What Student Media Group does

Bloom Daily Planners is a Newark, Delaware-based direct-to-consumer stationery company that designs, produces, and sells physical and digital planning tools under the "bloom" brand. The product portfolio spans soft and hard cover planners in sizes from 4" x 6" pocket to 9" x 12" monthly, dated academic-year and calendar-year formats, undated planners, specialty collections for teachers, brides, mothers, students, and individuals managing chronic illness, desk and wall calendars, digital planners for tablets, planning pads and bound to-do books, decorative stickers and accessories, complementary office supplies, gift cards, and pre-curated bundles. Products are designed around a mental-health and personal-growth positioning, supported by artist collaborations and persona-targeted collections.

The business is operated on a Shopify-powered e-commerce storefront as the primary direct-to-consumer channel, supplemented by Amazon Marketplace distribution and a wholesale program for retailers. International checkout is offered across 60+ country currencies, and US customers receive free shipping on orders above $59. Marketing is community-led, relying on Instagram, Facebook, YouTube, and TikTok presence, an email newsletter, blog content, free printables, and a customer rewards program.

Revenue is generated almost entirely through one-time unit purchases rather than subscriptions: planners price roughly $22.95-$33.95 for premium hard cover formats and $9.95-$16.95 for sticker/accessory SKUs, with bundles and seasonal promotions (notably a 30% Black Friday code) used for demand shaping. The company is privately held, bootstrapped, and described as a small female-led team; founder Kaylyn Minix is identified as co-founder. The brand has been featured in Forbes, E! News, BuzzFeed, Business Insider, and Stationery Trends, and recognized as a CO-100 America's Top 100 Small Businesses Honoree and a 2024 Amazon Force for Good Award Recipient.

Name

Student Media Group

Legal name

Bloom Daily Planners

Website

https://studentmediagroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloom Daily Planners is a Newark-based direct-to-consumer stationery company designing and selling physical and digital planners, calendars, and accessories to teachers, students, mothers, brides, and chronic-illness communities via Shopify, Amazon, and wholesale.

Ownership category

akta.pro rank

Product category

Planners & Stationery

NAICS

Office Supplies and Stationery Retailers (45941), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Catalog & Mail-Order Houses (5961), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Calendars, Planners & Organization Supplies Retail (CRALABAJ)

akta.pro secondary industries

School Supplies Retail (CRALABAF), Study Skills & Academic Success Guides (Students) (EDAGAIAJ), Gift, Seasonal & Occasion-Focused Catalog Department Store Retailers (CRAGAIAH)

Keywords

• Physical planners
• Stationery products
• Desk calendars
• Planner accessories
• Digital planners

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Physical Planners and Calendars: Core revenue from selling physical planners in various sizes (pocket, classic, vision, timed, monthly) and formats (soft cover, hard cover). Also includes academic year and calendar year desk/wall calendars.
2. Planner Accessories: Stickers, bookmarks, bands, pens, highlighters, adhesive tabs, and other planning accessories sold as add-on purchases.
3. Office Supplies: Inspirational desk easels, perpetual calendars, clipboards, binders, contact books, habit tracking calendars, file folders, card sets, gift books, mouse pads.
4. Digital Planning Products: Digital planners and digital planning stickers for use on tablets and digital planning platforms.
5. Gift Cards: Gift card sales for gifting the bloom planning experience.
6. Bundles and Boxes: Pre-curated bundles and boxes of products at discounted prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Student Media Group operates Bloom Daily Planners, designing and selling physical and digital planners, calendars, stationery accessories, and office supplies direct-to-consumer. The catalog spans academic year, soft cover, hard cover, vision, timed vertical, ultimate, dot journaling, and specialty planners (teacher, wedding, pregnancy/baby, chronic illness, Spanish) in multiple sizes, complemented by desk and wall calendars, planning pads, stickers, bookmarks, pens, highlighters, adhesive tabs, and curated bundles. Products are sold primarily through the company's Shopify-powered website with global shipping, with additional distribution via Amazon and a wholesale program for retailers.

