Name

Campus Industries

Legal name

Nativo Limited

Website

https://campusindustries.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Student Marketing Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Campus Events, Programming & Student Engagement (EDALAHAC)

akta.pro secondary industry

Student & Alumni Communities (BPAMABAK)

Keywords

• Student marketing agency
• Campus ambassador campaigns
• Nano influencer marketing
• Youth brand activations
• Graduate recruitment marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Student Marketing Campaign Services: Bespoke student marketing campaigns combining on-campus experiential events, face-to-face brand ambassador activities, digital influencer campaigns, and social media activations. Revenue is generated through campaign fees from enterprise and brand clients seeking to reach the student demographic.
2. Bona Fide Platform (Subscription/Transaction): The Bona Fide nano influencer platform connects brands with influencers. The platform operates on a subscription-based self-service SAAS model for small businesses and a premium managed service for larger brands, where Campus Industries manages the campaign process on their behalf.
3. Student Brand Ambassador Placement: Recruitment and placement of student brand ambassadors for client campaigns, connecting brands with student ambassadors who execute face-to-face and digital marketing activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Campus Industries is a UK student marketing agency that designs and executes bespoke campaigns for brands targeting the 18-24 year-old student demographic. It combines a network of 1,000+ paid student brand ambassadors at 120+ UK universities, an on-the-ground events and freshers fair activation capability, and a digital nano influencer matching platform (Bona Fide). Each campaign is bespoke, integrating face-to-face campus activity, social media influencer content, and analytics-led reporting to deliver measurable sales results for enterprise clients.

Product overview

Campus Industries is a student marketing agency offering a suite of integrated services rather than a unified software product. The core portfolio includes Student Brand Ambassadors & Influencers services (with a network of 1,000+ campus ambassadors and 10,000+ digital influencers), the Bon Fide Platform for nano influencer matching, Fresher Fairs & On Campus Events, Social Media & Digital campaigns, Graduate Marketing and Early Careers services, Consultancy & Insight offerings, and Digital Partners & PR amplification. The company also has a Bon Fide App in procurement (Autumn 2025 launch planned) to expand their nano influencer matching capabilities into a subscription-based SaaS model. All services are delivered through an in-house team and are designed to be combined into bespoke campaigns for each client.

Differentiator

Problem solved

Functional benefit

Brands

• Bona Fide: Nano influencer platform connecting brands with real people based on their passions, location and age. Available at wearebonafide.co.uk for both brands and influencers.

Products and services

• Student Brand Ambassadors & Influencers Recruitment and management of student brand ambassadors who execute face-to-face and digital marketing campaigns for brands targeting the UK student demographic. The service leverages a network of 1,000+ ambassadors across 120+ UK universities and 10,000+ digital influencers on the Bona Fide platform.
• Bona Fide Nano Influencer Platform A nano influencer matching platform connecting brands with relevant influencers (500-50,000 followers) based on their passions, location, age, and follower profiles. Accessible at wearebonafide.co.uk for both brands and influencers, with a subscription-based self-service tier for small businesses and a premium managed service for larger brands.
• Fresher Fairs & On Campus Events On-campus experiential marketing service including freshers fair tours, brand activations, pop-up experiences, comedy nights, and themed events designed to generate sales and brand awareness among university students.
• Social Media & Digital Campaigns Digital marketing campaigns for brands including social media activation, nano influencer content creation, and content marketing, leveraging a combined ambassador and influencer network reach of over 70 million.
• Graduate Marketing and Early Careers Recruitment marketing services helping graduate recruiters connect with students through creative propositions, digital campaigns, campus events, and social media activities. Delivered for clients including EY, Diageo, Sainsbury's, and Virgin Media Partners.
• Consultancy, Insight and Co-Creation Strategic consultancy leveraging the agency's experience in the student market, including market research, campaign brainstorming, logistics planning, and on-the-ground student insight delivered through the brand ambassador network.
• Digital Partners & PR Amplification Amplification of campaigns through university unions, student media groups, digital screen networks, and partnerships with student discount platforms to drive additional traffic and PR reach for client campaigns.

