Rejuvination Center

What Rejuvination Center does

OrangeTwist is a private, multi-location aesthetic med spa chain operating 24 treatment centers across six US states (California, Colorado, Nevada, New Jersey, Texas, and Washington). The company delivers more than 5 million treatments annually across a menu of 50+ aesthetic and wellness services covering face, body, and hair categories, including injectables (Botox, Juvéderm, Sculptra), body contouring (CoolSculpting Elite, Emsculpt Neo), energy-based treatments (Sofwave, Ultherapy, Forever Young BBL, laser and IPL), facials (Hydrafacial, Glo2Facial, microneedling, chemical peels), medical weight loss, NAD+ IV therapy, and hair restoration (Hydrafacial Keravive). Treatments are administered by licensed providers (RNs, NPs) supported by continuous training and a Medical Advisory Board, using FDA-cleared devices sourced through partnerships with Allergan, Zeltiq, BTL, Hydrafacial, Sofwave, and Merz.

The business model combines point-of-service treatment revenue with a recurring $99/month TwistUp membership (Beauty Bank credits, 15% off retail, 5% off packages, TwistMode loyalty points) and a digital gift card channel. Retail revenue is generated through curated medical-grade skincare partnerships with Alastin, Colorescience, Nutrafol, Xtresse, and ZO Skin Health, sold both in-center and online. Go-to-market is direct-to-consumer across owned physical retail, an e-commerce-enabled website (orangetwist.com), and an iOS mobile app for booking, appointment management, and member engagement. Marketing spans organic social (Instagram, Facebook, LinkedIn), the Fresh Press blog, community events (Twist-X), and an annual Member Appreciation Month.

Customer acquisition relies on local center presence, no-pressure 'You Review' consultations, and referral incentives. No funding rounds, parent company, or ownership structure are disclosed in available data; the company operates as a privately-held entity with no identified subsidiaries or recent M&A activity. There is no evidence of in-house AI/ML capability — the technology layer is a service-delivery and booking platform rather than an AI product.

Name

Rejuvination Center

Legal name

OrangeTwist

Website

https://livewellbeauty.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

OrangeTwist is a private med spa chain operating 24 centers across 6 US states, delivering 5M+ aesthetic treatments annually across face, body, and hair via licensed providers, supported by a $99/month TwistUp membership and curated skincare retail partnerships.

Ownership category

akta.pro rank

Product category

Medical Aesthetics / Med Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

akta.pro secondary industries

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI), Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK)

Keywords

• Medical spa services
• Aesthetic treatments
• Anti-aging services
• Body contouring
• Skincare treatments

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Treatment Services: Revenue from providing aesthetic medical treatments including facials, injectables, body contouring, laser treatments, and hair removal. Services are delivered by licensed providers at physical centers.
2. Membership Subscriptions: Monthly subscription at $99 providing Beauty Bank credit, 15% off treatments/products, and additional perks. Creates recurring revenue and customer lock-in.
3. Skincare Products: Retail sales of skincare products including Alastin, Colorescience, Nutrafol, Xtresse, and ZO Skin Health brands. Products sold both in-center and online.
4. Gift Cards: Digital and physical gift cards available for purchase, driving new customer acquisition and gifting revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Rejuvination Center is a total health and wellness center specializing in anti-aging treatments, delivering a comprehensive menu of non-surgical aesthetic services (injectables, facials, body contouring, laser/IPL, medical weight loss, and hair/scalp restoration) performed by licensed providers at physical treatment centers. Offerings are supported by a recurring $99/month TwistUp membership program with Beauty Bank credits and tiered discounts, plus retail sales of clinical skincare brands and digital gift cards.

Product overview

OrangeTwist is an elevated med spa and treatment shop offering 50+ aesthetic treatments across face, body, and hair categories. The company operates 24 centers and delivers over 5 million treatments annually. Their portfolio includes core treatment services (Botox, dermal fillers, facials, microneedling, body contouring, laser treatments, medical weight loss, and hair restoration) alongside branded device treatments (CoolSculpting Elite, Emsculpt Neo, Hydrafacial, Sofwave, Ultherapy, Forever Young BBL, and others). The business model centers on a personalized approach with licensed providers, complemented by a TwistUp membership program offering monthly credits and discounts. They also provide skincare product retail through partnered brands including Alastin, Colorescience, Nutrafol, Xtresse, and ZO Skin Health.