Product overview

Bloom Daily Planners is a physical and digital planner company operating as a single-brand portfolio of organizational tools. The core product line centers on academic year planners (2026-27 line with 80+ new items), supplemented by soft cover and hard cover planners in multiple sizes (4" x 6" pocket to 9" x 12" monthly), specialty planners for teachers, brides, moms, chronic illness management, and Spanish-speaking users, desk and wall calendars, digital planning templates, planning pads and bound to-do books, decorative stickers and planner accessories, and complementary office supplies. The products are designed with mental health and mindset-shifting principles, marketed as tools for personal growth, organization, and wellness. The company also offers bundles and gift cards, with wholesale availability.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026-27 Academic Year Planners Dated academic year planners covering August 2026 through July 2027, designed for students and educators with structured layouts.
• Soft Cover Planners Flexible soft cover planners offered in sizes including 4" x 6" pocket, 5.5" x 8.25" classic, 7" x 9" daisy student, 8.5" x 11" classic and timed vertical weekly, 9" x 11" ultimate, and 9" x 12" monthly formats.
• Hard Cover Planners Durable hard cover planners in 5.5" x 8.25" classic, 7.5" x 9" vision goal, and 8.5" x 11" classic formats with premium finishes.
• Vision Goal Planners 7.5" x 9" hard cover goal-setting planners with vision board concepts, motivational prompts, and structured layouts for long-term planning and personal growth.
• Daisy Student Planners 7" x 9" soft cover planners designed specifically for students with academic-focused layouts and motivational content.
• Timed Vertical Weekly Planners 8.5" x 11" soft cover planners with timed vertical weekly layouts for detailed scheduling and time management.
• Ultimate Planner with Interchangeable Covers 9" x 11" undated planners featuring an interchangeable cover system for customizable planning.
• Desk & Wall Calendars Dated desk and wall calendars including 16" x 21" academic desk calendars, 19-month standing flip desk calendars, and dated wall calendar options.
• Spanish Planners Spanish-language undated planners for Spanish-speaking markets and bilingual users.
• Teacher Planners Specialty planners designed for educators with teacher-specific layouts for classroom management, lesson planning, and grade tracking.
• Wedding Planners Specialty planners and sets for wedding planning with organized layouts for tracking vendor contacts, timelines, and wedding-day details.
• Pregnancy/Baby Planners (Super Mom Collection) Specialty planners for pregnancy tracking, baby's first year journaling, and motherhood organization with dedicated milestone and planning sections.
• Chronic Illness Planners Specialty planners designed for individuals managing chronic illness, supporting symptom tracking, medical appointments, medication schedules, and self-care planning.
• Dot Journaling Planner Undated planners with dot grid pages for bullet journaling, creative planning, and customizable layouts.
• Digital Planning Digital planner formats for tablets and digital devices, including digital stickers compatible with popular note-taking apps.
• Planning Pads & Bound To-Do Books Loose-leaf planning pads in 6" x 9" and 8.5" x 11" sizes plus bound to-do books for daily task management.
• Planner Stickers & Accessories Decorative stickers, bookmarks and bands, pens and highlighters, and adhesive tabs for planner customization and decoration.
• Office Supplies Organizational office supplies including daily inspirational easels, perpetual calendars, clipboards, binders, contact books, habit tracking calendars, file folders, card sets, gift books, and mouse pads.
• Gift Cards Digital and physical gift cards redeemable on Bloom Daily Planners products.
• Bundles & Boxes Pre-curated bundles and boxes combining multiple products, including office organization bundles with folders, desk mats, and to-do pads, sold at discounted pricing.

Quantifiable outcome

• 6,333 verified reviews with 4.96 star average rating demonstrates exceptional customer satisfaction

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Artist Collaborations ProgramminorStrategic or Co-development PartnerBloom offers an Artist Collaborations collection featuring designs created in partnership with independent artists, bringing unique artistic styles to their planner products.
• Amazon MarketplacecoreChannel Partner/ Reseller/ DistributorAmazon serves as a major distribution channel for bloom products. Bloom was recognized as an Amazon Force for Good Award Recipient in 2024, indicating a significant and positive relationship with Amazon as a marketplace partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Papier: Customizable stationery and planner brand with strong DTC e-commerce presence and design-led positioning. Comparable to Bloom in customizable planner/calendar offering, premium pricing, and digitally-native marketing approach.
• Erin Condren: Premium planner and organizational products brand offering customizable planners, teacher planners, wedding planners, and accessories. Directly comparable to Bloom in product category, customer base (teachers, brides, students), and DTC-plus-retail distribution model.
• Panda Planner: Undated and dated planners emphasizing productivity and goal-setting, sold DTC. Directly comparable to Bloom's Vision Goal Planner and academic line in product positioning and customer profile.
• Happy Planner (Me & My Big Ideas): Major planner and stationery brand with interchangeable cover systems, sticker-based customization, and broad retail distribution. Closely comparable to Bloom's planner-plus-accessories model with significant overlap in planner enthusiasts and teacher/bride segments.
• Passion Planner: Direct-to-consumer planner company with strong online community, academic and dated planner formats, and goal-setting focus. Highly comparable to Bloom in DTC channel, community-led growth, and student/educator target audience.

Broad incumbents

• Moleskine: Established global notebook, planner, and stationery brand with premium positioning and broad retail/wholesale distribution. Comparable to Bloom in planner/notebook product category but operates at significantly larger scale and broader category portfolio.
• Anthropologie (Stationery & Gifts): Lifestyle retailer carrying premium stationery, planners, calendars, and gifts. Comparable to Bloom as a sales channel and competitive set in premium stationery, particularly for brides, gift-giving, and aesthetic-driven consumers.

Emerging players

• Rifle Paper Co. Designer stationery, planner, and lifestyle brand with strong aesthetic differentiation. Overlaps with Bloom on premium planner/stationery category and design-led positioning, with additional lifestyle/decor revenue.
• Clever Fox: Premium undated planners and journals sold primarily via Amazon and DTC. Overlaps with Bloom on planner product category and Amazon distribution, with comparable pricing and undated/dated format mix.

Others

• Etsy (Stationery Sellers): Marketplace where thousands of independent sellers offer planners, stickers, and stationery—directly competing for planner enthusiasts' spend. Comparable to Bloom as an alternative discovery and purchase channel for the same customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@bloomdailyplanners
• YouTubeyoutube.com/@bloomdailyplanners
• Facebookfacebook.com/bloomdailyplanners
• Instagraminstagram.com/bloomdailyplanners/?hl=en
• TikToktiktok.com/@bloomdailyplanners
• LinkedInlinkedin.com/company/student-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Student Media Group