What SmartClinic does

SmartClinic (קליניקה חכמה) is a cloud-based SaaS clinic management platform purpose-built for independent therapists and private healthcare practitioners in Israel. Operated as a sole-proprietorship by founder-developer Tzkhi Greenberger (Tzkai Greenberger, צחי גרינברגר שירותי תוכנה), the platform consolidates appointment scheduling, session documentation, patient record management, payment tracking, invoicing, and physician ledger compliance into a single system accessible via web and a Progressive Web App (PWA) on iOS and Android. The platform's distinguishing feature is its registration as approved accounting software for physician ledger management and early patient registration under Israel's Income Tax Order (Management of Books of Accounts), 1973, Section 36, Schedule V', which it markets as a direct replacement for the traditional handwritten physician notebook ("יומן רופא"). Native OAuth integration with Google Calendar enables bidirectional appointment sync, and a partnership with Green Invoice (חשבונית ירוקה) provides compliant invoice generation.

The business model is a freemium product-led growth (PLG) model with two tiers: a free "Light Clinic" (קליניקה קלה) tier supporting up to 5 patients indefinitely, and a "Full Clinic" (קליניקה מלאה) subscription at 49₪ per month (excluding VAT) with unlimited patients and a first-month-free trial that requires no credit card. The Green Invoice subscription is sold separately. The company operates with 1-10 employees, is bootstrapped with no disclosed external funding, and targets a single vertical and single geography (Israel). Distribution is entirely self-serve through the smartclinic.co.il website, supported by Hebrew-language SEO-optimized content marketing on physician ledger compliance and clinic management topics, with WhatsApp and email as the primary support channels.

Name

SmartClinic

Legal name

צחי גרינברגר שירותי תוכנה

Website

https://smartclinic.co.il

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SmartClinic is a bootstrapped, Israeli cloud-based SaaS platform that provides appointment scheduling, session documentation, payment tracking, and tax-authority-compliant physician ledger management to independent therapists and private healthcare practitioners in Israel, offered via freemium and 49₪/month subscription tiers.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription - Full Clinic (קליניקה מלאה): Monthly subscription at 49₪ per month providing unlimited patients, first month free, no credit card required for registration. Does not include Green Invoice subscription. Price excludes VAT.
2. Freemium - Light Clinic (קליניקה קלה): Free tier for users with up to 5 patients. Users continue free indefinitely until they create their 6th patient, at which point they need to upgrade.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SmartClinic (קליניקה חכמה) is a cloud-based SaaS clinic management platform for independent therapists and small private healthcare practitioners in Israel. It provides appointment scheduling with Google Calendar synchronization, click-based meeting summary documentation, integrated payment and invoice management via Green Invoice (חשבונית ירוקה), and automated physician ledger (יומן רופא) management compliant with Israel Tax Authority requirements, accessible via web and Progressive Web App on desktop and mobile devices.

Product overview

SmartClinic operates as a unified cloud-based clinic management SaaS platform for independent therapists in Israel. The core offering (קליניקה חכמה) provides appointment scheduling, session documentation, patient card management, and payment tracking. Two subscription tiers are offered: קליניקה מלאה (Full Clinic, 49₪/month) for unlimited patients, and קליניקה קלה (Light Clinic) which is free for up to five patients. A Progressive Web App enables mobile access on iOS and Android devices. The platform integrates natively with Google Calendar and offers Green Invoice integration for compliant invoicing.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• חשבונית ירוקה (Green Invoice)coreTechnology or IntegrationGreen Invoice integration enables automatic invoice generation within SmartClinic. The partnership allows users to create compliant invoices directly from appointment and payment data. Green Invoice handles the invoice compliance and submission to tax authorities. Separate subscription required for Green Invoice service.

Recent moves6 records

Expansion highlights3 records

Direct peers

• TherapyNotes: Practice management EHR built specifically for behavioral health and therapy practices, covering scheduling, notes, billing, and claims. Direct overlap on therapist customer segment and core workflow.
• Cliniko: Practice management software for clinics and allied health professionals featuring appointment scheduling, patient records, invoicing, and treatment notes. Comparable scope and SMB/independent-practitioner focus.
• SimplePractice: US-based practice management SaaS for therapists and wellness practitioners, offering scheduling, documentation, billing, and telehealth. Closest direct international analog to SmartClinic in target customer (independent therapists) and feature surface (scheduling, notes, payments).
• Practice Better: Practice management platform for health and wellness practitioners offering scheduling, charting, invoicing, and client portals. Comparable SMB practitioner SaaS model with subscription pricing.
• Power Diary: Practice management software for allied health and medical practices with appointment reminders, SMS/email, invoicing, and clinical notes. Direct competitor in solo-practitioner clinic management SaaS.
• Calendly: Widely adopted scheduling SaaS with Google Calendar sync, payment collection, and team workflows. Competes directly with SmartClinic on the appointment-scheduling surface, though it lacks healthcare-specific compliance modules.
• Jane App: Cloud-based clinic management platform for allied health and wellness practitioners with online booking, charting, billing, and payment processing. Direct functional analog with a comparable vertical SaaS go-to-market.
• Acuity Scheduling: Self-serve appointment scheduling SaaS with calendar sync, payment, and intake forms, owned by Squarespace. Overlaps with SmartClinic's scheduling + payment + integration value proposition for solo practitioners.
• Setmore: Free-tier appointment scheduling software with calendar sync, payment, and staff management. Closely mirrors SmartClinic's PLG/freemium positioning and SMB practitioner target.

Broad incumbents

• Mindbody: Large-scale wellness and fitness business management platform with scheduling, payments, and client management. Broader incumbent that overlaps with SmartClinic in wellness-practitioner clinic management at the higher end of the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartClinic