9am

Name

9am

Legal name

站坐（北京）科技有限公司

Website

https://9amtech.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

9am is a Beijing-based AIoT company developing digital workstations — smart height-adjustable desks with embedded proprietary sensors and a cloud-based space analytics platform — serving enterprise customers across 17+ countries via direct sales and dealers, and consumers in China through Tmall and JD.com.

Ownership category

akta.pro rank

Product category

Smart Office Furniture

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Computer & Office Equipment (3570), Services-Computer Integrated Systems Design (7373), Computer Communications Equipment (3576)

akta.pro primary industry

Occupant Experience & Smart Workplace Apps (Room/Desk Booking, Comfort Feedback) (BPABAGAO)

akta.pro secondary industries

Building Automation & Controls (BAS/BMS) (HSAPAPAA), Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

Keywords

• Smart office furniture
• Height-adjustable workstations
• Workplace AIoT solutions
• Spatial analytics platform
• Desk hotelling systems

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Workstation Hardware Sales: 9am generates primary revenue from selling digital height-adjustable workstations (smart desks) integrated with proprietary sensors and software. Product lines include HALO, MEGA, LUMI, ATOM, PESK, CUBIC, and Executive collections. Hardware is sold directly to enterprises and through dealers, with per-unit pricing.
2. Space Analytics and Software Platform: Revenue from the Tesseract space analytics platform and Digi digital workstation platform, providing space usage data, occupancy analysis, and management dashboards. The software platform is included with digital workstations and also offered as standalone analysis services for enterprise space planning needs.
3. Space Analysis Consulting Services: Professional services offering office space analysis using proprietary sensors for companies undergoing relocation, expansion, or office redesign. Provides data-driven space strategy recommendations.
4. Consumer E-commerce Sales: Sales of consumer-grade smart desks and home office products through Tmall and JD.com platforms under the hoo brand, targeting individual consumers for work-from-home and home office setups.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

9am develops and sells digital height-adjustable workstations (HALO, MEGA, LUMI, PESK, ATOM, CUBIC, Executive Desk, Collaboration Desk) integrated with proprietary AIoT sensors for real-time occupancy detection, sedentary behavior monitoring, and intelligent guidance. The company also offers the Tesseract space analytics platform and Digi workstation digitalization platform for enterprise space utilization analysis, desk hotelling, and asset management. It sells both B2B (9am WORKPLACE) and B2C (9am HOME/hoo brand) product lines through direct sales, dealers, and e-commerce channels.

Product overview

9am is a digital workplace platform offering a unified portfolio of hardware and software products. The core hardware consists of multiple digital workstation series — HALO, MEGA, LUMI, PESK, ATOM, CUBIC, Executive Desk, and Collaboration Desk — all built on height-adjustable desk platforms with embedded sensing and digital capabilities. These are augmented by the 9am UP™ intelligent interaction system (with Pi™ reminder lights and Wand C™/T5™ controllers) and the 9am Digi™ desk digitalization platform. The software layer includes the Tesseract™ spatial analysis platform (AI-Powered Sensors for space data collection and analytics) and the Smart Share Plan - Digitalization 3.0 (desk allocation, asset management, online service center). The 9Box Smart Office Pod adds private workspace capability. Together, these products enable enterprises to digitize workstation health monitoring, space utilization analysis, desk hotelling/reservation, and environmental management across the entire office.

Differentiator

Problem solved

Functional benefit

Brands

• 9am HOME: Consumer-facing smart home brand offering intelligent height-adjustable desks, electric sofas, and ergonomic chairs for home office, study, and living scenarios.
• hoo
• 9am WORKPLACE

Products and services

• HALO Series Digital Workstation A digital height-adjustable workstation featuring curved aesthetics, equipped with 9am Digi Cube digital hub, Wand C smart controller, and Pi sedentary reminder lights. Standard with full digital capabilities including accurate sensing, intelligent guidance, and full-spectrum connectivity for AIoT-based workplace digital transformation. Halo Series products carry ISO14067 carbon footprint certification and renewable/degradable materials for carbon-neutral certification.
• MEGA Series Digital Workstation A large-size digital workstation designed for internet and financial industry enterprises, featuring oversized desktop (up to 2200mm wide), capsule-shaped support columns, Wand T5 dual-mode controller, and millimeter-wave radar sensors. Available in MEGA, MEGA Bench, MEGA Line, and MEGA Trading variants for different enterprise use cases.
• LUMI Series Digital Workstation A single-desk workstation featuring rounded-surface exterior with hidden side-mounted cable management and no exposed screws. Equipped with bilateral sit-stand reminder lights, 2 circular legs, 35mm/s lifting speed, under 45dB operation noise, and 150kg weight capacity. Available in LUMI, LUMI Bench, and LUMI Line variants.
• PESK Series Digital Workstation A classic digital workstation series with stable square-leg design supporting various screen integrations. Features dual motors, triple-stage lifting columns, anti-collision mechanism, 600-1250mm height range, and 35mm/s speed. Available in PESK, PESK Bench, PESK Plus, PESK 90°, and PESK Bench 120° variants. Deployed by Xiaomi for VP-level employees and above across 6 buildings at Beijing headquarters since 2018.
• ATOM Series Digital Workstation An award-winning collection with elegant curved elements and sleek round legs, combining aesthetics with ergonomics. Features dual motors, triple-stage lifting columns, 600-1250mm height range, anti-collision mechanism, and up to 125kg weight capacity. Includes ATOM, ATOM Bench, ATOM Bench 120°, and ATOM Lead variants. BIFMA certified and GREENGUARD Gold certified.
• CUBIC Series Workstation A workstation series focused on office privacy and larger personal space, supporting multiple configuration combinations. Designed to help focused workers minimize distractions while integrating 9am digital technology for employee health monitoring and space management.
• Executive Desk Collection Premium height-adjustable executive desks combining modern aesthetics with ergonomic functionality. Includes Hayes (with wood veneer and under-desk storage), FUJI (with hidden cable management), and BLANC (with ultra-large desktop and mirror-finish metal surface) models.

