Indovisual

What Indovisual does

PT Indovisual Presentatama is an Indonesian audio-visual equipment distributor and integrated system solution provider headquartered in Jakarta (Pademangan Barat). Founded in 1999 with two employees, the company has grown over more than 25 years to a workforce of 251–500 and holds ISO 9001:2008 certification (2018). It operates as an authorized distributor for more than 20 international AV brands—NEC, Panasonic, Sony, Philips, Absen, Extron (Platinum Partner), BrightSign, Promethean, AVer, Poly, Lutron, and others—delivering hardware alongside professional services (consultation, system design, installation, and maintenance).

The company's product surface spans projectors, LED displays and videotron, professional monitors, interactive flat panels, digital signage hardware and software, video conferencing systems, control systems, signal processing and AV-over-IP, professional audio, intelligent transportation solutions, lighting control, and smart home systems. These are assembled into solution categories including video walls, command centers, projection mapping, DOOH media, large-venue auditorium installations, and studio/broadcast environments. Delivery is enterprise field-sales driven, with free specialist consultations and quote-based project pricing. Solution categories also include AR/ experiential deployments and IoT-integrated security installations for hospitality.

Indovisual serves thirteen vertical segments in Indonesia—education, government, corporate, healthcare, hospitality, banking and financial services, manufacturing, public sector, sport and entertainment, café and restaurant, house of worship, rental and staging, and energy. Named customers span Indonesian ministries (Pertanian, Agama, Koordinator Kemaritiman), state universities (Universitas Indonesia, UPN Veteran Jakarta, Politeknik Pariwisata Palembang, Universitas Tidar), SOEs (Pupuk Indonesia, Angkasa Pura II), corporates (Menara BCA, Equity Tower, Electrolux), and healthcare providers (RSPAD Gatot Soebroto, RSUD Kartini). Revenue is generated through hardware resale margins on distributed international brands and professional services attached to system design and installation projects, with no public pricing disclosed.

Name

Indovisual

Legal name

PT Indovisual Presentatama

Website

https://indovisual.co.id

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Indovisual is an Indonesia-based authorized distributor and integrated AV system solution provider, distributing 20+ international brands and delivering design, installation, and maintenance services to enterprise and government customers across education, corporate, healthcare, and public-sector verticals.

Ownership category

akta.pro rank

Product category

Audio Visual System Integration

NAICS

Audio and Video Equipment Manufacturing (33431), Other Communications Equipment Manufacturing (33429)

SIC

Services-Computer Integrated Systems Design (7373), Communications Equipment, Nec (3669)

akta.pro primary industry

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Enterprise Architecture & Technology Roadmapping (BPAEAAAC)

Keywords

• Audio visual equipment
• AV system integration
• Projector distribution
• LED display solutions
• Video conferencing systems

Headquarters

HQ city

Pademangan Barat

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Distribution: Distributor and reseller of major AV brands including projectors, LED displays, digital signage, video conferencing equipment, audio systems, and related hardware. Revenue generated through product sales with margin on branded equipment.
2. Professional Services: Consultation, system design, installation, and maintenance services for audio visual systems. These services complement hardware sales and provide additional revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Indovisual (PT Indovisual Presentatama) is an authorized distributor of audio visual equipment including projectors, LED displays, professional monitors, digital signage, video conferencing systems, control systems, audio systems and signal processing equipment from over 20 international brands (NEC, Panasonic, Sony, Philips, Absen, Extron, etc.). Beyond hardware distribution, the company delivers integrated AV system solutions covering consultation, system design, installation, training and ongoing maintenance for enterprise, government, education and other vertical customers across Indonesia.

