Bentley, and Ericsson. Echoic delivers sound design and music composition complementing Found's visual work.
Scale indicators1 record
Recent moves7 records
Expansion highlights6 records
Found competitors and assessment
Company assessmentBroad incumbents
- Framestore: Major global VFX and creative studio with deep CGI capabilities. Comparable in CGI craft for global brands but at significantly larger scale and broader service portfolio than Found's boutique motion design focus.
- The Mill: Global VFX and creative content studio with significantly broader scale than Found. Operates in adjacent space (CGI, motion, VFX) for global brands but as part of a much wider portfolio of services.
Direct peers
- Giant Ant: Toronto-based animation and motion design studio known for premium brand campaigns and character-driven CGI work. Comparable in target market (global enterprise brands) and creative services.
- Oddfellows: Los Angeles-based motion design and animation studio serving brands and agencies with CGI, 3D animation, and design systems. Directly comparable in service offering and premium client focus.
- Builders Club: Chicago-based motion design studio and Forever Group sister brand. Directly comparable as a boutique CGI/motion studio serving global enterprise clients with cinematic brand work.
- Tendril: Montreal and Toronto-based design and motion studio, also part of the Forever Group collective. Comparable in offering premium 3D animation and design systems for global enterprise brands.
- Trizz Studio: Barcelona-based creative studio that joined the Forever Group collective alongside Found in September 2025. Closely comparable as a high-end motion design and CGI studio for luxury and lifestyle brands.
- Sarofsky: Chicago-based design and animation studio producing motion graphics, title sequences, and CGI campaigns for global brands and entertainment clients. Comparable in craft focus and enterprise client base.
- Buck: Los Angeles and New York-based design and motion studio producing CGI campaigns, brand films, and design systems for global brands. Directly comparable offering and target client base.
- Future Deluxe: London-based motion design and CGI studio and sister brand within the Forever Group collective alongside Found. Directly comparable in service offering (3D motion design, CGI campaigns for global brands) and customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Found social profiles
Digital presenceFound compliance and trust
Trust signalCompliance1 record
Found financial estimates
Financial estimateRevenue estimate
Valuation estimate
Found leadership team
Management profileNumber of profiles
Profiles3 records
Found funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Found M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Found
What does Found do?
Found is a London-based 3D motion design studio that creates CGI animation, brand films, product visualization, title sequences, and adaptive design systems for global brands. The studio operates under an "Intelligent Beauty" philosophy, combining artistic direction with proprietary procedural workflows and neuroscientific research to produce motion-led campaigns. Its client work spans luxury, technology, and media brands including Bentley, IBM, Ralph Lauren, Channel 4, Lacoste, Apple, and BBC.
Is Found a public or private company?
Found is a private company. It is classified as corporate owned and is currently operating.
When was Found founded?
Found was founded in 2008. It employs 11 to 50 people.
Where is Found based?
Found is headquartered in London, United Kingdom, in the Europe region.
How does Found make money?
One revenue line is on record: creative project fees.
Who are Found's main competitors?
Broad incumbents on record are Framestore and The Mill. Direct peers are Giant Ant, Oddfellows, Builders Club, Tendril, Trizz Studio, Sarofsky, Buck and Future Deluxe.
Does Found have an API?
No public API is recorded for Found.
What industry is Found in?
Found's product category is Motion Design Studio. Its primary akta.pro industry code is MPAHACAD, 3D Product/Explainer Animation, with a secondary code of MPADACAD, Motion Graphics & Title Design. Its NAICS code is 54143 and its SIC code is 7812.