Wayne Behavioral Service

What Wayne Behavioral Service does

Wayne Behavioral Service is a private psychiatric practice founded in 2006 by Dr. Mohamed Elrafei in Wayne, New Jersey, providing comprehensive outpatient mental health services across New Jersey and the surrounding New York area. The firm operates a multi-disciplinary clinical model with 8 board-certified psychiatrists, 13 nurse practitioners with varied specializations, 10 licensed therapists, and dedicated nursing home, TMS, and Ketamine staff, delivered through a single physical office at 401 Hamburg Turnpike supplemented by Telehealth via Doxy.me.

The practice's core service line covers psychiatric evaluations, individual and couples therapy, psychotherapy, and psychopharmacological management for adolescents, adults, and geriatric populations. It has built specialized treatment capabilities around three advanced modalities for treatment-resistant conditions: BrainsWay Deep TMS (FDA-cleared transcranial magnetic stimulation with a documented 75% response rate and 51% remission rate for depression), IV Ketamine infusions (70-80% symptom relief within 24 hours for TRD, PTSD, and chronic pain), and Spravato (esketamine) nasal spray (the only FDA-approved nasal spray for treatment-resistant depression). It also operates a geriatric psychiatry vertical providing on-site evaluations and behavioral interventions at partnered skilled nursing and assisted living facilities.

Revenue is generated primarily through fee-for-service clinical visits reimbursed under contracts with 10+ major insurance plans (Aetna, BCBS variants, Cigna, Medicare, Oxford, UHC, and others) for covered services including TMS and Spravato, plus self-pay cash revenue from ketamine therapy which is not covered by insurance. Patient acquisition combines provider referrals, direct-to-consumer website conversions (free consultation CTAs, online intake forms), and partnerships with long-term care facilities via CHE Behavioral Health Services. Marketing is conducted through the company website and organic social channels (Facebook, LinkedIn, Instagram).

Name

Wayne Behavioral Service

Legal name

Wayne Behavioral Service, LLC

Website

https://waynebehavioral-nj.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Wayne Behavioral Service is a Wayne, New Jersey-based private psychiatric practice founded in 2006, delivering comprehensive mental health services — including psychiatric evaluations, therapy, BrainsWay Deep TMS, IV Ketamine, Spravato, and geriatric care — to adolescent, adult, and elderly patients across New Jersey and the greater New York area.

Ownership category

akta.pro rank

Product category

Outpatient Psychiatric Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

Keywords

• Psychiatric evaluations
• Transcranial magnetic stimulation
• Ketamine infusion therapy
• Geriatric psychiatry services
• Mental health counseling

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mental Health Services - Fee-for-Service: Standard fee-for-service model where payment is due at time of service. Services include psychiatric evaluations, therapy sessions, medication management, and follow-up appointments. Many insurance companies reimburse patients for covered services.
2. Insurance Reimbursement: Participates with numerous insurance plans including Aetna, Anthem BCBS, Blue Cross Blue Shield, Cigna, Empire BCBS, Horizon BCBS, Medicare, Oxford, United Healthcare, and many others. Most insurance plans cover TMS therapy and Spravato.
3. Ketamine Therapy (Self-Pay): Ketamine therapy is not covered by insurance as it is considered off-label use. Patients pay out-of-pocket for treatments. The company offers credit card payment authorization forms including one-time and monthly payment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wayne Behavioral Service provides outpatient psychiatric care including psychiatric evaluations, individual and couples therapy, psychopharmacological management, and psychotherapy for adolescents, adults, and geriatric patients. The practice delivers specialized treatments such as BrainsWay Deep TMS for depression and OCD, IV Ketamine infusions and Spravato nasal spray for treatment-resistant depression, and on-site geriatric psychiatry for residents of skilled nursing and assisted living facilities. Services are available in person at the Wayne, NJ office and remotely through a Doxy.me telehealth platform.

Product overview

Wayne Behavioral Service is a healthcare services provider offering a coordinated suite of mental health treatment services. The core offerings include Mental Health Services (psychiatric evaluations, therapy, and medication management), specialized neuromodulation therapies (BrainsWay Deep TMS for depression and OCD), ketamine-based treatments (IV Ketamine infusions and Spravato nasal spray for treatment-resistant depression), and Long Term Care/Geriatric Psychiatry Services. All services are available via in-person or Telehealth delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Services

Quantifiable outcome

• 75% response rate and 51% remission rate for Deep TMS treatment
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CHE Behavioral Health ServicescoreStrategic or Co-development PartnerWBS partners with CHE Behavioral Health Services to provide comprehensive integrated Biopsychosocial approach to care for residents of long-term care facilities. This partnership enables Wayne Behavioral Service to deliver comprehensive behavioral health services through a collaborative model that integrates pharmacological and behavioral interventions.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Two Chairs: Hybrid in-person and virtual mental health clinic offering therapy and psychiatry across multiple US markets, with similar multi-modality outpatient positioning.
• Amen Clinics: Multi-location private psychiatric practice offering outpatient evaluations and treatment for mood, anxiety, and cognitive conditions, with a comparable physician-led outpatient specialty model.
• Talkspace: Online therapy and psychiatry platform delivering outpatient mental health services via telehealth, addressing comparable depression and anxiety populations with insurance-based reimbursement.
• Talkiatry: Multi-state psychiatric practice that combines in-person and telehealth visits for medication management and therapy, mirroring Wayne's hybrid outpatient psychiatry model and insurance-based reimbursement.
• Lyra Health: Mental health benefits platform operating an in-person + virtual network of therapists and psychiatrists for employer-sponsored populations; comparable hybrid care delivery and payer-aligned model.
• Greenbrook TMS: Outpatient provider network dedicated to transcranial magnetic stimulation for depression and OCD; competes directly with Wayne's Deep TMS service line for treatment-resistant patients.

Emerging players

• Headway: Network and software platform that connects patients to in-network therapists and psychiatrists, enabling smaller practices like Wayne to scale insurance billing and provider supply.
• Brightside Health: Telehealth psychiatry platform focused on depression and anxiety, including medication management and therapy; overlaps with Wayne's telehealth delivery and TRD focus.

Broad incumbents

• LifeStance Health: Large publicly traded outpatient mental health network operating hundreds of clinics across the US, providing the same outpatient psychiatric and therapy services as Wayne at significantly greater scale.
• Hackensack Meridian Health: Large regional health system in New Jersey operating inpatient psychiatric units and outpatient behavioral health programs, competing with Wayne for psychiatric referrals and LTC contracts in the same NJ/NY catchment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/waynebehavioral
• LinkedInlinkedin.com/company/waynebehavioral
• Instagraminstagram.com/waynebehavioral

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayne Behavioral Service