Entlebucher Medienhaus

What Entlebucher Medienhaus does

Entlebucher Medienhaus AG is a privately held Swiss Aktiengesellschaft headquartered in Schüpfheim, Canton of Lucerne, operating as a full-service communications agency anchored in the UNESCO Biosphäre Entlebuch region. The company runs two owned regional publications — Entlebucher Anzeiger (EA+) and Ämme-Express — alongside a diversified services portfolio structured around five pillars: Beratung (customer-journey workshops, personnel search, campaigns), Online (websites, online marketing, search engine marketing, social media), Content (photo, video, text), Design (branding, logo, layout, print products, advertisements), and Print (general printing, climate-neutral printing, specialty products such as stall plaques and custom packaging). It employs 40+ full-time communication professionals and serves Swiss SMEs, enterprises, financial institutions, nonprofits, and regional businesses across more than a dozen industries, with a stated geographic reach that extends from the Entlebuch region across Switzerland.

The business model combines recurring revenue from digital subscriptions and owned-media advertising with project-based professional services and one-time print production fees. Distribution is sales-led and consulting-driven, executed through personal client engagement and supplemented by owned digital properties (Instagram, Facebook, LinkedIn, YouTube, blog, email newsletter via ActiveCampaign) and channel partnerships (Adlogica/FMA, Goldbach neXt AG / AdUnit) that extend ad inventory onto third-party Swiss websites. Underlying technology is a standard agency stack: payment processing via Payrexx (PCI-DSS), hosting via Cyon GmbH, scheduling via Calendly/Calenso, conferencing via Microsoft Teams and GoTo Meeting, self-hosted Matomo analytics alongside Google Analytics, and data exchange via a self-hosted NextCloud instance. The single AI application disclosed is a generative-AI ad-format converter that transforms print inserts into up to seven display-ad formats for cross-platform placement. Customer logos span enterprise names (Kambly, Mobiliar, Luzerner Kantonalbank, Sörenberg Bergbahnen, ERNE AG, Jakob Rope Systems) and a long tail of regional SMBs and nonprofits, indicating a low concentration, diversified book of business.

Name

Entlebucher Medienhaus

Legal name

Entlebucher Medienhaus AG

Website

https://entlebucher-medienhaus.ch

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Integrated Communications & Media Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Newspaper, Periodical, Book, and Directory Publishers (5131), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Media agency services
• Digital marketing services
• Print production services
• Brand communication consulting
• Website design services

Headquarters

HQ city

Schüpfheim

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Publications: Publishing of Entlebucher Anzeiger (EA+) and Ämme-Express newspapers. Digital subscriptions with monthly auto-renewal. Advertorial advertising options.
2. Digital Services: Website development, online marketing, search engine marketing, social media services
3. Creative Services: Photo, video, text/content creation, design services including branding, logo design, layout, print products, advertisements
4. Print Production: High-quality printing services including brochures, business cards, posters, flyers, custom packaging, stall plaques. Climate-neutral printing option available.
5. Advertising: Paid advertorials published on the platform for a specified number of impressions. Display ads on website and other Swiss platforms. AI-converted ad formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Entlebucher Medienhaus AG is a Swiss full-service media house publishing two regional newspapers (Entlebucher Anzeiger / EA+ and Ämme-Express) and delivering integrated communication services including consulting, website development, online and search engine marketing, social media management, photo/video/text content creation, branding, logo and layout design, and in-house print production with a climate-neutral option. The company serves as a one-stop, strategy-to-execution partner for businesses and organizations across Switzerland, leveraging a team of more than 40 communication professionals.

Product overview

Entlebucher Medienhaus AG is a Swiss media house offering holistic communication services as a full-service agency. The portfolio consists of two owned media publications (Entlebucher Anzeiger/EA+ and Ämme-Express newspapers), combined with five core service pillars: Online (websites, online marketing, search engine marketing, social media), Content (photo, video, text), Design (branding, logo, layout, print products, advertisements), Print (printing with climate contribution, specialty products), and Beratung (consulting including customer journey workshops, personnel search, and campaigns). The company positions itself as a comprehensive solution provider covering all communication channels from brand design through digital services to printing, with over 40 communication professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Entlebucher Anzeiger (EA+): Local newspaper/publication under the media house umbrella
• Ämme-Express

