ForceManager
- Company typePrivate
- Founded2011
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
ForceManager firmographics
Firmographics- Name
- ForceManager
- Legal name
- The Sage Group plc
- Website
- https://forcemanager.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ForceManager industry classification
Industry- Product category
- Field Sales CRM Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Field Service CRM (Dispatch, Scheduling & Mobile Service) (HDAEAFAL)
- akta.pro secondary industries
- Sales Force Automation (SFA) CRM (HDAEAFAA), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where ForceManager is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
ForceManager business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Annual or monthly subscription-based pricing for CRM software access. Includes basic support services. Additional fees for excess data storage and geolocation requests beyond allocated limits.
- Professional Services: Implementation, customization, and adaptation services offered by Sage professional services team for enterprise deployments.
- Advanced Support Services: Tiered support services with premium support tiers available for purchase beyond basic included support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard CRM subscription with basic support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ForceManager product offering
Product offeringCore offering
ForceManager (now Sage Sales Management) is a mobile-first CRM platform built for B2B field sales teams, providing automatic call and visit logging, geolocation tracking, pipeline management, offline mobile access, and an embedded AI sales assistant (Sage Copilot). The platform combines a mobile app, a cloud web CRM, and AI-driven analytics, integrating natively with Microsoft 365, Teams, ERP systems, and communication tools.
Product overview
Sage Sales Management (formerly ForceManager) is a mobile-first CRM platform for field sales teams, now owned by Sage Group. The core platform consists of a Mobile CRM app (iOS/Android with geolocation and offline mode) and a Cloud CRM web application, unified under a single platform-plus-modules architecture. The flagship AI capability is Sage Copilot, a generative AI assistant embedded throughout the CRM for deal analysis, sales insights, and email intelligence. Core workflow modules include Sales Accelerator (goal-setting), Sales Analytics (reporting), Marketing (campaign management), and a Commercial Route Planner for field optimization. Add-on modules include Smart Voice Report (voice-driven reporting), Custom Assistant (AI workflow assistant), Quotes & Orders, GoalManager, NewsManager, SignatureManager, and Sales Campaigns. The platform integrates natively with Sage 50, SAP Business One, Microsoft 365, Microsoft Teams, and video conferencing tools, serving over 4,200 companies across construction, manufacturing, healthcare, insurance, distribution, logistics, automotive, and pharmaceutical industries.
Differentiator
Problem solved
Functional benefit
Brands
- Sage Copilot: Artificial Intelligence for Sales integrated into the CRM platform, enhancing deal analysis and generating actionable sales insights.
- Smart Voice Report
- GoalManager
- NewsManager
- SignatureManager
Quantifiable outcome
- 90% of sales reps use the CRM daily
- +7 more outcomes
Companies that use ForceManager
Customer profileNamed customers11 records
Segments15 records
Ideal customer profiles2 records
ForceManager technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature11 records
ForceManager partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and supporting.
- SagecoreSage acquired ForceManager in November 2024 to strengthen its offerings for small and medium-sized businesses with AI-enhanced mobile tools for sales and business productivity. ForceManager is now rebranded as Sage Sales Management.
- MicrosoftcoreDeep integration with Microsoft 365, Teams, Outlook, and Exchange. Single Sign-On via Microsoft accounts, calendar sync, and video call integration through Teams. Hosted on Microsoft Azure cloud infrastructure. Security certifications including Microsoft compliance.
- Amazon Web Services (AWS)coreCloud hosting on AWS data centers providing infrastructure for Sage Sales Management. AWS hosting complements Microsoft Azure for AI Systems as specified in terms of service.
- SAPmajorOfficial integration partnership providing SAP Business One CRM connectivity. Customers using SAP ERP can integrate Sage Sales Management for unified business management.
- ZoomsupportingVideo conferencing integration allowing sales teams to conduct and automatically log video calls within the CRM platform.
- HubSpotsupportingIntegration with HubSpot marketing and CRM platform for customers using HubSpot for inbound marketing and lead management.
- ZapiersupportingNo-code integration platform allowing Sage Sales Management to connect with 5,000+ applications through automated workflows.
- Gmail / Google CalendarsupportingEmail and calendar synchronization with Google Workspace for customers preferring Google productivity tools over Microsoft.
- WhatsAppsupportingWhatsApp business integration for customer communication and engagement within the sales workflow.
- ZendesksupportingCustomer support platform integration for organizations using Zendesk for service management alongside sales activities.
