Ajusto

What Ajusto does

Ajusto S.R.L. is a Belgian digital marketplace, headquartered in Brussels (Etterbeek) and operating as a subsidiary of Jaimy SA, that connects residential homeowners across Belgium with a vetted network of approximately 200 self-employed building professionals. Founded in 2017, the company runs a customer-facing booking platform at ajusto.be and booking.ajusto.be that supports online service selection, time-slot booking 24/7, free on-site quote generation, and post-job digital payment. Service coverage spans ten trade categories including plumbing, heating (gas, oil, heat pumps), electricity and electrical compliance, air conditioning, security and locksmithing, roofing, household appliances, interior and exterior works, and certification/audit (PEB/EPC, electrical conformity, asbestos inventory). Website content is published in Dutch, French, and English to serve Belgium's bilingual regions.

Name

Ajusto

Legal name

Ajusto S.R.L.

Website

https://ajusto.be

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Ajusto is a Belgian digital marketplace, founded in 2017 and headquartered in Brussels, that connects residential homeowners across Belgium with approximately 200 vetted self-employed tradespeople across ten categories including plumbing, heating, electrical, air conditioning, roofing, security, and certification services via online booking and post-job digital payment.

Ownership category

akta.pro rank

Headquarters

HQ city

Etterbeek

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Commission on Professional Services: Ajusto acts as an intermediary platform connecting customers with qualified building professionals (plumbers, electricians, heating engineers, etc.). The company earns revenue by taking a commission fee on each job completed and invoiced through the platform. Professionals pay commission only on successfully completed work; no upfront fees or fixed costs are charged to Pros.
2. Payment Processing Services: Ajusto processes all digital payments on the platform through its partnership with Digiteal SA, handling Bancontact and Maestro transactions. The company oversees refunds, disputes, and payment cancellations, retaining a share of transaction fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Ajusto operates a Belgian digital marketplace that connects residential customers with a vetted network of approximately 200 independent building professionals for home repairs, installations, and maintenance. Service categories include plumbing, heating, electricity, air conditioning, security, roofing, household appliances, interior/exterior works, and certification/audit services. Customers book online 24/7, receive a free on-site quote, and pay digitally post-job via the Digiteal payment gateway; Ajusto earns commission on each completed transaction.

Product overview

Ajusto is a digital marketplace platform that connects homeowners in Belgium with approximately 200 qualified building professionals. The platform operates through a web-based booking system and a Pro mobile application used by professionals. The core offering is a matching/intermediation service that enables users to book qualified specialists for various home services including plumbing, heating, electrical work, air conditioning, security, roofing, household appliance repair, interior/exterior works, and certification/audit services. The platform handles the entire customer journey from online booking through payment processing via the Digiteal secure payment platform. The service category products are delivered by vetted local professionals who are not employed by Ajusto but are part of the Ajusto network, selected based on quality standards and legal compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services

Quantifiable outcome

• Same-day availability for urgent jobs (within 4 hours of booking)
• +2 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Digiteal SAcoreTechnology or IntegrationDigiteal SA is Ajusto's designated secure payment processor. All platform payments (Bancontact, Maestro) are processed through Digiteal's infrastructure. Ajusto mandates Digiteal for all payment transactions including refunds, disputes, and cancellations. The partnership is integral to Ajusto's fully digital, cashless payment experience.
• ENGIEminorGTM or Marketing PartnerENGIE logo appears in the Ajusto booking widget alongside Monizze. This appears to be a co-branding or referral arrangement, potentially related to heating and energy services where ENGIE and Ajusto serve overlapping customer needs.
• MonizzeminorGTM or Marketing PartnerMonizze logo appears in the Ajusto booking widget alongside ENGIE. Monizze provides meal and eco-voucher solutions for employees in Belgium. This may indicate a partnership allowing customers to use Monizze vouchers to pay for Ajusto home services.
• Hive5 CoworkingminorOthersHive5 is the Brussels-based coworking space where Ajusto's team is located. Ajusto describes having access to a large network of talented people in the 'entrepreneurial bee community' within Hive5.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• TaskRabbit: US-originated (now IKEA-owned) marketplace for home services, furniture assembly, mounting, and handyman tasks. Same two-sided marketplace economics and digital booking flow as Ajusto, with international brand recognition and substantially more capital.
• Angi: Public US home-services platform (formerly Angie's List + HomeAdvisor) connecting homeowners with prescreened local service professionals. Operates at vastly greater scale than Ajusto but shares the trust-and-vetting value proposition and multi-trade horizontal scope.
• Thumbtack: US-based home-services marketplace spanning hundreds of trade categories with a quote-request, pro-rating model. Closest large-scale analog to Ajusto's trade breadth and transparent-pricing angle, though Thumbtack operates lead-gen rather than fixed-price booking.
• Brico: Belgian home-improvement retailer (Maxeda/Maxolux) operating a large network of DIY and home-services stores. A Belgian incumbent in the same end-customer use cases as Ajusto, but monetizes via retail and installation services rather than a marketplace commission model.
• HomeServe: UK-headquartered home emergency, repair, and warranty services provider with European operations including France. Comparable in serving plumbing, heating, and electrical emergencies, though monetizes primarily via subscription warranties rather than per-job commission.

Regional players

• HomeStars: Canadian home-services marketplace with verified reviews for contractors and tradespeople. Comparable in leveraging review-based trust to match homeowners with pros across multiple trades; relevant precedent for a review-driven marketplace expanding service scope.
• Travaux.com: French home-improvement and renovation marketplace that connects homeowners with local artisans and contractors. Directly comparable marketplace model in a neighboring French-speaking market; relevant as a benchmark for European category economics.

Direct peers

• ProntoPro: Italy-headquartered home-services marketplace active in several European countries. Matches consumers with local professionals for repairs, installations, and renovations — a near-identical marketplace model to Ajusto, with greater geographic footprint.
• Werkspot: Dutch home-services marketplace connecting consumers with vetted tradespeople across categories like plumbing, electrical, and renovation. Closest geographic and product analog to Ajusto, with a more mature supply base and brand recognition in the Benelux region.
• 123iemand: Belgian marketplace connecting consumers with local service providers for home and personal services. Operates in the same Belgian geography as Ajusto with a similar two-sided marketplace model and B2C targeting of residential customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ajustobe
• LinkedInlinkedin.com/company/ajusto.be
• Instagraminstagram.com/ajustobepro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajusto