Youngberg Hill

What Youngberg Hill does

Youngberg Hill is a privately held, women-owned winery and bed & breakfast located on a 50-acre hilltop estate in McMinnville, Oregon, in the Willamette Valley. Established in 1989, the company operates a 35-year-old biodynamically and organically farmed vineyard, producing estate wines under two labels: the main Youngberg Hill label (Pinot Noir, Chardonnay, Pinot Gris, Pinot Blanc, Rosé, Sparkling, and Grenache) and the reserve-level Bailey Family Wines. The company serves three primary customer segments: couples seeking romantic wine country getaways, wedding and event planners, and wine enthusiasts and connoisseurs.

The business operates an integrated hospitality model spanning four revenue streams: direct-to-consumer wine sales via an on-site tasting room and online store, a wine club subscription, nine luxury guest rooms rented as a bed & breakfast, and a wedding and event venue capacity of up to 350 guests outdoors and 200 indoors. Distribution is entirely direct-to-consumer, using OrderPort for wine e-commerce, ResNexus for inn reservations, and Tock for large-party tasting reservations. The property is positioned near over 100 Willamette Valley wineries and tasting rooms, leveraging the regional wine tourism corridor.

The company has earned recognition through Wine Spectator's favorite location designation, seven consecutive TripAdvisor Certificates of Excellence, and multiple Gold ratings (GG 92-94) at the American Fine Wine Competition. With 7 employees, the business operates as a self-sustaining, family-run enterprise without external investment, focused on terroir-driven, minimal-intervention winemaking and a sustainable green lifestyle philosophy.

Name

Youngberg Hill

Legal name

Youngberg Hill

Website

https://youngberghill.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Youngberg Hill is a women-owned, family-operated winery and bed & breakfast on a 50-acre biodynamic vineyard in McMinnville, Oregon, serving wine enthusiasts, romantic travelers, and wedding clients through its estate tasting room, nine-room inn, wine club, and event venue.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (31213), Grape Vineyards (111332), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)

Keywords

• Estate winery
• Organic wine production
• Bed and breakfast
• Wedding venue services
• Wine club subscription

Headquarters

HQ city

McMinnville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales: Direct-to-consumer wine sales through on-site tasting room and online store. The company sells its Youngberg Hill label wines as well as the Bailey Family Wines reserve label.
2. Wine Club Membership: Wine club subscription program offering regular shipments of estate wines to members, generating recurring revenue.
3. Bed & Breakfast / Lodging: Nine luxury guest rooms and suites rented to overnight guests. Overnight stays include complimentary wine tastings and breakfast. Room rates vary by season and room selection.
4. Events & Weddings: The estate hosts weddings, private events, corporate events, elopements, and vow renewals, generating venue rental and service fees. Capacity of up to 350 guests outdoors and 200 indoors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Youngberg Hill produces and sells estate-grown wines from a 35-year-old organically and biodynamically farmed 50-acre vineyard in the Willamette Valley, operating alongside a 9-room luxury bed & breakfast and a wedding/event venue. Revenue is generated through direct-to-consumer wine sales (on-site tasting room and online store), wine club subscriptions, lodging bookings, and event venue rentals.

Product overview

Youngberg Hill is a women-owned Oregon winery and bed & breakfast offering a unified hospitality experience. The core products include estate-grown wines under two labels: the main Youngberg Hill wines (Pinot Noir varieties including Natasha Block, J Block, Cuvee, Nicolette's Barrel Select, plus Chardonnay, Pinot Gris, Pinot Blanc, Rosé, Sparkling, and Grenache) and the reserve-level Bailey Family Wines. Accommodations include nine luxury guest rooms on a 50-acre hilltop estate with vineyard views. The business also offers tasting room experiences (classic tasting, reserve tasting, vineyard tours, wine blending), wedding and event services (traditional weddings, elopements, vow renewals), and specialty packages (Romance, Proposal). Wine Club subscription provides regular shipments with member benefits. All offerings center on the working biodynamic vineyard established in 1989.

Differentiator

Problem solved

Functional benefit

Brands

• Bailey Family Wines: Reserve label wines produced from the same estate vineyard, offering premium single-block Pinot Noir and other varietals.