- MailchimpsupportingEmail marketing integration with Mailchimp for coordinated sales and marketing activities.
- ActiveCampaignsupportingMarketing automation integration with ActiveCampaign for customer engagement and nurturing workflows.
- IBMsupportingIntegration with IBM systems for enterprise customers with existing IBM infrastructure.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
ForceManager competitors and assessment
Company assessmentBroad incumbents
- Salesforce Sales Cloud: Salesforce's flagship CRM suite covering SFA, pipeline management, and mobile CRM via Salesforce Mobile App. A broader incumbent with overlapping field sales functionality, but lacks ForceManager's depth in geolocation, offline mode, and route planning for true field-based reps.
- HubSpot Sales Hub: HubSpot's CRM suite with mobile app, pipeline management, and sales acceleration tools. ForceManager explicitly integrates with HubSpot for inbound marketing leads. Stronger in inbound/MQL funnels; weaker in offline-first field sales workflows.
- Microsoft Dynamics 365 Sales: Microsoft's enterprise CRM tightly integrated with the Microsoft 365/Teams ecosystem — the same ecosystem ForceManager integrates with. Competes directly for the Microsoft-centric SMB segment and represents both a partner and a competitor.
- SAP Sales Cloud (formerly CallidusCloud): SAP's CRM offering with field sales enablement. ForceManager has a native integration with SAP Business One, so this is both a partner and a competitive incumbent in the broader SAP ecosystem.
Direct peers
- Insightly: SMB CRM with mobile app, pipeline management, and integrations to email/calendar. Direct competitor in the SMB sales CRM category, particularly for construction, manufacturing, and professional services verticals.
- Creatio (formerly bpm'online): Low-code CRM and BPM platform with mobile CRM, sales force automation, and process automation for field teams. Comparable in serving process-driven SMB/mid-market sales organizations.
- Pipedrive: SMB-focused sales CRM with mobile app, pipeline management, and activity-based selling methodology. Direct competitor in the SMB/mid-market CRM space, though Pipedrive is more generalist and less specialized for offline field sales.
- Salesforce Field Service (formerly ServiceMax): Field service management platform focused on dispatch, scheduling, and mobile service workflows — the closest functional parallel to ForceManager's field-sales mobile focus, though optimized for service technicians rather than sales reps.
- Zoho CRM: Broad SMB CRM with mobile app, pipeline management, and field sales features including geolocation. Direct competitor targeting similar SMB and mid-market segments with comparable pricing.
Emerging players
- Spotio: Field sales focused CRM with map-based lead management, route planning, and mobile-first design. Direct overlap with ForceManager's geolocation and route planning features, though smaller scale and primarily US-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ForceManager social profiles
Digital presenceForceManager compliance and trust
Trust signalCompliance1 record
ForceManager financial estimates
Financial estimateRevenue estimate
Valuation estimate
ForceManager leadership team
Management profileNumber of profiles
Profiles7 records
ForceManager funding detail
Funding detailFunding overview
Funding rounds8 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ForceManager M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ForceManager
What does ForceManager do?
ForceManager (now Sage Sales Management) is a mobile-first CRM platform built for B2B field sales teams, providing automatic call and visit logging, geolocation tracking, pipeline management, offline mobile access, and an embedded AI sales assistant (Sage Copilot). The platform combines a mobile app, a cloud web CRM, and AI-driven analytics, integrating natively with Microsoft 365, Teams, ERP systems, and communication tools.
Is ForceManager a public or private company?
ForceManager is a private company. It is classified as corporate owned and is currently acquired.
When was ForceManager founded?
ForceManager was founded in 2011. It employs 51 to 100 people.
Where is ForceManager based?
ForceManager is headquartered in Barcelona, Spain, in the Europe region.
How does ForceManager make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services and advanced Support Services.
Who are ForceManager's main competitors?
Broad incumbents on record are Salesforce Sales Cloud, HubSpot Sales Hub, Microsoft Dynamics 365 Sales and SAP Sales Cloud (formerly CallidusCloud). Direct peers are Insightly, Creatio (formerly bpm'online), Pipedrive, Salesforce Field Service (formerly ServiceMax) and Zoho CRM. Spotio is listed as an emerging player.
Does ForceManager have an API?
No public API is recorded for ForceManager.
What industry is ForceManager in?
ForceManager's product category is Field Sales CRM Software. Its primary akta.pro industry code is HDAEAFAL, Field Service CRM (Dispatch, Scheduling & Mobile Service), with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 518 and its SIC code is 7372.