BiOOO.cz
BiOOO.cz is a Czech e-commerce and omnichannel retailer specializing in natural cosmetics, eco cleaning products, healthy foods, and eco household goods, serving health-conscious Czech and Slovak consumers via its website, five physical stores, and a B2B wholesale division.
- Company typePrivate
- Founded2007
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
BiOOO.cz firmographics
Firmographics- Name
- BiOOO.cz
- Legal name
- BIOOO.CZ s.r.o.
- Website
- https://biooo.cz
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BiOOO.cz is a Czech e-commerce and omnichannel retailer specializing in natural cosmetics, eco cleaning products, healthy foods, and eco household goods, serving health-conscious Czech and Slovak consumers via its website, five physical stores, and a B2B wholesale division.
- Ownership category
- akta.pro rank
BiOOO.cz industry classification
Industry- Product category
- Natural Cosmetics Retail
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)
Keywords
Where BiOOO.cz is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
BiOOO.cz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce Product Sales: BiOOO.cz operates as an online retailer of natural cosmetics, eco drogerie (eco cleaning products), healthy foods, and eco household products. Revenue is generated through direct product sales to consumers via their e-commerce platform (biooo.cz) and 5 physical retail stores in the Czech Republic. The company also operates a B2B wholesale division and sells gift vouchers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across all product categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BiOOO.cz product offering
Product offeringCore offering
BiOOO.cz is a Czech e-commerce and brick-and-mortar retailer selling natural cosmetics, eco-friendly cleaning products (eco drogerie), healthy foods, and eco household products sourced from third-party brands. The company curates and resells certified organic and natural products across an omnichannel footprint of one online storefront (biooo.cz) and five physical retail stores, supported by a B2B wholesale distribution arm, a loyalty club, and educational content (encyclopedia, magazine, advisory forum).
Product overview
BiOOO.cz is a Czech e-commerce platform and omnichannel retailer specializing in natural cosmetics, eco-friendly cleaning products, and healthy foods. Founded in 2008, it operates the largest Czech online store for bio/natural products, featuring a curated marketplace of third-party brands alongside educational content services. The core offering is the BiOOO.cz E-shop, supplemented by the Encyklopedie (ingredient encyclopedia with ratings for 8,000+ products), Magazín (editorial content on green living), and Poradna (expert Q&A consulting forum). The company also operates physical retail stores and a loyalty program (BiOOO Klub). The platform differentiates through transparent ingredient composition reviews, product certification verification, and expert advisory services.
Differentiator
Problem solved
Functional benefit
Brands
- Poradna BIOOO.CZ: Online advisory platform for natural cosmetics and bio products questions and answers.
- BiOOO.cz Encyklopedie
- BiOOO Magazín
- BiOOO klub
Products and services
- BiOOO.cz E-shop (Online Retail Storefront)
Companies that use BiOOO.cz
Customer profileSegments2 records
Ideal customer profiles2 records
BiOOO.cz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BiOOO.cz partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
BiOOO.cz competitors and assessment
Company assessmentDirect peers
- iHerb: Global online retailer of natural health, beauty, and wellness products with Czech-language support. Directly competes with BiOOO.cz in natural/eco cosmetics and personal care, but with global scale and far broader assortment.
- Vivantis: Czech online retailer specializing in health, beauty, and wellness products. Operates in the same Czech market with overlapping product categories (cosmetics, natural products) and a similar eco/healthy-lifestyle positioning.
- Pilulka.cz: Czech online pharmacy and health/beauty retailer. Direct competitor for health and personal care products in the Czech e-commerce market, with overlap on skincare, wellness, and natural products.
- Notino: Founded in the Czech Republic (originally Notino.cz) and now Europe's largest online perfume and beauty retailer. Notino is a direct competitor in Czech beauty e-commerce with substantially greater scale, broader assortment, and stronger supplier terms.
- Krasa.cz: Czech online cosmetics and beauty retailer with a broad assortment of skincare, makeup, and personal care products. A direct competitor in the Czech online beauty and personal care market.
- Elnino: Czech online retailer focused on natural and organic cosmetics and eco-friendly products. Directly competes with BiOOO.cz in the same Czech natural/eco cosmetics niche with a comparable target customer.
- Parfemland: Czech online perfume and cosmetics retailer. Direct competitor in the Czech online beauty market with overlapping product categories and a similar e-commerce-led go-to-market.
Broad incumbents
- Sephora: Global multi-category beauty retailer with select natural product offerings and a strong brand portfolio. Larger, broader player in the beauty retail space that competes for high-end and brand-conscious Czech consumers.
- DM drogerie markt: Major European drugstore chain with a large physical presence in the Czech Republic and a meaningful natural cosmetics / eco drogerie assortment. Broader incumbent that competes on price, convenience, and physical retail footprint rather than specializing in naturals.
- Rossmann: Major European drugstore chain operating physical stores across the Czech Republic with significant personal care and natural product sections. Broader incumbent competing on assortment breadth and price.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BiOOO.cz social profiles
Digital presenceBiOOO.cz compliance and trust
Trust signalCompliance25 records
BiOOO.cz financial estimates
Financial estimateRevenue estimate
Valuation estimate
BiOOO.cz leadership team
Management profileNumber of profiles
BiOOO.cz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BiOOO.cz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BiOOO.cz
What does BiOOO.cz do?
BiOOO.cz is a Czech e-commerce and brick-and-mortar retailer selling natural cosmetics, eco-friendly cleaning products (eco drogerie), healthy foods, and eco household products sourced from third-party brands. The company curates and resells certified organic and natural products across an omnichannel footprint of one online storefront (biooo.cz) and five physical retail stores, supported by a B2B wholesale distribution arm, a loyalty club, and educational content (encyclopedia, magazine, advisory forum).
Is BiOOO.cz a public or private company?
BiOOO.cz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BiOOO.cz founded?
BiOOO.cz was founded in 2007. It employs 11 to 50 people.
Where is BiOOO.cz based?
BiOOO.cz is headquartered in Prague, Czechia, in the Europe region.
How does BiOOO.cz make money?
One revenue line is on record: E-commerce Product Sales.
Who are BiOOO.cz's main competitors?
Direct peers on record are iHerb, Vivantis, Pilulka.cz, Notino, Krasa.cz, Elnino and Parfemland. Broad incumbents are Sephora, DM drogerie markt and Rossmann.
Does BiOOO.cz have an API?
No public API is recorded for BiOOO.cz.
What industry is BiOOO.cz in?
BiOOO.cz's product category is Natural Cosmetics Retail. Its primary akta.pro industry code is CRAHAEAE, Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly). Its NAICS code is 456 and its SIC code is 5960.