Centry
- Company typePrivate
- Founded2013
- HeadquartersProvidencia, Chile
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Centry firmographics
Firmographics- Name
- Centry
- Legal name
- ANYMARKET Chile
- Website
- https://centry.cl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Centry industry classification
Industry- Product category
- Marketplace Integration Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where Centry is headquartered
LocationHeadquarters
- HQ city
- Providencia
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Centry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: ANYMARKET generates revenue through tiered subscription plans (Standard, Performance, Enterprise) with fixed monthly fees. The Standard plan charges 4.9 UF + VAT monthly plus variable per-order fees. The Performance plan charges 7.4 UF + VAT monthly. Enterprise plans are customized. Revenue is recurring from subscription fees with additional usage-based variable components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Plan - Up to 5 accounts, 4 users, 2,000 SKUs |
| Subscription | Monthly | Performance Plan - Up to 8 accounts, 6 users, 5,000 SKUs |
| Subscription | Monthly | Enterprise Plan - Unlimited connections, scalable SKU capacity, custom users |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Centry product offering
Product offeringCore offering
Centry provides a cloud-based marketplace integration platform (branded ANYMARKET) that enables vendors to connect, centralize, and manage their inventory, catalogs, orders, and fulfillment across the largest Latin American marketplaces from a single back-office. The offering combines OMS and PIM capabilities with real-time inventory synchronization, dynamic pricing, order tracking, fulfillment management, and analytics, and extends through the ANYTOOLS suite with AI customer service (Predize), financial reconciliation (Koncili), and competitor pricing (WinnerBox).
Product overview
ANYMARKET is a multi-marketplace sales integration platform operated by DB1 Group, offering a platform-plus-modules architecture. The core platform is ANYMARKET (OMS & PIM) which centralizes e-commerce operations across Latin American marketplaces including Mercado Libre, Falabella, Sodimac, Paris, and Ripley. Additional modules include Predize for AI-powered customer service, Koncili for marketplace financial reconciliation, and WinnerBox for dynamic pricing and competitor analysis. The platform is available in three tiers (Standard, Performance, Enterprise) with the Enterprise plan bundling all products under a single contract.
Differentiator
Problem solved
Functional benefit
Brands
- ANYTOOLS (OMS & PIM Marketplace): Order Management System and Product Information Management for marketplaces
- Predize
- Koncili
- WinnerBox
Products and services
- ANYMARKET (OMS & PIM Marketplace) Cloud-based OMS and PIM platform that centralizes e-commerce operations across multiple Latin American marketplaces (Mercado Libre, Falabella, Sodimac, Paris, Ripley) and storefronts, with real-time inventory synchronization, catalog management, dynamic pricing, order tracking, fulfillment management, and ABC curve analytics. Targeted at merchants selling across multiple channels.
- Predize (AI SAC) AI-powered customer service (SAC) module that automates customer interactions and support workflows using natural language processing; bundled into the Enterprise plan with 500 MIA AI credits for handling marketplace customer inquiries.
- Koncili (Financial for Marketplaces) Financial reconciliation solution specifically designed for marketplace sellers that automates reconciliation of sales, commissions, fees, and payments across multiple marketplace channels. Bundled into the Enterprise plan.
- WinnerBox (Dynamic Pricing) Dynamic pricing and competitor analysis tool that uses AI to monitor competitor prices and automatically adjust pricing strategies for marketplace listings; bundles monitoring of 100 products in the Enterprise plan.
Companies that use Centry
Customer profileSegments3 records
Ideal customer profiles3 records
Centry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature8 records
Centry partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, strategic and flagship.
- Mercado LibrecoreMercado Libre is a primary marketplace integrated with ANYMARKET. The platform displays Mercado Libre certification/seal ('selo mercadolibre') and is prominently featured as a key sales channel. ANYMARKET processes high volumes of sales through this integration.
- FalabellacoreFalabella is one of the major Chilean retailers integrated with ANYMARKET as a marketplace channel. Part of the G30 retail group.
- Paris (Cencosud)coreParis marketplace (operated by Cencosud) is integrated as a sales channel for ANYMARKET customers in Chile.
- RipleycoreRipley is a major Chilean retail chain with marketplace operations integrated with ANYMARKET.
- VTEXstrategicVTEX is a leading e-commerce platform integrated with ANYMARKET, allowing customers to connect their VTEX store to multiple marketplaces.
- PrestaShopstrategicPrestaShop is an e-commerce platform integrated with ANYMARKET for marketplace connectivity.
