Cana's Feast Winery

What Cana's Feast Winery does

Cana's Feast Winery is a privately held, small-batch winery headquartered at 750 W. Lincoln Street in Carlton, Oregon, within Oregon's Willamette Valley. The company produces premium wines organized into four regional families — Italian, Bordeaux, Rhone, and Pacific Northwest — with varietals and blends sourced from vineyards across Oregon and Washington. Wine production is led by two named winemakers, Patrick Taylor and Jason Brumley, and the portfolio spans single-varietal bottlings (Pinot Noir, Sangiovese, Nebbiolo, Syrah, Cabernet Sauvignon) and proprietary blends (Joie de Vivre, Ele'Rivage, Montagna Rossa, Two Rivers).

The business operates a direct-to-consumer model with three revenue streams: tasting room sales ($25 tasting fee, waived with $45 wine purchase), online wine sales, and the Cellar Club subscription program (quarterly wine shipments with member-only events, complimentary tastings, and ~10% pricing discount). Ancillary revenue comes from ticketed events — winemaker dinners, seasonal festivals (Italy in the Valley, Drink Pink, Maialata), Food Truck Saturdays, and private event bookings — supported by a network of rotating food truck partners (Foodology Mobile Kitchen, Oregon Wood Fired Pizza, Los Kopitos, Lobster Dogs, Cajun Papa's) and curated collaborations with Field & Vine and Portland-based Mian. Marketing is conducted through organic social (Facebook, Instagram, Twitter), email newsletter, event-driven foot traffic, and the Explore Tock reservation platform.

The winery targets wine enthusiasts, foodies, and subscription club members seeking experiential tastings paired with food and community events. Geographic reach is limited to the Pacific Northwest; sourcing spans Oregon and Washington but retail and tasting operations are concentrated at the single Carlton estate. Ownership is private with no disclosed institutional investors, parent company, or funding history.

Name

Cana's Feast Winery

Legal name

Cana's Feast Winery

Website

https://canasfeast.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cana's Feast Winery is a privately held, small-batch winery in Carlton, Oregon, producing Italian, Bordeaux, Rhone, and Pacific Northwest varietal wines from Oregon and Washington vineyards. It sells direct-to-consumer through its tasting room, online shop, and Cellar Club subscription.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (31213)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Bars (THAFAEAF), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Production & Winemaking (AFAFAAAB)

Keywords

• Pacific Northwest wines
• Winery tasting room
• Wine club membership
• Small-batch winemaking
• Willamette Valley winery

Headquarters

HQ city

Carlton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through tasting room, online shop, and Cellar Club membership program with quarterly wine releases
2. Tasting Room Experiences: Wine tasting experiences with $25 tasting fee waived with $45 wine purchase, plus food and beverage sales
3. Event Revenue: Revenue from ticketed events including wine release parties, winemaker dinners, festivals, and private event bookings

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cana's Feast Winery produces and sells small-batch, handmade wines organized into four regional families (Italian, Bordeaux, Rhone, Pacific Northwest), sourced from Oregon and Washington vineyards. Wines are sold directly to consumers through a Tuscan-villa-inspired tasting room in Carlton, Oregon, an online shop, and the Cellar Club quarterly membership program, complemented by food pairings, food-truck Saturdays, winemaker dinners, and seasonal festivals.

Product overview

Cana's Feast Winery is a small-batch, handmade Pacific Northwest winery located in Carlton, Oregon. The company produces premium wines organized into four regional families: Italian Family, Bordeaux Family, Rhone Family, and Pacific Northwest Family wines. Each family offers standalone varietals and blends inspired by classic wine regions, crafted from fruit sourced from carefully selected vineyards across Oregon and Washington. The winery operates a Tuscan-villa-inspired tasting room offering wine flights, food pairings, and experiences, alongside a Cellar Club membership providing quarterly wine deliveries and exclusive member events.