Differentiator

Problem solved

Functional benefit

Products and services

• Botox & Wrinkle Relief

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Allergan (Botox, Juvederm)coreTechnology or IntegrationOrangeTwist offers Botox and Juvederm dermal fillers as part of their injectable treatment menu. These are FDA-approved aesthetic products delivered by licensed providers.
• Zeltiq Aesthetics (CoolSculpting Elite)coreTechnology or IntegrationCoolSculpting Elite is offered as a body contouring treatment. FDA-cleared fat freezing technology for permanent stubborn fat removal.
• BTL (Emsculpt Neo)coreTechnology or IntegrationEmsculpt Neo treatment offered for simultaneous muscle building and fat reduction. Non-surgical body contouring technology.
• Hydrafacial LLC (Hydrafacial)coreTechnology or IntegrationHydrafacial and Hydrafacial Keravive offered across all 24 centers including new Nevada and Colorado locations. Three-step facial treatment system.
• Sofwave Medical (Sofwave)coreTechnology or IntegrationSofwave ultrasound treatment offered for non-invasive skin lifting and tightening on face, neck, and brow.
• Merz (Ultherapy)coreTechnology or IntegrationUltherapy ultrasound treatment offered for lifting and tightening deeper layers of face, neck, and brow.
• Alastin SkincareminorOthersMedical-grade skincare products available for purchase at centers and online.
• ColorescienceminorOthersSkincare and sun protection products available through OrangeTwist centers.
• ZO Skin HealthminorOthersMedical-grade skincare product line available for retail purchase.
• NutrafolminorOthersHair growth supplement products available for hair loss treatment support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Restore Hyper Wellness: Multi-location US wellness center offering IV therapy, NAD+, cryotherapy, aesthetics, and recovery services. Comparable on the wellness/anti-aging positioning and on newer service lines like NAD+ and medical weight loss that the subject company is launching.
• American Laser Skincare: US med spa chain providing laser hair removal, skin rejuvenation, and body contouring services. Direct peer in the non-surgical aesthetics category with overlapping treatment categories and a similar consumer target.
• SEV Laser: Med spa operator focused on laser hair removal, skin treatments, and body contouring with a multi-state US footprint. Comparable on laser/IPL-driven service menu and on price-positioned aesthetic offerings.
• LaserAway: US med spa chain offering laser hair removal, body contouring, injectables, and skin treatments across dozens of locations. Direct competitor in aesthetic services with overlapping treatment menus and a similar Southern California presence.
• OrangeTwist: Multi-location US med spa chain offering injectables, body contouring, facials, and aesthetic treatments using the same device brands (Botox, CoolSculpting Elite, Emsculpt Neo, Hydrafacial, Sofwave, Ultherapy). Closely comparable treatment menu, brand portfolio, and membership-driven model, with an El Segundo location that appears to share overlap with the subject company.
• Skin Laundry: Multi-location US med spa focused on facials, lasers, and skin rejuvenation delivered in a streamlined, membership-friendly retail setting. Comparable positioning on non-surgical aesthetics, facials, and laser/IPL services aimed at a similar affluent, convenience-oriented consumer.

Others

• Hydrafacial: Device and brand owner of the Hydrafacial system, which is one of the subject company's core treatment offerings. Not a direct operator competitor, but a key upstream technology partner whose pricing, distribution, and brand marketing directly shape the subject center's service economics.

Regional players

• Massage Heights: US wellness franchise primarily offering therapeutic massage, skincare, and facials across hundreds of locations. Comparable on the wellness services and facials/skincare add-on categories, though it does not offer injectables or device-based body contouring.

Broad incumbents

• Ideal Image: The largest US med spa chain, offering injectables, laser hair removal, body contouring, and skin rejuvenation across hundreds of locations. Comparable services and customer demographic, but at vastly greater scale and brand recognition, making it the dominant broad incumbent in the category.

Emerging players

• Heyday: US emerging skincare services brand operating physical locations offering facials and skin treatments in a streamlined, membership-friendly format. Comparable on facials, skin rejuvenation, and a retail-like storefront aesthetic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/51004282900848
• LinkedInlinkedin.com/company/rejuvenation-center-llc
• Instagraminstagram.com/orangetwistbrands
• Xx.com/CARejuvenation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rejuvination Center