iCone Products
- Company typePrivate
- Founded2008
- HeadquartersCato, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What iCone Products does
iCone Products LLC, founded in 2008 in Cato, New York, designs and sells the ConnectedTech™ suite — proprietary hardware devices (iCone smart traffic barrel, iPin, StrikeAlert, Arrow Board Kit, Flagging Baton, Hazard Light Kit) that embed GPS, radar, cellular/satellite modems, and processing chips into standard traffic-control equipment. These devices feed the company's IoR (Internet of RoadWork™) cloud platform and the R.O.A.D Database (launched 2022), which deliver real-time work-zone location and traffic-flow data to navigation apps (Waze, Google Maps, Apple Maps, HERE, TomTom), in-dash connected vehicles, and state DOT traffic-management systems. The company's primary customers are state and local Departments of Transportation (Caltrans, TxDOT, Illinois DOT, Massachusetts DOT, RTC of Southern Nevada), with adjacent sales to traffic-control contractors and fleet operators; documented outcomes include a reported up to 45% reduction in crashes on the TxDOT I-35 End-of-Queue Warning System deployment.
Revenue is generated through a mix of hardware device sales and rentals (with a 2010 example of roughly $53 per barrel per day on short-term rental), recurring data services/subscriptions on the IoR platform, and full-support leases that bundle communications, servers, and web-based delivery. Go-to-market is channel-first: iCone distributes through 30+ strategic alliance partners across the US and Canada (including Road-Tech Safety Services, Royal Truck & Equipment, Stinson ITS, and regional barricade/traffic-control dealers), complements that with OEM embed partnerships (Royal Truck integrates ConnectedTech at the factory), and pursues direct enterprise sales for government agencies. The company is privately held, bootstrapped through approximately $670,000 in cumulative NYSERDA grants and loans, and operates with a small executive team of 11–50 employees.
iCone Products firmographics
Firmographics- Name
- iCone Products
- Legal name
- ICONE PRODUCTS LLC
- Website
- https://iconeproducts.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
iCone Products industry classification
Industry- Product category
- Intelligent Transportation Systems Hardware
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Computer Communications Equipment (3576), Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Work Zone ITS / Smart Work Zones (Queue Warning, Travel Time, Connected Work Zone Systems) (TLAJALAJ)
- akta.pro secondary industries
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)
Keywords
Where iCone Products is headquartered
LocationHeadquarters
- HQ city
- Cato
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
iCone Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Device Sales: Sale of ConnectedTech devices including iCone barrels, Arrow Board Kits, iPins, Flagging Batons, and StrikeAlert products. Devices can be purchased or leased through strategic partners.
- Data Services / SaaS: Real-time traffic data streaming to navigation systems, government agencies, and the public through the IoR platform. Full support lease arrangement covers communications, servers, and web-based information delivery.
- Rental/Leasing: Short-term rental model for events and projects. Example: $9,600 rental for 6 barrels for 2 months (approximately $53/day per barrel).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Short-term rental for projects/events |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
iCone Products product offering
Product offeringCore offering
iCone Products designs, manufactures, and sells the ConnectedTech™ suite of proprietary embedded devices (smart traffic barrels, arrow board kits, iPins, flagging batons, strike alerts, hazard light kits) that interface with existing traffic control equipment to broadcast real-time work zone data to navigation systems and in-dash connected vehicles. The company also operates the IoR (Internet of RoadWork™) cloud platform and the R.O.A.D (Real-time Accurate Data) Database, aggregating structured work zone attributes for distribution to navigation apps (Waze, Google Maps, Apple Maps, HERE, TomTom), government agencies, and the public.
