What The CV & Interview Advisors does

The CV & Interview Advisors, trading as CVIA Ltd, is a UK-based career services consultancy founded in 2006 by Matt Craven and headquartered in Bingley, West Yorkshire. The firm delivers human-led personal branding and career development services, principally CV writing, North American resume writing, LinkedIn profile writing, interview coaching, career coaching, and corporate outplacement. It serves two distinct customer groups: individual professionals ranging from graduates to C-suite executives, and enterprise clients including FTSE100 companies, SMEs, public-sector bodies, and professional associations. The company operates several sub-brands (CVIA Careers, Linked-In-Credible, The Career Enhancement Network, DCS Executive, The CVIA Group) and reports having helped over 1 million people in 70+ countries, with 45,000+ CVs/resumes/LinkedIn profiles crafted cumulatively.

The service is built on proprietary personal-branding methodologies rather than a software platform. Core frameworks include the 3-5 STAR case study approach, the WHOSEES LinkedIn formula, the Career Autobiography Framework, the R-A-F career transition process, the Value Proposition Statement, and accreditation as GCologists under The GC Index organimetric assessment. All services are delivered by a team of approximately 30 in-house UK-accredited CV Practitioners whose prior careers span recruitment, HR, sales, marketing, engineering, and telecommunications. The technology stack is limited to standard SaaS — Zoho CRM, Google Analytics, and LinkedIn integrations — with no proprietary platform, AI/ML product, or API; in fact, the firm publicly positions itself against ChatGPT-based CV writing and offers a supplementary AI-detection scan.

Revenue is generated through professional-services fees across transactional and packaged programmes. Individual services span sub-£100 coaching sessions to multi-hundred-pound CV packages, while corporate outplacement packages are priced up to £1,750+VAT per leaver (P-E-N-T) and Journey to the Board components are priced per stage up to £898+VAT. Pricing models include one-time purchases, hourly usage-based billing, and a small set of monthly subscriptions (LinkedIn Lead Generation, Executive Career Support Programme, Executive Interview Mentoring Programme). Distribution is direct-to-consumer via the company's website, phone, and email, supplemented by enterprise field sales for corporate outplacement and an extensive co-branded webinar programme with 15+ sector-specific partners. The firm is privately held and founder-owned, with no external investment disclosed.

Name

The CV & Interview Advisors

Legal name

CVIA Ltd

Website

https://cvandinterviewadvisors.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The CV & Interview Advisors (CVIA Ltd) is a UK-based career services consultancy delivering human-led CV writing, LinkedIn profiles, interview coaching, career coaching, and corporate outplacement to individual professionals and FTSE100 enterprises across 70+ countries.

Ownership category

akta.pro rank

Product category

Career Services

NAICS

Human Resources Consulting Services (541612), Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Resume & Professional Branding (CV, LinkedIn, Portfolio) (EDAAAKAB)

akta.pro secondary industries

Interview Coaching & Hiring Process Preparation (BPACAOAI), Corporate/Professional Image Consulting (HSACAJAE)

Keywords

• CV writing services
• Career coaching
• Interview preparation
• Outplacement services
• Personal branding

Headquarters

HQ city

Bingley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. CV and Resume Writing Services: Project-based professional services writing CVs, resumes, and supporting documents. Includes 2-hour fact-finding sessions and iterative revisions until client satisfaction. Multiple service tiers from basic CV to comprehensive packages with LinkedIn, cover letters, and executive biographies.
2. LinkedIn Profile Writing: Bespoke LinkedIn profile writing service including fact-finding session and content delivered for client upload. Includes 90-120 minute discovery call.
3. Interview Coaching: One-to-one coaching sessions, mock interviews with feedback, and executive interview mentoring programmes. Includes virtual interview platform access and recorded practice sessions.
4. Career Coaching: Career optioneering and planning sessions sold per hour or in packaged programmes. Includes job market coaching, thought leadership coaching, and executive career support programmes lasting up to 6 months.
5. Outplacement Services: B2B corporate services for organisations making redundancies. Includes group workshops, one-to-one support, and structured programmes (P-E-N-T and R-A-F). Sold to FTSE100 companies, SMEs, and public sector organisations.
6. GC Index Assessments: Individual and team assessments delivered by accredited GCologists. Includes workshops and integration consultancy for embedding framework in organisations.
7. Journey to the Board Programme: 7-stage structured programme for aspiring Non-Executive Directors. Phases include GC Index assessment, coaching, CV/bio/LinkedIn creation, networking guidance, interview training, and optional mentoring.
8. Corporate Career Development: Organisational programmes including Career Development & Impact Programme with modules on diagnostic positioning, career planning, personal brand acceleration, executive coaching, and horizon scanning.
9. Webinars and Digital Products: Free webinars on career topics and paid webinar access. Post Webinar Pack and Savvy Job Seekers Career Enhancement Programme sold as one-time purchases.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

