What Farm to Table does

Farm to Table LLC is a privately held, founder/family-owned wholesale food distributor founded in 2008 by John Lash in Austin, Texas, operating under the DBA "Farm to Table Texas." The company aggregates locally grown and sustainably produced farm products from a network of over 100 Texas farmers, ranchers, and food artisans, and distributes them to commercial buyers — primarily restaurants, corporate cafeterias, coffee shops, and institutions — across major Texas metropolitan areas including Austin, San Antonio, Dallas, and Houston. The business is family-operated: John Lash is the founder, and his son Sam Lash serves as Director of Operations and Co-Founder after a five-year stint at Michelin-starred kitchens in Chicago and San Francisco.

The core product portfolio is organized into four lines: fresh produce (seasonal Texas fruits, vegetables, and greens with a published seasonal produce chart), proteins (Certified Angus beef, Wagyu, Dorper lamb, Berkshire pork, poultry, game birds, and duck), dairy and eggs (low-temp pasteurized non-homogenized milk, farmstead cheeses, pasture-raised eggs), and a specialty "Other Texas Products" line (mushrooms, extra virgin olive oil, kombucha, sparkling water, honey, black garlic, stone-milled grains, lemonade, rainwater). A proprietary "Farm to Table House Label Beef" program crossbreeds French Charolais and Japanese Black Wagyu, grass-fed and grain-finished for 300–400 days to reach Gold grade or higher on the BMS scale. Distribution runs through 10 owned refrigerated trucks and a temperature-controlled warehouse at the Austin headquarters; ordering is via a third-party PayWholesail wholesale portal or by phone/email through a dedicated sales representative.

Revenue is generated through product markups on wholesale distribution (transaction/take-rate model) with quote-based pricing not publicly disclosed. Go-to-market is sales-led, with a dedicated rep, an active Instagram presence (@farmtotabletx), email/SMS communications, and selective event participation (e.g., Luck Reunion Pot Luck). Notable buyers include enterprise fine-dining establishments (Suerte, The Thompson Hotel, Theodore Rex, Squable) and SMB bakeries (Abby Jane Bakeshop) with multiple 15+ year customer relationships — pointing to a fragmented long-tail of recurring accounts rather than concentrated anchor revenue. The company has no disclosed external investors, no subsidiaries, no M&A activity, and no public technology or AI platform.

Name

Farm to Table

Legal name

Farm to Table LLC

Website

https://farmtotabletx.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Farm to Table LLC is a privately held Austin-based wholesale distributor that aggregates locally grown Texas farm products from 100+ farmers and ranchers and delivers them via 10 refrigerated trucks to restaurants, corporate cafeterias, coffee shops, and institutions across Texas.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

Keywords

• Wholesale food distribution
• Local farm sourcing
• Restaurant supply services
• Produce distribution
• Specialty food wholesale

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Food Distribution: Farm to Table operates as a wholesale distributor and marketer of locally grown farm products. They aggregate products from over 100 Texas farmers, ranchers, food artisans and makers and distribute them to commercial customers including restaurants, corporate cafeterias, coffee shops, and institutions. Revenue is generated through product markups on the produce, proteins, dairy, eggs, and specialty Texas products they distribute.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Farm to Table is a B2B wholesale distributor that aggregates locally grown fruits, vegetables, sustainably raised meats, dairy, eggs, and specialty Texas products from a network of over 100 Texas farmers, ranchers, food artisans, and makers, and resells those products to restaurants, corporate cafeterias, coffee shops, and institutions across major Texas metropolitan areas. Distribution is handled through the company's own fleet of 10 refrigerated trucks and a temperature-controlled warehouse at its Austin headquarters, with ordering supported by a wholesale customer portal and a dedicated sales representative.

