Daily
Quotidiana (Daily / EdiMedia Srl) operates a 10-kiosk Italian newsstand network that runs brand activation and experiential marketing campaigns for enterprise clients across fashion, F&B, entertainment, and consumer verticals. Revenue is project-based, generated through bespoke activations at premium urban locations in Milan, Venice, and Naples.
- Company typePrivate
- Founded2020
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Daily does
Quotidiana (operated by Daily / EdiMedia Srl, a subsidiary of Gruppo Conet) is an Italian physical-media network that transforms traditional newsstands (edicole) into experiential marketing venues for enterprise brands. Founded in 2020 and headquartered in Milan, the company operates 10 kiosk locations across Italy — 8 in Milan (including Corso Magenta, Via Bocconi, Piazzale Lavater, Porta Genova, Piazza Giovine Italia), 1 in Venice (Cannaregio), and 1 in Naples (South Market, via partnership with South Kiosk) — and describes itself as one of the largest newsstand networks in Italy.
The core product is the Quotidiana Network itself: branded activations, product launches, cultural events, and integrated promo-commercialization campaigns executed at prime urban locations. Service offerings span concept creation, integrated communication plans, event staffing, and photo/video production. There is no proprietary technology platform; the asset is physical real estate combined with cultural positioning derived from the heritage of Italian newsstands. Revenue is generated on a project-based, professional-services model with bespoke pricing per activation (undisclosed publicly), targeting enterprise marketing teams across fashion, food and beverage, entertainment, beauty, pharma, aviation, publishing, and travel verticals. Named brand clients include Disney, Nike, Max Mara, Ray-Ban, Campari, Parmalat, Panini, Motta, Caudalie, Sobi Italia, and EVA Air.
The go-to-market is event-driven: direct sales outreach to brand managers, supported by a public portfolio of activations on the company website and referral business from existing enterprise relationships. Distribution is single-channel (own kiosk network, domestic Italy only). The company is undertaking a reserved capital increase closing December 31, 2025 to fund continued network expansion, and has entered new cities in 2026 via both direct openings (Venice) and channel-partner models (Naples/South Kiosk). The company is privately held with no external institutional investor disclosures.
Daily firmographics
Firmographics- Name
- Daily
- Legal name
- EdiMedia Srl
- Website
- https://quotidiana.net
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Quotidiana (Daily / EdiMedia Srl) operates a 10-kiosk Italian newsstand network that runs brand activation and experiential marketing campaigns for enterprise clients across fashion, F&B, entertainment, and consumer verticals. Revenue is project-based, generated through bespoke activations at premium urban locations in Milan, Venice, and Naples.
- Ownership category
- akta.pro rank
Daily industry classification
Industry- Product category
- Experiential Marketing and Out-of-Home Brand Activation
- NAICS
- Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)
Keywords
Where Daily is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Daily business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Promo-commercializzazione (Brand Activation): Quotidiana generates revenue by hosting branded activations, events, product launches, and experiential marketing campaigns at their network of kiosks. Brands pay for access to high-traffic urban locations, custom temporary installations, and the ability to engage directly with consumers in iconic city locations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Daily product offering
Product offeringCore offering
Quotidiana operates a network of 10 transformed newsstands (edicola) across Milan, Venice, and Naples, repurposed as experiential media spaces for enterprise brand activations, promotional campaigns, product launches, and cultural events. The company delivers full-service promo-commercializzazione, including concept creation, integrated communication plans, event staffing, and photo/video production, enabling brands to engage directly with consumers in iconic Italian urban locations.
Product overview
Quotidiana is a unified platform offering a network of 10 transformed newsstands (edicola) in Milan, Venice, and Naples, repositioned as experiential media spaces for promo-commercialization. The core product is the Quotidiana Network of physical kiosks, supplemented by full-service promo-commercialization capabilities including brand activation, event management, and integrated communication campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Quotidiana Network A network of 10 transformed newsstands (edicola) across Italian cities (Milan, Venice, Naples) operating as experiential media spaces for brand activation, events, and promo-commercialization campaigns. Brands gain access to the network's iconic urban locations for campaigns.
- Promo-Commercializzazione Services Full-service promo-commercialization offering that enables brands to engage consumers in physical urban spaces via Quotidiana kiosks. Includes concept creation, integrated communication plans, event staffing, and photo/video production services.
Companies that use Daily
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles1 record
Daily technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Daily partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- South KioskcoreSouth Kiosk operates the South Market location in Naples. Quotidiana partnered with South Kiosk to expand the network into Naples, establishing a presence at the South Market complex.
- PRS MediagROUPmajorPRS MediagROUP supports Quotidiana's commercial operations in Naples, providing promotional and media expertise for the new market entry.
