Dokan, Inc.

What Dokan, Inc. does

Dokan, Inc. is a privately held software company that builds the Dokan Multivendor Marketplace Plugin for WordPress and WooCommerce. Founded in 2012, the company transforms standard WooCommerce installations into full-featured multivendor marketplaces by providing vendor storefronts, a frontend vendor dashboard, flexible commission management (percentage, fixed, or hybrid), and more than 42 premium add-on modules covering payments, shipping, bookings, auctions, geolocation, and print-on-demand via Printful. The core technology is a PHP/MySQL plugin with a REST API architecture that sits on top of WooCommerce, and it is complemented by a broader product family: a native iOS and Android customer shopping app, a dedicated vendor mobile app, a branded Delivery Driver App with Google Maps live tracking, the wePOS point-of-sale plugin, the StoreGrowth conversion-optimization tool, and the weLabs custom-development services arm. Revenue is generated primarily through tiered annual and lifetime plugin licenses (Lite free, Starter $149, Professional $249, Business $499, Enterprise $999, and lifetime tiers up to $3,996), supplemented by one-time purchases of mobile apps, delivery and POS modules, StoreGrowth subscriptions, and professional services from weLabs. The company is bootstrapped, operates with 1-10 employees, and distributes globally through WordPress.org as a free funnel, direct self-serve sales, an affiliate/influencer program, and regional sales consultation. End customers are predominantly SMB founders, entrepreneurs, and existing WordPress/WooCommerce site owners building retail, digital, service, rental, B2B wholesale, and creator-economy marketplaces, with 50,000+ customers and 40,000+ active marketplaces reported worldwide.

Name

Dokan, Inc.

Legal name

Dokan, Inc.

Website

https://dokan.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Dokan, Inc. builds a WordPress/WooCommerce multivendor marketplace plugin and ecosystem of mobile apps, POS, and add-on modules used by 50,000+ SMB customers to launch retail, digital, service, and B2B marketplaces worldwide.

Ownership category

akta.pro rank

Product category

Multivendor Marketplace Software

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Multivendor marketplace software
• WordPress marketplace plugin
• WooCommerce extension
• Marketplace builder platform
• E-commerce software

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Plugin License Sales (Annual/Lifetime): Freemium model with Lite (free), Starter ($149/yr), Professional ($249/yr), Business ($499/yr), and Enterprise ($999/yr) plans. Lifetime one-time payment options available (up to $3,996). Revenue from tiered licensing with increasing features per tier.
2. Premium Modules: 42+ individual premium modules available as add-ons including Stripe Connect, PayPal Marketplace, Printful Integration, Rank Math SEO, Table Rate Shipping, Auction, and others. Modules included in paid plans or available separately.
3. Delivery Driver App: Mobile app plugin priced at $39 one-time for branded driver delivery tracking with live location and order management
4. wePOS Point of Sale: Additional WooCommerce plugin for POS functionality, sold as separate product or bundled offering
5. Mobile Apps (Customer & Vendor): Native iOS/Android apps for customers ($29) and vendors available as separate purchases or bundled with Business lifetime plans for free first year
6. StoreGrowth Conversion Tool: Conversion optimization tool for WooCommerce at $49/year, sold as separate product under Dokan ecosystem
7. weLabs Custom Development: Custom software and e-commerce development services through affiliated company weLabs.dev for bespoke marketplace builds

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels15 records

Core offering

Dokan, Inc. develops and sells the Dokan Multivendor Plugin, a WordPress/WooCommerce extension that transforms standard WooCommerce installations into full-featured multi-vendor marketplaces. The platform provides vendor storefronts, commission management, automated payment splits, and 42+ premium modules, supported by a broader ecosystem of mobile apps (customer, vendor, delivery driver), a point-of-sale plugin (wePOS), and conversion tools (StoreGrowth).

Product overview

Dokan, Inc. offers a platform-plus-modules architecture centered on the Dokan Multivendor Plugin for WordPress/WooCommerce. The core product transforms WooCommerce into a full multivendor marketplace with vendor storefronts, commission splits, and comprehensive management dashboards. The ecosystem includes complementary mobile apps (Dokan Mobile App for customers, Dokan Vendor App for sellers) and specialized tools like the Delivery Driver App for logistics and wePOS for point-of-sale operations. StoreGrowth provides conversion optimization, while weLabs offers custom development services. The platform supports 42+ premium modules extending capabilities into payments (Stripe, PayPal, Razorpay), shipping, bookings, auctions, and print-on-demand integrations.

Differentiator

Problem solved

Functional benefit

Brands

• weLabs: Custom software and e-commerce development partner for building custom solutions and enterprise integrations.
• StoreGrowth
• wePOS
• Dokan Mobile App
• Dokan Vendor App
• Dokan Delivery Driver App

