The Americana at Brand

What The Americana at Brand does

The Americana at Brand is an open-air lifestyle center in Glendale, California, operated by Caruso. The property combines a 70+ store retail mix — anchored by Nordstrom and luxury brands including Louis Vuitton, Gucci, Chanel, and Tiffany & Co. — with 30+ dining tenants spanning fine dining (Bourbon Steak by Michael Mina, Trattoria Amici), international and fast-casual concepts (Shake Shack, Chick-fil-A, Paradise Dynasty, CHAGEE), and dessert destinations. Entertainment and amenity layers include an 18-screen AMC Theatre, a two-acre central park (The Green), a WET Design-built iconic fountain with hourly choreographed water shows, a complimentary electric-powered cherry-wood trolley, 20 Tesla Superchargers, valet and self-parking, and a newly opened Level 8 rooftop soccer venue (Skyline Pitch). The asset also includes 241 luxury residential units (The Residences) above the retail podium.

The business model is a real estate operator playbook: primary revenue comes from leasing retail, dining, and entertainment space to a curated tenant mix, supplemented by valet/self-parking and EV charging fees, residential rental income from The Residences, and premium membership revenue through Caruso Signature, which offers designated parking and up to $1,000 in event-driven rewards. Marketing and guest services are layered — Caruso Concierge provides hands-free shopping, dining reservations, and Store-to-Door delivery, while social media, an editorial blog (The Edit), email, and seasonal programming (Winterland with Disney+, Camp Snoopy with Apple TV) drive top-of-funnel traffic.

The Americana at Brand does not disclose revenue, headcount, or ownership-structure details; it is a privately held single-asset property within the Caruso portfolio, which also includes The Grove, Palisades Village, The Promenade at Westlake, and Rosewood Miramar Beach. No AI/ML capabilities, API platform, or external funding signals are present in the source data.

Name

The Americana at Brand

Legal name

The Americana at Brand

Website

https://americanaatbrand.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Americana at Brand is a Caruso-operated open-air lifestyle center in Glendale, CA, combining 70+ retail stores, 30+ restaurants, an 18-screen AMC cinema, 241 luxury residences, and signature amenities (WET Design fountain, trolley, two-acre park) for Southern California shoppers and tourists.

Ownership category

akta.pro rank

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Tenant Leasing: The Americana at Brand generates revenue through leasing retail space to a diverse mix of luxury and popular retail brands, restaurants, entertainment venues, and service providers. Tenants include luxury brands (Louis Vuitton, Gucci, Chanel, Tiffany & Co.), department stores (Nordstrom), fashion retailers, dining establishments, and entertainment (AMC Theatres 18-screen cinema).
2. Caruso Signature Membership: Premier membership program offering exclusive rewards, early access to events, and up to $1,000 in rewards during limited-time shopping events for luxury retail tenants. Members enjoy designated parking and enhanced experiences.
3. Parking Services: Revenue from valet parking services, self-parking structure, and Tesla Supercharger charging stations (20 Superchargers at 150kW on Level 7).
4. The Residences Luxury Apartments: Collection of 241 luxury apartments perched above The Americana at Brand, generating rental income through the Leasing Office at Suite 330.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Americana at Brand operates an open-air shopping, dining, and entertainment destination in Glendale, California, leasing space to over 70 retail tenants spanning luxury fashion, fast fashion, beauty, tech, and home goods alongside 30+ restaurants and an 18-screen AMC Theatre. The property additionally offers on-site amenities including the WET Design-built choreographed fountain, a two-acre park, a complimentary electric trolley, valet and self-parking with Tesla Superchargers, a Caruso Concierge service with hands-free shopping and Store-to-Door delivery, and 241 luxury apartments known as The Residences.

Product overview

The Americana at Brand is an open-air shopping, dining, and entertainment destination in Glendale, CA, operated by Caruso. The property features a retail shopping center with over 70 stores spanning luxury fashion (Nordstrom, Louis Vuitton, Gucci, Chanel, Bottega Veneta, Saint Laurent), contemporary brands (H&M, Aritzia, lululemon, Nike, Converse), beauty (Sephora, Kiehl's, Byredo), jewelry, tech, and home goods. Dining options include fine dining (Bourbon Steak Los Angeles, Trattoria Amici, Bacari GDL), casual eateries, international cuisine, and dessert destinations. Entertainment amenities include AMC Theatres (18 screens), The Green (two-acre park), The Fountain (WET Design water show), and The Trolley. Additional services include Kids Club (in partnership with Apple TV), Caruso Signature membership, Caruso Concierge, valet parking, Tesla charging, and 241 luxury apartments above the property. Events programming and seasonal offers enhance the visitor experience.

