Hospitality Resource Group

What Hospitality Resource Group does

Hospitality Resource Group, Inc. (HRG) is a privately held boutique professional services firm headquartered in White Plains, New York, founded in 1997 by Robert O. Sanders, Jr., a former Marriott executive. The company operates as a group of three vertically integrated wholly-owned subsidiaries — Event Solutions (corporate, nonprofit and trade-show event planning and production), Strategic Training Solutions (corporate training, organizational development, HR consulting, and Everything DiSC-based programs), and Allegis Communications (branding, event marketing, public relations, and communications strategy) — delivering each line independently while cross-selling to a common client base. Customers span large corporations, healthcare systems, nonprofits, educational institutions, municipalities, and business associations, with the firm's strongest concentration in the New York Metro / Westchester / Hudson Valley region.

The firm's core technology is a proprietary, fully integrated virtual meeting and event hub co-developed in April 2020 with Corporate Audio Visual Services and MackTeck Solutions in response to the COVID-19 pandemic; the platform supports single-source meeting and event planning, production, sponsor engagement, donor participation, and reporting for both corporate and nonprofit audiences. Supporting technology footprint is otherwise conventional: a corporate website, a LinkedIn and Facebook presence, and partnership-driven production and AV capabilities, with no disclosed proprietary software beyond the virtual event hub.

HRG makes money through professional services fees billed on a custom, project-by-project basis — there are no publicly disclosed pricing tiers, rate cards, or SaaS subscriptions. The go-to-market motion combines direct executive-led sales (partners Robert Sanders, Laura McNerney, and Walter Recher engage enterprise clients personally) with community-driven referral generation through long-standing partnerships with the Westchester County Association, Nonprofit Westchester, Hudson Valley EDC, WPWIB, and Westfair Communications. Signature events — including the annual 'You are Cause for Celebration' nonprofit holiday party, the HealthTech Conference, the Beer Wine Cider and Spirit Summit at the Culinary Institute of America, and the Hospitality Educational Summit — serve both as client deliverables and as visible marketing surfaces that generate new business in the regional ecosystem.

Name

Hospitality Resource Group

Legal name

Hospitality Resource Group, Inc.

Website

https://hrginc.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Hospitality Resource Group is a White Plains-based boutique consulting firm operating three integrated subsidiaries — Event Solutions, Strategic Training Solutions, and Allegis Communications — delivering event management, corporate training, and marketing communications to corporations, nonprofits, healthcare, and education clients in the New York Metro region.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Human Resources Consulting Services (541612), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Services (8741)

akta.pro primary industry

Sales & Catering / Group & Event Management (THALACAM)

akta.pro secondary industries

Corporate Incentive, VIP & Hospitality Programs (HSACADAN), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG), HR Strategy & Operating Model Design (BPACAJAA)

Keywords

• Corporate event planning
• Meeting management services
• Organizational development training
• Brand management services
• Marketing communications

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Event Planning and Management Services: Professional services revenue from planning, producing, and managing corporate events, galas, fundraisers, trade shows, and meetings. Services include site selection, logistics, food and beverage coordination, transportation, and sponsorship management.
2. Strategic Training Solutions: Corporate training and organizational development services including leadership development, sales strategies, communication enhancement, customer service training, and HR consulting. Delivered as customized programs for corporate clients.
3. Marketing and Communications (Allegis Communications): Branding, brand management, marketing strategy, public relations, new media services, and communication strategy development for clients seeking to establish or reposition their market presence.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Hospitality Resource Group (HRG) is a group of three vertically integrated companies that deliver corporate event management, organizational development and training, and integrated branding and marketing communications services. Offerings span live and virtual event production, strategic training programs, and brand/marketing communications for corporations, healthcare organizations, nonprofits, associations, and government entities.

Product overview

Hospitality Resource Group is a group of three vertically integrated companies offering complementary services under three brands: Event Solutions (corporate event planning and management, including virtual events), Strategic Training Solutions (workforce training, organizational development, and HR consulting), and Allegis Communications (brand management and marketing communications). The three divisions share strategic partnerships and serve common clients, allowing HRG to deliver integrated solutions across events, training, and marketing from a single source.

Differentiator

Problem solved

Functional benefit

Brands

• Event Solutions: Managing and producing memorable events and effective meetings, both on-site live events and virtual meeting and event productions.
• Strategic Training Solutions
• Allegis Communications

Products and services

• Event Solutions End-to-end corporate meeting, conference, and event management service covering live and virtual events for corporations, associations, nonprofits, healthcare organizations, and government clients.
• Strategic Training Solutions Organizational development, leadership, and skills training programs designed for corporate and association clients to improve employee performance and workforce capabilities.
• Allegis Communications Integrated branding and marketing communications services, including brand strategy, messaging, and supporting communications assets for organizational clients.