Products and services

• Dokan Multivendor Plugin The primary WordPress multivendor marketplace plugin that transforms WooCommerce into a full-featured marketplace with vendor storefronts, commission management, and 42+ premium modules. Targeted at marketplace operators and entrepreneurs.
• Dokan Mobile App Native iOS and Android white-labeled shopping app for marketplace customers, enabling browsing vendors, shopping, and seamless checkout on mobile. Sold as a one-time license ($29) or bundled with Business lifetime plans.
• Dokan Vendor App Dedicated mobile app for marketplace vendors to manage their store, track orders, monitor earnings, and handle payouts from their phone.
• wePOS REST API-based single-page application Point of Sale plugin for WooCommerce with unlimited outlet/counter management, multiple live cart management, and secure cashier login system.
• Dokan Delivery Driver App Android and iOS driver app with real-time Google Maps location tracking, 4-way synced communication (admin, vendors, customers, drivers), and automatic driver assignment within range. Priced at $39 one-time.
• StoreGrowth Conversion and revenue optimization tool for WooCommerce featuring sales notifications, offer timers, BOGO deals, and social proof elements. Sold as subscription at $49/year.
• weLabs Custom Development Services Custom software and e-commerce development services providing bespoke marketplace builds and enterprise implementations.
• Dokan Pro Modules (42+ premium add-ons) Premium add-on modules including Stripe Connect, PayPal Marketplace, Printful Integration, Product Subscription, Auction, Geolocation, Vendor Analytics, Rank Math SEO, Table Rate Shipping, WC Booking, and more for extending marketplace functionality. Included in paid plans or available separately.

Quantifiable outcome

• 40K+ active marketplaces worldwide
• +3 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability2 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ElementorcoreTechnology or IntegrationElementor is the leading WordPress page builder with visual drag-and-drop editor. Dokan integrates with Elementor for enhanced marketplace design capabilities.
• AstracoreTechnology or IntegrationFast, lightweight, highly customizable WordPress theme optimized for performance. Compatible with Dokan for marketplace builds.
• WooCommercecoreTechnology or IntegrationCore e-commerce platform that Dokan transforms into multivendor marketplace. Deep integration required for marketplace functionality.
• WordPresscoreTechnology or IntegrationOpen-source CMS platform that powers Dokan. Dokan distributes free version via WordPress.org plugin repository.
• StripecoreTechnology or IntegrationPayment processing via Stripe Connect and Stripe Express modules for marketplace payment splitting and vendor payouts.
• PayPalcoreTechnology or IntegrationDokan PayPal Marketplace module enables PayPal payments with automatic vendor disbursement.
• PrintfulcoreTechnology or IntegrationPrint-on-demand integration for automated product fulfillment in Dokan POD marketplaces without inventory management.
• Ultimate Affiliate ProminorChannel Partner/ Reseller/ DistributorAffiliate marketing plugin for WordPress enabling affiliate programs for Dokan marketplaces.
• weLabscoreStrategic or Co-development PartnerCustom software and e-commerce development partner (welabs.dev) for bespoke Dokan marketplace builds and implementations.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WooCommerce (Automattic): The foundational e-commerce platform that Dokan extends. While not a direct competitor in multivendor features today, Automattic's roadmap decisions about native marketplace functionality directly determine Dokan's product-market fit and long-term opportunity.
• BigCommerce: Hosted SaaS e-commerce platform with multi-storefront and B2B features. As an alternative to WooCommerce-based marketplace builds, it competes indirectly with Dokan for businesses deciding between WordPress and hosted platforms for their marketplace.
• Mirakl: Enterprise marketplace platform SaaS for large retailers and brands. While focused upmarket relative to Dokan's SMB base, both serve the fundamental use case of enabling operators to launch and scale multi-vendor marketplaces with vendor onboarding and commission management.
• CS-Cart Multi-Vendor: Established multi-vendor e-commerce platform serving marketplace builders across a broader feature set. While not WordPress-native, it competes for the same entrepreneur/startup marketplace-builder segment as Dokan.

Direct peers

• YITH WooCommerce Multi Vendor: YITH's multi-vendor plugin for WooCommerce, part of a broader suite of WooCommerce extensions. Comparable to Dokan in transforming WooCommerce into a marketplace, with similar customer segments and pricing structures.
• WCFM (Multi Vendor Marketplace for WooCommerce): Direct competitor in the WordPress/WooCommerce multivendor marketplace plugin space. Offers vendor dashboards, commission management, and a wide range of add-ons for marketplace builders, competing head-to-head with Dokan for the same SMB and entrepreneur customer base.
• WC Vendors (WC Marketplace): Pioneer in WooCommerce multivendor plugins with a similar freemium model and tiered upgrade path. Targets the same WordPress-based marketplace builders as Dokan, with overlapping feature sets (vendor storefronts, commissions, payouts).

Emerging players

• Sharetribe: SaaS marketplace platform (no WordPress dependency) that enables businesses to launch peer-to-peer marketplaces. Competes for the same end customer (marketplace builder) but offers a hosted, non-WordPress alternative that some may prefer for simpler deployment.
• Arcadier: Marketplace-as-a-service platform for SMB and mid-market operators. Comparable in serving non-technical founders who want to launch marketplaces, but offers a hosted alternative to Dokan's self-hosted WordPress approach.
• Themeum ProductX: WordPress/WooCommerce multivendor plugin with similar feature scope (vendor stores, commissions, modules). Competes directly with Dokan in the WooCommerce marketplace plugin category, often cited as an alternative in comparison content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/DokanTweets
• GitHubgithub.com/weDevsOfficial/dokan
• YouTubeyoutube.com/channel/UC8xMZ4toWRAI20TNgCRNx0Q
• Facebookfacebook.com/DokanMultivendor
• LinkedInlinkedin.com/company/dokaninc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dokan, Inc.