What Brooklyn Acupuncture Project does

Brooklyn Acupuncture Project (BAP) is a community acupuncture and holistic healthcare clinic headquartered in a single 2nd-floor space at 327 7th Street in Park Slope, Brooklyn, founded in 2008 by Sarah Chase Natan. The clinic operates on a community healing model — multiple patients are treated simultaneously in a shared space rather than in private rooms — and offers acupuncture (including NADA auricular protocol at a flat $25), herbal medicine consultations, reiki, cupping, gua sha, assisted stretching, and tarot readings. All acupuncture practitioners hold at least a master's degree in East Asian Medicine and are nationally and state certified, with backgrounds drawn from Pacific College of Health and Science, Tri-State College of Acupuncture, and Oregon College of Oriental Medicine.

The clinic's primary customer base is Brooklyn community residents seeking affordable, non-insurance-based holistic care, with explicit positioning toward immigrants and LGBTQ+ individuals. The business model is pay-as-you-go with a sliding scale tied to annual household income (no financial disclosure required), supplemented by a package model with one-year expiry; the clinic also generates ancillary revenue from herbal product sales (materials billed separately). GTM is community-led, relying on word-of-mouth, a content/email newsletter, and the MindBody online booking platform as the primary bottom-of-funnel channel.

BAP is a privately held, founder-led independent practice with no external investors, no funding rounds, no patents, no awards, and no disclosed revenue. The only technology infrastructure is MindBody for scheduling and Google Forms for digital intake/consent. As of 2025, the clinic is raising prices to offset rising rent and overhead while simultaneously expanding its sliding scale back toward pre-COVID tiers to preserve accessibility.

Name

Brooklyn Acupuncture Project

Legal name

Brooklyn Acupuncture Project

Website

https://brooklynacupunctureproject.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Brooklyn Acupuncture Project is a community acupuncture and holistic wellness clinic in Park Slope, Brooklyn, offering sliding-scale acupuncture, herbal medicine, reiki, and bodywork to local residents seeking affordable, non-insurance-based healthcare.

Ownership category

akta.pro rank

Product category

Community Acupuncture Services

NAICS

Other Individual and Family Services (62419)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Cupping Therapy & Gua Sha Bodywork (HSADAHAN)

akta.pro secondary industry

Reflexology & Acupressure Services (HSALAFAM)

Keywords

• Community acupuncture services
• Traditional Chinese medicine
• Herbal medicine consulting
• Holistic wellness services
• Energy healing therapy

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Acupuncture and Wellness Treatment Services: Revenue generated from patient treatment sessions including acupuncture, NADA ear acupuncture, reiki, cupping, gua sha, assisted stretching, tarot readings, and herbal consultations. Patients pay on a sliding scale based on household income. NADA treatments offered at a fixed $25 rate.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Brooklyn Acupuncture Project is a community acupuncture clinic providing affordable acupuncture (including NADA ear acupuncture), traditional Chinese herbal medicine consultations, and complementary body work services such as Reiki, cupping, Gua Sha, assisted stretching, and tarot reading. Treatments are delivered to multiple patients simultaneously in a shared community space, with payment on an income-based sliding scale to make holistic healthcare accessible to Brooklyn residents.

Product overview

Brooklyn Acupuncture Project is a community-focused holistic healthcare clinic founded in 2007 (opened 2008) offering acupuncture, herbal medicine, and complementary wellness services. The clinic operates as a collective of licensed practitioners providing services on a sliding-scale payment model to make healthcare accessible. The core offerings include: (1) Acupuncture + NADA — community-based acupuncture treatments including initial/follow-up appointments, pediatric care, and NADA ear acupuncture protocol; (2) Energy Healing and Body Work — complementary services including Reiki, cupping, Gua Sha, assisted stretching, and tarot reading; and (3) Herbal Medicine — Traditional Chinese Medicine consultations providing herbal prescriptions. All services are designed to work together in a holistic approach, with practitioners able to combine modalities within treatments or patients can access different services as needed.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture + NADA Community acupuncture services including initial appointments (approximately 1 hour with 10-15 minutes of intake), follow-up appointments (approximately 1 hour with 5-minute progress assessment), pediatric acupuncture, and the NADA auricular (ear) 5-point acupuncture protocol for stress, anxiety, trauma relief, improved sleep, and reduced cravings. Treatments are provided in a shared community setting on a sliding scale to keep acupuncture affordable.
• Energy Healing and Body Work Complementary wellness services including Reiki energy healing (offered in a private room, available virtually/distant), Chinese cupping therapy (standalone 15-20 minute cupping sessions with glass or plastic cups to create vacuum and improve blood circulation), Gua Sha treatment, assisted stretching therapy (one-on-one hands-on stretch therapy for tightness, pain, posture, range of motion, and flexibility in a private room), and tarot reading sessions (card-based guidance and self-reflection).
• Herbal Medicine Traditional Chinese Medicine herbal consultations with initial sessions (20-30 minutes of detailed intake assessing constitution, current presentation, and treatment goals) and follow-up sessions (15-20 minutes of pulse assessment, symptom review, and prescription updates). Herbal prescriptions are provided in various forms including encapsulated herbs, tinctures, granulated powders, and custom raw herb blends, with the cost of herbal materials billed separately from the consultation.

