Sasha Souza Events

What Sasha Souza Events does

Sasha Souza Events is a boutique wedding and event planning firm founded in 1995 and headquartered in Napa, California, with additional offices in Sonoma, San Francisco, and Los Angeles. The company serves high-end private clients (including celebrity and private aviation clientele), corporate customers, and destination wedding customers, with a stated self-imposed cap of approximately 20 events per year that positions the firm as a deliberately limited, premium service provider. Core offerings include full-service wedding planning, corporate and winery event production (clients referenced include Crocker & Starr and Chandon), destination weddings, in-house floral design, and wedding films. Beyond direct event execution, the firm has published three books between 2010 and 2016 and operates a B2B education subsidiary, Consultancy for Creatives (formerly Team IDo), which monetizes the firm's planning methodology for other event professionals.

The business model is service-led and event-based: revenue is generated primarily through high-ticket planning fees tied to each event, supplemented by ancillary service lines (floral, films) and a smaller content and education stream from book sales, digital courses, and consultancy engagements. Go-to-market relies on founder-led brand marketing, editorial features, international speaking engagements, and referral networks built over thirty years. The team is small (1-10 employees, three named principals including founder Sasha Souza and long-tenured lead Mellysa Levy, plus floral lead Leah), which both enables the high-touch delivery model and concentrates execution risk on the founder.

Operationally, the company holds approved vendor status at San Francisco City Hall (granted 2017) and invests heavily in time per engagement (described as 250+ hours per event). There are no disclosed funding events, M&A activity, or technology platform; the firm competes on brand, design taste, and personal relationships rather than on software or scale advantages. Strategic posture over the past decade has emphasized brand extension through publishing, geographic spread within California and into destination work, and selective vertical integration of adjacent services like films and floral.

Name

Sasha Souza Events

Legal name

Sasha Souza Events

Website

https://sashasouzaevents.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Sasha Souza Events is a boutique, Napa-based luxury wedding and event planning firm founded in 1995, serving high-end private, celebrity, corporate, and destination clients across California with a self-imposed cap of roughly 20 events per year.

Ownership category

akta.pro rank

Product category

Wedding & Event Planning Services

NAICS

Convention and Trade Show Organizers (56192), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI), Elopement Planning & Coordination (HSACABAE), Ceremony Planning & Officiant Coordination (HSACABAL), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Wedding planning services
• Event design
• Destination weddings
• Corporate event planning
• Luxury event production

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Full-Service Wedding Design & Planning: Comprehensive wedding planning and event design services including day-of coordination, month-of services, partial service, and full-service design. Premium pricing for bespoke, fully designed weddings.
2. Corporate Events & Fundraisers: Corporate retreats, award ceremonies, gala dinners, incentive travel events, winery release parties, harvest parties, and wine auction events.
3. Destination Wedding Planning: Planning services for destination weddings abroad including logistics, vendor coordination, and on-site management.
4. Books & Digital Products: Published books on wedding design including 'Signature Sasha: Magnificent Weddings by Design' and 'Signature Sasha: Weddings and Celebrations to Inspire'. Also offers 'Signature Sasha: Wedding Design Planner' digital download.
5. Consultancy for Creatives: Mentorship and coaching services for creative event companies, including online courses and one-on-one mentoring. Event Design Intensive course priced at 2 payments of $295.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sasha Souza Events is a Napa, California-based luxury wedding and event planning company founded in 1995. The firm provides full-service event design, planning, and production for weddings, social events, corporate events, fundraisers, and consultancy services for creative professionals. The company deliberately limits the number of events accepted each year to approximately 20 to maintain a high-touch, boutique level of service.

Product overview

Sasha Souza Events is a wedding and event planning company offering a comprehensive suite of services centered around event design and coordination. The core offerings include Full-Service Wedding Design & Planning, Social Events & Party Planning, Corporate Events & Fundraisers, Destination Wedding Planning, and Floral Design & Decor services. The company also provides complementary services including Day-of & Month-of Wedding Coordination, and Wedding & Event Films. Under the Consultancy for Creatives sub-brand, Sasha offers business mentoring and coaching for creative event professionals, along with a digital product (Signature Sasha: Wedding Design Planner) and two published books on wedding design.

Differentiator

Problem solved

Functional benefit

Brands

• Consultancy for Creatives: Online courses, mentoring, and one-on-one coaching for creative event companies looking to expand or redefine their brand. Formerly known as Team IDo.

Products and services

• Wedding Planning

Quantifiable outcome

• Crocker & Starr Carnivus Maximus event saw 20% increase in guest count after event redesign
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Chandon (LVMH)coreStrategic or Co-development PartnerOngoing partnership for winery events including 45th Anniversary celebration with multiple trade and media events. Created bespoke guest experiences aligned with LVMH branding standards.
• Crocker & Starr WinerycoreStrategic or Co-development PartnerMulti-year partnership designing annual Carnivus Maximus event for 3+ years, hosting 400+ guests. Event success led to 20% guest count increase.
• The Donum EstateminorStrategic or Co-development PartnerGrand reveal event for Doug Aitken artwork installation with world-class artist collaboration and major media coverage.
• Kunde Family WinerycoreStrategic or Co-development PartnerMultiple weddings hosted including destination weddings and same-sex wedding featured in Bride's Magazine.
• ILEA (International Live Events Association)minorGTM or Marketing PartnerActive member and speaker at ILEA events and conferences.
• CatersourceminorGTM or Marketing PartnerAdvisory board member. Regular speaker at Catersource Conference & Tradeshow.
• SEARCH FoundationminorOthersSasha served as Events Chair 2008-2012 and Executive Committee member. Foundation helps event industry peers facing catastrophic loss and illness.
• Wish Upon A WeddingminorOthersSasha was Founding President of National Board 2009-2013. Mellysa served as Volunteer Coordinator. Non-profit grants wedding wishes to couples facing terminal illness.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Sterling Engagements: Full-service wedding and event planning firm with luxury positioning and multi-city operations. Comparable service offerings with somewhat broader geographic reach.
• Engaging Events by Ali: Bay Area luxury wedding planner serving HNW couples. Comparable boutique positioning but smaller scale; partial overlap in market and design-led approach.

Direct peers

• Easton Events: Boutique luxury wedding and event planning firm with a published brand (The Knot Guide). Comparable premium positioning, design-led philosophy, and destination event capabilities.
• Birch Event Design: Luxury event design studio offering full-service planning and design with a strong design-led brand. Comparable in delivering high-end custom events for affluent and corporate clients.
• Alison Events: San Francisco/Napa-based luxury wedding and event planning firm. Direct geographic and service overlap with Sasha Souza Events in wine country destination weddings.
• Colin Cowie Lifestyle: Luxury event designer and lifestyle brand with a published-books and celebrity focus. Closely mirrors Sasha Souza Events' media presence, brand-building model, and high-net-worth clientele.
• Marcy Blum Associates: New York-based luxury wedding and event planner. Comparable in serving affluent couples, multi-day destination weddings, and offering in-house design and production capabilities.
• Mindy Weiss Party Consultants: Celebrity luxury wedding and event planner based in LA. Directly comparable as a high-end, founder-led boutique firm serving celebrity and affluent clients with full-service design and planning.
• Liven It Up Events: San Francisco/Bay Area-based wedding and event planning firm with destination experience. Direct regional peer with comparable client segments and full-service offerings.

Others

• Catersource (Event Solutions): Industry trade media, conference, and awards body for catering and event professionals. Sasha Souza Events sits on its advisory board and has won multiple Catersource awards. Comparable as an ecosystem enabler rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sparkliatti
• Facebookfacebook.com/sashasouzaevents
• Instagraminstagram.com/sashasouzaevents
• Pinterestpinterest.com/sashasouza
• LinkedInlinkedin.com/company/sasha-souza-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sasha Souza Events