Quantifiable outcome

• Elevates standing desk usage rate by up to 60% through intelligent sedentary reminders
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• MicrosoftcoreTechnology or Integration9am became Microsoft's global IoT strategic partner in 2017, working with Microsoft Technology Centers globally. The partnership involves joint product development including the digital workstation launch in January 2021, Microsoft Azure cloud platform integration for data storage and processing, and mutual market development in smart building and smart office spaces.
• MicrosoftcoreGTM or Marketing PartnerMicrosoft invited 9am to co-host product launches and speaking engagements at COMPUTEX, Microsoft Technology Centers in Beijing and Shanghai, and other global events. 9am's products are integrated with Microsoft Teams for desk reservation functionality and Microsoft Azure for cloud infrastructure.
• WeWorkmajorStrategic or Co-development PartnerWeWork is listed as a key global enterprise customer and partner of 9am, utilizing digital workstations across its co-working spaces globally.
• The Executive Centre (TEC)coreStrategic or Co-development Partner9am is one of TEC's 4 global strategic partners since 2016, providing all TEC offices with digitalized workstations globally. 9am provides exclusive product configurations for TEC worldwide branches plus localized technical support to ensure smooth project execution.
• JLL (仲量联行)majorStrategic or Co-development Partner9am participated in JLL's PropTech 2019 forum and exhibition in Beijing and Shanghai. JLL invited 9am to share insights on AIoT solutions for smart buildings and workplace optimization with real estate industry professionals.
• GenslerminorStrategic or Co-development Partner9am collaborates with Gensler (global architecture and design firm) as a workplace design expert partner to provide more professional and insightful consulting solutions for enterprise clients.
• M Moser AssociatesminorStrategic or Co-development Partner9am partners with M Moser Associates (global workplace design consultancy) as part of its ecosystem of strategic partners to explore data-driven space strategies for enterprise clients.
• Facility ONEminorStrategic or Co-development Partner9am partners with Facility ONE (workplace design expert) to provide more professional and insightful consulting solutions for space planning and optimization.
• JEB GroupminorChannel Partner/ Reseller/ DistributorJEB Singapore co-hosted the Trend Talks event with 9am in Singapore, exploring how digital workstation innovations can improve workplace health and efficiency. Serves as a regional partner for Southeast Asia market.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Vari (formerly Varidesk): US-based height-adjustable desk and workspace solutions brand focused on small-business and home-office segments. Comparable product category with overlapping enterprise and consumer market reach.

Broad incumbents

• Humanscale: Premium ergonomic office furniture manufacturer with strong enterprise presence in sit-stand desks. Competes on the workstation hardware layer and shares Fortune 500 customer overlap with 9am.
• Haworth: Privately held global office furniture manufacturer competing in ergonomic and height-adjustable workstation segments. Comparable enterprise customer overlap and product category, though without 9am's integrated AIoT sensor stack.
• MillerKnoll (Herman Miller): Major North American office furniture conglomerate; competes in ergonomic and height-adjustable workstations. Has invested in workplace analytics through partnerships. Comparable on enterprise customer base but not vertically integrated into AIoT-sensor workstations.
• Steelcase: Global leader in office furniture and workspace solutions; offers height-adjustable desks and has invested in workplace sensor partnerships. A direct competitor for enterprise workstation deals, but as a broader portfolio player rather than a digital-workstation specialist.
• Enlighted (Siemens-owned): Building IoT sensor and analytics platform owned by Siemens; competes in the smart-building sensor and occupancy analytics space. Comparable on IoT/sensor analytics technology but focuses on building-wide (HVAC/lighting) rather than workstation-level granularity.

Others

• JLL (Jones Lang LaSalle): Global commercial real estate services firm with PropTech and workplace analytics capabilities; partnered with 9am at JLL PropTech 2019. Comparable as a workplace data and CRE optimization partner/competitor in the smart-building analytics space.

Direct peers

• FlexiSpot: Major Chinese and global consumer/enterprise height-adjustable desk brand. Closest direct competitor in the height-adjustable desk category, though 9am differentiates via integrated AIoT sensors and enterprise software.
• Density: US-based occupancy and people-counting sensor company for enterprise workplaces; competes on the same sensor-plus-analytics layer as Tesseract. Strong comparable for AIoT workplace sensor technology stack.
• VergeSense: US-based workplace occupancy sensor and space analytics platform competing directly with 9am's Tesseract sensor layer; serves enterprise customers for space utilization analytics. Closest pure-play comparable on the AIoT-occupancy-analytics value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Customer concentration

• Xx.com/9AMSMART
• YouTubeyoutube.com/channel/UC9q4TGGh21ttOEcWNfF0y_A?view_as=subscriber
• Facebookfacebook.com/profile.php?id=61563361808838
• LinkedInlinkedin.com/company/9am-inc
• Instagraminstagram.com/9amhome?fbclid=IwY2xjawFaHSRleHRuA2FlbQIxMAABHXxbD0JDrXdxkij2r_FGRzE_xE218gbnKqmkcBMm9Myk0vYVSjLsPLpjJQ_aem_LFh3NezGHzx-6XtCdtojUQ

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 9am