The CV & Interview Advisors delivers human-led career services, including professional CV and resume writing, LinkedIn profile authoring, interview coaching, career coaching, and corporate outplacement. Services are structured around a proprietary personal branding methodology that begins with a two-hour fact-finding session and produces ATS-optimised CVs, LinkedIn profiles, and interview preparation materials. Corporate offerings also include GC Index assessments, Journey to the Board programmes, and group outplacement workshops for organisations making redundancies.

Product overview

The CV & Interview Advisors is a human-delivered career services consultancy offering a comprehensive suite of personal branding and career development services. Their core offerings include professional CV writing, resume writing (for North American markets), LinkedIn profile writing, interview coaching, and career coaching. They serve individual job seekers from graduates to C-suite executives, as well as corporate clients requiring outplacement, career development, and organizational transformation services. The product portfolio includes over 50 distinct service offerings organized into individual services (CV Writing, Resume Writing, LinkedIn Profiles, Interview Coaching, Career Coaching), corporate services (Outplacement, GC Index Assessment, Journey to the Board, Career Development, LinkedIn for Business), and free webinars. The company differentiates through their proprietary personal branding methodology, in-house team of UK-accredited writers, and science-backed approach combining marketing techniques, neuroeconomics, and psychology. No technology platform, AI, or API products are offered—all services are delivered by human experts through one-to-one sessions and coaching engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• CV Writing Service

Quantifiable outcome

• 500% uplift in recruitment activity reported by some clients after using CV writing services
• +4 more outcomes

Named customers17 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

25 partnerships are on record, tiered core, flagship and minor.

