TransUnion SmartMove

Name

TransUnion SmartMove

Legal name

TransUnion Rental Screening Solutions, Inc.

Website

https://mysmartmove.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

TransUnion SmartMove is a self-serve tenant screening platform that helps independent landlords, property managers, and real estate agents screen rental applicants via credit, criminal, eviction, income, and identity reports powered by TransUnion data.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Tenant Screening Reports: Pay-as-you-go transaction model where property owners pay per screening report based on package tier selected. Three tiers available: SmartCheck Premium ($48), SmartCheck Plus ($40), and SmartCheck Basic/Background Check Basic ($25). No subscription or membership fees. Landlords can choose to pass costs to tenants where permitted.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TransUnion SmartMove is an online, self-serve tenant screening platform that helps independent landlords and property managers evaluate prospective renters by ordering combined credit, criminal background, eviction, identity, and income reports from a single workflow. Customers select a pay-as-you-go screening package (SmartCheck Basic, Plus, or Premium), invite applicants by email, and receive delivered reports — typically same day — using TransUnion's consumer credit databases and proprietary scoring models.

Product overview

TransUnion SmartMove is a tenant screening platform offering three pricing tiers (SmartCheck Basic at $25, SmartCheck Plus at $40, and SmartCheck Premium at $48) with various combinations of screening reports. The core offerings include Credit Checks with ResidentScore (proprietary eviction-predicting credit score), Criminal Background Checks searching millions of records, Eviction Checks covering millions of eviction records, Income Insights (statistical income estimation from credit behavior), and Identity Check Reports. SmartMove is built on TransUnion's credit databases and uses consumer-initiated processing where tenants authorize and complete their own screening.

Differentiator

Problem solved

Functional benefit

Brands

• SmartCheck Premium: Comprehensive screening package including ResidentScore, Criminal Background Report, Credit Report, Eviction Related Report, Income Insights Report, and Identity Check Report at $48 plus tax.
• SmartCheck Plus
• SmartCheck Basic
• ResidentScore
• Income Insights
• Identity Check Report

Products and services

• SmartCheck Premium Most complete tenant screening package priced at $48 plus tax, bundling six reports — ResidentScore, Criminal Background Report, Credit Report, Eviction Related Report, Income Insights Report, and Identity Check Report — designed for landlords who want the deepest view of a rental applicant.
• SmartCheck Plus Enhanced screening package priced at $40 plus tax that combines ResidentScore, Criminal Background Report, Credit Report, and Eviction Related Report for landlords wanting more than basic information on a prospective tenant.
• SmartCheck Basic Basic screening package priced at $25 plus tax, including the proprietary ResidentScore and a Criminal Background Report. Marketed both as SmartCheck Basic and Background Check Basic at the same price.

Quantifiable outcome

• ResidentScore predicts evictions 15% better than traditional credit scores in the bottom 20% score range
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• TheGuarantorsminorGTM or Marketing PartnerTheGuarantors offers Lease Guarantee protection for SmartMove customers, protecting landlords from rent default by tenants at no cost to property owners.
• LemonademinorGTM or Marketing PartnerLemonade provides renters insurance offerings promoted through SmartMove's offers page to help tenants protect personal property and cover personal liability.
• B2B Sales Integration PartnerscoreOEM/ Whitelabel/ Licensing PartnerLarge sophisticated partners with internal development teams integrate SmartMove as white-labeled product. Partners handle all marketing. Monthly billing and higher revenue share vs affiliates. Most appropriate for partners needing native screening app. Setup takes months.
• B2C Affiliate Partners (via Impact Radius)minorChannel Partner/ Reseller/ DistributorAffiliate partners monetize their traffic or membership through the Impact Radius platform. Fast signup, same-day setup, 25% commission on completed transactions, 30-day cookie. Full inventory of links and banners provided.

Scale indicators8 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• RentRedi: RentRedi provides tenant screening (credit, background, eviction) bundled with landlord software including rent collection, lease management, and maintenance. It is a direct SMB-landlord-focused competitor with overlapping screening functionality and pricing model.
• Avail: Avail (owned by Move/Realtor.com) offers tenant screening, applications, leases, and rent collection to independent landlords. It is a direct competitor targeting the same SMB landlord segment with credit and background screening as a core product line.
• TenantCloud: TenantCloud is a property management platform for landlords and tenants that includes tenant screening (credit, criminal, eviction) alongside rent collection, maintenance, and accounting. It directly competes with SmartMove in the SMB landlord segment.
• TurboTenant: TurboTenant is a direct competitor offering free and paid tenant screening reports (credit, criminal, eviction) to independent landlords alongside property management tools. It targets the same self-serve SMB landlord segment with a pay-per-report model and is among SmartMove's closest comparables.
• RentPrep: RentPrep offers tenant background and credit screening reports to landlords nationwide on a pay-per-report basis, with manual eviction record verification. It is a small but directly comparable tenant-screening-only provider serving independent landlords.

Emerging players

• Checkr: Checkr is a background check technology company initially focused on employment screening that has expanded into tenant screening and rental use cases. It is an emerging player bringing modern API-first screening infrastructure into the same tenant-screening market served by SmartMove.

Broad incumbents

• AppFolio: AppFolio is a property management software platform for mid-market and enterprise landlords that bundles tenant screening into its subscription offering. It is a broader incumbent in the rental housing software stack with overlapping screening functionality delivered as part of a wider product.
• Buildium: Buildium (owned by RealPage) is property management software for SMB and mid-market landlords that includes tenant screening as part of its subscription. It is a broader incumbent competing across the full landlord workflow with screening embedded in the platform.
• Experian (RentBureau / Resident Connect): Experian is a global credit bureau that offers tenant and resident screening products (RentBureau data sharing, Resident Connect screening) leveraging its own consumer credit database. It is a broader incumbent operating as a direct competitor credit bureau serving the same screening market.
• Zillow Rental Manager: Zillow Rental Manager (within Zillow Group's broader real estate marketplace) provides tenant screening applications integrated with the Zillow rental listing platform. It is a larger incumbent that competes across the entire landlord workflow with screening embedded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TransUnionSM
• Facebookfacebook.com/transunion.smartmove
• LinkedInlinkedin.com/company/undefined

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TransUnion SmartMove