Divvy
Divvy is Chicago's municipally-owned bike share system operated by Lyft under agreement with CDOT, offering classic bikes, ebikes, and scooters across hundreds of stations in Chicago and Evanston through subscription memberships, day passes, and single-ride pricing.
- Company typePrivate
- Founded2013
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Divvy does
Divvy is Chicago's municipally-owned bike share system, launched in 2013 and operated by Lyft Bikes and Scooters, LLC under an agreement with the Chicago Department of Transportation (CDOT). The system provides point-to-point urban mobility across Chicago and Evanston via three vehicle types: classic bicycles, next-generation pedal-assist ebikes (up to 20 MPH with retroreflective paint and integrated LED lighting), and electric scooters (up to 15 MPH). Access is delivered through a self-serve mobile channel — the Divvy app and integrated Lyft app — with QR-code-based unlocking, supplemented by station kiosks for non-smartphone riders. The network comprises hundreds of docking stations, thousands of vehicles, 600+ public racks for ebike/scooter parking, and operates within a service area supported by 400+ miles of bike lanes.
Revenue is generated through a tiered pricing model spanning single-ride pay-per-use ($1 unlock plus per-minute charges), $19.90 day passes, $143.90 annual memberships, $5 equity-program memberships for low-income residents (Divvy for Everyone), $118.90 university memberships at 15+ partner institutions, $199 Lyft Pink bundled memberships, and Divvy for Business corporate programs with monthly invoicing. Usage fees apply per-minute beyond included ride allotments ($0.20/min for classic bikes, $0.20/min for ebikes after free unlock, $0.34/min for scooters as of March 2026). Day-to-day operations including fleet rebalancing, station maintenance, and bike repair are handled by Shift Transit under Lyft's oversight.
The business is structurally a public-private partnership: CDOT owns the bikes, stations, and vehicles, while Lyft manages operations through its subsidiary following its 2019 acquisition of Motivate. In 2025, the system achieved record ridership of 6.8 million rides — nearly 2 million more than the prior year — supported by infrastructure expansion of 140 new stations and 2,000+ new docks. The City of Chicago invested over $3 million in 2025 to subsidize pricing for the 9,200+ member base, and Divvy for Everyone provides a subsidized $5 annual membership pathway for SNAP, WIC, LIHEAP, and public housing recipients, with cash payment options to serve unbanked riders.
Divvy firmographics
Firmographics- Name
- Divvy
- Legal name
- Lyft Bikes and Scooters, LLC
- Website
- https://divvybikes.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Divvy is Chicago's municipally-owned bike share system operated by Lyft under agreement with CDOT, offering classic bikes, ebikes, and scooters across hundreds of stations in Chicago and Evanston through subscription memberships, day passes, and single-ride pricing.
- Ownership category
- akta.pro rank
Divvy industry classification
Industry- Product category
- Bike share and micromobility services
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)
- akta.pro secondary industries
- E-Bikes & Electric Bicycles (CRACASAA), HOV/HOT Lane & Toll-Optimized Carpool Services (THADAFAF)
Keywords
Where Divvy is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Divvy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Annual Membership Subscriptions: Annual memberships providing unlimited 45-minute rides on classic bikes, with reduced rates for ebikes and scooters. Revenue from $143.90/year standard membership, $5/year for Divvy for Everyone equity program, and corporate/university discounted plans.
- Single Ride and Day Pass: Pay-per-ride model with $1 unlock fee plus per-minute charges. Day passes at $19.90 for unlimited 3-hour rides within 24 hours.
- Corporate/University Programs: Divvy for Business program allows employers to subsidize annual memberships for employees. University memberships at discounted rates for students at partner institutions.
- Usage Fees: Per-minute charges for rides exceeding included time limits on classic bikes ($0.20/min after 45 min for members), ebikes ($0.20/min for members), and scooters ($0.34/min for members). Out-of-station parking fees also apply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Single Ride - Pay as you go for casual riders |
| Subscription | Pay-as-you-go | Day Pass - 24 hours of unlimited 3-hour rides |
| Subscription | Annual | Divvy Annual Membership - Best value for frequent riders |
| Subscription | Annual | Divvy for Everyone - Equity program for qualifying residents |
| Subscription | Annual | University Membership - Discounted annual membership for students |
| Subscription | Monthly | Divvy for Business - Corporate bike benefit program |
| Subscription | Annual | Lyft Pink Membership - Rideshare perks included |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Divvy product offering
Product offeringCore offering
Divvy operates a station-based bike and scooter sharing system across Chicago and Evanston, providing classic bicycles, electric-assist e-bikes, and electric scooters for point-to-point urban trips. The service is accessed through the Divvy and Lyft mobile apps or at station kiosks, with multiple pricing tiers including single rides, day passes, annual memberships, and specialized equity, university, and corporate programs. Divvy is a program of the Chicago Department of Transportation, with Lyft Bikes and Scooters, LLC managing operations under contract.
