What Good Call does

Good Call Oy is a Finland-based B2B professional services firm founded in 2017 and headquartered in Vantaa, delivering outsourced expert appointment setting, qualitative market research, and sales training to Nordic enterprise and mid-market clients. Its core offering, Buukkauspalvelu, deploys a team of 18 professional bookers who conduct 4,000–10,000 outbound calls per month to schedule qualified sales meetings on behalf of clients, with the company arranging 2,500+ high-value expert meetings annually. The service portfolio is anchored by a fixed-price booking pilot (25 meetings) as an entry product, expanding into ongoing activity-, time-, or performance-based booking engagements, plus adjacent research offerings (commercial market research and ABM-flavored customer research starting at €15,000–€17,000) and a training curriculum covering cold calling coaching, sales coaching, and sales leadership development.

The underlying operating model combines human-driven phone-based outreach with proprietary methodologies — including the three-phase "Ask-Educate-Lead gen" research framework and a storytelling-driven cold calling training program — and multilingual delivery across Finnish, English, Swedish, and Estonian. There is no disclosed AI/ML capability, no public API, and no self-serve digital product; the offering is delivered entirely by the in-house calling and consulting team. Revenue is generated through professional-services pricing across multiple models: unit/per-interview pricing for research (from €139 domestically, €249 internationally), fixed-price pilot packages, monthly ongoing service contracts, and customized training engagements. Go-to-market is sales-led direct enterprise engagement with 20+ active customers across healthcare (Terveystalo, JSTT), IT distribution (Arrow ECS), procurement software (Cloudia), HR consulting (Eezy Flow), and other verticals, supplemented by founder-led thought leadership and referral-based growth.

The company is privately held with no disclosed external funding, no parent company, and no subsidiaries; it operates from offices in Vantaa and Espoo with a registered headcount in the 11–50 range. Stina Dansie is Founder & CEO and the visible figurehead of the brand across podcasts, trade publications, and customer engagements.

Name

Good Call

Legal name

Good Call Oy

Website

https://goodcall.fi

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Call Oy is a Finland-based B2B professional services firm providing outsourced appointment setting, qualitative market research, and sales training to Nordic enterprise and mid-market clients via a team of 18 multilingual professional bookers.

Ownership category

akta.pro rank

Product category

B2B Sales Outsourcing Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

akta.pro secondary industries

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B appointment setting
• Sales coaching services
• Cold calling training
• Qualitative market research
• Outsourced lead generation

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Buukkauspalvelu (Booking Services): Outsourced B2B sales meeting scheduling services. Pricing based on activity-based, time-based, or performance-based models. Core service involves outbound prospecting calls to schedule qualified meetings for clients' sales teams.
2. Asiakastutkimus (Customer Research): Qualitative telephone interview research services. Traditional model starting at 15,000 EUR for 30+ interviews with company-wide analysis. ABM model starting at 17,000 EUR with customer-specific analyses.
3. Myynnillinen markkinatutkimus (Commercial Market Research): Combined market research and lead generation service priced per interview. Finland: from 139 EUR per interview (20 minimum). International: from 249 EUR per interview.
4. Valmennus (Training & Coaching): Sales training, cold calling coaching, and sales management consulting programs. Customized content based on organizational needs, with pricing depending on program scope and duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Good Call provides outsourced B2B sales appointment setting for enterprise and mid-market clients, with a team of 18 professional bookers making thousands of outbound calls per month to schedule qualified sales meetings with target decision-makers. It complements this core booking service with qualitative telephone-based market research (combining research insights with lead generation) and customized sales training programs covering cold calling, consultative selling, and new-customer acquisition management for sales leaders.

Product overview

Good Call offers a unified portfolio of B2B sales services centered on expert appointment setting (Buukkauspalvelut) supported by market research (Tutkimukset) and sales coaching (Valmennukset). The core offering is the continuous booking service and its entry-point variant, the Buukkauspilotti (25-appointment pilot). These are complemented by research services including Myynnillinen markkinatutkimus (commercial market research) and Asiakastutkimus 2.0 (customer research), and by training programs for cold calling, sales leadership, and new customer acquisition management. The service ecosystem is designed to handle the entire sales front-end, from prospecting to qualified meetings.