Quantifiable outcome

• Generated highest net income from an event in Boys & Girls Club of Mount Vernon's history through virtual gala
• +3 more outcomes

Named customers10 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Corporate Audio Visual Services (Corporate AV)coreTechnology or Integration · 8 April 2020Strategic partnership to develop a new virtual event platform designed for nonprofit organizations to support their fundraising efforts during the COVID-19 pandemic. The platform offers event planning, production, and online management resources for virtual engagement with supporters, donors, and sponsors.
• MackTeck SolutionscoreTechnology or Integration · 8 April 2020Strategic partner in developing the virtual event platform for nonprofits, providing technology solutions to enable fully integrated event experiences.
• Westfair CommunicationscoreGTM or Marketing Partner · 20 July 2018Partnership with publisher of Westchester and Fairfield County Business Journals and WAG magazine to plan and promote major regional business events including Westchester/Fairfield Barracuda Tank awards, Women In Food, Beverage and Hospitality, and Westchester Doctors of Distinction awards.
• Guiding Eyes for the BlindminorGTM or Marketing Partner · 14 June 2018HRG worked closely in partnership with Guiding Eyes for the Blind on their annual golf outing and fundraiser at Mt. Kisco Country Club, featuring keynote speaker Eli Manning, raising over $200,000.
• Nonprofit Westchester (NPW)flagshipStrategic or Co-development PartnerStrategic partnership with the only membership organization dedicated to representing nonprofit sector interests in Westchester County. Launched in 2012, NPW provides consultation, connections, capacity building, and networking to over 170 nonprofit and business members. NPW shares office space with HRG at their corporate headquarters.
• Hudson Valley Economic Development Corporation (HVEDC)flagshipStrategic or Co-development PartnerLong-standing partnership to promote job growth and encourage entrepreneurs in the Hudson Valley region. HRG has developed training initiatives through the Hudson Valley Food & Beverage Alliance and produces the annual Beer, Wine, Cider and Spirit Summit at the Culinary Institute of America.
• Westchester-Putnam Workforce Investment Board (WPWIB)flagshipStrategic or Co-development PartnerHRG was tapped by the WPWIB to manage employment and training needs across six industry sectors including healthcare, manufacturing, green jobs, life sciences, business services, and hospitality. The contract was valued at $42,500 for the year with option to renew.
• Westchester County AssociationcoreStrategic or Co-development PartnerLongstanding partnership with WCA, a founding member of Nonprofit Westchester. WCA serves as a platform for HRG to engage business leaders and nonprofit organizations throughout the region.
• Culinary Institute of AmericaminorStrategic or Co-development PartnerHRG produces the annual Beer, Wine, Cider and Spirit Summit at the Culinary Institute of America in Hyde Park, hosting 300-400+ industry entrepreneurs for workshops, networking, and education.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Bizzabo: Emerging virtual/hybrid event platform player. Comparable to HRG's Virtual Event Hub offering for nonprofits and corporate clients seeking integrated virtual event production.

Direct peers

• ConferenceDirect: Direct peer offering corporate event management and meeting planning services to similar enterprise and association clients. Operates in the same event/meeting sourcing and production space as HRG's Event Solutions division.
• Racepoint Global: Mid-sized PR and integrated marketing agency comparable to HRG's Allegis Communications division, offering branding, communications strategy, and public relations for B2B and association clients.
• FranklinCovey: Direct peer for HRG's Strategic Training Solutions division, providing leadership development, sales training, and organizational development programs. HRG uses Everything DiSC (a FranklinCovey product) in its training offerings.
• HelmsBriscoe: Direct peer specializing in hotel sourcing and venue management for meetings and events. Comparable to HRG's event management function where HRG also handles site selection and logistics.
• Bishop McCann: Direct competitor in corporate event management and experiential production, serving similar enterprise, nonprofit, and association clients across the U.S. with comparable end-to-end event services.
• DDI (Development Dimensions International): Direct peer for leadership development and HR consulting, serving similar enterprise clients with comparable training and organizational development services to HRG's Strategic Training Solutions.

Broad incumbents

• Maritz: Broad incumbent in events, incentives, and meetings with a hospitality-aligned heritage similar to HRG's founder (ex-Marriott). Overlaps with HRG's event and training divisions at much larger scale.
• Right Management (ManpowerGroup): Broader-scale HR consulting and organizational development firm under ManpowerGroup, comparable to HRG's HR consulting/training arm but operating nationally with deeper resources.
• BCD Meetings & Events: Larger, global corporate event management and meetings agency serving enterprise clients with broader geographic reach and deeper technology stack. Represents the scaled incumbent HRG competes against for enterprise RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HRGinc.net
• LinkedInlinkedin.com/company/hospitality-resource-group-inc-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospitality Resource Group