What Focus Advertising does

Focus Advertising nv is a privately held, full-service Belgian communication agency headquartered in Kortrijk (Heule), founded in 1983 and operating as part of the +KOO groep agency network. The firm delivers brand strategy, creative campaigns, integrated annual and sustainability reporting (including CSRD-aligned reporting), ESG advisory built around its proprietary 7-step ESG-Framework, and purpose-driven marketing for medium-to-large enterprise and public-sector clients across Belgium — with select international engagements (e.g., Barco across 29 countries, Ardo globally).

Its service portfolio is anchored in three pillars: brand and creative (rebrandings, brand strategy, content production), integrated and sustainability reporting (digital annual reports, ESG reports, corporate communications), and sustainability communication advisory (the productized ESG-Framework plus whitepapers, webinars, and roundtables). Complementary offerings include virtual tours (delivered with technology partner X360.be) and performance marketing. There is no standalone software product; all deliverables are professional-services engagements.

Commercially, Focus operates a project- and retainer-based professional services model targeting B2B clients via direct sales and referrals. Pricing is not publicly disclosed. The agency is marketing-led at the top of funnel through LinkedIn, Instagram, Facebook, blogs, whitepapers, webinars, and an active events program (the "Focus on Sustainability" roundtable series, ESG/CSRD seminars). Notable clients include Barco, Ardo, Cambio, Lamett, Degroof-Petercam, Montea, SIPEF, Lotus Bakeries, ABS Bouwteam, Van Marcke, Brussel Huisvesting, Westtoer, Toerisme Vlaanderen, and Beehive.

Name

Focus Advertising

Legal name

Focus Advertising nv

Website

https://focus-advertising.be

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Focus Advertising is a Belgian full-service communication agency (Kortrijk, founded 1983, part of +KOO groep) that delivers brand strategy, creative campaigns, integrated and CSRD-aligned sustainability reporting, and ESG advisory to medium-to-large enterprise and public-sector clients primarily in Belgium.

Ownership category

akta.pro rank

Product category

Advertising and Brand Communication Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Brand Strategy & Positioning (BPAFAEAA), ESG/Sustainability Reputation & Purpose Communications (MPAAAOAN)

Keywords

• Branding services
• Sustainability communication
• Integrated reporting
• ESG consulting
• Creative advertising

Headquarters

HQ city

Kortrijk

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication and Marketing Services: Professional services revenue from branding, marketing campaigns, sustainability reporting, integrated annual reports, and strategic communication consulting for B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Focus Advertising is a full-service Belgian communication agency that delivers brand strategy, creative campaigns, integrated and sustainability reporting (including CSRD/ESG-aligned annual reports), and sustainability communication advisory for B2B clients. Its work is anchored in a proprietary 7-step ESG-Framework methodology and complemented by virtual tour production, digital content, and thought-leadership events. All offerings are professional services delivered directly to enterprise clients, with no standalone software product sold.

Product overview

Focus Advertising is a full-service communication and branding agency based in Kortrijk, Belgium, operating as part of the +KOO group. Its portfolio centers on three interconnected service pillars: brand strategy and creative campaigns, integrated and sustainability reporting (including CSRD-compliant and ESG-aligned annual reports), and sustainability communication advisory built around its own ESG-Framework methodology. The agency complements these with whitepapers, virtual tours, and a program of public events (roundtables and seminars) on ESG, sustainability, and marketing trends. All offerings are service-based; no standalone software product is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• ESG-Framework

Quantifiable outcome

• Barco achieved IR Magazine Best ESG Report Gold award 2023
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Herman KoningscoreStrategic or Co-development PartnerTrendwatcher and keynote speaker who collaborates with Focus on roundtable events discussing trends in AI, sustainability, HR, food/drinks, and construction sectors. Herman Konings provides insights on generational shifts and future trends that influence marketing and sustainability strategies.
• CronosminorStrategic or Co-development PartnerExclusive breakfast session partnership for Cronos Partners on sustainability communication and ESG topics.
• EpicDatacoreStrategic or Co-development PartnerCollaboration with EpicData on Start to ESG & CSRD seminar series, combining expertise in sustainability data management and reporting with communication strategies.
• SURA IMPACTminorStrategic or Co-development PartnerPartnership with SURA IMPACT for Focus on Sustainability events, providing expertise on sustainable and circular business models and sustainability reporting.
• Invisible PuppyminorStrategic or Co-development PartnerCollaboration on AI in Marketing roundtable events with trendwatcher Herman Konings, focusing on artificial intelligence opportunities in marketing.
• +KOO GroupcoreStrategic or Co-development PartnerFocus Advertising is part of the +KOO Group, a network of communication agencies providing shared resources and collaborative opportunities.
• Sliding DoorsminorStrategic or Co-development PartnerCollaboration on Ardo's sustainability report, combining storytelling and design expertise.

Scale indicators1 record

Recent moves8 records

Expansion highlights6 records

Direct peers

• LD United: Belgian brand and communication agency offering integrated brand strategy, campaigns and digital services for B2B clients. Comparable in scale, geography and full-service agency positioning to Focus Advertising.
• The House of Marketing: Belgian marketing consultancy focused on B2B marketing strategy, brand and digital execution. Comparable in Belgian B2B focus and integrated agency model.
• Boondoggle: Belgian full-service creative and communication agency of similar size, headquartered in Belgium and offering brand strategy, advertising campaigns and digital content — directly comparable in terms of geography, B2B service mix and team scale.
• Duval Branding: Belgian brand strategy and design agency serving enterprise clients with rebranding, positioning and integrated communications. Closely comparable to Focus Advertising's brand strategy and integrated reporting offering.

Broad incumbents

• DDB Belgium: Belgian office of the DDB network, providing full-service creative, brand and integrated communications for B2B and consumer clients. Competes for the same Belgian enterprise mandates as Focus Advertising but as part of a global network.
• BBDO Belgium: Belgian office of the global BBDO network, offering full-service advertising, brand strategy and integrated communications at much larger scale — competes for the same enterprise brand and campaign mandates but as part of a much wider portfolio.
• South Pole Group: Global climate and sustainability consultancy offering advisory, reporting and communication services. Adjacent competitor in CSRD/ESG reporting and sustainability storytelling, but at much larger scale and with a heavier advisory footprint.
• Publicis Belgium: Belgian arm of Publicis Groupe, providing full-service advertising, media, digital and PR capabilities. Competes for large Belgian and multinational accounts including sustainability communications work, but as a broad incumbent rather than an ESG-specialist.

Emerging players

• Futerra: Global communications agency specializing in sustainability and purpose-driven brand communication. Directly comparable to Focus Advertising's ESG/sustainability communication positioning, with a broader international footprint.
• Finch & Beak: Netherlands-based ESG strategy and communications consultancy helping companies develop and communicate sustainability strategy. Comparable specialist positioning in ESG advisory and reporting, with regional overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FocusAdvertising
• LinkedInlinkedin.com/company/focus-advertising
• Instagraminstagram.com/focus_adv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focus Advertising