ForSales
ForSales is an Italian B2B software vendor providing a sales force automation suite that combines a mobile agent app with a B2B eCommerce portal, serving mid-market and enterprise product manufacturers with distributed sales networks across sectors such as F&B, fashion, pharma, and jewelry, and operating as part of Impresoft Engage.
- Company typePrivate
- Founded2000
- HeadquartersMira, Italy
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ForSales does
ForSales is an Italian B2B sales force automation software vendor that operates as the flagship product line of Impresoft Engage S.r.l., a wholly owned subsidiary of Impresoft S.p.A. Founded in 2000 as NextTech in Treviso, the company pioneered SFA on handheld PDAs and rebuilt its product for smartphones and tablets in 2010, entering the Impresoft Group in December 2020 and consolidating into Impresoft Engage in January 2024 alongside Opensymbol, Cloudnova, and Develon Digital. The platform combines a mobile agent app for field sales reps with a B2B eCommerce portal for distributors, synchronized through a single data layer and integrated with enterprise ERPs such as SAP.
The product addresses mid-market and enterprise product companies with distributed sales forces — manufacturers and distributors in fashion/apparel, food and beverage, pharma, jewelry, eyewear, construction, household goods, and zootechnical sectors — that need offline-capable mobile order entry, complex promotion management, and 24/7 self-service reordering for resellers. Named enterprise customers include Loacker (90 agents), Babbi (200 agents, 1,000+ SKUs, 80+ export countries), Forno D'Asolo (220 agents, 3,000 daily orders), Zeta Farmaceutici (10,000+ pharmacies), Diadora Utility, Essity, Morellato, Thelios, Fope, and Haifa Group. Reported outcomes include 20% productivity gains, 30% order error reduction, and 25% reorder volume uplift.
ForSales monetizes through annual SaaS subscriptions (per-seat or per-company pricing with module-based tiers) supplemented by professional services for implementation, customization, and ongoing support, sold via a direct enterprise field-sales motion. Distribution is primarily direct in Italy, with selective international delivery to multinational customers. The company employs 51–100 people and claims 7,000+ active agent users and 10,000+ B2B portal users across 300+ cumulative projects. Recent product moves include the forSales X platform upgrade (May 2024), a B2B Client mobile app for distributors (June 2025), and the introduction of AI features for message-to-order conversion, generative visit scheduling, and product recommendation (July 2025).
ForSales firmographics
Firmographics- Name
- ForSales
- Legal name
- Impresoft Engage S.r.l.
- Website
- https://forsales.it
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ForSales is an Italian B2B software vendor providing a sales force automation suite that combines a mobile agent app with a B2B eCommerce portal, serving mid-market and enterprise product manufacturers with distributed sales networks across sectors such as F&B, fashion, pharma, and jewelry, and operating as part of Impresoft Engage.
- Ownership category
- akta.pro rank
ForSales industry classification
Industry- Product category
- Sales Force Automation (SFA) Software
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industries
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where ForSales is headquartered
LocationHeadquarters
- HQ city
- Mira
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
ForSales business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (SaaS): Subscription-based licensing model for access to the forSales SFA platform including the Agent App and B2B eCommerce portal. Pricing is typically per user/seat or based on company size and modules selected. The subscription model provides recurring revenue with ongoing updates and support.
- Professional Services: Implementation, customization, training, and ongoing technical support services. Includes needs analysis, strategic consulting, deployment, and continuous technical assistance throughout the customer lifecycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier for large companies with extensive sales networks and complex requirements |
| Subscription | Annual | Mid-market tier for medium-sized companies with established sales forces |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ForSales product offering
Product offeringCore offering
ForSales provides a cloud-based Sales Force Automation (SFA) suite for B2B product companies, composed of a mobile Agent App that lets field sales agents enter orders, manage customers and promotions, and present multimedia catalogs even offline, paired with a B2B eCommerce portal that lets resellers self-service orders, access personalized catalogs and pricing, and download technical documents 24/7. Both modules share a single data source synchronized in real time with the customer's ERP, and the suite is augmented by AI features for message-to-order conversion, visit routing, and smart product recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- forSales Suite Integrated B2B sales force automation suite combining the mobile agent app and B2B eCommerce portal for omnichannel order management and customer relationship management, designed for B2B product companies with distributed sales forces.
- forSales App (Agent App) Mobile application for field sales agents to manage customers, promotions, and content, insert orders, and access multimedia catalogs even offline; includes geolocation, visit optimization, and barcode scanning capabilities.
- forSales B2B (eCommerce Portal) Digital hub B2B eCommerce portal enabling resellers and professional buyers to autonomously manage orders and reorders, access personalized catalogs and pricing, track order history, and download documents and technical sheets 24/7.