Differentiator

Problem solved

Functional benefit

Products and services

• The Green (Two-Acre Park) A two-acre park providing outdoor relaxation space for visitors, serving as the central gathering area and host location for events such as Camp Snoopy and Porsche-presented live weekend entertainment.
• The Fountain Iconic fountain built by WET Design at the center of The Green featuring hourly water shows dancing to music by legends such as Louis Armstrong, Judy Garland, Andrea Bocelli, and holiday medleys.
• The Trolley Electric-powered, open-style trolley with cherry-wood interiors and stained-glass windows offering complimentary rides around the property Sunday-Thursday 1:15PM-7PM and Friday-Saturday 1:15PM-8PM.
• Kids Club Weekly family entertainment featuring live music, puppet shows, magic shows, and more, presented in collaboration with Apple TV.
• Caruso Signature Membership Premier membership program offering enhanced events, early access, exclusive rewards across Caruso properties, designated parking on Level 3, and up to $1,000 in rewards during limited-time shopping events for luxury retail tenants.
• Caruso Concierge Award-winning guest services team offering hands-free shopping, dining reservations, concert ticket booking, and Store-to-Door delivery for visitors at the property.
• Valet Parking Valet parking service available Sunday-Thursday 10AM-9PM and Friday-Saturday 10AM-10PM, located on Caruso Avenue off Brand Boulevard.
• Tesla Supercharging Stations 20 Tesla Superchargers with up to 150kW charging power on Level 7 of the parking structure, available 24/7; non-Tesla EVs can charge using compatible adapters.
• AMC Theatres (18 Screens) 18-screen AMC movie theater offering the latest films alongside AMC Perfectly Popcorn and a MacGuffins Bar serving specialty cocktails, craft beers, and premium wines.
• The Residences Luxury Apartments 241 luxury apartments perched above The Americana at Brand, leased through The Residences Leasing Office at Suite 330, contact 818.637.8900.
• Shopping Retail Leasing Leasing program of over 70 retail tenants including luxury brands (Louis Vuitton, Gucci, Bottega Veneta, Saint Laurent, Tiffany & Co., Chanel, Nordstrom), fashion (H&M, Aritzia, Brandy Melville, lululemon, Nike, Converse), beauty (Sephora, Kiehl's, Byredo), eyewear (Ray-Ban, Warby Parker), tech (Apple, Samsung), home (Sur La Table, The Shade Store), and jewelry (David Yurman, Mejuri, gorjana, OMEGA).
• Dining Leasing Program Leasing program of 30+ dining tenants including fine dining (Bourbon Steak Los Angeles, Trattoria Amici, Bacari GDL), casual (The Cheesecake Factory, Shake Shack, Chick-fil-A), international (Paradise Dynasty, Frida Mexican Cuisine, Le Shrimp Noodle Bar), dessert (Venchi, Bacio di Latte, Salt & Straw, Crumbl, Häagen-Dazs, Cinnabon), and cafés (Barnes & Noble Café, Philz Coffee, Pressed Juice).
• Skyline Pitch Premier rooftop soccer venue on Level 8 of the property where visitors can train, play, and celebrate against the LA skyline backdrop; all ages welcome.

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor.

