Maxx XS

Video Streaming Platformmaxx-xs.nl

Maxx-XS is a Netherlands-based B2B video streaming technology provider that builds end-to-end VOD and live streaming platforms — including proprietary Media Player, SmartCast, CDN, DRM, monetization, and Smart TV apps — for streaming services, broadcasters, content owners, and sports organizations primarily in the Benelux market.

Company typePrivate
Founded2002
HeadquartersDriebergen, Netherlands
Headcount11–50
GTM typeB2B
OfferingSoftware

What Maxx XS does

Maxx-XS BV is a Netherlands-based, privately-held B2B video streaming technology company founded in 2002 and headquartered in Driebergen-Rijsenburg. It builds and operates an end-to-end platform — comprising Processing (encoding, DRM encryption, EPG imports, ad insertion), Distribution (CDN, adaptive bitrate, multi-platform publishing), Monetization (SVOD, TVOD, AVOD, payment processing, CRM, analytics), and App Development (Smart TV, mobile, desktop, set-top box) — that allows streaming operators, broadcasters, content owners, and event organizers to launch and operate streaming services without building in-house infrastructure.

The company's core proprietary assets include the Maxx Media Player (a cross-platform VOD and live player supporting LL-HLS, HLS, MPEG-DASH, and CMAF with Widevine, PlayReady, and FairPlay DRM), SmartCast (a Smart TV casting app eliminating Chromecast/Airplay hardware dependencies on Samsung Tizen, LG WebOS, Android TV, Philips, and Fire TV), Elasticsearch-powered semantic search, a Recommendations Engine, a CMS, a Playlist Editor, a web-based CRM, and integrated payments (Apple Pay, Google Pay). It holds premium partnership status with Samsung, LG, Philips, and Sony for Smart TV app development, and operates a global CDN including a US presence.

The business model combines project-based revenue from custom app development (multi-year contracts) with recurring revenue from CDN, SaaS platform, SVOD/TVOD/AVOD monetization layers, and transaction fees. Customers span entertainment (Videoland, MovieMAX, CineMember, Just4Kids, Fear Unlimited, Arrow.TV, TV Xperience, Veronica, meJane.com), sports (KampongTV, Matchday.tv), media production (Metacreator), and cloud storage (Porton Private Cloudstorage), primarily in the Benelux with growing international reach. The company is founder/owner-operated, bootstrapped for 20+ years with no disclosed external funding, and operates from a secure historic facility (Breulburcht) with 11-50 employees.

Maxx XS firmographics

Firmographics

Name: Maxx XS
Legal name: Maxx-XS BV
Website: https://maxx-xs.nl
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 11–50 employees
Short description: Maxx-XS is a Netherlands-based B2B video streaming technology provider that builds end-to-end VOD and live streaming platforms — including proprietary Media Player, SmartCast, CDN, DRM, monetization, and Smart TV apps — for streaming services, broadcasters, content owners, and sports organizations primarily in the Benelux market.
Ownership category
akta.pro rank

Maxx XS industry classification

Industry

Product category: Video Streaming Platform
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
SIC: Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
akta.pro primary industry: Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
akta.pro secondary industries: Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK), Billing, Payments & Subscription Management (MPAHAJAC), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO), Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)

Keywords

Video streaming platform
Video on demand
Live streaming services
Smart TV apps
Content delivery network

Where Maxx XS is headquartered

Location

Headquarters

HQ city: Driebergen
HQ country: Netherlands
HQ region: Europe

Offices1 record

Markets served

Maxx XS business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

Subscription Video on Demand (SVOD): Monthly/annual subscription fees for unlimited video access. Most popular business model in streaming market. Includes intelligent video recommendations and multiple subscription options.
Transaction Video on Demand (TVOD): Fixed price per video with rental (48-hour viewing window) or purchase options. Users pay only for videos they want to see, with or without account creation.
Advertising Video on Demand (AVOD): Free video content monetized through video ads. Pre-roll, mid-roll, post-roll ad insertion with in-video overlays and interactive ads. Revenue shared with ad platforms like Google DoubleClick, SpotXChange.
Payment Processing Services: Independent payment provider covering modern payment methods (Apple Pay, Google Pay) with API integration for mainstream and alternative payment methods.
App Development Services: Custom app and website development for Smart TVs, mobile devices, desktops, and set-top boxes. Development services including prototyping, design, and launch support.
CDN and Streaming Infrastructure: Content delivery network services with worldwide coverage and US CDN expansion. Includes video storage, delivery, and monitoring tools.
CRM and Analytics: Customer relationship management, reporting tools, Google Analytics dashboards, and business analytics integration with platforms like Microsoft Azure and Amazon.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Subscription Video on Demand (SVOD)
Unit Pricing	Pay-as-you-go	Transaction Video on Demand (TVOD)
Other	Multi-year contract	Custom App Development
Subscription	Annual	CDN and Streaming Services

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Maxx XS product offering

Product offering

Core offering

Maxx-XS provides end-to-end video streaming infrastructure including video on demand (VOD) and live streaming services, with proprietary Maxx Media Player and SmartCast technology supporting cross-platform delivery across Smart TVs (Samsung, LG, Philips, Android TV, Fire TV, Apple TV), mobile, desktop, and set-top boxes. The offering includes processing/encoding, secure CDN distribution with multi-DRM (Widevine, PlayReady, FairPlay), monetization solutions (SVOD, TVOD, AVOD with integrated payment processing), custom cross-platform app development, plus supporting modules like Content Management System, Recommendations Engine, Playlist Editor, and CRM.