- ShopifystrategicShopify integration enables ANYMARKET customers to connect their Shopify stores to various marketplaces.
- WooCommercestrategicWooCommerce integration allows WordPress-based stores to connect to marketplaces through ANYMARKET.
- DB1 GroupflagshipDB1 Group is the parent company of ANYMARKET. ANYMARKET operates as a business unit within DB1 Group, which also operates in Brazil, Argentina, Colombia, Mexico, Peru, Uruguay, and the United States. DB1 Group provides resources, infrastructure, and strategic direction.
- ANYTOOLS Suite (Predize, Koncili, WinnerBox)coreANYMARKET is part of the ANYTOOLS suite which includes Predize (AI-powered customer service), Koncili (financial reconciliation for marketplaces), and WinnerBox (dynamic pricing and competitor analysis). These are co-developed complementary products offered under the same contract.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Centry competitors and assessment
Company assessmentBroad incumbents
- VTEX: VTEX is a leading LATAM-headquartered digital commerce platform with marketplace and OMS capabilities; it is simultaneously an integration partner and a broader incumbent whose platform strategy competes with ANYMARKET's integration layer.
- Shopify: Shopify is a global commerce platform with its own marketplace connector and app ecosystem; it is both an integration partner for ANYMARKET and a broad incumbent whose expanding multi-channel features could absorb third-party integration value.
Direct peers
- Feedonomics: Feedonomics provides feed management, data optimization, and marketplace syndication services (acquired by BigCommerce), closely mirroring ANYMARKET's catalog and listing functionality across marketplaces.
- Zentail: Zentail is a multi-channel commerce platform with PIM, order management, and smart listing for marketplaces such as Amazon and Walmart—directly comparable to ANYMARKET's OMS, PIM, and pricing modules.
- CedCommerce: CedCommerce builds marketplace integration extensions and connectors for platforms like Shopify, WooCommerce, and Magento—overlapping with ANYMARKET's OMS/PIM and e-commerce platform integrations for multi-channel sellers.
- ChannelEngine: ChannelEngine is a marketplace integration platform that connects brands and retailers to global marketplaces, offering PIM, order management, and analytics—directly comparable to ANYMARKET's OMS/PIM and marketplace connectivity focus.
- Lengow: Lengow is a SaaS platform for e-commerce feed management, marketplace integration, and product data optimization across hundreds of channels—directly analogous to ANYMARKET's catalog management and multi-marketplace sync capabilities.
- Akeneo: Akeneo is a leading Product Information Management (PIM) platform used by brands and retailers to centralize product data—comparable to the PIM half of ANYMARKET's bundled OMS/PIM offering.
Emerging players
- Sales Layer: Sales Layer is a PIM and product catalog syndication platform focused on multi-channel distribution—overlapping with ANYMARKET's PIM and digital catalog capabilities, particularly for omnichannel retailers.
- Pimberly: Pimberly is a cloud PIM platform for retailers and brands managing complex product catalogs—comparable to ANYMARKET's PIM functionality, though it does not natively offer marketplace order management.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Centry social profiles
Digital presenceCentry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centry leadership team
Management profileNumber of profiles
Centry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centry
What does Centry do?
Centry provides a cloud-based marketplace integration platform (branded ANYMARKET) that enables vendors to connect, centralize, and manage their inventory, catalogs, orders, and fulfillment across the largest Latin American marketplaces from a single back-office. The offering combines OMS and PIM capabilities with real-time inventory synchronization, dynamic pricing, order tracking, fulfillment management, and analytics, and extends through the ANYTOOLS suite with AI customer service (Predize), financial reconciliation (Koncili), and competitor pricing (WinnerBox).
Is Centry a public or private company?
Centry is a private company. It is classified as corporate owned and is currently operating.
When was Centry founded?
Centry was founded in 2013. It employs 11 to 50 people.
Where is Centry based?
Centry is headquartered in Providencia, Chile, in the Latin America region.
How does Centry make money?
One revenue line is on record: subscription Plans.
Who are Centry's main competitors?
Broad incumbents on record are VTEX and Shopify. Direct peers are Feedonomics, Zentail, CedCommerce, ChannelEngine, Lengow and Akeneo. Emerging players are Sales Layer and Pimberly.
Does Centry have an API?
No public API is recorded for Centry.
What industry is Centry in?
Centry's product category is Marketplace Integration Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services. Its NAICS code is 541511 and its SIC code is 7370.