What ORG Home does

ORG Home designs, manufactures, and installs custom home organization systems and sells them exclusively through a nationwide network of authorized dealers. The product line spans custom closet organizers, garage storage systems, Murphy beds, pantry and laundry room organization, home office, entryway/mudroom, entertainment and media centers, craft and hobby rooms, and a small commercial line, plus a dedicated eco-friendly sub-brand called EcoElements. Technical foundations are a proprietary ORGdesign 3D design software used by dealers for on-site visualization and direct manufacturing handoff, the Easy Track rail mounting system rated to 1,200 lb on an 8-foot closet, and a modular library of more than 4,000 components available in 22 laminate colors and 8 wood veneer finishes. All manufacturing is conducted at the company's owned facility in Holland, Michigan, with a 3-day order-to-dock lead time.

The business model is wholesale-to-dealer for a custom-spec'd physical product. ORG Home does not sell direct to consumers; pricing is quote-based, determined per project, and includes free in-home design consultation by the dealer plus professional installation. Revenue is generated one-time per project (one-time license/perpetual) with additional dealer-support services layered in (training, ORGdesign tooling, marketing collateral, business consulting). The customer base is horizontal across residential homeowners (primary), with secondary B2B referral or specification channels including home builders, realtors, professional organizers (NAPO), and architects/interior designers (ASID). The company is a brand division of The Stow Company (a privately-held, family/operator-owned parent), was founded/established circa 1998, and employs 251-500 people. There is no public listing, no disclosed venture or private-equity funding, and no active M&A or acquisition activity in the input data.

Name

ORG Home

Legal name

ORG Home

Website

https://orghome.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

ORG Home is a Holland, Michigan-based manufacturer of custom closet, garage, pantry, laundry, and home office organization systems sold exclusively through a nationwide network of authorized dealers who provide in-home design and installation using the company's proprietary ORGdesign 3D software.

Ownership category

akta.pro rank

Product category

Custom Home Organization and Storage Systems

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Household and Institutional Furniture Manufacturing (33712), Other Furniture Related Product Manufacturing (3379)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Closet Systems & Storage Installation (closet organizers, wall racks) (HSAGAHAD)

akta.pro secondary industries

Closet & Wardrobe Storage Systems (Non-Construction) (HSAFAHAA), Laundry Room, Mudroom & Entryway Storage Systems (Non-Construction) (HSAFAHAE), Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH)

Keywords

• Custom closet organizers
• Garage storage systems
• Home organization solutions
• Murphy wall beds
• Custom pantry storage

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Home Organization Products: ORG Home products are manufactured and sold exclusively through a network of Authorized Dealers. Products include custom closet organizers, garage storage, Murphy beds, pantry organization, laundry room organization, and more. Dealers provide custom design, professional measurement, and installation services. Revenue is generated from product sales through the dealer network, with pricing determined by custom project scope.
2. Dealer Support Services: Training, design software (ORGdesign), marketing materials, business consulting, and custom department support provided to authorized dealers. Manufacturing lead time of 3 days from order to shipping dock.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

ORG Home designs, manufactures, and distributes custom home organization storage systems including closet organizers, garage cabinets, Murphy beds, pantry storage, laundry room systems, home office, entryway, entertainment, and craft room solutions. Products are made from 3/4-inch industrial-grade composite panels with thermally fused laminate surfaces and are sold exclusively through a nationwide network of authorized dealers who provide custom design (using proprietary ORGdesign 3D software), professional measurement, and installation services. Manufacturing occurs at a company-owned facility in Holland, Michigan with a 3-day lead time from order to shipping.

Product overview

ORG Home is a custom home organization company offering a comprehensive portfolio of physical storage and organization products sold exclusively through a network of authorized dealers. The core product line includes Custom Closet Organizers, Garage Storage Systems, Murphy Beds, Pantry Organization, Laundry Room Organization, Home Office Organization, Entryway Organization, Entertainment & Media Centers, Craft & Hobby Room Organization, Commercial Solutions, and Desk Beds. Supporting these core products are accessory lines for closets, garage, pantry, home office, and laundry areas. The company also offers an eco-friendly product line called EcoElements featuring components made from recycled materials. Dealers use proprietary ORGdesign software for 3D design and ordering. All products are manufactured in Holland, Michigan and professionally installed by authorized dealers.

Differentiator

Problem solved

Functional benefit

Brands

• EcoElements: Earth-friendly collection of components including panels and accessories made from recycled materials with low environmental impact manufacturing processes.