Product overview

Maxx-XS is a video on demand and live streaming services company offering a modular platform architecture centered on the Maxx Media Player. The core offering consists of four main service areas: Processing (video encoding and backup), Distribution (content delivery with DRM and geo-blocking), Monetization (SVOD, TVOD, AVOD, payment processing), and App Development (cross-platform applications). Key modules include the SmartCast casting solution, Content Management System, Playlist Editor, Recommendations Engine, and CRM. The company also develops branded Smart TV apps including Just4Kids, Fear Unlimited, Arrow.TV, TV Xperience, and supports platforms like MovieMAX, Porton Private Cloudstorage, and CineMember.

Differentiator

Problem solved

Functional benefit

Brands

SmartCast: Smart TV app for casting videos to Smart TVs without additional hardware like Chromecast or Airplay. Supports Samsung Tizen, LG WebOS, Android TV, Philips, and Fire TV.
Maxx Media Player
Maxx-XS SmartCast
CineMember
Just4Kids
Fear Unlimited
TV Xperience
MovieMAX
Porton
Metacreator

Products and services

Maxx Media Player A cross-platform media player supporting both VOD and live streaming for enterprise streaming service operators and content publishers. Supports surrounding sound, adaptive bitrate streaming (ABR), digital rights management (DRM) including Widevine, PlayReady, and FairPlay, and casting capabilities. Runs on Windows, Linux, Mac OSX, iOS, Android, Samsung Tizen, LG WebOS, Android TV, Philips, and Fire TV. Supports LL-HLS/HLS, MPEG-DASH, CMAF, and progressive download formats. Includes JavaScript APIs (window.Player, window.playerRemote) for embedded and remote integration.
SmartCast A Smart TV app for streaming service providers that enables casting videos directly to Smart TVs without requiring Chromecast or Airplay hardware. Available on Samsung Tizen, LG WebOS, Android TV, Philips, and Amazon Fire TV. Provides multi-screen support, device pairing, Flowplayer integration, previous watched playlists, and connection status indicators. Automatically bundled with CDN services.
Processing Services Video encoding and processing service for streaming service providers and content publishers. Includes automated video encoding supporting multiple input/output formats (MP4, MOV, TS/PS) with codecs AAC, HE-AAC, AC3, E-AC3, MP3 at resolutions up to Ultra HD. Provides secure content delivery, DRM encryption, EPG data imports, legal archiving, replay TV, ad insertion, and semi-live stream composition.
Distribution Services Online video distribution platform for streaming service providers offering secure video storage, adaptive bitrate streaming, reliable CDN delivery, multi-platform exports, content publishing, streaming analytics, catch-up TV, live event solutions, and content management. Supports digital rights management (PlayReady, Widevine) and geo-blocking, with worldwide CDN coverage including integrations with Limelight, Akamai, Microsoft Azure, and Amazon CloudFront.
Monetization Solutions All-in-one monetization solutions for streaming service providers including TVOD (transaction video on demand), SVOD (subscription video on demand), AVOD (advertising video on demand), and free VOD models. Includes payment processing (Apple Pay, Google Pay, payment API), CRM application, analytics and reporting tools, video ad insertion (pre-roll, mid-roll, post-roll), Smart TV checkout options, and integration with ad platforms (Google Doubleclick, SpotX, Verizon Media, Brand Deli).
App Development Custom app and website development service for streaming service providers, broadcasters, sports clubs, and content publishers. Delivers fully customized apps and websites for video and live streaming across mobile, desktop, Smart TV (Samsung Tizen, LG WebOS, Philips, Android TV, Fire TV, Apple TV), and set-top box platforms. Includes prototyping, UI/UX design, responsive web design, API development, and business analytics integration with multi-year contracts.

Quantifiable outcome

Streaming analytics show 26,000 total views, 3:35 average viewing time, and 826 daily average connections (sample metrics)

Companies that use Maxx XS

Customer profile

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Maxx XS technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability4 records

Feature12 records

Maxx XS partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core.

