Divvy

What Divvy does

Divvy is Chicago's municipally-owned bike share system, launched in 2013 and operated by Lyft Bikes and Scooters, LLC under an agreement with the Chicago Department of Transportation (CDOT). The system provides point-to-point urban mobility across Chicago and Evanston via three vehicle types: classic bicycles, next-generation pedal-assist ebikes (up to 20 MPH with retroreflective paint and integrated LED lighting), and electric scooters (up to 15 MPH). Access is delivered through a self-serve mobile channel — the Divvy app and integrated Lyft app — with QR-code-based unlocking, supplemented by station kiosks for non-smartphone riders. The network comprises hundreds of docking stations, thousands of vehicles, 600+ public racks for ebike/scooter parking, and operates within a service area supported by 400+ miles of bike lanes.

Revenue is generated through a tiered pricing model spanning single-ride pay-per-use ($1 unlock plus per-minute charges), $19.90 day passes, $143.90 annual memberships, $5 equity-program memberships for low-income residents (Divvy for Everyone), $118.90 university memberships at 15+ partner institutions, $199 Lyft Pink bundled memberships, and Divvy for Business corporate programs with monthly invoicing. Usage fees apply per-minute beyond included ride allotments ($0.20/min for classic bikes, $0.20/min for ebikes after free unlock, $0.34/min for scooters as of March 2026). Day-to-day operations including fleet rebalancing, station maintenance, and bike repair are handled by Shift Transit under Lyft's oversight.

The business is structurally a public-private partnership: CDOT owns the bikes, stations, and vehicles, while Lyft manages operations through its subsidiary following its 2019 acquisition of Motivate. In 2025, the system achieved record ridership of 6.8 million rides — nearly 2 million more than the prior year — supported by infrastructure expansion of 140 new stations and 2,000+ new docks. The City of Chicago invested over $3 million in 2025 to subsidize pricing for the 9,200+ member base, and Divvy for Everyone provides a subsidized $5 annual membership pathway for SNAP, WIC, LIHEAP, and public housing recipients, with cash payment options to serve unbanked riders.

Name

Divvy

Legal name

Lyft Bikes and Scooters, LLC

Website

https://divvybikes.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Divvy is Chicago's municipally-owned bike share system operated by Lyft under agreement with CDOT, offering classic bikes, ebikes, and scooters across hundreds of stations in Chicago and Evanston through subscription memberships, day passes, and single-ride pricing.

Ownership category

akta.pro rank

Product category

Bike share and micromobility services

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), HOV/HOT Lane & Toll-Optimized Carpool Services (THADAFAF)

Keywords

• Bike share services
• Micromobility transportation
• Electric scooter rental
• Urban bike share
• Bicycle subscription

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Annual Membership Subscriptions: Annual memberships providing unlimited 45-minute rides on classic bikes, with reduced rates for ebikes and scooters. Revenue from $143.90/year standard membership, $5/year for Divvy for Everyone equity program, and corporate/university discounted plans.
2. Single Ride and Day Pass: Pay-per-ride model with $1 unlock fee plus per-minute charges. Day passes at $19.90 for unlimited 3-hour rides within 24 hours.
3. Corporate/University Programs: Divvy for Business program allows employers to subsidize annual memberships for employees. University memberships at discounted rates for students at partner institutions.
4. Usage Fees: Per-minute charges for rides exceeding included time limits on classic bikes ($0.20/min after 45 min for members), ebikes ($0.20/min for members), and scooters ($0.34/min for members). Out-of-station parking fees also apply.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Divvy operates a station-based bike and scooter sharing system across Chicago and Evanston, providing classic bicycles, electric-assist e-bikes, and electric scooters for point-to-point urban trips. The service is accessed through the Divvy and Lyft mobile apps or at station kiosks, with multiple pricing tiers including single rides, day passes, annual memberships, and specialized equity, university, and corporate programs. Divvy is a program of the Chicago Department of Transportation, with Lyft Bikes and Scooters, LLC managing operations under contract.

Product overview

Divvy is Chicago's bike share system, operated by Lyft in partnership with the Chicago Department of Transportation, offering a fleet of classic bicycles, electric pedal-assist bikes (e-bikes), and electric scooters across Chicago and Evanston. The core offering centers on three vehicle types — Classic Bikes, E-bikes, and Scooters — available through multiple access models: single rides, day passes, and annual memberships (including standard, Lyft Pink, University, Divvy for Everyone equity program, and Divvy for Business corporate plans). The Divvy mobile app (iOS/Android) and Lyft app provide the primary interfaces for finding stations, unlocking vehicles, and managing rides. Ancillary services include the Bike Angels loyalty program and Valet Service at high-traffic locations. The system comprises hundreds of stations with thousands of bikes and scooters, accessible 24/7, 365 days/year.

Differentiator

Problem solved

Functional benefit

Products and services

• Divvy Classic Bikes Standard bicycles designed for urban riding with adjustable seats, ergonomic handlebars, responsive brakes, LED lights, front basket, and puncture-resistant tires. Available at all Divvy docking stations for members and casual riders.
• Divvy E-bikes Pedal-assist electric bicycles with speeds up to 20 MPH, extended battery life, integrated LED front light, retroreflective paint for nighttime visibility, and adjustable seat height. Dockable at standard stations or lockable at e-stations and over 600 public racks. Available with free unlock for annual members.
• Divvy Scooters Electric scooters unlocked via QR code scan with maximum speeds of 15 MPH (10 MPH for first ride). Parkable at Divvy stations, e-stations, or over 600 public bike racks citywide. Available with free unlocks for annual members.
• Divvy Annual Membership Annual subscription at $143.90 per year (with $99 per year limited-time offer for new members) including unlimited 45-minute classic bike rides, reduced e-bike prices, free unlocks, Bike Angels loyalty points, and a free first key.
• Divvy Day Pass 24-hour pass priced at $19.90 providing unlimited 3-hour rides on classic bikes. Any ride exceeding 3 hours incurs per-minute overage charges. Designed for visitors and casual riders.
• Divvy Single Ride Pay-per-use option priced at $1 unlock plus per-minute fees such as $0.20 per minute for classic bikes and $0.44 per minute for scooters. Suitable for one-way trips purchased directly through the mobile app.
• Lyft Pink Membership (Divvy bundle) Combined membership at $199 per year or $16.58 per month offering all Divvy benefits plus Lyft rideshare perks including ride discounts, price lock guarantee, and priority airport pickup.
• Divvy for Everyone Equity program offering $5 annual memberships to Chicago and Evanston residents receiving SNAP, WIC, LIHEAP, or public housing assistance. Includes unlimited 45-minute classic rides, free unlocks, reduced e-bike and scooter rates, and a cash payment option for those without credit or debit cards.
• Divvy for Business Corporate membership program allowing employers to subsidize annual Divvy memberships for their employees. Provides unlimited 45-minute classic bike rides, monthly invoicing to employers, employee verification tools, and promo code distribution.
• Divvy University Membership Discounted annual membership at $118.90 per year for students at partner universities including Northwestern, University of Chicago, DePaul, Loyola, and others. Provides 24/7 access to bikes across Chicago and Evanston.
• Divvy Mobile App Native iOS and Android application that lets users find stations, unlock bikes and scooters via QR code scan, view real-time availability, manage memberships, and navigate to destinations. Integrates with the Lyft app for unified access.