Product overview
iCone Products offers the ConnectedTech™ platform—a suite of proprietary hardware devices that interface with existing traffic control equipment to connect work zones to navigation systems. The core product is the ConnectedTech iCone™ smart barrel, alongside related IoR (Internet of RoadWork™) devices including the iPin™, StrikeAlert™, Arrow Board Kit™, Flagging Baton™, and Hazard Light Kit™. The R.O.A.D Database™ cloud platform aggregates road event data from multiple sources. Together, these products enable real-time work zone data transmission to navigation apps (Waze, Google Maps, Apple Maps, TomTom, HERE), improving driver awareness and work zone safety.
Differentiator
Problem solved
Functional benefit
Brands
- ConnectedTech: A suite of technology devices that interface with existing traffic control equipment, connecting work zone data to navigation systems and connected vehicles.
- IoR - Internet of RoadWork
- R.O.A.D Database
Products and services
- ConnectedTech iCone (iBarrel) Flagship smart traffic barrel that beams real-time traffic information (GPS coordinates, vehicle speed, queue detection) over the internet to navigation systems and central websites. Crash test approved by FHWA.
- ConnectedTech iPin
Quantifiable outcome
- Up to 45% reduction in crashes with End-of-Queue Warning System deployment (TxDOT I-35 project)
- +4 more outcomes
Companies that use iCone Products
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
iCone Products technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature6 records
iCone Products partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, core and standard.
- TRAFCON IndustriesmajorMoU signing for R.O.A.D Database supplier partnership. TRAFCON arrow boards now plug & play with iCone's ConnectedTech products through integrated power harness.
- Horizon Signal TechnologiesmajorMoU signing for R.O.A.D Database supplier partnership. Horizon Signal manufactures the most powerful portable traffic signals and will supply data to iCone's cloud-based database.
- Skip-Line LLCmajorInternational expansion partnership for Digital Notification of Pavement Marking Operations. Skip-Line manufactures pavement marking controls and devices that log location, diagnostics, and system parameters data.
- PSS (Plastic Safety Systems)majorPurchase agreement to deploy ConnectedTech smart devices with PSS's RoadQuake Temporary Portable Rumble Strips handling equipment for real-time geo-location in short duration work zones.
- SolarTech (Solar Technology Inc.)majorCollaboration to enhance arrow boards with smart technology. SolarTech is a premier manufacturer of high-tech specialized construction equipment for traffic management in work zones.
- Royal Truck & EquipmentcoreOEM partnership where Royal adds ConnectedTech devices to every arrow board on their TMA and Traffic Control trucks. Royal is the nation's leading TMA truck manufacturer committed to safety standards.
- GEWImajorSmart Work Zone solution partnership. GEWI's transportation software combined with iCone's work zone data creates off-the-shelf system for North America and worldwide markets.
- WazecoreData-sharing partnership through Waze's Connected Citizens Program. iCone provides real-time construction zone data to Waze, which distributes it to drivers and traffic professionals. Two-way data exchange where Waze also shares anonymous incident and slow-down information.
- Royal Innovative SolutionscorePremier reseller for ConnectedTech Arrow Board Kit, offering retrofit options for existing arrow boards in the industry.
- HERE NavigationcorePartnership to demonstrate smart work zone system at ITS America. HERE is a major navigation platform receiving iCone's work zone data.
- Road-Tech Safety Services, Inc.coreLong-term strategic partner and distributor since iCone's beginning. Shapes organizational goals for implementing work zone ITS and ConnectedTech products.
- Stinson ITSmajorStrategic alliance partner serving Canadian market (based in Canada).
- Royal Truck & EquipmentcoreStrategic alliance and OEM partner manufacturing TMA trucks with integrated ConnectedTech.
- 360ns, AWP, Colorado Barricade, Iowa Plains, Northwest Barricade, Road Safe, SiteSafe, Trafficade, Triton Traffic, Street Smart Rental, Work Safe, Traffic Pro BedsstandardStrategic alliance network of regional distributors and equipment rental companies across the United States and Canada offering iCone products.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
iCone Products competitors and assessment
Company assessmentBroad incumbents
- Kapsch TrafficCom: Kapsch TrafficCom operates in tolling, urban traffic, and connected vehicle infrastructure, including work zone and V2X categories. A large incumbent in the same intelligent transportation systems space as iCone.
