People's Voice

What People's Voice does

People's Voice is a Bogotá, Colombia-based private firm that delivers AI-powered analysis of workplace psychosocial phenomena. Its core product, Contextual Assessment® (CTA®), applies natural language processing to employee opinion data to produce reliable evaluations and intervention recommendations for HR and people management functions. The company operates four specialized business units: Great Place to Work® (workplace culture certification and recognition), Team Richness™ (team development focusing on 'Human Richness'), Moving People® (data-driven cultural transformation communications), and Great People's Community® (GPC) (a networking and knowledge management community). People's Voice derives revenue from a mix of subscription/recurring assessment and analytics services and professional services delivered through its specialized units, with no publicly disclosed pricing. The company serves primarily Colombian organizations across diverse economic sectors, targeting HR leaders and organizational decision-makers through direct contact, partner referrals, and community engagement. No public customer logos, headcount, or revenue figures are disclosed, and the firm operates without disclosed institutional investment or parent company control.

Name

People's Voice

Legal name

People's Voice

Website

https://peoplesvoice.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

People's Voice is a Bogotá-based firm that uses its proprietary Contextual Assessment® (CTA®) AI technology to analyze workplace psychosocial phenomena and employee opinions, serving HR leaders and organizations across Colombia through certification, team development, cultural transformation, and a networking community.

Ownership category

akta.pro rank

Product category

Workplace Culture Assessment and HR Analytics Services

NAICS

Human Resources Consulting Services (541612), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• Workplace culture assessment
• Employee opinion analysis
• Psychosocial data analytics
• Organizational transformation services
• AI-powered HR analytics

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Assessment and Analytics Services: AI-powered assessment services for analyzing psychosocial phenomena and workplace opinions. Services include Contextual Assessment (CTA) technology for evaluating organizational culture and employee sentiment.
2. Specialized Business Units: Revenue generated through specialized units including Great Place to Work certification and recognition, Team Richness team development services, and Moving People cultural transformation and communication services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

People's Voice provides AI-powered assessment and analytics services for psychosocial phenomena in organizations, using its proprietary Contextual Assessment® (CTA®) technology to reliably evaluate employee opinions and enable organizational transformation. Its offerings are delivered through specialized business units — Great Place to Work® (workplace culture certification and recognition), Team Richness™ (team development), and Moving People® (cultural transformation communication) — plus the Great People's Community® (GPC) networking platform for HR leaders.

Product overview

People's Voice is a suite of workplace culture and human resources solutions built around their proprietary Contextual Assessment® (CTA®) AI technology. The portfolio includes specialized business units: Great Place to Work® (workplace culture assessment and recognition), Team Richness™ (team development and Human Richness), Moving People® (cultural transformation communication), and Great People's Community® (professional networking community). The core CTA® technology powers opinion analysis across all offerings, enabling organizations to extract value from employee feedback and drive transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Contextual Assessment® (CTA®) Proprietary AI-powered analytical technology that analyzes psychosocial phenomena to reliably evaluate opinions, optimize value extraction from employee feedback, and enable organizational transformation. It is applied to HR areas and people management functions seeking to interpret employee sentiment and drive change.
• Great Place to Work® Workplace culture assessment, recognition, and certification service that provides leaders and organizations with the tools and recognition to create consistently positive employee experiences and build resilient, successful, and sustainable organizations.
• Team Richness™ Team development solution that strengthens Human Richness within teams to drive innovation and expand value creation boundaries, helping organizations ensure their relevance and future in a constantly evolving world.
• Moving People® Cultural transformation service that combines data-driven strategic communication with immersive experiences and impactful campaigns to unlock organizational potential and enable authentic, significant cultural change.
• Great People's Community® (GPC) Professional networking and knowledge management community connecting organizations across diverse economic sectors, offering networking opportunities, inspiring content, enriching learning experiences, and strategic connections for visionary leaders and HR professionals.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Great Place to WorkcoreStrategic or Co-development PartnerGreat Place to Work is the global authority on workplace culture, with the mission to change the way the world works by creating more resilient, successful, sustainable businesses. People's Voice operates in partnership with Great Place to Work Colombia, leveraging their recognition and tools for creating positive employee experiences. This partnership enables People's Voice to provide certification and assessment services backed by the globally recognized Great Place to Work methodology.
• Team RichnesscoreStrategic or Co-development PartnerTeam Richness is a specialized business unit that contributes to strengthening Human Richness within teams—the engine that drives innovation and expands value creation boundaries. Operating under People's Voice, Team Richness helps ensure organizational relevance and future in a constantly evolving world by developing high-performing teams.
• Moving PeoplecoreStrategic or Co-development PartnerMoving People is a specialized business unit focused on cultural transformation. Through strategic communication driven by data and deep understanding of people and environment, Moving People enables authentic and significant changes that unlock organizational potential through immersive experiences and impactful campaigns.
• Great People’s Community (GPC)coreStrategic or Co-development PartnerGreat People’s Community is a vibrant community connecting organizations from diverse economic sectors, united by the vision of creating exceptional workplaces and cultivating innovative cultures. GPC provides networking and knowledge management spaces through inspiring content, enriching learning experiences, and strategic connections for visionary leaders and HR professionals.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Culture Amp: Employee experience and engagement analytics platform using surveys and AI-driven insights. Closely comparable to People's Voice's CTA®-enabled employee opinion analysis and HR transformation use cases.
• Peakon (Workday): Employee engagement and listening platform owned by Workday that uses AI to analyze employee feedback at scale. Highly comparable to CTA® on AI-driven employee opinion analysis for HR transformation.
• Glint (LinkedIn): Employee engagement and sentiment analytics platform, now part of LinkedIn, focused on real-time pulse surveys and AI-driven insights. Comparable to People's Voice on AI-enabled employee listening.
• Great Place to Work: Global authority on workplace culture that People's Voice partners with and operates as GPTW Colombia. Directly comparable on workplace culture assessment, certification, and employee opinion benchmarking.

Broad incumbents

• Gallup: Long-established analytics and advisory firm specializing in employee engagement surveys, CliftonStrengths, and culture consulting. Comparable as an opinion-analytics and HR transformation authority.
• Mercer: Global consulting firm offering HR transformation, workforce analytics, and culture/engagement advisory. Comparable on the consulting-led HR transformation and people analytics layer of People's Voice's practice.
• Willis Towers Watson: Global advisory firm with deep human capital and employee survey/experience practices. Comparable on enterprise-scale HR consulting and engagement analytics that overlap with People's Voice's offerings.
• Qualtrics (Employee Experience): Enterprise experience management platform with a dedicated employee experience suite covering engagement, pulse surveys, and AI-driven text analytics — a broader incumbent that overlaps People's Voice's opinion-analysis functionality.

Emerging players

• 15Five: Lightweight continuous performance management and employee feedback platform with pulse surveys and analytics. Comparable to People's Voice's CTA® on employee opinion evaluation and intervention.
• Lattice: People management platform combining performance, engagement surveys, and analytics. Comparable on the engagement/analytics layer that overlaps with People's Voice's opinion-analysis and HR transformation offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People's Voice