Quantifiable outcome

• Services available 6 days per week including evenings and weekends

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Veterans Affairs HospitalminorOthers · 1 January 2008Clinical internship site where practitioners such as Davin Ramlogan served diverse patient populations including veterans suffering from pain and PTSD during their training at Pacific College of Health and Science.
• New York Harm Reduction EducatorsminorOthers · 1 January 2008Clinical internship site at an overdose prevention center in Harlem where practitioners served active and recovering drug users and trauma survivors during their training.
• Pacific College of Health and ScienceminorOthersEducational institution where most BAP practitioners received their master's degrees in Traditional Chinese Medicine, Acupuncture, or related fields. Multiple practitioners are alumni.
• Tri-State College of AcupunctureminorOthersEducational institution where Danette Plagge received her Master of Science in Traditional Chinese Medicine.
• Oregon College of Oriental MedicineminorOthersEducational institution where founder Sarah Chase Natan studied and Carolyn Kweon is currently pursuing her Doctorate.
• MindBodycoreTechnology or IntegrationOnline scheduling and booking platform used by BAP for patient appointment bookings. Patients book through the MindBody platform at clients.mindbodyonline.com.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• WTHN: NYC-based acupuncture and Chinese medicine clinic offering acupuncture, cupping, and herbal consultations. Operates in a similar NYC market with overlapping services but uses a premium private-room model rather than BAP's sliding-scale community model.
• Working Class Acupuncture: Pioneer of the community acupuncture model in Portland, OR. Operates on the same sliding-scale, multi-patient community treatment philosophy that BAP uses, and is widely credited as the originator of the community acupuncture movement BAP belongs to.
• Yinova Center: NYC acupuncture and Chinese medicine practice offering acupuncture, herbal medicine, and bodywork with a fertility and women's health focus. Comparable service mix and Brooklyn/Manhattan patient overlap, though operates at premium pricing.
• Third Root Community Health Center: Brooklyn-based community acupuncture and holistic health center offering sliding-scale acupuncture and herbal medicine. Directly competes with BAP for the same Brooklyn patient base with a similar community-focused, accessible-care model.
• Acupuncture Together: Cambridge, MA community acupuncture clinic operating on the same sliding-scale, community-room model pioneered by Working Class Acupuncture. Closest geographic peer in terms of operating model and patient demographic.
• Open Space Community Acupuncture: Community acupuncture clinic operating under the POCA-affiliated sliding-scale model. Operates the same multi-patient community treatment philosophy with comparable service offerings.
• People's Organization of Community Acupuncture (POCA): National cooperative of community acupuncture clinics, of which BAP is a member clinic. POCA provides the industry network, training, and standards that define the community acupuncture model BAP operates under.

Broad incumbents

• Modern Acupuncture: National franchise offering acupuncture in a clinic-retail setting across multiple states. Represents the scaled, standardized model of acupuncture delivery that contrasts with BAP's independent community clinic approach.

Regional players

• Emily Rose Acupuncture: NYC acupuncture practice offering community-style acupuncture and herbal medicine. Comparable services to BAP but operates in a different NYC neighborhood, representing regional competition rather than direct overlap.

Emerging players

• Wildflower Acupuncture: Community acupuncture clinic operating the sliding-scale POCA model in a smaller market. Comparable service mix and operating philosophy but at a smaller scale than BAP.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bkacuproject
• Facebookfacebook.com/BrooklynAcupunctureProject
• LinkedInlinkedin.com/company/brooklyn-acupuncture-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Acupuncture Project