Product overview

PT Indovisual Presentatama is an Indonesian audio-visual distributor and integrated system solution provider established in 1999 with over 20 years of industry experience. The company operates as a multi-brand distributor offering comprehensive AV solutions across multiple product categories including projectors (NEC, Panasonic, Vivitek), projection screens (Draper, ScreenView, Perfecto), video conferencing systems (AVer, Poly, Sony, Yealink, Mersive Solstice), control systems (Cue, Extron), digital signage hardware and software (Advantech, BrightSign, WebAccess IMM, Microvision), LED displays and videotron (Absen, Yaham, Taniled, Microvision), professional monitors and interactive flat panels (NEC, Panasonic, Philips, Promethean, Newline, Maxhub), signal processing equipment (Advantech, Extron, Avcit, Chartu, Tricolor, WyreStorm), camcorders and system cameras (Panasonic, Sony, Kedacom), audio systems (AuBern, RF, FONESTAR), intelligent transportation solutions (Kedacom), LED and lighting control (Lutron, Ligman, Panasonic), and smart home systems (ELAN, Xantech, Lightwaverf). Indovisual provides complete lifecycle services including consultation, design, installation, and maintenance, serving diverse market segments including education, government, corporate, healthcare, hospitality, and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Projectors Professional-grade projectors distributed under authorized partnerships with NEC (ultra-short-throw models such as NEC UM301W), Panasonic (laser and high-brightness projectors such as MZ11K), and Vivitek, sold to enterprise, education, government and large venue customers in Indonesia.
• Projection Screens Projection screens distributed under authorized partnerships with Draper, ScreenView, and Perfecto, bundled with projector installations for education, corporate and large venue environments.
• Video Conferencing Solutions End-to-end video conferencing systems comprising cameras, audio and collaboration tools from AVer, Poly, Sony, Yealink and the Mersive Solstice wireless collaboration platform, configured for meeting rooms, boardrooms and hybrid collaboration environments.
• AV Control Systems Professional AV control systems distributed under partnerships with Cue and Extron (Platinum Partner status), used to integrate and automate AV installations.
• Digital Signage Solutions Digital signage hardware, media players and content management software distributed under partnerships with Advantech, BrightSign, Microvision and Advantech WebAccess IMM, used for retail, corporate, hospitality and DOOH deployments.
• LED Displays and Videotron Indoor and outdoor LED display (videotron) solutions distributed under partnerships with Absen (with ACE certified engineers), Yaham, Taniled and Microvision, deployed in command centers, auditoriums, DOOH and public venues.
• Professional Monitors and Interactive Flat Panels Commercial-grade professional monitors and interactive flat panels distributed under partnerships with NEC, Panasonic, Philips, Promethean, Newline and Maxhub (4K all-in-one IFP), sold to corporate, education and command center customers.
• Signal Processing Equipment Signal processing, conversion, scaling, matrix switching and video wall processing equipment distributed under partnerships with Advantech, Extron, Avcit, Chartu, Tricolor and WyreStorm for AV integration projects.
• Professional Cameras and Camcorders Professional camcorders, broadcast/studio system cameras and AI-enabled PTZ cameras distributed under partnerships with Panasonic, Sony and Kedacom, used for broadcasting, surveillance and video conferencing.
• Professional Audio Systems Professional audio systems including speakers, subwoofers, amplification and IP-based public address solutions distributed under partnerships with auBern, RF Intelli and FONESTAR, deployed in auditoriums, houses of worship and public venues.
• Intelligent Transportation Solutions Intelligent transportation solutions, traffic management systems and associated PTZ cameras distributed under partnership with Kedacom.
• Lighting and LED Control Systems Smart lighting control and architectural LED lighting solutions distributed under partnerships with Lutron, Ligman and Panasonic for commercial and public spaces.
• Smart Home Systems Whole-home automation and smart home control solutions distributed under partnerships with ELAN, Xantech and Lightwaverf for residential and hospitality customers.
• Professional AV System Integration Services End-to-end professional services including free consultation, system design, installation, operator training and ongoing maintenance for AV system deployments, delivered as part of project-based engagements with enterprise, government and education customers.

Quantifiable outcome

• Equipped with comprehensive technical certifications and facility support
• +1 more outcomes

Named customers21 records

Segments13 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

32 partnerships are on record, tiered core and secondary.

• NECcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for NEC projectors and displays including professional monitors and LCD projectors. NEC has awarded Indovisual multiple sales achievement awards including Gold Award (2003) and various Merit and Bronze awards for outstanding sales performance.
• PanasoniccoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Panasonic projectors, camcorders, cameras, LED lighting, and displays. Multiple Best Partner and Best Top Sales Performance awards received (2000, 2004, 2006, 2007).
• SonycoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Sony video conferencing equipment, camcorders, and camera systems.
• Philips Professional DisplaycoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Philips professional displays, interactive flat panels, and digital signage including Philips 49BDL3005X, 65BDL3052T, and various sizes for commercial applications.
• AbsencoreChannel Partner/ Reseller/ DistributorAuthorized distributor and value added partner for Absen LED displays and videotron. Indovisual staff have completed Absen ACE (Certified Engineer) training program.
• BrightSigncoreChannel Partner/ Reseller/ DistributorAuthorized distributor for BrightSign digital signage media players and solutions.
• ExtroncoreChannel Partner/ Reseller/ DistributorPlatinum Partner status for Extron control systems, signal processing, converters, and scalers. Highest partnership tier achieved.
• AVercoreChannel Partner/ Reseller/ DistributorAuthorized distributor for AVer video conferencing solutions. Received Best Partner award from Avermedia in 2006.
• PrometheancoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Promethean interactive displays and whiteboards including ActivPanel Nickel series.
• ViviteksecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for Vivitek projectors.
• MicrovisioncoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Microvision digital signage software and LED displays including indoor and outdoor solutions.
• DrapersecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for Draper projection screens.
• ScreenViewsecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for ScreenView projection screens.
• AdvantechcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Advantech digital signage hardware, signal processing equipment, and WebAccess IMM software.
• Poly (Polycom)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for Poly video conferencing solutions.
• YealinksecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for Yealink video collaboration and conferencing products.
• Mersive (Solstice)secondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for Mersive Solstice collaboration platform for meeting and learning spaces.
• CuesecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for Cue control systems.
• LutroncoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Lutron lighting control systems including DALI and automated lighting solutions. Claims 40% energy savings.
• KedacomsecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for Kedacom intelligent transportation solutions and PTZ cameras.
• ELANsecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for ELAN smart home systems.
• NewlinesecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for Newline interactive displays.
• TaniledsecondaryChannel Partner/ Reseller/ DistributorPartner for Taniled LED display indoor solutions.
• YahamsecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for Yaham LED displays and videotron.
• PerfectosecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for Perfecto projection screens.
• auBerncoreChannel Partner/ Reseller/ DistributorAuthorized distributor for auBern professional audio systems including speakers, subwoofers, and PA systems. Internal training conducted for audio solutions.
• RF (RF Intelli)secondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for RF Intelli audio systems.
• FONESTARsecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for FONESTAR IP audio systems.
• WyreStormsecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for WyreStorm signal processing, matrix switchers, and converters.
• XantechsecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for Xantech smart home systems.
• LightwaverfsecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for Lightwaverf smart home systems.
• LigmansecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for Ligman LED lighting.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Poly (HP): US-based manufacturer of professional video and audio conferencing solutions, recently acquired by HP. Indovisual is an authorized distributor for Poly, making them an upstream partner; the Poly product line is a key building block in Indovisual's hybrid-work AV integration business.
• Crestron Electronics: US-based manufacturer of AV control, room scheduling, and unified communications hardware with a global network of integrators. Comparable technology stack, overlapping target markets, and a similar integrator-partner channel model that competes indirectly with Indovisual's control-system integration offering.
• Extron Electronics: US-based manufacturer of AV control systems, signal processing, and switching products. Indovisual is an Extron Platinum Partner, so the relationship is upstream-supply rather than competitive, but their product roadmap and channel program are the most direct upstream comparables to Indovisual's integration business model.

Direct peers

• Mahajak Trio: Thailand-headquartered professional AV distributor carrying Harman, Shure, and similar premium brands across Southeast Asia. Closely comparable as a multi-brand AV distribution business serving institutional customers in the same region with a similar enterprise field-sales and integration model.
• Vichai Group: Thai Pro AV distribution and integration specialist offering premium AV brands to enterprise, education, and government customers in Southeast Asia. Comparable distribution-led, multi-brand model with installation and integration services for large venues and command-center projects.

Broad incumbents

• AVI-SPL: US-headquartered global AV integrator with worldwide operations serving enterprise, government, and education clients. Operates the same end-to-end consultation-design-installation-maintenance workflow as Indovisual but at vastly larger scale across multiple geographies.
• WESCO International (incl. Anixter): Global technology distribution company with strong AV, security, and communications equipment portfolios serving integrators and end customers worldwide. Overlaps with Indovisual's distribution role but at much larger scale with broader product and service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJnIuvlMG3QohomO1cqlh9g?view_as=subscriber
• Facebookfacebook.com/IndoVisual-163194431021771
• Instagraminstagram.com/indovisualofficial
• Xx.com/indo_visual
• LinkedInlinkedin.com/company/indovisual-presentatama

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indovisual