Quantifiable outcome

• 30k+ sales generated for Virgin Media campaign with 600+ club partnerships
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• University Student UnionscoreStrategic or Co-development PartnerPartnerships with university student unions across the UK to facilitate campus presence, freshers fair bookings, event spaces, and student ambassador recruitment. Campus Industries works with unions to book prime stand locations and organize on-campus events.
• Student Media GroupscoreGTM or Marketing PartnerRelationships with student media groups and outlets for content amplification, PR coverage, and digital campaign amplification across student media networks.
• Student Discount PlatformsminorGTM or Marketing PartnerRelationships with the largest student discount platforms and sites to drive extra traffic to campaigns and amplify brand reach to student audiences.
• UniLadminorGTM or Marketing PartnerPartnered with UniLad to amplify the LG '5 Days of Awesome' competition campaign and reach students across the UK.
• The Student RoomminorGTM or Marketing PartnerPartnership with The Student Room student community platform to promote LG campaign and reach millions of students.
• Student BeansminorGTM or Marketing PartnerPartnerships with third-party student sites like Student Beans for the Virgin Media campaign to amplify student broadband deals.
• NUS (National Union of Students)coreStrategic or Co-development PartnerPartnership with NUS for in-store promotions and campus activations, particularly for the Lucozade campaign and student brand ambassador activities.
• ChartwellsminorStrategic or Co-development PartnerPartnership with Chartwells (university catering) for store relationships and in-store promotions during the Lucozade campus tour.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aspire: Aspire (formerly AspireIQ) is an influencer marketing platform connecting brands with creators across tiers including nano and micro influencers. Directly comparable to Campus Industries' Bona Fide creator-matching concept and a direct competitor in the planned SaaS expansion.
• Livity: Livity is a London-based youth marketing agency that helps brands engage Gen Z audiences through creative, strategic, digital, and experiential campaigns. Directly comparable given shared UK focus, youth demographic targeting, and integrated campaign offering spanning strategy through execution.
• Student Beans: Student Beans is a UK-based student verification and marketing platform powering brand offers, content, and ambassador-style campaigns. Highly comparable because it serves the same UK student demographic and pairs a SaaS/marketplace platform with brand-marketing services sold to enterprise clients.
• Natives: Natives is a UK youth marketing agency that uses student brand ambassadors, digital creators, and on-campus activations to deliver campaigns for enterprise brands. Most directly comparable to Campus Industries given overlapping service mix, student ambassador model, and UK target audience.
• Unidays: Unidays (UNiDAYS) is a student discount and marketing platform that monetises the same student demographic and increasingly competes for the same brand marketing budgets via content and ambassador solutions. Comparable platform-plus-services overlap with the Bona Fide / managed-service dual model.

Emerging players

• Upfluence: Upfluence is an influencer marketing platform with discovery, outreach, gifting, and analytics capabilities. Overlaps with the planned SaaS competitive set for Campus Industries' Bona Fide offering, particularly in nano/micro influencer tiers.
• Grin: Grin is an influencer marketing platform focused on creator relationship management, content workflows, and campaign analytics. Comparable as a potential competitor in the influencer marketing platform space that Campus Industries plans to enter with Bona Fide.

Broad incumbents

• Dentsu: Dentsu is a global advertising holding company with youth-focused practice areas and influencer capabilities. A broad incumbent that competes for the same enterprise brand budgets as Campus Industries, though it operates at vastly larger scale with a broader portfolio beyond student marketing.

Regional players

• Her Campus Media: Her Campus Media is a US-based student media and marketing agency using a nationwide network of college chapters for brand activations and content. Comparable business model (chapter-based university ambassadors) but primarily serves the US market rather than competing directly in the UK.

Others

• The Student Room: The Student Room is the largest UK student community platform with brand content, advertising, and partnership solutions. Comparable because it sits adjacent in the UK student marketing stack and is already a Campus Industries channel partner for campaign amplification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CampusHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campus Industries