• Apple TVminorStrategic or Co-development Partner · 27 June 2026Camp Snoopy Season 2 Takeover event presented in collaboration with Apple TV. Spend the day at Camp Snoopy with crafts, games, photo opportunities, and more, located on The Green.
• Disney+minorStrategic or Co-development Partner · 15 November 2024Collaboration with Disney+ for Winterland holiday experiences including nightly snowfall at The Americana at Brand (November 15 - December 31) and Santa's House. Also presented in partnership with Children's Hospital Los Angeles.
• Children's Hospital Los AngelesminorStrategic or Co-development Partner · 15 November 2024Non-profit partnership for Winterland 2024 holiday celebrations at The Americana at Brand, The Grove, Palisades Village, and The Promenade at Westlake.
• MastercardminorGTM or Marketing Partner · 15 November 2024Powering the Caruso x Para Los Niños donation matching program where Mastercard transactions help support educational programs for Los Angeles children and families.
• AcuraminorGTM or Marketing Partner · 15 November 2024Presenting sponsor of 23rd Annual Christmas at The Grove Tree Lighting Celebration, part of Caruso's Winterland holiday programming across multiple properties.
• Chase FreedomminorGTM or Marketing Partner · 15 November 2024Presenting sponsor of 23rd Annual Christmas at The Grove Tree Lighting Celebration, part of Caruso's Winterland holiday programming.
• REVOLVEminorGTM or Marketing Partner · 15 November 2024Presenting sponsor of 23rd Annual Christmas at The Grove Tree Lighting Celebration, part of Caruso's Winterland holiday programming.
• Para Los NiñosminorStrategic or Co-development Partner · 3 June 2024Caruso Family Foundation partnership with Para Los Niños supporting educational programs that cultivate future leaders in Los Angeles. Caruso matches donations up to $100,000. Para Los Niños provides education and support to over 10,000 of Los Angeles' neediest children, youth and families.
• David YurmanminorGTM or Marketing PartnerDavid Yurman's five-year partnership with The Trevor Project, helping provide life-affirming resources to LGBTQ+ youth in crisis. Shop exclusive orange Cable Bracelet at The Americana at Brand location, June 1-August 31, 2026.
• The Trevor ProjectminorStrategic or Co-development PartnerFive-year partnership with David Yurman supporting LGBTQ+ youth in crisis. David Yurman continues its partnership with The Trevor Project helping provide life-affirming resources to LGBTQ+ youth.
• PorscheminorGTM or Marketing PartnerLive music on The Green presented by Porsche every Friday and Saturday from 5PM-8PM at The Americana at Brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beverly Center: Major LA shopping destination with anchor tenants and a mix of luxury and contemporary retail. Comparable on luxury LA retail positioning and high-spend tourist and local shopper base.
• Westfield Century City: Open-air luxury mall in Century City, Los Angeles, anchored by Bloomingdale's and Macy's with full-service dining and premium retailers. Comparable to The Americana on luxury positioning, LA location, and experiential amenities.
• Fashion Island: Open-air luxury lifestyle center in Newport Beach featuring Bloomingdale's, Macy's, and luxury brands with curated dining and entertainment. Direct lifestyle-center comparable in Southern California.
• Santa Monica Place: Open-air luxury shopping destination in downtown Santa Monica anchored by Nordstrom and featuring luxury brands (Tiffany, Louis Vuitton, Chanel), fine dining, and entertainment. Closest geographic comparable in the LA luxury lifestyle center category.
• South Coast Plaza: One of the largest luxury shopping centers in the US, located in Costa Mesa, CA. Comparable on luxury tenant concentration, SoCal positioning, and high-spend shopper base.
• Palisades Village: Another Caruso-operated open-air luxury lifestyle center in Pacific Palisades, CA. Same tenant mix philosophy (luxury retailers + chef-driven dining + experiential events) and shared Caruso Signature membership create direct operational parity.
• The Grove: Direct sister property operated by Caruso in Los Angeles with an identical open-air luxury lifestyle concept featuring dining, shopping, entertainment amenities, and a tram. Near-perfect one-to-one comparable, with the same parent, branding, and member program.
• Country Club Plaza: Historic open-air luxury lifestyle shopping district in Kansas City with mixed dining, retail, and luxury apartments. Concept-level comparable on open-air luxury retail with integrated dining and experiential amenities.
• The Shops at Columbus Circle: Curated luxury retail and dining destination at the base of the Time Warner Center in Manhattan. Comparable on ulta-luxury positioning, trophy real estate location, and mixed experiential use.

Broad incumbents

• Hudson Yards: Large-scale mixed-use development in Manhattan combining luxury retail, dining, office, and residential. Comparable on luxury retail + dining + residential mix and trophy-amenity positioning even though it is much larger in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AmericanaBrand
• Facebookfacebook.com/americanabrand
• Instagraminstagram.com/americanabrand
• LinkedInlinkedin.com/company/the-americana-at-brand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Americana at Brand