Products and services

• Custom Closet Organizers Custom-built closet organization systems featuring cabinets, storage shelves, hanging rods, corner shelves, and accessories such as roll-out baskets, jewelry organizers, shoe racks, and fold-out ironing boards, designed for residential homeowners via in-home consultation.
• Garage Storage Systems Custom garage organization solutions including cabinets in standard and wood grain finishes, slat wall storage racks and baskets, mudroom lockers, bench storage, and specialized passion centers for hobbies, intended for residential garages.
• Murphy Beds Wall beds that fold into surrounding cabinets when not in use, featuring spring-balanced mechanisms and available in vertical and horizontal configurations to maximize living space in small rooms or guest areas.
• Pantry Organization Custom pantry storage systems with built-in glass and wine racks, hooks for linens, drawers for servers and silverware, storage shelves, and enclosed cabinets for cleaners or cookware, designed for residential kitchens.
• Laundry Room Organization Custom laundry room storage solutions including cabinets, adjustable shelves, pull-out hampers for sorting, storage baskets, hanging rods, and fold-out ironing boards, designed for residential laundry rooms.
• Home Office Organization Tailored home office solutions including custom desks, file cabinets, storage cabinets, credenzas, CD/DVD storage, and wire management systems, designed for residential home offices.
• Entryway Organization Wall-to-wall mudroom storage with hooks, shelves, drawers, cubbies, benches, and lockers for organizing shoes, bags, coats, and everyday items in residential entryways.
• Entertainment & Media Centers Custom media cabinets with DVD and CD storage, cable management, display shelves, and glass storage for electronics and home entertainment equipment, designed for residential living spaces.
• Craft & Hobby Room Organization Custom craft and hobby room storage with adjustable shelves, durable cabinets, drawer organizers, work surfaces, and passion centers for organizing supplies, designed for residential craft and hobby rooms.
• Commercial Solutions Organization systems for commercial environments including breakrooms, collaborative workspaces, and office areas with wrap-around desks and open shelving, intended for business customers.
• Desk Bed Innovative desk bed that converts small spaces with a smooth transition mechanism, providing a work surface by day and sleeping quarters at night in a compact footprint, designed for residential small-space living.
• EcoElements Sustainable Product Line Earth-friendly collection of components including panels with 100% recycled/recovered wood fiber core and powder-coated accessories using low-impact manufacturing process, available across the ORG Home product portfolio for environmentally conscious customers.

Quantifiable outcome

• Products hold up to 1,200 pounds when properly installed
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The Stow CompanycoreOthersORG Home is a subsidiary brand of The Stow Company. The Stow Company is the parent organization providing corporate oversight, privacy policy, and business development support for ORG Home.
• NAPO (National Association of Professional Organizers)minorGTM or Marketing PartnerORG Home is a proud member of NAPO, connecting with professional organizers who recommend organization solutions to their clients.
• ASID (American Society of Interior Designers)minorGTM or Marketing PartnerORG Home is a proud member of ASID, connecting with interior designers and architects who specify organization solutions for client projects.
• Habitat for HumanityminorOthersORG Home donates extra inventory to local Habitat for Humanity efforts to help new homeowners maximize storage space in their homes.
• American Cancer Society - Relay for LifeminorOthersORG Home is a Silver Sponsor of the American Cancer Society's Relay for Life, supporting cancer research and awareness.
• Center for Women in TransitionminorOthersORG Home supports the Center for Women in Transition through the ORG Home Difference Program, which allocates funds to favorite charities each year.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Organized Living: Organized Living produces and sells custom closet and garage organization systems (freedomRail) through dealers. Overlaps with ORG Home on modular storage components and dealer distribution.
• ShelfGenie: ShelfGenie specializes in custom pull-out shelves and organization solutions for existing cabinets, sold through an authorized dealer network. Comparable direct-to-homeowner custom organization model with similar dealer economics.
• Garage Living: Garage Living designs and installs custom garage organization systems, including cabinets, slatwall, and flooring, via a franchise network. Most directly comparable to ORG Home's garage storage product line.
• Closet Factory: Closet Factory designs and installs custom closets, garage systems, and home organization products nationwide through a franchise network. Closely mirrors ORG Home's custom, dealer-delivered model across overlapping product categories.
• California Closets: California Closets is the largest North American custom closet and home organization franchise, using a dealer/franchise model with in-home design consultations. Directly comparable to ORG Home on product, customer, and go-to-market.
• Inspired Closets: Inspired Closets (a Tailored Living brand) designs and installs custom closet, garage, and home organization systems via local franchises. Competes head-to-head with ORG Home on product categories and dealer-based delivery model.

Broad incumbents

• The Container Store: The Container Store is a national specialty retailer of storage and organization products, including its Preston and elfa custom lines. Adjacent business model with overlap in closets and home organization end markets.
• ClosetMaid: ClosetMaid (a Cornerstone Building Brands brand) is a mass-market manufacturer of modular wire and laminate closet/storage shelving sold through big-box retailers. Broader incumbent with overlapping categories but a fundamentally different go-to-market.
• Rubbermaid (Newell Brands): Rubbermaid, owned by Newell Brands, is a leading consumer brand of home organization and storage products sold through mass retail. Broader incumbent addressing overlapping end-user pain points with off-the-shelf rather than custom solutions.

Emerging players

• EasyClosets: EasyClosets is a digital-first custom closet company offering online design tools and shipped-to-home kits. Competes with ORG Home's dealer model in adjacent channels and represents the online configurator trend in custom organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/org_home

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORG Home