Invisible Puppy
MakeWaves is a Belgium-based B2B conversion agency offering integrated growth marketing, performance marketing, web development, and HubSpot CMS/CRM services to mid-market and enterprise clients across multiple industries, operating as a HubSpot Platinum Partner.
- Company typePrivate
- Founded2012
- HeadquartersGent, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Invisible Puppy does
MakeWaves is a Belgium-based B2B conversion agency operating from offices in Kontich and Merelbeke, with legal entity MakeWaves, Inc. The firm delivers an integrated portfolio of four professional services — Growth Marketing (full-funnel demand generation and account-based marketing), Performance Marketing (measurable paid media campaigns), Web Development (website design and optimization), and HubSpot Services (CRM and CMS implementation). Its technical foundation is the HubSpot platform, where the firm holds Platinum Partner status, enabling it to configure CMS sites, marketing automation, and CRM workflows for clients such as the Knokke-Heist culture website rebuild.
The firm's go-to-market is sales-led and consultation-based, using direct engagement through its website, case-study content marketing, and a HubSpot-scheduled meeting link for initial discovery. Services are priced on a custom engagement basis typically billed monthly, with no disclosed price tiers, targeting mid-market and enterprise B2B clients seeking measurable conversion outcomes. Documented results include €700k closed revenue and 73% qualified leads for Frisomat, and +200% store conversions with 20+ Meta ROAS and 30+ Google ROAS for La Bottega.
MakeWaves serves a horizontally diversified customer base across at least ten industries, with named enterprise and nonprofit clients including Kia, BDO, Century 21, Vandemoortele, Plan International, Frisomat, Knokke-Heist, La Bottega, Supernova, FTI Vlaanderen, and Mustela. No revenue, headcount, funding history, or management team information is publicly disclosed in the source material, and the company is privately held with no identified parent or investors.
Invisible Puppy firmographics
Firmographics- Name
- Invisible Puppy
- Legal name
- MakeWaves, Inc.
- Website
- https://invisiblepuppy.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MakeWaves is a Belgium-based B2B conversion agency offering integrated growth marketing, performance marketing, web development, and HubSpot CMS/CRM services to mid-market and enterprise clients across multiple industries, operating as a HubSpot Platinum Partner.
- Ownership category
- akta.pro rank
Where Invisible Puppy is headquartered
LocationHeadquarters
- HQ city
- Gent
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Invisible Puppy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Growth Marketing Services: Full-funnel B2B demand generation and account-based marketing services for ambitious companies
- Performance Marketing Services: Measurable performance marketing campaigns delivering real results and conversions
- Web Development Services: Website design, development, and optimization services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom engagement-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Invisible Puppy product offering
Product offeringCore offering
Invisible Puppy is a B2B Conversion Agency offering four interconnected marketing services: Growth Marketing (full-funnel B2B demand generation and account-based marketing), Performance Marketing (measurable campaign optimization), Web Development (website design and optimization on HubSpot CMS), and HubSpot Services (CRM implementation and process optimization). The agency turns client engagement into measurable business growth for ambitious B2B companies.
Product overview
MakeWaves is a B2B Conversion Agency offering a portfolio of four interconnected marketing services: Growth Marketing (full-funnel, account-based demand generation), Performance Marketing (measurable campaign optimization), Web Development (website design and optimization), and HubSpot Services (CRM implementation and process optimization). These services work together as a unified conversion-driven approach, where clients can leverage HubSpot CRM to streamline their processes while benefiting from growth strategies, performance campaigns, and web development to turn engagement into measurable business growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Growth Marketing Full-funnel growth strategy service focused on B2B demand generation, incorporating account-based marketing (ABM) and digital/technical expertise to drive leads and business growth for ambitious B2B companies.
- Performance Marketing Measurable performance marketing service designed to generate real results through campaigns that increase conversions and maximize revenue for clients.
- Web Development Website design and development service that builds high-converting marketing and sales tools, empowering in-house teams to manage and optimize websites with ease, built on HubSpot CMS.