- forService Service management module for organizing technician and trainer interventions at customer sites, including requests for startup, assistance, and training.
- forSales X Major version upgrade of the forSales platform that includes new features, an improved interface, and greater integration capabilities for the underlying suite.
Quantifiable outcome
- 20% productivity increase for sales teams
- +3 more outcomes
Companies that use ForSales
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles2 records
ForSales technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
ForSales partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Impresoft GroupcoreForSales is a product line under Impresoft Engage, which was formed in January 2024 through the merger of NextTech (original forSales company), Opensymbol, Cloudnova, and Develon Digital. Impresoft Group (3,500+ customers, 500+ IT professionals) provides the parent ecosystem for technology synergies and market reach.
- Confindustria VicenzaminorActive supporter member of Confindustria Vicenza, the regional employers' federation. Partnership reflects commitment to regional economic development and business community engagement.
- CUOA Business SchoolminorSupporting member of CUOA Business School, participating in regional development initiatives and talent development programs.
- Osservatori Digital Innovation (Politecnico di Milano)minorPartnership with the Digital Innovation Observatories of Politecnico di Milano for research collaboration and thought leadership in B2B digital transformation.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
ForSales competitors and assessment
Company assessmentBroad incumbents
- Salesforce: Global CRM/SFA leader offering Sales Cloud and Salesforce B2B Commerce; the dominant broad incumbent that forSales must differentiate against in the Italian mid-market and enterprise segment.
- BigCommerce: Established B2B and B2C commerce platform with growing B2B Edition serving manufacturers and wholesalers; a broader incumbent alternative for the forSales B2B commerce component.
- SAP: Provides SAP Sales Cloud and SAP Commerce alongside S/4HANA ERP; many forSales customers (e.g., Loacker) rely on SAP as the system of record that forSales integrates with, making SAP both a critical partner and the most credible replacement alternative.
- Microsoft Dynamics 365: Microsoft's combined CRM/ERP suite with field sales and commerce capabilities; competes head-to-head with forSales in mid-market B2B digitalization deals, especially where customers standardize on the Microsoft cloud stack.
Direct peers
- StayInFront: Provider of mobile CRM and SFA solutions targeting consumer goods and B2B manufacturers with distributed sales forces; directly comparable to forSales in industry profile and buyer persona.
- OroCommerce: B2B eCommerce platform purpose-built for manufacturers, distributors, and wholesalers with complex pricing and catalog needs; the most direct comparator to forSales' B2B eCommerce portal layer.
- Sana Commerce: B2B eCommerce platform tightly integrated with ERP systems (SAP, Microsoft Dynamics) for manufacturers and distributors; directly comparable to forSales' ERP-integrated B2B portal approach.
- ForceManager: Mobile-first SFA platform designed for field sales teams with offline capability and visit management; highly comparable to forSales Agent App on core agent productivity features.
- SugarCRM: Mid-market focused CRM/SFA platform with mobile sales force automation capabilities; a direct competitor to forSales' Agent App with overlapping sales-led GTM in B2B verticals.
Emerging players
- Vtiger: CRM platform offering sales force automation and customer portals; an emerging/mid-tier competitor with overlapping mobile sales and B2B portal capabilities appealing to SMB/mid-market buyers also served by forSales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
ForSales social profiles
Digital presenceForSales compliance and trust
Trust signalCompliance1 record
ForSales financial estimates
Financial estimateRevenue estimate
Valuation estimate
ForSales leadership team
Management profileNumber of profiles
Profiles2 records
ForSales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ForSales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ForSales
What does ForSales do?
ForSales provides a cloud-based Sales Force Automation (SFA) suite for B2B product companies, composed of a mobile Agent App that lets field sales agents enter orders, manage customers and promotions, and present multimedia catalogs even offline, paired with a B2B eCommerce portal that lets resellers self-service orders, access personalized catalogs and pricing, and download technical documents 24/7. Both modules share a single data source synchronized in real time with the customer's ERP, and the suite is augmented by AI features for message-to-order conversion, visit routing, and smart product recommendations.
Is ForSales a public or private company?
ForSales is a private company. It is classified as corporate owned and is currently operating.
When was ForSales founded?
ForSales was founded in 2000. It employs 51 to 100 people.
Where is ForSales based?
ForSales is headquartered in Mira, Italy, in the Europe region.
How does ForSales make money?
Two revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are professional Services.
Who are ForSales's main competitors?
Broad incumbents on record are Salesforce, BigCommerce, SAP and Microsoft Dynamics 365. Direct peers are StayInFront, OroCommerce, Sana Commerce, ForceManager and SugarCRM. Vtiger is listed as an emerging player.
Does ForSales have an API?
No public API is recorded for ForSales.
What industry is ForSales in?
ForSales's product category is Sales Force Automation (SFA) Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 541511.