- Iteris: Iteris provides broader transportation and ITS solutions including traffic management, sensor systems, and smart work zone analytics for state DOTs. Overlaps with iCone's customer base and asset monitoring capabilities but at larger scale and broader scope.
- INRIX: INRIX provides traffic data, road analytics, and work zone information services that feed navigation and DOT systems. Competes on the data/analytics layer used by the same navigation platforms (Waze, Google Maps) that iCone supplies.
- Cubic Transportation Systems: Cubic provides intelligent transportation and traffic management solutions to public agencies at city, state, and federal level. Broad incumbent touching on work zone ITS through larger transportation programs.
- Siemens Mobility: Siemens Mobility is a global incumbent in traffic management, ITS, and connected infrastructure serving DOTs and cities. Has dedicated work zone and adaptive traffic products that compete with iCone's enterprise-level offerings.
Emerging players
- Rekor Systems: Rekor builds AI-driven traffic intelligence, ALPR, and connected vehicle data products, including road work zone and incident detection. Overlaps with iCone's work zone monitoring data strategy using different sensor and computer vision techniques.
- GEWI: GEWI provides transportation data and software platforms including work zone data aggregation, listed as an iCone partner. A niche peer in the work zone data software layer rather than hardware.
Direct peers
- Waycare: Waycare is an AI-based traffic management platform that ingests work zone, incident, and probe data for proactive traffic management, partnering with DOTs and navigation providers. Already referenced as a co-deployment partner with iCone in Las Vegas.
- HAAS Alert: HAAS Alert provides connected safety and collision prevention alerts for work zones and emergency vehicles, transmitting location data to navigation apps and in-dash systems. Most direct competitor in the work zone alerting category.
- Ver-Mac: Ver-Mac manufactures intelligent work zone ITS equipment including smart message boards, arrow boards, and connected work zone devices. Competes directly with iCone for the same DOT and traffic control contractor buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
iCone Products social profiles
Digital presenceiCone Products compliance and trust
Trust signalCompliance2 records
iCone Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
iCone Products leadership team
Management profileNumber of profiles
Profiles6 records
iCone Products funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iCone Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iCone Products
What does iCone Products do?
iCone Products designs, manufactures, and sells the ConnectedTech™ suite of proprietary embedded devices (smart traffic barrels, arrow board kits, iPins, flagging batons, strike alerts, hazard light kits) that interface with existing traffic control equipment to broadcast real-time work zone data to navigation systems and in-dash connected vehicles. The company also operates the IoR (Internet of RoadWork™) cloud platform and the R.O.A.D (Real-time Accurate Data) Database, aggregating structured work zone attributes for distribution to navigation apps (Waze, Google Maps, Apple Maps, HERE, TomTom), government agencies, and the public.
Is iCone Products a public or private company?
iCone Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iCone Products founded?
iCone Products was founded in 2008. It employs 11 to 50 people.
Where is iCone Products based?
iCone Products is headquartered in Cato, United States, in the North America region.
How does iCone Products make money?
Three revenue lines are on record. Hardware Device Sales are the primary driver. The others are data Services / SaaS and rental/Leasing.
Who are iCone Products's main competitors?
Broad incumbents on record are Kapsch TrafficCom, Iteris, INRIX, Cubic Transportation Systems and Siemens Mobility. Emerging players are Rekor Systems and GEWI. Direct peers are Waycare, HAAS Alert and Ver-Mac.
Does iCone Products have an API?
No public API is recorded for iCone Products.
What industry is iCone Products in?
iCone Products's product category is Intelligent Transportation Systems Hardware. Its primary akta.pro industry code is TLAJALAJ, Work Zone ITS / Smart Work Zones (Queue Warning, Travel Time, Connected Work Zone Systems), with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 3345 and its SIC code is 3576.