Quantifiable outcome

• Record 6.8 million rides in 2025, nearly 2 million more than previous year
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• City of EvanstoncoreStrategic or Co-development Partner · 1 January 2016Evanston expanded Divvy in 2016 with a grant from the State of Illinois. City of Evanston aims to make bikeshare affordable and accessible for residents.
• Chicago Department of Transportation (CDOT)flagshipStrategic or Co-development PartnerCDOT owns the bikes, stations, and vehicles. Divvy is a program of CDOT which oversees operations, expansion, and policy. Initial funding came from federal grants and city's Tax Increment Financing program.
• LyftflagshipStrategic or Co-development PartnerLyft operates all of the largest bike share systems in the US. Manages Divvy operations including maintenance, rebalancing, and customer service. Lyft app integrated for bike unlock functionality.
• Shift TransitcoreImplementation/ SI/ Consulting PartnerShift Transit operates the Divvy bike share system - repairing bikes, maintaining stations, and rebalancing fleet across Chicago.
• Northwestern UniversitycoreChannel Partner/ Reseller/ DistributorNorthwestern University supports two Divvy stations (Sheridan Rd & Noyes St, University Library) and participates in the University Membership program for students, faculty, and staff.
• AMLIminorChannel Partner/ Reseller/ DistributorStation sponsor for Clark St. and 9th St. station.
• Valli ProduceminorChannel Partner/ Reseller/ DistributorStation sponsor for Valli Produce - Evanston Plaza station.
• Next ApartmentsminorChannel Partner/ Reseller/ DistributorStation sponsor for Orleans St & Chestnut St - Next Apartments station.
• Roosevelt CollectionminorChannel Partner/ Reseller/ DistributorStation sponsor for Roosevelt Rd & Delano Ct - Roosevelt Collection station.
• IntersectionminorGTM or Marketing PartnerAdvertising partner for Chicago inquiries regarding advertising at Divvy stations.
• LISCcoreStrategic or Co-development PartnerLISC supports the Divvy for Everyone program through a credit-building program that helps members maintain their membership.
• Chicago CubsminorGTM or Marketing PartnerPartner for Bike to Work Month scavenger hunt, offering gift cards and team store prizes.
• Chicago White SoxminorGTM or Marketing PartnerPartner for Bike to Work Month scavenger hunt, offering signed memorabilia bat as prize.
• Red Bull Spin-OffminorGTM or Marketing PartnerPartner for Bike to Work Month scavenger hunt, offering VIP tickets and promotional items.
• The Salt ShedminorGTM or Marketing PartnerConcert venue partner for Bike to Work Month scavenger hunt, offering General Admission tickets as prizes.
• VerizonminorGTM or Marketing PartnerPromotional partner for Sueños Festival, offering $5 off Divvy rides with promo code VerizonAccess.

Scale indicators7 records

Recent moves7 records

Expansion highlights2 records

Direct peers

• Bird: Shared e-scooter and e-bike company serving urban commuters; overlapping product and target riders with Divvy's scooter fleet.
• BCycle: Trek-owned dock-based bikeshare operator across many US cities; same municipal-partnership station model as Divvy.
• Lime: Shared e-bike and scooter operator directly competing with Divvy in Chicago, generating 6.1M city rides in 2025 versus Divvy's 6.8M.
• Capital Bikeshare: Lyft-operated municipal bikeshare in Washington, D.C.; same dock-based, city-owned-asset model as Divvy.
• Bluebikes: Metro Boston public bikeshare operated by Lyft with a station-based model mirroring Divvy's structure and public partnership.
• Veo: US shared micromobility operator providing e-bikes and scooters to cities, competing for the same municipal contracts and urban riders as Divvy.
• Bay Wheels: San Francisco Bay Area bikeshare operated by Lyft; same fleet of classic bikes, e-bikes and app-based access as Divvy.
• Citi Bike: Lyft-operated, city-partnered dock-based bikeshare in New York; near-identical business model and technology to Divvy under the same parent.

Emerging players

• Spin: Shared e-scooter operator working with cities on micromobility permits; partial overlap with Divvy's scooter offering.

Regional players

• Dott: European shared e-bike and e-scooter operator with a similar city-partnership micromobility model, but operating primarily outside Divvy's US territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DivvyBikes
• Facebookfacebook.com/DivvyBikes
• Instagraminstagram.com/divvybikes
• LinkedInlinkedin.com/company/divvy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divvy