What Ractive does

Ractive is a San Antonio-based custom interactive virtual reality and augmented reality development studio founded in 2015 that designs and builds bespoke VR, AR, and cinematic experiences for enterprise and institutional clients. Its portfolio spans multiplayer VR training installations, AR-enabled catalogs and navigation, autonomous-vehicle simulation environments, and branching-narrative medical training modules delivered for clients including the National Infantry Museum, Houston Fire Department, National Institute of Standards and Technology, CACI, Braustin Mobile Homes, monoDrive, and Möbius Virtual Foundry.

The studio builds on industry-standard game engines — Unreal Engine and Unity with C# — and targets the major XR hardware platforms in current use (HTC Vive Pro, Oculus Quest, Vuzix Blade, Apple and Android mobile devices, plus web and PC). Technical differentiators include multi-player VR deployments (a 13-participant NEO installation at the National Infantry Museum with real-time voice and 4D effects), hard-to-replicate AR integrations via Vuforia and ZapWorks, and hardware bridges such as a proof-of-concept Unreal-to-Arduino link that lets a VR user manipulate real programmable logic controllers. Projects also integrate hand-tracking gloves with real CPR equipment and use physically-based rendering materials for sensor-grade autonomous-vehicle simulation.

Ractive operates a custom, project-based revenue model in which each engagement is scoped and delivered as a one-time build for a specific client, with the website portfolio acting as the primary top-of-funnel marketing surface and a contact form driving inbound enterprise sales. Go-to-market is enterprise field sales focused on regulated and institutional buyers — government, defense, healthcare, public safety, automotive simulation, and sports training — where the value proposition centers on replacing expensive, dangerous, or rare live training with repeatable, measurable virtual scenarios. The company has 1–10 employees, no disclosed external funding, no parent company, and no subsidiaries.

Name

Ractive

Website

https://ractive.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Ractive is a San Antonio-based custom VR/AR development studio founded in 2015 that builds bespoke virtual reality, augmented reality, and cinematic experiences for enterprise and institutional clients across defense, healthcare, automotive simulation, public safety, and sports training.

Ownership category

akta.pro rank

Product category

Custom VR/AR Development Services

NAICS

Motion Picture and Video Industries (5121), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH), Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

Keywords

• Virtual reality development
• Augmented reality experiences
• Interactive training simulations
• Custom VR solutions
• Immersive content development

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom VR/AR Development Projects: Ractive generates revenue through bespoke project-based contracts where they develop custom interactive VR and AR experiences for enterprise clients. Projects are scoped and delivered as one-time engagements, though ongoing maintenance or follow-on work may occur.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ractive is a custom VR/AR development studio that designs and builds bespoke interactive experiences for enterprise and institutional clients. The studio delivers project-based engagements spanning multiplayer VR installations, AR-enabled mobile applications, branching-narrative training simulations, high-fidelity simulation environments, and motion capture services, deployed across headsets, mobile devices, AR glasses, and PC platforms.