Differentiator

Problem solved

Functional benefit

Products and services

• Italian Family Wines A wine product line of Italian-inspired varietals and blends including Sangiovese Grosso, Barbera, Nebbiolo, Primitivo, and Montagna Rossa, sourced from Oregon and Washington vineyards and sold to wine enthusiasts.
• Bordeaux Family Wines A wine product line of Bordeaux-style blends and varietals including Cabernet Sauvignon, Merlot, Cabernet Franc, and the Two Rivers blend, inspired by French Bordeaux traditions and crafted for premium wine buyers.
• Rhone Family Wines A wine product line of Rhone-inspired wines including single varietal Syrah, Grenache, Mourvedre, Counoise, and the Joie de Vivre blend, targeted at wine enthusiasts seeking Rhone-style expressions.
• Pacific Northwest Family Wines A wine product line of single-vineyard designated Pinot Noir and Ele'Rivage wines expressing the character of Oregon and Washington wine regions, including Freedom Hill Vineyard Pinot Noir and Slide Mountain wines for premium wine buyers.
• Wine Tasting Experience An in-person tasting experience at the Tuscan-villa-inspired tasting room in Carlton, Oregon, featuring flights of wines, antipasto boards, and food menu items for $25 per person, waived with a $45 wine purchase.
• Cellar Club Membership A quarterly wine subscription program delivering exclusive wines to members, with members-only pickup parties, complimentary tastings, and discount pricing on wine and food purchases for loyal wine buyers.
• Private Events A hosted events service offering winemaker dinners, blending events, harvest tours, and special celebrations at the winery estate in Carlton, Oregon, for private groups and event hosts.
• Vaso Bianco A Northern Italian-inspired white blend typically combining Pinot Grigio, Chardonnay, Traminer, and Moscato, displaying quenching full fruit with aromatic intrigue and crisp acidity.
• S'Amuser A sparkling rosé wine, the first vintage released in 2024, featuring a light, dry, fruity, and crisp profile.
• Rosato A rosé wine released annually for Memorial Day weekend, originally debuted with the 2020 vintage.
• Joie de Vivre A Rhone-style blend homage to Southern Rhone classics of Chateauneuf-du-Pape, combining Syrah, Counoise, Mourvedre, and Grenache.
• Ele'Rivage A Bordeaux-style blend from Slide Mountain Vineyard representing regional Pacific Northwest style, combining Bordelaise varieties with Syrah.
• Montagna Rossa A red blend featuring black cherry, raspberry, vanilla, cassis, pipe tobacco, and sarsaparilla notes.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Italy in the Valley Participating WineriescoreStrategic or Co-development Partner · 18 August 2019Annual festival celebrating Italian varietal wines made in Oregon. Cana's Feast hosts the event with participating wineries including Apolloni Vineyards, Chris James Cellars, Cliff Creek Cellars, D'Anu Wines, Marchesi Vineyard, Montinore Estate, Natalie's Estate, Ponzi Vineyards, Redhawk Vineyard, Seven Bridges Winery, Stag Hollow, and Troon Vineyard. Started in 2009.
• Mian (Portland Collaborative)minorStrategic or Co-development PartnerPortland-based collaborative featuring nontraditional Chinese-American inspired food for winemaker dinners. Partnership for unique food and wine pairing experiences.
• Foodology Mobile KitchencoreGTM or Marketing PartnerFood truck partner for Food Truck Saturday events featuring burgers, wraps, mac & cheese, and pizza. Regular presence at winery events throughout the season.
• Oregon Wood Fired PizzaminorGTM or Marketing PartnerFood partner for Memorial Day Weekend and other seasonal events, providing wood-fired pizza pairings.
• Los Kopitos (Mobile Cocina)minorGTM or Marketing PartnerGourmet Mexican food truck partner for spring and summer Food Truck Saturday events.
• Lobster DogsminorGTM or Marketing PartnerLobster, crab, and shrimp roll food truck partner for summer events.
• Cajun Papa'sminorGTM or Marketing PartnerCajun cuisine food truck partner for Food Truck Saturday events.
• Field & Vine EventsminorStrategic or Co-development PartnerPartnership for Dinners in the Field - seven-course family-style dinners at the winery featuring local farm-sourced ingredients.
• Briel's BarbecueminorGTM or Marketing PartnerBarbecue partner for Syrah & BBQ harvest release events.
• Millers BBQminorGTM or Marketing PartnerBarbecue partner for annual Syrah & BBQ harvest event.
• Classic Wine AuctionminorStrategic or Co-development PartnerWinemaker dinner partnership supporting Classic Wine Auction's fundraising for local charities. Over 35 years of raising funds for nonprofit organizations.
• Northwest Fresh SeafoodminorGTM or Marketing PartnerSeafood partner for seafood and wine pairing events and Vaso Bianco releases.
• Drink Pink Rosé FestivalminorStrategic or Co-development PartnerAnnual rosé festival at Youngberg Hill Inn & Winery where Cana's Feast pours alongside 30+ local producers.
• Maialata, Festival of the PigminorStrategic or Co-development PartnerAnnual Italian tradition celebration of the pig featuring Oregon chefs and purveyors, with winemaker participation and tastings.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Winc: Tech-enabled wine subscription club selling curated bottles direct to consumers. Comparable to Cellar Club in subscription mechanics, though national in reach rather than estate-based.

Direct peers

• Ponzi Vineyards: Established Willamette Valley winery with a deep Italian-varietal focus and DTC tasting room. Direct comparability through Italian family wines, Carlton/Yamhill presence, and shared partnership in the Italy in the Valley festival.
• Chris James Cellars: Oregon small-producer crafting Bordeaux and Rhone-style wines with wine club and tasting room. Direct comparable in varietal mix and DTC subscription model.
• Winderlea Vineyard & Winery: Boutique Willamette Valley winery with a tasting-room-led DTC and wine club business. Comparable to Cana's Feast in scale, premium positioning, and experience-driven DTC.
• Youngberg Hill Inn & Winery: Willamette Valley winery hosting the Drink Pink Rosé Festival alongside Cana's Feast. Comparable in event-driven DTC and Willamette Valley tasting room model.
• Stag Hollow Wines: Small-batch Willamette Valley winery with estate-grown Pinot Noir and DTC tasting experience. Comparable limited-production, direct-to-consumer model with single-vineyard emphasis.
• Apolloni Vineyards: Oregon producer focused on Italian-style wines with a tasting room and event programming. Direct peer in Italian varietal positioning and fellow Italy in the Valley participating winery.
• Montinore Estate: Large Oregon producer with Italian and Bordeaux varietals and DTC tasting operations. Overlaps with Cana's Feast in varietal mix (Italian family) and co-marketing through Italy in the Valley festival.

Regional players

• Cellar 503: Oregon-only wine club aggregating many small producers for monthly shipments. Comparable as a distribution and acquisition channel for Willamette Valley small-batch wineries, including Cana's Feast peers.

Broad incumbents

• Ste. Michelle Wine Estates: Largest Pacific Northwest wine producer with broad varietal portfolio and national distribution. Provides scale and distribution benchmark against which small DTC wineries like Cana's Feast compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/canasfeast
• Facebookfacebook.com/canasfeast
• Instagraminstagram.com/canasfeast

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cana's Feast Winery