Product overview

Farm to Table operates as a wholesale food distribution company offering a unified product portfolio centered on locally sourced Texas farm products. The core offerings include Fresh Produce Distribution, Proteins Distribution, Dairy & Eggs Distribution, and Other Texas Products—all sourced from a network of over 100 verified Texas family farmers and food artisans. Supporting these distribution services are a Seasonal Produce Chart for menu planning, a proprietary Farm to Table House Label Beef program, and a curated Farmers & Food Artisans Network. The company operates 10 refrigerated trucks and a temperature-controlled warehouse in Austin, serving wholesale customers including restaurants, corporate cafeterias, coffee shops, and institutions across Texas metropolitan areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce Distribution Wholesale distribution of seasonal, locally grown fruits, vegetables, and greens from over 100 Texas family farmers, available year-round with a seasonal produce chart for buyers in restaurants, corporate cafeterias, coffee shops, and institutions.
• Proteins Distribution Wholesale distribution of sustainably and ethically raised meats — pasture-raised chicken, Certified Angus beef, Wagyu beef, Dorper lamb, Berkshire pork, game birds, and duck — sourced from verified Texas family ranchers and sold to commercial foodservice buyers.
• Dairy & Eggs Distribution Wholesale distribution of dairy products including low-temperature pasteurized, non-homogenized milk, farmstead cheeses, and pasture-raised eggs from regional Texas family farms, for restaurant and institutional buyers.
• Other Texas Products Wholesale distribution of specialty Texas artisan products including mushrooms, sparkling water, kombucha, black garlic, stone-milled grains, honey, extra virgin olive oil, rice, lemonade, and bottled rainwater, for commercial foodservice customers.
• Farm to Table House Label Beef Proprietary Farm to Table-branded beef program built on a French Charolais × Japanese Black Wagyu cross, grass-fed then grain-finished for 300–400 days and graded Gold or higher on the BMS scale, sold to chef customers under the Farm to Table house label.
• Wholesale Distribution Services Temperature-controlled B2B wholesale distribution service using a fleet of 10 refrigerated trucks to deliver locally grown farm products to restaurants, corporate cafeterias, coffee shops, and institutions across major Texas metropolitan areas, with ordering supported by a password-protected online portal, phone, and email.

Quantifiable outcome

• Support over 100 farmers across the state with just one order
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• Buena TierraminorStrategic or Co-development PartnerOrganic vegetable, greens, fruit and herb producer from Fredonia, Texas. Part of Farm to Table's network of over 100 farmers supplying produce.
• Crisp Farms (Organic Aquaponics)minorStrategic or Co-development PartnerOrganic aquaponics farm in Smithville specializing in organic lettuces. Supplies fresh greens to Farm to Table customers.
• Gundermann AcresminorStrategic or Co-development PartnerCertified organic vegetable, greens and fruit producer from Wharton, Texas. Featured supplier for mixed summer squash and other seasonal produce.
• 44 FarmscoreStrategic or Co-development PartnerFamily-run Angus beef ranch in Cameron, Texas operating since 1904. Produces Certified Angus beef with custom cut options available for chefs. Farm to Table visits farm operations regularly.
• Capra FoodscoreStrategic or Co-development PartnerOperates the only certified Dorper lamb program in the country from Goldthwaite, Texas. Partners with 120 small family ranches raising verified, all natural Dorper lambs. Products are 100% Certified Grass Fed, GAP Certified Animal Welfare.
• Mill-King CreamerycoreStrategic or Co-development PartnerUnique dairy operation in McGregor, Texas producing low-temp pasteurized, non-homogenized milk without hormones or antibiotics. One of the only dairies of its type in the country. Supplies milk, cream, farmstead butter, and cheeses.
• Goatilicious Dairy and CreameryminorStrategic or Co-development PartnerSmall family owned farm and creamery in New Braunfels run by Claudia and Robert Ragels. Produces Tomboy (aged Tomma style) and LaMancha (Manchego style) goat cheeses.
• Hi-Fi MycologyminorStrategic or Co-development PartnerFirst urban mushroom farm in Austin, founded in 2017. Sustainable mushroom growing operation producing Lions Mane, Oyster, Maitake, and Shiitake varieties. Products featured in seasonal availability listings.
• Wagyu ExcelentecoreStrategic or Co-development PartnerWagyu beef producer operating on Gearhart Ranch in Ft. Davis (founded 1890) and Hi View Ranch in Midlothian. Owns USDA processing facility based on Temple Grandin's humane animal welfare design. Offers Gold, Kuro and Platinum grading.
• Texas Quail FarmsminorStrategic or Co-development PartnerSelf-sustaining quail operation in Lockhart, Texas. Gathers eggs from breeding birds, raises birds in their own houses, and processes in their own USDA inspected facility.
• Little Bear ProduceminorStrategic or Co-development PartnerTexas produce supplier featured for seasonal vegetables like purple carrots.
• Engel FarmsminorStrategic or Co-development PartnerVegetables, tomatoes, and melons producer from Stonewall, Texas.
• Plant it ForwardminorStrategic or Co-development PartnerOrganic greens and vegetables producer from Houston, Texas.
• Me & The Bees LemonademinorStrategic or Co-development PartnerAustin-based lemonade company founded by Mikaila Ulmer at age 5. Products made with all natural ingredients with proceeds supporting bee conservation. Special Earth Day promotions offered through Farm to Table.
• Rambler Sparkling WaterminorStrategic or Co-development PartnerSustainably sourced Texas limestone filtered sparkling water made in Austin. Partnered with Texas Parks & Wildlife Foundation. Unique mineral blend and perfect carbonation.
• KTonic KombuchaminorStrategic or Co-development PartnerAll tea, low sugar kombucha beverage from Austin, Texas. 100% kombucha with live cultures, naturally occurring probiotics and beneficial acids. Available in 6 flavors.
• Texas Olive RanchminorStrategic or Co-development PartnerFamily operation near Carrizo Springs run by Jim and Josh Henry with over 90,000 Arbequina olive trees. Full line of extra virgin and flavored oils, all grown, harvested and cold-pressed in Texas.
• Richard's RainwaterminorStrategic or Co-development PartnerCloud-to-bottle rainwater company from Dripping Springs, Texas. First company in the U.S. licensed to bottle and distribute rainwater (since 2002). Available in still and carbonated options.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cherry Capital Foods: Cherry Capital Foods is a Michigan-based specialty foodservice distributor focused on local and sustainable sourcing for restaurants and institutions. Its mission-driven, local-sourcing model closely mirrors Farm to Table's curated approach, though it serves a different regional market.
• Local Foods: Local Foods is a Chicago-based wholesale distributor that connects chefs with local farmers and food artisans, offering curated local sourcing similar to Farm to Table's model. It is one of the closest direct comparables in terms of mission, customer base (high-end chefs), and curated product approach.
• FreshPoint: FreshPoint is the largest US specialty produce distributor to restaurants (now a Sysco subsidiary), operating a direct-to-chef model focused on fresh, local, and high-quality produce. It is the most direct large-scale comparison to Farm to Table's specialty/local produce distribution model, though at substantially greater scale and broader geography.
• Coosemans: Coosemans is a specialty produce distributor serving restaurants and foodservice operators across multiple US regions with a focus on high-quality, often locally-sourced fresh produce. It is a direct specialty produce peer comparable to Farm to Table's core produce distribution business.