Product overview
Divvy is Chicago's bike share system, operated by Lyft in partnership with the Chicago Department of Transportation, offering a fleet of classic bicycles, electric pedal-assist bikes (e-bikes), and electric scooters across Chicago and Evanston. The core offering centers on three vehicle types — Classic Bikes, E-bikes, and Scooters — available through multiple access models: single rides, day passes, and annual memberships (including standard, Lyft Pink, University, Divvy for Everyone equity program, and Divvy for Business corporate plans). The Divvy mobile app (iOS/Android) and Lyft app provide the primary interfaces for finding stations, unlocking vehicles, and managing rides. Ancillary services include the Bike Angels loyalty program and Valet Service at high-traffic locations. The system comprises hundreds of stations with thousands of bikes and scooters, accessible 24/7, 365 days/year.
Differentiator
Problem solved
Functional benefit
Products and services
- Divvy Classic Bikes Standard bicycles designed for urban riding with adjustable seats, ergonomic handlebars, responsive brakes, LED lights, front basket, and puncture-resistant tires. Available at all Divvy docking stations for members and casual riders.
- Divvy E-bikes Pedal-assist electric bicycles with speeds up to 20 MPH, extended battery life, integrated LED front light, retroreflective paint for nighttime visibility, and adjustable seat height. Dockable at standard stations or lockable at e-stations and over 600 public racks. Available with free unlock for annual members.
- Divvy Scooters Electric scooters unlocked via QR code scan with maximum speeds of 15 MPH (10 MPH for first ride). Parkable at Divvy stations, e-stations, or over 600 public bike racks citywide. Available with free unlocks for annual members.
- Divvy Annual Membership Annual subscription at $143.90 per year (with $99 per year limited-time offer for new members) including unlimited 45-minute classic bike rides, reduced e-bike prices, free unlocks, Bike Angels loyalty points, and a free first key.
- Divvy Day Pass 24-hour pass priced at $19.90 providing unlimited 3-hour rides on classic bikes. Any ride exceeding 3 hours incurs per-minute overage charges. Designed for visitors and casual riders.
- Divvy Single Ride Pay-per-use option priced at $1 unlock plus per-minute fees such as $0.20 per minute for classic bikes and $0.44 per minute for scooters. Suitable for one-way trips purchased directly through the mobile app.
- Lyft Pink Membership (Divvy bundle) Combined membership at $199 per year or $16.58 per month offering all Divvy benefits plus Lyft rideshare perks including ride discounts, price lock guarantee, and priority airport pickup.
- Divvy for Everyone Equity program offering $5 annual memberships to Chicago and Evanston residents receiving SNAP, WIC, LIHEAP, or public housing assistance. Includes unlimited 45-minute classic rides, free unlocks, reduced e-bike and scooter rates, and a cash payment option for those without credit or debit cards.
- Divvy for Business Corporate membership program allowing employers to subsidize annual Divvy memberships for their employees. Provides unlimited 45-minute classic bike rides, monthly invoicing to employers, employee verification tools, and promo code distribution.
- Divvy University Membership Discounted annual membership at $118.90 per year for students at partner universities including Northwestern, University of Chicago, DePaul, Loyola, and others. Provides 24/7 access to bikes across Chicago and Evanston.
- Divvy Mobile App Native iOS and Android application that lets users find stations, unlock bikes and scooters via QR code scan, view real-time availability, manage memberships, and navigate to destinations. Integrates with the Lyft app for unified access.
Quantifiable outcome
- Record 6.8 million rides in 2025, nearly 2 million more than previous year
- +3 more outcomes
Companies that use Divvy
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Divvy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Divvy partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- City of EvanstoncoreEvanston expanded Divvy in 2016 with a grant from the State of Illinois. City of Evanston aims to make bikeshare affordable and accessible for residents.
- Chicago Department of Transportation (CDOT)flagshipCDOT owns the bikes, stations, and vehicles. Divvy is a program of CDOT which oversees operations, expansion, and policy. Initial funding came from federal grants and city's Tax Increment Financing program.
- LyftflagshipLyft operates all of the largest bike share systems in the US. Manages Divvy operations including maintenance, rebalancing, and customer service. Lyft app integrated for bike unlock functionality.