- HubSpot Services HubSpot CRM implementation and optimization service that streamlines marketing and sales processes, improves collaboration, and creates seamless customer journeys for B2B clients.
Quantifiable outcome
- €700k closed revenue for Frisomat client
- +3 more outcomes
Companies that use Invisible Puppy
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Invisible Puppy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Invisible Puppy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcoreHubSpot Platinum Partner status. MakeWaves specializes in HubSpot CMS implementation and CRM integration for clients. The partnership provides technical platform capabilities for delivering web development and marketing automation services.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Invisible Puppy competitors and assessment
Company assessmentDirect peers
- Directive: B2B SaaS performance marketing agency specializing in paid media, SEO, and revenue-driven campaigns for enterprise tech clients. Comparable in performance marketing focus and B2B enterprise targeting.
- Media Junction: HubSpot Elite Partner agency delivering inbound marketing, web development, and CRM services to B2B clients. Directly comparable to MakeWaves in platform specialization and full-funnel service stack.
- Rock Content: Global content marketing and digital strategy agency serving B2B clients with measurable campaigns. Overlaps with MakeWaves in B2B growth, content, and demand generation services.
- Square 2 Marketing: HubSpot Elite Partner agency focused on B2B demand generation, inbound marketing, and sales enablement. Overlaps with MakeWaves' Growth Marketing and ABM-led methodology.
- Aimclear: Full-service digital marketing agency with deep expertise in paid media, SEO, and integrated B2B/consumer campaigns. Comparable to MakeWaves' performance and growth marketing capabilities.
- Lynton: HubSpot Platinum Partner agency and technology provider specializing in marketing operations, web development, and CRM implementation. Directly comparable as a top-tier HubSpot partner offering overlapping services.
- Single Grain: Performance and growth marketing agency serving B2B and SaaS clients with measurable ROI-driven campaigns. Comparable to MakeWaves' Performance Marketing and quantified outcomes positioning.
- New Breed Marketing: HubSpot Elite Partner focused on B2B revenue growth, combining marketing, sales enablement, and HubSpot implementation. Closely comparable in methodology and target buyer.
- Contentoo: Belgium-based content marketing and HubSpot partner agency serving B2B clients across EMEA. Highly comparable to MakeWaves in geography, HubSpot ecosystem positioning, and B2B growth focus.
Broad incumbents
- WebFX: Large, established full-service digital marketing agency offering SEO, paid media, web development, and CRO. Broader and much larger than MakeWaves but overlapping across most service lines and customer types.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Invisible Puppy social profiles
Digital presenceInvisible Puppy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invisible Puppy leadership team
Management profileNumber of profiles
Profiles1 record
Invisible Puppy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invisible Puppy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invisible Puppy
What does Invisible Puppy do?
Invisible Puppy is a B2B Conversion Agency offering four interconnected marketing services: Growth Marketing (full-funnel B2B demand generation and account-based marketing), Performance Marketing (measurable campaign optimization), Web Development (website design and optimization on HubSpot CMS), and HubSpot Services (CRM implementation and process optimization). The agency turns client engagement into measurable business growth for ambitious B2B companies.
Is Invisible Puppy a public or private company?
Invisible Puppy is a private company. It is classified as unknown and is currently operating.
When was Invisible Puppy founded?
Invisible Puppy was founded in 2012. It employs 1 to 10 people.
Where is Invisible Puppy based?
Invisible Puppy is headquartered in Gent, Belgium, in the Europe region.
How does Invisible Puppy make money?
Three revenue lines are on record. Growth Marketing Services are the primary driver. The others are performance Marketing Services and web Development Services.
Who are Invisible Puppy's main competitors?
Direct peers on record are Directive, Media Junction, Rock Content, Square 2 Marketing, Aimclear, Lynton, Single Grain, New Breed Marketing and Contentoo. WebFX is listed as a broad incumbent.
Does Invisible Puppy have an API?
No public API is recorded for Invisible Puppy.