Products and services

• Youngberg Hill Estate Wines Estate-grown wines from a 35-year-old organically and biodynamically farmed vineyard. Varietals include Pinot Noir (Natasha Block, J Block, Cuvee, Nicolette's Barrel Select), Chardonnay, Pinot Gris, Pinot Blanc, Rosé, Sparkling, and Grenache. Sold to individual consumers through the on-site tasting room and online store.
• Bailey Family Wines (Reserve Label) Reserve label wines crafted from single vineyard estate-grown grapes at Youngberg Hill, including premium Pinot Noir, Chardonnay, and Grenache varietals with exclusive tasting experiences. Sub-brand of the winery targeted at wine connoisseurs.
• Tasting Room Experiences Wine tasting experiences including classic tasting, seated reserve tasting (Bailey Family Wines flights), vineyard tour and tasting, and wine blending experience. Located at the estate 10 minutes from downtown McMinnville; walk-ins welcome for parties of six or less.
• Bed and Breakfast Guest Rooms Nine luxury guest rooms and suites on the 50-acre hilltop estate overlooking vineyards in the Willamette Valley. Rooms feature fireplaces, jacuzzi tubs, private balconies, and panoramic vineyard views. Overnight guests receive complimentary wine tastings and gourmet breakfast.
• Wedding & Event Venue Services Romantic vineyard wedding and event venue hosting traditional weddings, elopements, vow renewals, corporate events, and private celebrations. Indoor and outdoor event spaces accommodate up to 350 guests outdoors and 200 indoors, with on-site wine service.
• Wine Club Wine club membership program providing regular shipments of estate wines to subscribers, along with member benefits and discounts. Operates as a direct-to-consumer recurring revenue subscription.

Quantifiable outcome

• GG 94 (J Block Pinot Noir, 2018) — American Fine Wine Competition
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• King Estate Winery: King Estate is a large Oregon winery producing estate Pinot Noir and Pinot Gris with a hospitality center, restaurant, and event venue. Overlaps with Youngberg Hill on estate viticulture, on-site tasting/hospitality, and event hosting, but at substantially larger scale and with broader distribution.
• Willamette Valley Vineyards: Willamette Valley Vineyards is a publicly traded (NASDAQ: WVVI) Oregon winery with a much broader portfolio and distribution footprint. It overlaps with Youngberg Hill on Willamette Valley estate Pinot Noir production and tasting room hospitality, but operates at meaningfully greater scale and with wholesale distribution.

Direct peers

• Archery Summit: Archery Summit is a Willamette Valley Pinot Noir specialist known for premium single-vineyard wines and a tasting room program in the Dundee Hills. Overlaps with Youngberg Hill on estate-grown Pinot Noir focus, wine club DTC model, and award-led premium positioning.
• Trisaetum Winery: Trisaetum is a family-owned Willamette Valley estate producing single-vineyard Pinot Noir and Chardonnay with on-site tasting room experiences. Directly comparable to Youngberg Hill's estate-grown, terroir-driven wines with tasting room and hospitality focus.
• Ponzi Vineyards: Ponzi Vineyards is a second-generation, family-run Willamette Valley winery known for estate-grown Pinot Noir and Chardonnay with a hospitality-focused property. It mirrors Youngberg Hill's combination of estate viticulture, tasting room, and event-driven direct-to-consumer revenue model.
• Stoller Family Estate: Stoller Family Estate is one of the largest contiguous vineyards in the Dundee Hills, operating a tasting room, restaurant, and event venue. Comparable to Youngberg Hill in combining estate wine production with on-site hospitality, weddings, and DTC wine sales in the Willamette Valley.
• Eyrie Vineyards: Eyrie Vineyards is a pioneering Willamette Valley estate (founded 1966) producing estate-grown Pinot Noir with minimal-intervention winemaking. Shares Youngberg Hill's terroir-driven, organic-friendly philosophy and small-lot, founder-led brand identity.
• Sokol Blosser Winery: Sokol Blosser is a pioneering Willamette Valley estate winery founded in 1971, one of the earliest organic and biodynamic certified vineyards in Oregon. Like Youngberg Hill, it is a family-rooted operation producing estate-grown Pinot Noir and Chardonnay with an organic/sustainability brand narrative and tasting room hospitality.
• Black Walnut Inn & Vineyard: Black Walnut Inn is a boutique Willamette Valley B&B and vineyard overlooking the valley, offering tasting and lodging experiences. Directly comparable to Youngberg Hill's combined vineyard + luxury nine-room inn + tasting room model in McMinnville-area wine country.
• Domaine Drouhin Oregon (Domaine Drouhin | Maison Joseph Drouhin): Domaine Drouhin Oregon is a premium Willamette Valley Pinot Noir producer with estate vineyards in the Dundee Hills and a hospitality/visitor program. Comparable to Youngberg Hill on estate-grown, terroir-driven Pinot Noir with tasting room experiences and elevated positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/youngberg_hill
• LinkedInlinkedin.com/company/youngberg-hill

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youngberg Hill