WNC Real Estate

Name

WNC Real Estate

Legal name

WNC Real Estate Inc.

Website

https://wncrealestateinc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Buyer agent representation
• Seller agent representation
• Property listing services
• Western north carolina realty

Headquarters

HQ city

Morganton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model. The firm assists both buyers and sellers, earning commissions on completed real estate transactions. No specific commission rates or fee structures disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

WNC Real Estate Inc. is a residential real estate brokerage that assists individual buyers and sellers with properties in Western North Carolina, including homes, lots, land, commercial properties, vacation properties, and investment properties. Services are delivered through a team of seven licensed agents operating from a headquarters in Morganton, NC, with commissions earned on completed transactions and optional residential and vacation property management.

Product overview

WNC Real Estate Inc. is a residential real estate brokerage firm providing buying and selling services for properties in Western North Carolina. The company operates as a single-service business model, offering property listings, agent representation, and showing scheduling services through their team of licensed real estate agents. No distinct technology products, modules, or SaaS offerings were identified in the provided source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Service Agent representation for individual buyers purchasing residential properties, lots, land, commercial properties, vacation properties, and investment properties in Western North Carolina, delivered by the firm's team of seven licensed agents.
• Seller Representation Service Agent representation for individual sellers listing residential properties, land, commercial properties, vacation properties, and investment properties across Burke, Catawba, Caldwell, McDowell, and Alexander counties, including listing presentation and marketing support.
• Residential and Vacation Property Management Property management services for residential and vacation properties, provided in conjunction with the firm's broader brokerage offering in Western North Carolina.

Quantifiable outcome

• Top Listing & Selling Agent in Burke County every year since 2019

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Casting for HopeminorOthers · 1 January 2014WNC Real Estate proudly sponsors events and donates to Casting for Hope, a charitable organization benefiting the local community.
• South Mountain Children's HomeminorOthers · 1 January 2014WNC Real Estate proudly sponsors events and donates to South Mountain Children's Home, providing support for children's services.
• Big Brothers Big Sisters of NCminorOthers · 1 January 2014WNC Real Estate proudly sponsors events and donates to Big Brothers Big Sisters of NC, supporting youth mentorship programs in the community.
• One Head One BedminorOthers · 1 January 2014WNC Real Estate proudly sponsors events and donates to One Head One Bed, a charitable organization.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• eXp Realty: Cloud-based brokerage model with no physical offices, offering agents high commission splits and revenue sharing. Its low-overhead model appeals to independent agents in rural markets like WNC and represents a recruiting threat to small traditional brokerages.
• Compass: Tech-forward national brokerage rapidly expanding into secondary markets including Western NC. Attracts top-producing agents with high commission splits and proprietary technology platform, directly threatening small independent firms' agent retention and recruitment.

Broad incumbents

• RE/MAX: Global residential real estate franchise with significant agent presence across North Carolina. Competes directly in WNC for both buyer-side and listing-side representation via established brand recognition and referral network.
• Allen Tate Realtors: The largest independent residential brokerage in the Carolinas, with extensive presence across North Carolina including Western NC. Operates a broader footprint and more agents than WNC Real Estate but competes directly for listings and buyers in shared counties.
• Coldwell Banker: Global residential real estate franchise with established agent presence in Western North Carolina. Competes for the same buyer/seller pool via national brand recognition and technology platforms that small local firms cannot match.
• Keller Williams Realty: Largest real estate franchise by agent count in the United States, with multiple market centers in North Carolina. Competes via agent-centric economics, training infrastructure, and technology tools that independent small brokerages cannot replicate.
• Better Homes and Gardens Real Estate: National residential real estate franchise affiliated with the Better Homes and Gardens media brand. Has franchisee presence across the Carolinas and competes for lifestyle-segment buyers in WNC's mountain and lake communities.
• Berkshire Hathaway HomeServices: National residential real estate franchise leveraging the Berkshire Hathaway brand, with growing presence in North Carolina. Competes for premium-segment listings and buyers in WNC's higher-priced markets around Lake James and mountain communities.

Regional players

• Weichert Realtors: East Coast-focused residential real estate franchise with a smaller presence in Western North Carolina than national leaders. Competes for the same buyer/seller pool via franchise systems while being more regionally concentrated than Compass or eXp.

Direct peers

• Beverly-Hanks & Associates: Independent residential brokerage headquartered in Asheville, NC, serving the broader Western North Carolina region. Comparable in size, independent ownership structure, and rural/mountain market focus; directly competes for the same buyer and seller pool across WNC counties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Wncrealestateinc
• Instagraminstagram.com/wncrealestate_inc
• Xx.com/wncrealestate1
• LinkedInlinkedin.com/company/wnc-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WNC Real Estate