Media Choice GroupcoreStrategic or Co-development PartnerStrategic partnership enriching Maxx-XS business with services including remote production, outdoor broadcast, OB production, and related broadcasting capabilities. Go to mediachoice.eu for more information.
SamsungcoreStrategic or Co-development PartnerPremium partnership for Smart TV app development on Samsung Tizen platform. Maxx-XS has obtained premium cooperation status through high and continuous quality delivery over years of collaboration.
LGcoreStrategic or Co-development PartnerPremium partnership for Smart TV app development on LG WebOS platform.
PhilipscoreStrategic or Co-development PartnerPremium partnership for Smart TV app development on Philips Smart TV platform.
SonycoreStrategic or Co-development PartnerPartnership for Smart TV app development meeting Sony's strict requirements for app development.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Maxx XS competitors and assessment

Company assessment

Direct peers

Brightcove: Enterprise-grade video hosting and OTT SaaS platform serving broadcasters, publishers, and content owners with VOD, live, monetization, and analytics. Closely comparable to Maxx-XS in target customer, modular SaaS offering, and B2B GTM motion.
Kaltura: Enterprise video platform offering cloud video, OTT TV, virtual events, and LMS video with APIs and a developer-friendly stack. Comparable to Maxx-XS on end-to-end OTT SaaS, custom app development, and enterprise integrations.
Dacast: Unified live and VOD streaming platform with SVOD/TVOD/AVOD monetization, white-label OTT apps, and a self-service SaaS model. Comparable on modular OTT SaaS, monetization stack, and broadcaster/media customer base.
Mux: Developer-focused video infrastructure platform providing encoding, streaming, playback, and real-time analytics APIs. Comparable to Maxx-XS on encoding, ABR streaming, and developer-facing APIs for streaming services.
Vimeo OTT (now part of Vimeo): White-label OTT platform enabling creators and media companies to launch subscription and transactional streaming services with apps across devices. Comparable in SVOD/TVOD monetization, multi-device app delivery, and B2B streaming customer base.
JW Player: Video player and OTT streaming platform providing playback, DRM, ad monetization (VAST/VPAID), and recommendations for publishers. Directly comparable on player-centric architecture, monetization stack, and publisher customer base.

Broad incumbents

IBM Watson Media (now IBM Video Streaming): Enterprise live and on-demand video streaming within IBM's broader hybrid cloud and AI portfolio. Comparable on enterprise streaming and AI-driven analytics, but as a much larger incumbent offering many adjacent services.
AWS Elemental Media Services: Cloud-native encoding, packaging, and origination services for OTT and broadcast within the AWS ecosystem. Comparable on transcoding, ABR packaging, and DRM, but as part of a much broader hyperscale cloud portfolio.
Azure Media Services (Microsoft): Cloud-based encoding, streaming, and content protection services integrated with Microsoft Azure and Power BI. Comparable on encoding, CDN delivery, analytics, and large-enterprise integrations, but as a hyperscaler offering.

Others

Brightcove Live: Brightcove's live streaming module and adjacent SaaS providers (e.g., Zype, Uscreen) sit in the same B2B OTT enablement ecosystem. Used here as an ecosystem reference for adjacent platform players monetizing video creators and small broadcasters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Maxx XS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Maxx XS leadership team

Management profile

Number of profiles

Maxx XS funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Maxx XS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxx XS

What does Maxx XS do?

Is Maxx XS a public or private company?

Maxx XS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Maxx XS founded?

Maxx XS was founded in 2002. It employs 11 to 50 people.

Where is Maxx XS based?

Maxx XS is headquartered in Driebergen, Netherlands, in the Europe region.

How does Maxx XS make money?

Seven revenue lines are on record. Subscription Video on Demand (SVOD) is the primary driver. The others are transaction Video on Demand (TVOD), advertising Video on Demand (AVOD), payment Processing Services, app Development Services, CDN and Streaming Infrastructure and CRM and Analytics.

Who are Maxx XS's main competitors?

Direct peers on record are Brightcove, Kaltura, Dacast, Mux, Vimeo OTT (now part of Vimeo) and JW Player. Broad incumbents are IBM Watson Media (now IBM Video Streaming), AWS Elemental Media Services and Azure Media Services (Microsoft). Brightcove Live is listed as an others.

Does Maxx XS have an API?

Yes. Maxx-XS provides embedded and remote integration APIs for the Maxx Media Player. The embedded integration allows developers to load sources, set titles, enable DRM, and control playback (play, pause, seek, volume, mute). The remote integration enables remote control of the media player from a remote control script. Both integrations use JavaScript-based APIs accessible via window.Player and window.playerRemote objects, built on VideoJS. Custom branding CSS can be applied via URL parameters. Developer documentation is at www.maxx-xs.nl/mediaplayer/demo/?show=doc.

What industry is Maxx XS in?

Maxx XS's product category is Video Streaming Platform. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPAHAJAK, Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC). Its NAICS code is 5162 and its SIC code is 7372.