Product overview

Ractive is a custom interactive VR/AR experience development studio that creates bespoke experiences for enterprise and institutional clients. The company develops cinematics, virtual reality, and augmented reality experiences across multiple domains including healthcare training (Interactive Nurse Training, VR CPR Training, VR Firefighter Training), museum installations (VR NEO, Museum AR Experiences), autonomous vehicle simulation (Autonomous Vehicle Testing Environments), sports training (VR Quarterback Training), cybersecurity training, and AR applications (AR Catalog, AR Navigation). All experiences are built using industry-standard engines including Unreal Engine and Unity, with custom hardware integrations such as the Unreal to Arduino Bridge proof-of-concept. The company also provides motion capture services for animation capture.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Nurse Training Interactive training module using branching narratives to educate nurses on post-cancer therapy outcomes and treatments, developed in Unreal Engine for PC, web, and mobile devices.
• VR Non-Combatant Evacuation Operation (NEO) Multiplayer VR installation for the National Infantry Museum allowing museum guests to experience a Non-Combatant Evacuation Operation from inside a Humvee or Blackhawk helicopter, accommodating 7 players in the Humvee and 6 in the Blackhawk with 4D effects. Developed in Unreal Engine for HTC Vive VR headsets.
• Augmented Reality Catalog AR application for Braustin Mobile Homes allowing users to watch customer testimonials and view 3D home models when scanning catalog images with mobile devices. Developed in Unity with C# and Vuforia for Apple and Android devices.
• Virtual Reality Firefighter Training VR training simulations for the Houston Fire Department featuring high-quality environments, interactive props, and characters. Developed in Unity with C# for HTC Vive Pro for Diamond Age Technologies and NIST.
• Museum AR Experiences AR demos for the National Infantry Museum enabling museum guests to interact with printed materials and virtually try on equipment using mobile devices. Developed with Unity, Vuforia, and ZapWorks Studio.
• Virtual Reality Cybersecurity Training Interactive VR training scenario for DC Industries teaching participants about network structure and security as they uncover vulnerabilities. Developed in Unreal Engine for Oculus Quest and HTC Vive VR headsets.
• Augmented Reality Navigation Mobile application allowing users to enter GPS coordinates and view relevant navigation information in AR glasses. Developed using Unity and C# for Vuzix Blade AR glasses and mobile devices.
• Virtual Reality CPR Training VR experience incorporating real CPR training equipment and hand-tracking gloves to test decision-making and CPR skills in simulated high-stress environments. Developed in Unreal Engine for Oculus Quest and HTC Vive VR headsets.
• Autonomous Vehicle Testing Environments Virtual environments based on real-world locations for high-fidelity simulation software for advanced driver-assistance systems and autonomous vehicle development for monoDrive, featuring realistic day/night cycles, weather systems, physically-based rendering materials, and realistic physics for virtual sensors. Developed in Unreal Engine for PC.
• Virtual Reality Quarterback Training Simulator for Möbius Virtual Foundry allowing users to view and practice dynamic football plays to improve decision-making and reaction time through high repetition practice in VR. Developed in Unreal Engine for HTC Vive VR headsets.
• Unreal to Arduino Bridge Proof-of-concept for CACI demonstrating interaction with virtual control interfaces in VR to manipulate real-world programmable logic controllers through an Unreal to Arduino bridge. Developed in Unreal Engine and Arduino IDE for HTC Vive and Oculus Rift VR headsets.
• Motion Capture Services Motion capture services for The IMG Studio to record animations of basketball players using wheelchairs. Captured with Perception Neuron and Axis Studio for use in the Unity engine.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• STRIVR: Enterprise VR training company building immersive simulations for sports, retail, and frontline workforce — comparable in VR training delivery, particularly the sports/quarterback training overlap with Ractive's Möbius work.
• WorldViz: Provider of VR simulation solutions and professional services for research, training, and enterprise — comparable in VR simulation/specialized training builds, particularly for professional and research buyers.
• Trigger XR: Enterprise AR/VR development studio building custom immersive experiences for brands, agencies, and training use cases — directly comparable bespoke XR development shop.
• Groove Jones: Dallas-based custom VR/AR and interactive experience studio serving enterprise clients across training, marketing, and product visualization — directly comparable custom XR services with similar enterprise/brand client base.
• PIXO VR: Enterprise XR training company delivering custom VR/AR training and simulation programs for corporations and government — directly comparable XR training services for enterprise and public-sector buyers.
• Talespin: Enterprise XR training platform company that develops custom immersive soft-skills and operational training experiences — directly comparable in VR training delivery for enterprise buyers.
• ForwardXP: Custom VR/AR development studio creating immersive experiences across gaming, enterprise, and training — directly comparable custom XR development services using Unity and Unreal.

Emerging players

• SimInsights: Provider of VR simulation and training authoring tools (Skillful) with custom XR development services — comparable in serious games/simulation development with enterprise training focus.
• Doghead Simulations: Studio developing multi-user VR experiences such as rumii for meetings and collaboration — comparable in multi-user VR capability, though focused on collaboration rather than training.

Regional players

• MxR Labs: USC-affiliated mixed reality research and development lab producing VR/AR prototypes and experiences — adjacent peer in custom XR creation with academic and institutional focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ractive