- Gruppo ConetcoreGruppo Conet is the parent company of EdiMedia Srl, which owns the Quotidiana network. Conet provides strategic direction and resources for the evolution and expansion of newsstands in Italy.
- Hangar Design GroupminorHangar Design Group collaborated with Quotidiana during Design Week to transform the Corso Magenta kiosk into an experiential space showcasing Taiwanese ceramics brand Acera.
- Casa FacileminorCasa Facile magazine partnered with Quotidiana during Milan Design Week (Fuorisalone) to create the 'Magic Box' experiential space at Piazzale Lavater.
- The MilaneserminorThe Milaneser (local Milan media/ifestyle brand) collaborated with Quotidiana for a Campari Soda activation at Porta Genova kiosk.
Scale indicators2 records
Recent moves9 records
Expansion highlights5 records
Daily competitors and assessment
Company assessmentBroad incumbents
- IGPDecaux: Italy's leading out-of-home advertising operator (a joint venture between IGP and JCDecaux), offering street furniture, transit, and place-based media across Italian cities. Directly comparable to Quotidiana as a domestic OOH network monetizing urban real estate, though at vastly larger scale and with a broader format mix.
- Wavemaker: Global media agency within WPP focused on media planning and buying across all channels, including OOH and place-based. Comparable to Quotidiana as a counterparty for the same enterprise brand budgets on the agency/buying side, rather than as a direct OOH asset competitor.
- Clear Channel Outdoor: One of the world's largest OOH media companies, with significant Italian presence across classic and digital billboards, transit, and place-based networks. Comparable to Quotidiana as an OOH competitor for brand budgets, though with a much broader and more digitized inventory.
- JCDecaux: Global number-one outdoor advertising company, present in Italy through IGPDecaux. Comparable to Quotidiana in monetizing high-footfall urban locations, but operating at global scale across street furniture, transit, and digital OOH rather than boutique cultural activations.
Direct peers
- Armando Testa: One of Italy's leading independent advertising agencies, with a long track record of brand campaigns for major Italian and international companies. Comparable to Quotidiana in serving enterprise brand marketing needs in Italy, with a much broader creative/advertising scope but a less place-based, physical-network positioning.
- The Community: Milan-based creative and brand experience agency, working with global brands on advertising, content, and live/experiential campaigns. Comparable to Quotidiana in the Italian enterprise brand activation space, particularly for premium and fashion clients, though without a proprietary physical media network.
- Caffeina: Italian independent digital and brand experience agency working with major brands on digital, content, and experiential marketing. Comparable to Quotidiana in providing brand activation and event-style campaigns for enterprise clients, with similar Italian-market focus but a digital-led, agency model rather than physical network.
- Pikasso: OOH media company operating in Italy, France, and emerging markets, focused on premium and digital outdoor advertising. Comparable to Quotidiana in the OOH space, although Pikasso is a much larger generalist OOH operator while Quotidiana specializes in place-based kiosk activations.
- Doing: Italian creative agency with a strong presence in brand experience, events, and integrated marketing campaigns. Comparable to Quotidiana in the brand activation and experiential marketing space, working with similar enterprise clients but without owning a physical OOH network.
- Urban Point: Italian street and field marketing agency executing brand activation campaigns in urban environments (storefronts, transit, events). Comparable to Quotidiana in the B2B brand activation / promo-commercializzazione space within Italy, with overlapping enterprise client base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Daily social profiles
Digital presenceDaily financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daily leadership team
Management profileNumber of profiles
Daily funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daily M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daily
What does Daily do?
Quotidiana operates a network of 10 transformed newsstands (edicola) across Milan, Venice, and Naples, repurposed as experiential media spaces for enterprise brand activations, promotional campaigns, product launches, and cultural events. The company delivers full-service promo-commercializzazione, including concept creation, integrated communication plans, event staffing, and photo/video production, enabling brands to engage directly with consumers in iconic Italian urban locations.
Is Daily a public or private company?
Daily is a private company. It is classified as corporate owned and is currently operating.
When was Daily founded?
Daily was founded in 2020. It employs 11 to 50 people.
Where is Daily based?
Daily is headquartered in Milano, Italy, in the Europe region.
How does Daily make money?
One revenue line is on record: promo-commercializzazione (Brand Activation).
Who are Daily's main competitors?
Broad incumbents on record are IGPDecaux, Wavemaker, Clear Channel Outdoor and JCDecaux. Direct peers are Armando Testa, The Community, Caffeina, Pikasso, Doing and Urban Point.
Does Daily have an API?
No public API is recorded for Daily.
What industry is Daily in?
Daily's product category is Experiential Marketing and Out-of-Home Brand Activation. Its primary akta.pro industry code is BPAFALAE, Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings). Its NAICS code is 541850 and its SIC code is 7311.