The Event
- Company typePrivate
- Founded1986
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
The Event firmographics
Firmographics- Name
- The Event
- Legal name
- The Event Group® Inc.
- Website
- https://eventgroupinc.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where The Event is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Event business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Monarch butterfly release pricing |
Distribution channels1 record
Marketing channels3 records
The Event product offering
Product offeringCore offering
The Event Group® Inc. is an event planning, meeting, and destination management firm that delivers end-to-end corporate event services for capacities ranging from 25 to 6,000 attendees. Services include incentive programs, summit meetings, international forums, and special events, covering location scouting, program development, logistics, design concepts, food and beverage, transportation, AV production, and multilingual guide coordination. The company also operates a distinctive Monarch Butterfly Release Program as a conservation-themed community engagement activity for events.
Product overview
The Event Group® Inc. is an event planning, meeting, and destination management firm offering a comprehensive suite of event services. The core offerings include Event Planning and Management Services (handling incentive programs, summit meetings, international forums, and special events for 25–6,000 attendees) and the distinctive Monarch Butterfly Release Program (a conservation-focused community activity for corporate and social events). The company also provides Event and Meeting Planning Consultancy as advisory services and Travel Destination Services for nationwide and international logistics.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Planning and Management Services Comprehensive event planning and destination management services for corporate clients, covering incentive programs, summit meetings, international forums, and special events for capacities ranging from 25 to 6,000 attendees. Includes location scouting, program development, logistics, food and beverage, design concepts, entertainment, transportation, security, and AV production.
- Monarch Butterfly Release Program Community engagement activity for corporate and social events offering disease-free monarch butterflies from certified farms with tagging activities for tracking migration to Mexico sanctuaries. Operates April through October for regular monarchs and August through October for Royal Fourth Generation Monarchs, priced at $15-$25 per butterfly plus transportation and staff fees.
- Event and Meeting Planning Consultancy Advisory and consultancy services for hotel conference departments and event/meeting planning departments, covering service reviews, motivation management, leadership skills, contract negotiations, site logistics, design innovation, and cost savings.
- Travel Destination Services Destination management and travel logistics services including private tours, expert multilingual guides, and transportation arrangements for events held nationwide in the U.S. and abroad.
Quantifiable outcome
- Event capacities from 25 to 6,000 attendees
Companies that use The Event
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles3 records
The Event technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Event partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- L'Atelier RougeminorEvent vendor partner listed on services page
- Hechler PhotographersminorPhotography vendor partner
- Imagine StudiosminorStudio services vendor partner
- Ira Lippke StudiosminorPhotography vendor partner
- Maryanne McGuire PhotographyminorPhotography vendor partner
- Sharon Schuster PhotographyminorPhotography vendor partner
- Monarch WatchcoreAffiliation for monarch butterfly tagging program. Tags numbered stickers to monarch wings for tracking migration to Mexico. Data is input on monarchwatch.org site. Eight years of tracking with ten tagged monarchs found in Mexico sanctuaries.
- Quorum InitiativeminorAdvisory Board Member Certification partner
- Change Create TransformminorAdvisory board member organization
- Solving Kids CancerminorAdvisory board member and charity client for event
- Meeting Professionals InternationalminorAdvisory board member certification and industry association
- North American Butterfly AssociationminorAdvisory board member certification related to monarch butterfly conservation
Recent moves4 records
Expansion highlights4 records
The Event competitors and assessment
Company assessmentEmerging players
- Bizzabo: Bizzabo is an event experience platform with registration, engagement, and analytics tools for corporate event organizers. Comparable to TEG's target market (corporate event planners), representing the emerging tech-enabled delivery model for enterprise events.
Direct peers
- BI WORLDWIDE: BI WORLDWIDE designs incentive, loyalty, and engagement programs for global enterprises, including corporate events and travel rewards. Its core focus on recognition and incentive events directly mirrors TEG's incentive and awards program business.
- PRA (Accordion): PRA was a corporate event management agency serving Fortune 500 clients with meetings, incentives, and events; it merged into Accordion in 2024. Closely comparable to TEG in delivering enterprise meeting and incentive programs.
- George P. Johnson Experience Marketing: GPJ is one of the largest event and experience marketing agencies serving enterprise brands with brand activations, summits, and incentive events. Comparable to TEG in serving enterprise clients (tech, pharma) with large-scale event programs.
- ITA Group: ITA Group is a corporate incentive travel, events, and engagement solutions firm serving Fortune 500 clients with destination programs and recognition events. Highly comparable to The Event Group's incentive and awards offerings for enterprise clients like Citi and Pfizer.
- Sparks: Sparks is an experiential and event marketing agency specializing in corporate events, product launches, and brand experiences for Fortune 500 clients. Directly comparable to TEG in delivering design-driven corporate event experiences.
- ConferenceDirect: ConferenceDirect is a meeting planning and venue sourcing company focused on corporate meetings, conferences, and event logistics for enterprise clients. Closely comparable to TEG's meeting planning, location scouting, and on-site coordination services.
Broad incumbents
- Cvent: Cvent is a leading event management software and services platform serving corporate event planners and venues with registration, logistics, and sourcing tools. Comparable to TEG as an incumbent in the enterprise events space, though operating a tech-enabled platform rather than pure services.
- Jack Morton Worldwide: Jack Morton is a global brand experience agency producing events, conferences, and immersive experiences for major brands. Comparable to TEG as a corporate event producer, though significantly larger and broader in scope.
- Maritz Global Events: Maritz is a large incumbent corporate events, incentive travel, and meeting planning company serving major enterprises worldwide. Overlaps with TEG across incentive programs, summits, and destination management but at much larger scale and with broader service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key highlights7 records
Customer concentration
The Event social profiles
Digital presenceThe Event financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Event leadership team
Management profileNumber of profiles
Profiles1 record
The Event funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Event M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Event
What does The Event do?
The Event Group® Inc. is an event planning, meeting, and destination management firm that delivers end-to-end corporate event services for capacities ranging from 25 to 6,000 attendees. Services include incentive programs, summit meetings, international forums, and special events, covering location scouting, program development, logistics, design concepts, food and beverage, transportation, AV production, and multilingual guide coordination. The company also operates a distinctive Monarch Butterfly Release Program as a conservation-themed community engagement activity for events.
Is The Event a public or private company?
The Event is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Event founded?
The Event was founded in 1986. It employs 11 to 50 people.
Where is The Event based?
The Event is headquartered in New York, United States, in the North America region.
Who are The Event's main competitors?
Bizzabo is listed as an emerging player. Direct peers are BI WORLDWIDE, PRA (Accordion), George P. Johnson Experience Marketing, ITA Group, Sparks and ConferenceDirect. Broad incumbents are Cvent, Jack Morton Worldwide and Maritz Global Events.
Does The Event have an API?
No public API is recorded for The Event.