Differentiator

Problem solved

Functional benefit

Products and services

• Buukkauspalvelu (Continuous Booking Service) Comprehensive outsourced appointment-setting service where Good Call's team of experienced callers contacts potential B2B customers on behalf of clients to schedule qualified sales meetings; includes prospecting, call work, weekly reporting, and monthly steering group reviews, priced on activity-based, time-based, or performance-based models.
• Buukkauspilotti (Appointment Pilot) Fixed-price starter pilot guaranteeing 25 high-quality customer appointments, including an ideal customer workshop, target group building of 200–300 companies, sales pitch creation, and a concluding pilot review meeting.
• Myynnillinen markkinatutkimus (Commercial Market Research) Proprietary service combining market research with lead generation, using a three-phase Ask, Educate, Lead gen process that tests sales hypotheses, strengthens desired brand images, and produces ultra-qualified sales meetings; priced per interview (Finland from 139 EUR, international from 249 EUR, with a 20-interview minimum).
• Asiakastutkimus 2.0 (Customer Research 2.0) Qualitative customer research through in-depth telephone interviews with key decision-makers, available as a traditional company-wide analysis (from EUR 15,000, 30+ interviews) or an ABM model with account-specific briefs and per-account analyses (from EUR 17,000).
• Buukkausvalmennus (Cold Calling Coaching) Structured training program that removes barriers to cold calling and equips teams to conduct genuine and productive sales conversations, progressing from planning through practical exercises to integration of results.
• Myyntivalmennus (Sales Coaching) Comprehensive sales coaching program that takes theory directly into practice, including participant and customer interviews, coaching days, individual or small group coaching, and feedback sessions.
• Uusasiakashankinnan johtaminen (New Customer Acquisition Management) Training program for sales leaders focused on strategy, clear sales story, and developing an inspiring sales culture, progressing through planning, kick-off, coaching days, testing/validation, and evaluation phases.

Quantifiable outcome

• Over 50% of conversations lead to meetings within 3 months
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Promenade InsightcoreStrategic or Co-development Partner · 26 June 2024Collaborative partnership with Promenade Insight for executing Sofigate's Flame strategic customer research project. Combined Promenade Insight's research methodology with Good Call's interviewing expertise to deliver comprehensive customer and employee research across Finland, Sweden, and Denmark.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CIENCE: CIENCE provides outsourced SDR-as-a-service and B2B lead generation, combining human callers with technology platforms. Strongly comparable to Good Call's hybrid model of human-led booking combined with structured campaigns and reporting.
• Callbox: Callbox is a B2B lead generation and appointment setting provider combining telemarketing, email, and account-based marketing. Comparable to Good Call's combined buukkauspalvelu and ABM-flavored customer research methodology.
• Martal Group: Martal Group is a B2B lead generation and outsourced sales development agency serving SaaS and technology companies across North America and Europe. Comparable to Good Call's multilingual outbound booking and market research services.
• Belkins: Belkins is a US-based B2B appointment setting and lead generation agency that schedules qualified sales meetings for enterprise clients via outbound outreach. Directly comparable to Good Call's buukkauspalvelu core offering, though Belkins operates globally rather than in the Nordic region.
• SalesHive: SalesHive offers cold calling, appointment setting, and lead generation services with a focus on B2B tech and SaaS clients. Closely mirrors Good Call's buukkauspalvelu and pilot-style entry offering.
• MemoryBlue: MemoryBlue provides outsourced SDR services and B2B sales development for technology companies. Comparable in the human-led appointment setting function but typically operates at larger enterprise scale in the US market.
• SalesPro Agency: SalesPro Agency provides outsourced sales development, appointment setting, and lead generation services to B2B technology companies. Comparable in core service delivery model to Good Call's professional booking team.
• Vsynergize: Vsynergize delivers B2B lead generation, appointment setting, and account-based marketing services for global enterprise clients. Directly comparable to Good Call's outbound calling-led booking services.

Broad incumbents

• Zoominfo: ZoomInfo is a large B2B data and sales intelligence platform that competes indirectly by enabling in-house outbound prospecting. As a broad incumbent, it pressures Good Call's value proposition of outsourced calling by making DIY outreach easier.

Emerging players

• Cognism: Cognism provides B2B sales intelligence and prospecting data with growing emphasis on European markets. Relevant as an emerging alternative to Good Call's data-driven targeting methodology within Nordic outbound.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Call