- Shift TransitcoreShift Transit operates the Divvy bike share system - repairing bikes, maintaining stations, and rebalancing fleet across Chicago.
- Northwestern UniversitycoreNorthwestern University supports two Divvy stations (Sheridan Rd & Noyes St, University Library) and participates in the University Membership program for students, faculty, and staff.
- AMLIminorStation sponsor for Clark St. and 9th St. station.
- Valli ProduceminorStation sponsor for Valli Produce - Evanston Plaza station.
- Next ApartmentsminorStation sponsor for Orleans St & Chestnut St - Next Apartments station.
- Roosevelt CollectionminorStation sponsor for Roosevelt Rd & Delano Ct - Roosevelt Collection station.
- IntersectionminorAdvertising partner for Chicago inquiries regarding advertising at Divvy stations.
- LISCcoreLISC supports the Divvy for Everyone program through a credit-building program that helps members maintain their membership.
- Chicago CubsminorPartner for Bike to Work Month scavenger hunt, offering gift cards and team store prizes.
- Chicago White SoxminorPartner for Bike to Work Month scavenger hunt, offering signed memorabilia bat as prize.
- Red Bull Spin-OffminorPartner for Bike to Work Month scavenger hunt, offering VIP tickets and promotional items.
- The Salt ShedminorConcert venue partner for Bike to Work Month scavenger hunt, offering General Admission tickets as prizes.
- VerizonminorPromotional partner for Sueños Festival, offering $5 off Divvy rides with promo code VerizonAccess.
Scale indicators7 records
Recent moves7 records
Expansion highlights2 records
Divvy competitors and assessment
Company assessmentDirect peers
- Bird: Shared e-scooter and e-bike company serving urban commuters; overlapping product and target riders with Divvy's scooter fleet.
- BCycle: Trek-owned dock-based bikeshare operator across many US cities; same municipal-partnership station model as Divvy.
- Lime: Shared e-bike and scooter operator directly competing with Divvy in Chicago, generating 6.1M city rides in 2025 versus Divvy's 6.8M.
- Capital Bikeshare: Lyft-operated municipal bikeshare in Washington, D.C.; same dock-based, city-owned-asset model as Divvy.
- Bluebikes: Metro Boston public bikeshare operated by Lyft with a station-based model mirroring Divvy's structure and public partnership.
- Veo: US shared micromobility operator providing e-bikes and scooters to cities, competing for the same municipal contracts and urban riders as Divvy.
- Bay Wheels: San Francisco Bay Area bikeshare operated by Lyft; same fleet of classic bikes, e-bikes and app-based access as Divvy.
- Citi Bike: Lyft-operated, city-partnered dock-based bikeshare in New York; near-identical business model and technology to Divvy under the same parent.
Emerging players
- Spin: Shared e-scooter operator working with cities on micromobility permits; partial overlap with Divvy's scooter offering.
Regional players
- Dott: European shared e-bike and e-scooter operator with a similar city-partnership micromobility model, but operating primarily outside Divvy's US territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Divvy social profiles
Digital presenceDivvy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Divvy leadership team
Management profileNumber of profiles
Divvy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Divvy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Divvy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Divvy
What does Divvy do?
Divvy operates a station-based bike and scooter sharing system across Chicago and Evanston, providing classic bicycles, electric-assist e-bikes, and electric scooters for point-to-point urban trips. The service is accessed through the Divvy and Lyft mobile apps or at station kiosks, with multiple pricing tiers including single rides, day passes, annual memberships, and specialized equity, university, and corporate programs. Divvy is a program of the Chicago Department of Transportation, with Lyft Bikes and Scooters, LLC managing operations under contract.
Is Divvy a public or private company?
Divvy is a private company. It is classified as corporate owned and is currently operating.
When was Divvy founded?
Divvy was founded in 2013. It employs 11 to 50 people.
Where is Divvy based?
Divvy is headquartered in Chicago, United States, in the North America region.
How does Divvy make money?
Four revenue lines are on record. Annual Membership Subscriptions are the primary driver. The others are single Ride and Day Pass, corporate/University Programs and usage Fees.
Who are Divvy's main competitors?
Direct peers on record are Bird, BCycle, Lime, Capital Bikeshare, Bluebikes, Veo, Bay Wheels and Citi Bike. Spin is listed as an emerging player. Dott is listed as a regional player.
Does Divvy have an API?
No public API is recorded for Divvy.
What industry is Divvy in?
Divvy's product category is Bike share and micromobility services. Its primary akta.pro industry code is THAAALAG, Cycling / MTB / E-Bike Guiding & Rentals, with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its SIC code is 4100.