Broad incumbents

• Performance Food Group: Performance Food Group is one of the largest US foodservice distributors with broad restaurant and institutional customer coverage. It is a broadline incumbent comparable to Sysco and US Foods in competing for Farm to Table's end customers.
• US Foods: US Foods is the second-largest US broadline foodservice distributor, serving restaurants and other foodservice operators. It competes indirectly with Farm to Table for restaurant procurement budgets and has expanded its specialty and locally-sourced product offerings in recent years.
• Gordon Food Service: Gordon Food Service is a large North American broadline foodservice distributor serving restaurants, schools, and institutions. It is comparable to Farm to Table in serving restaurant customers but operates a much broader, less curated product portfolio.
• Sysco: Sysco is the largest US broadline foodservice distributor, serving restaurants and foodservice operators nationwide with a full product portfolio. It overlaps with Farm to Table through its restaurant customers and increasingly through local/sustainable sourcing initiatives (including its FreshPoint specialty subsidiary).

Regional players

• Hardie's Fresh Foods: Hardie's is a Texas-based foodservice distributor serving restaurants across the state with a broadline product range including fresh produce, proteins, and dairy. Like Farm to Table, it is headquartered in Texas and serves similar restaurant customers, though with a broader, less curated product mix.
• Ben E. Keith Foods: Ben E. Keith is a major Texas-based broadline foodservice distributor serving restaurants, schools, and institutions across Texas and the broader Southwest. It overlaps with Farm to Table in restaurant supply, but operates at much larger scale and with a less specialized, broader product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/farmtotabletx
• Xx.com/farmtotabletx
• Facebookfacebook.com/farmtotabletxOfficial
• LinkedInlinkedin.com/company/farm-to-table-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm to Table