Products and services

• Entlebucher Anzeiger / EA+ Regional newspaper publication and digital subscription platform providing news coverage and advertising inventory for the Entlebuch region.
• Ämme-Express Regional newspaper publication serving the Emme region with local news and advertising inventory.
• Website Design & Development Design and development of responsive, user-friendly websites for regional Swiss businesses and organizations.
• Online Marketing Digital marketing services including online advertising, campaign management, and digital strategy for Swiss clients.
• Search Engine Marketing Search engine marketing (SEO and SEM) services to improve online visibility and search performance for client websites.
• Social Media Management Social media management and content services for client accounts across platforms.
• Photography Services Professional photography services including image, product, and portrait photography for corporate and marketing use.
• Video Production Video production services including image films, employer branding videos, recruiting videos, and other corporate video content.
• Copywriting & Content Creation Copywriting and editorial content creation services for marketing materials, web, and print.
• Branding Brand identity development including visual identity systems for businesses and organizations.
• Logo Design Logo design services creating unique visual identities for client businesses and organizations.
• Layout & Graphic Design Layout and graphic design services for various print and digital media applications.
• Advertisement Design (Inserate) Advertisement design services for print and digital placement, including AI-converted formats for multi-platform display.
• Business Card Printing Business card printing services with custom design options on Offset 240 g/m² paper, with additional variants available for a surcharge per type.
• Flyer & Poster Printing Flyer and poster printing services with various paper, format, and delivery options.
• Brochure & Magazine Printing Brochure and magazine printing including employee magazines, customer magazines, annual reports, and image brochures on Offset 80 g/m² or 135 g/m² paper, sourced from provided PDF data without processing.
• Climate-Neutral Printing Climate-neutral printing services with environmental contribution (Klimabeitrag) for brochures, business cards, posters, flyers, custom packaging, and stall plaques.
• Stall Plaques & Specialty Printing Specialty printing for agricultural signage including stall plaques and identification tags (Flots).
• Custom Packaging Printing Custom packaging design and printing solutions for client products.
• Customer Journey Workshop Strategic consulting workshop to map, understand, and optimize the customer journey for client businesses.
• Recruitment Marketing & Employer Branding Recruitment services including personnel search support and employer branding solutions, including performance recruiting videos and funnel structures.
• Marketing Campaign Planning & Execution Campaign planning and execution services for client marketing initiatives spanning digital and print channels.

Quantifiable outcome

• Two open positions filled through video recruitment campaign

Named customers29 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Payrexx AGcoreTechnology or IntegrationPayment processing partner for digital subscriptions. Handles credit card payments including card number, expiry date, and CVV code. PCI-DSS certified. Processes monthly recurring payments for subscription services.
• ActiveCampaigncoreTechnology or IntegrationEmail marketing platform for organizing and analyzing email marketing campaigns. Used for sending newsletters, promotional emails, and campaign analytics.
• Cyon GmbHcoreTechnology or IntegrationWeb hosting provider based in Basel, Switzerland. Handles email sending to platform users including notifications, confirmations, and technical announcements.
• NextCloudcoreTechnology or IntegrationData exchange software (Nextcloud GmbH, Germany). Communicates only with company's own Nextcloud servers, no personal data sent to external servers.
• Adlogica / FMAminorChannel Partner/ Reseller/ DistributorBanner advertising platform (E-Ads) on major Swiss websites.
• Goldbach neXt AG (AdUnit)minorChannel Partner/ Reseller/ DistributorBanner advertising platform (E-Ads) on Swiss websites.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Suisse / The House of Communication: Swiss arm of the international Serviceplan Group, offering integrated advertising, digital, and media services. Comparable as a multi-disciplinary communications agency serving Swiss enterprise clients with a similar full-service model.
• Wirz Group: Large Swiss advertising and communications agency group offering integrated campaigns, digital, and media services. Comparable as a full-service Swiss creative agency serving enterprise clients, but with national reach and significantly larger headcount.
• Farner Consulting: Major Swiss communications and public relations consultancy offering strategy, branding, and integrated communications services. Comparable as a Swiss communications services provider, though primarily focused on PR and consulting rather than owning local media titles.
• NZZ Mediengruppe: Major Swiss media group publishing newspapers, magazines, and digital platforms nationally. Comparable in operating owned newspaper titles and digital subscriptions in Switzerland, though at vastly larger scale and national scope.
• Jung von Matt: One of Switzerland's largest and most awarded independent creative/advertising agencies, headquartered in Zurich. Comparable as a full-service communications partner serving Swiss enterprises, though operating at significantly larger scale and broader geographic reach than Entlebucher Medienhaus.

Direct peers

• CH Media: Swiss regional media company operating newspapers and digital platforms across multiple cantons, similar to Entlebucher Medienhaus's combination of owned local newspapers and digital publishing. Both companies pair legacy print titles with digital subscription and advertising models.
• Galledia: Swiss regional media group operating local newspapers and digital platforms in Eastern Switzerland. Comparable as a regional media house combining owned print titles with digital and advertising services targeting local SMEs.
• Pomona Media: Swiss regional media and communications company serving SMEs with bundled print, digital, and advertising services. Directly comparable as a similarly sized Swiss regional media house offering integrated communications to local businesses.
• Rufener Werbetechnik: Swiss full-service media and communications company combining print, digital, and advertising services for regional clients. Comparable as an integrated regional agency offering similar bundled print and digital capabilities.
• Metzger Rottmann Bürge (MRB): Swiss full-service advertising and communications agency offering strategy, creation, and digital services. Comparable in offering integrated multi-channel communications to Swiss clients, though MRB is more brand/creative-led rather than owning media properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaPRtFe4qTTRFIQPhVrfN-A
• Facebookfacebook.com/entlebucher.medienhaus
• LinkedInch.linkedin.com/company/entlebucher-medienhaus
• Instagraminstagram.com/entlebucher.medienhaus
• Xx.com/e_medienhaus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entlebucher Medienhaus