• The GC IndexcoreStrategic or Co-development PartnerAccredited GCologists authorised to deliver The GC Index organimetric assessment. The partnership enables CVIA to provide evidence-based framework for understanding individual and team impact preferences, used in career development, leadership development, and team performance programmes.
• CIMA (Chartered Institute of Management Accountants)flagshipGTM or Marketing PartnerCIMA endorses CVIA's services for its members, providing CV writing, LinkedIn profile optimisation, and career development support to CIMA members seeking career advancement.
• AICPAflagshipGTM or Marketing PartnerAICPA endorses CVIA's services for its members, providing career development support including CV writing and interview coaching.
• ABDO (Association of British Drivers)coreGTM or Marketing PartnerABDO endorses CVIA services for members seeking professional CV and LinkedIn support.
• ATT (Association of Tax Technicians)coreGTM or Marketing PartnerATT endorses CVIA services for members requiring career development and CV writing support.
• IPSE (Association of Independent Professionals and the Self-Employed)coreGTM or Marketing PartnerIPSE endorses CVIA services for contractors, freelancers, and independent professionals seeking CV and LinkedIn profile support.
• TNI (The NED Institute)coreGTM or Marketing PartnerTNI partners with CVIA for NED-specific CV writing, interview coaching, and the Journey to the Board programme for aspiring non-executive directors.
• BGA (BusinessGive Association)minorGTM or Marketing PartnerBGA endorses CVIA services for members seeking professional career development support.
• YunoJunocoreGTM or Marketing PartnerCo-branded webinars on CV writing, interview techniques, and personal branding for contractors and professionals on the YunoJuno platform.
• YojminorGTM or Marketing PartnerJoint webinars delivering career advice and personal branding guidance to Yoj's contractor and freelancer community.
• FW (FreeWork)coreGTM or Marketing PartnerFreeWork partners with CVIA for co-branded webinars on CV writing, interview coaching, and career development for tech professionals.
• WIT (Women in Tech)coreGTM or Marketing PartnerCo-branded webinars supporting women in technology with CV writing, LinkedIn optimisation, and interview preparation.
• RWIT (Recruitment World Institute of Technology)minorGTM or Marketing PartnerPartnership for tech-specific career webinars and professional development content.
• IFPO (International Foundation for Protection Officers)minorGTM or Marketing PartnerCo-branded webinars for security sector professionals on CV writing, interview techniques, and career advancement.
• A (Accounting)coreGTM or Marketing PartnerJoint webinars delivering CV writing, LinkedIn, and interview coaching content specifically for accounting and finance professionals.
• AMBAminorGTM or Marketing PartnerPartnership with Association of MBAs for career development webinars supporting MBA graduates and alumni.
• NAL (NAL Coaching)coreGTM or Marketing PartnerRegular co-branded webinars on career development, interview techniques, and personal branding for executives.
• PIVTminorGTM or Marketing PartnerPartnership for career development webinars covering CV writing, interview preparation, and career transition strategies.
• TNI (The NED Institute)coreGTM or Marketing PartnerRegular advanced CV writing webinars for Non-Executive Directors and those aspiring to NED roles.
• BRITminorGTM or Marketing PartnerPartnership for career and LinkedIn webinars targeting British professionals and contractors.
• LIBF (London Institute of Banking and Finance)coreGTM or Marketing PartnerCo-branded webinars for banking and financial services professionals covering CV writing, interview coaching, and career advancement.
• HOMminorGTM or Marketing PartnerPartnership for career development webinars covering income diversification and career transition topics.
• REED.co.ukminorChannel Partner/ Reseller/ DistributorCourses and programmes sold through REED.co.uk marketplace platform with standard 14-day cancellation policy for buyers.
• LinkedIncoreTechnology or IntegrationLinkedIn is a core platform for client job seeking and lead generation. CVIA optimises client LinkedIn profiles, runs lead generation campaigns, and delivers LinkedIn coaching services. Company actively uses LinkedIn for business development and thought leadership.
• ZohocoreTechnology or IntegrationCRM platform used for managing customer data, tracking enquiries, and sales/marketing automation. Website enquiries result in email alerts to team and populate data into Zoho CRM.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• StandOut CV: UK CV writing and LinkedIn profile service with professional writers and packaged tiers, directly competing with CVIA in the same UK individual customer segment.
• TopResume: Largest US-based professional CV and resume writing service with a similar model of expert-written CVs, LinkedIn profile writing, and cover letter packages, frequently cited as a direct international peer to CVIA's CV writing offering.
• PurpleCV: UK-based CV writing company offering professionally written CVs, cover letters, and LinkedIn profiles, directly comparable to CVIA's core individual offering in the same geography.
• Keystone Associates: UK outplacement consultancy providing career coaching, CV writing, and interview preparation for corporate redundancy programmes, directly comparable to CVIA's corporate outplacement offering.
• The CV Centre: Long-established UK CV writing company offering professionally written CVs, cover letters, and LinkedIn profiles to individual job seekers and corporate clients.
• Chiumento: UK outplacement and career transition consultancy serving corporate clients during redundancies, directly comparable to CVIA's P-E-N-T and R-A-F programmes in the UK enterprise market.
• Dayjob.com: UK-based CV writing service offering professional CVs, cover letters, and interview advice targeting individual job seekers across the UK.

Broad incumbents

• Right Management (ManpowerGroup): Global outplacement and career transition arm of ManpowerGroup serving large enterprises with redundancy support, directly comparable to CVIA's corporate outplacement and career development programmes.
• Reed: UK recruitment and career services group selling CV writing courses and career resources via REED.co.uk (CVIA's listed marketplace partner) and adjacent to CVIA's individual career services.
• LHH (Lee Hecht Harrison): Global career transition and outplacement provider within ADPA, offering enterprise outplacement, coaching, and leadership development comparable to CVIA's P-E-N-T and corporate career programmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CVandInterviewAdvisors
• LinkedInlinkedin.com/company/cv-and-interview-advisors
• Xx.com/cvia_careers

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The CV & Interview Advisors