Bob Feil Boats & Motors

What Bob Feil Boats & Motors does

Bob Feil Boats & Motors is a family-owned marine dealership headquartered in East Wenatchee, Washington, tracing its origins to a 1946 general repair business and transitioning to marine retail in 1954 with the purchase of five Mercury outboard engines. The company operates from a single physical location it has occupied for over 60 years and self-identifies as North Central Washington's largest marine dealer. It retails new boats from approximately 15 manufacturers (Bayliner, Starcraft, Crownline, Centurion, Supreme, Avalon, Sylvan, Smoker Craft, Marlon, Custom Weld, Weldcraft, SunChaser, and others) along with certified pre-owned boats, Mercury and Yamaha outboards, and EZ Loader and Karavan trailers; complementary offerings include Vantage ceramic coatings and protective wrap products.

The business operates a full-stack service stack beyond retail: a certified service department for Mercury, Yamaha, and other major brands handles engine, structural, and trailer repairs, plus seasonal summerization and winterization, rigging, detailing, shrink wrapping, and repower services. Storage (outdoor, covered, climate-controlled) and a concierge boat pickup-and-delivery program covering Lake Chelan, Entiat, Sun Cove, Crescent Bar, and Sunland extend the dealership's effective service area without opening additional storefronts. A separate commercial sales division, FeilsSouthwestBoats.com, targets rental operators, boat clubs, workboat operators, government agencies, water taxi services, and fire departments.

Revenue mechanics combine hardware markups on new and pre-owned boats, motors, and trailers; fee-based service work; transaction-fee financing arranged through third-party lenders; recurring storage and concierge fees; and attach-rate add-on coatings. Go-to-market is primarily direct-to-consumer at the East Wenatchee showroom, augmented by an eBay storefront, manufacturer co-marketed sales events, community sponsorships and demo days, and an active social presence on Facebook, YouTube, and Instagram. The customer base is segmented across families and recreational boaters, freshwater anglers, wake/surf/watersports enthusiasts, and — through the commercial portal — fleet operators and government buyers, with no disclosed enterprise-anchor customer dependency.

Name

Bob Feil Boats & Motors

Legal name

Bob Feil Boats & Motors

Website

https://bobfeil.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Bob Feil Boats & Motors is a family-owned marine dealer in East Wenatchee, Washington, in operation for over 60 years. It sells new and pre-owned boats, outboard motors, and trailers from 15+ manufacturers, and provides full marine service, storage, and concierge delivery across North Central Washington.

Ownership category

akta.pro rank

Product category

Marine Dealership

NAICS

Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro industry

PRIMARYCRAMAIAA

Boat & Personal Watercraft (PWC) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYCRAMAIAL

Marine Trailer & Transport Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYCRAMAIAB

Marine Parts, Accessories & Maintenance Supplies Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYCRAMALAM

Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fishing & Tackle Retail

Keywords

• Marine dealership services
• Boat sales financing
• Outboard motor service
• Boat storage solutions
• Marine repair maintenance

Headquarters

HQ city

East Wenatchee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. New Boat Sales: Sales of new boats from multiple manufacturers including Bayliner, Starcraft, Crownline, Centurion, Supreme Boats, Avalon, Sylvan, Smoker Craft, Marlon, Custom Weld, Weldcraft, and SunChaser
2. Pre-Owned Boat Sales: Sales of inspected and serviced pre-owned boats
3. Outboard Motor Sales: Sales of outboard motors from Mercury and Yamaha
4. Trailer Sales: Sales of boat trailers including EZ Loader, Karavan, and custom options
5. Boat Service and Repairs: Comprehensive maintenance and repair services including summerization, winterization, annual service, engine repairs, structural repairs, trailer repairs, rigging, detailing, and shrink wrapping
6. Repower Services: Professional engine installation and repower services with evaluation of hull, weight capacity, transom rating, and performance goals
7. Financing Services: Boat financing solutions through trusted lenders with competitive rates and flexible terms
8. Storage Services: Outdoor, covered, and climate-controlled boat storage
9. Concierge Services: Boat pickup and delivery services in Lake Chelan, Entiat, Sun Cove, Crescent Bar, and Sunland areas; coordination of transportation to and from dealership for routine maintenance, repairs, winterization, and seasonal service
10. Parts and Accessories: Full range of marine accessories and Vantage protective coating products

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bob Feil Boats & Motors is a full-service marine dealership that sells new and pre-owned recreational boats (bowriders, pontoons/tritoons, surf/wake boats, fishing boats, jon/utility boats, jet boats) from 15+ manufacturers, Mercury and Yamaha outboard motors, and EZ Loader and Karavan boat trailers. The dealership complements retail with marine financing through third-party lenders, multi-tier boat storage (outdoor, covered, climate-controlled), seasonal maintenance services (summerization, winterization, annual service), structural, engine, and trailer repairs, rigging, detailing, shrink wrapping, repower, concierge pickup and delivery, trade-in valuation, Vantage ceramic surface protection products, and parts and accessories.

Product overview

Bob Feil Boats & Motors is a marine dealership offering a comprehensive portfolio of boats, motors, trailers, and services. Their core offerings include new boats from 15+ manufacturers (Bayliner, Centurion, Crownline, Starcraft, Supreme Boats, Avalon, Sylvan, Smoker Craft, Marlon, Custom Weld, Weldcraft, Sea-Doo, SunChaser, Starweld, Welcraft) and pre-owned boats across categories including bowriders, pontoon/tritoon, surf/wake boats, fishing boats, aluminum/jon boats, and jet boats. They sell and service Mercury and Yamaha outboard motors and carry trailer brands (EZ Loader, Karavan, Kokopelli). Beyond retail, they provide a full suite of marine services including financing, storage (outdoor/covered/climate-controlled), seasonal maintenance (summerization/winterization), repairs (structural, engine, trailer), detailing, shrink wrapping, rigging, and concierge pickup/delivery. Protective products include Vantage brand ceramic coatings and wrap/guard kits.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boats New recreational boats from 15+ manufacturers (Bayliner, Starcraft, Crownline, Centurion, Supreme Boats, Avalon, Sylvan, Smoker Craft, Marlon, Custom Weld, Weldcraft, Sea-Doo, SunChaser, Starweld) across categories including bowriders, pontoon/tritoon boats, surf/wake boats, fishing boats, aluminum/jon boats, and jet boats.
• Pre-Owned Boats Certified pre-owned boats including various types from fishing boats to pontoon and surf boats, inspected and serviced.
• Outboard Motors New outboard motors from Mercury and Yamaha brands available in four-stroke configurations, sold and serviced by certified technicians.
• Boat Trailers Boat trailers for transport including EZ Loader, Karavan, and Kokopelli models with tandem axle, swing tongue, and brake-equipped configurations.
• Boat Financing Marine financing solutions through trusted lenders offering competitive rates and flexible terms for boat and motor purchases, with a secure online application.
• Boat Storage Secure boat storage with outdoor, covered, and climate-controlled facility options.
• Summerization Service Pre-season boat preparation service that readies boats for the water after winter storage, ensuring reliable performance and safety.
• Winterization Service Off-season boat protection service safeguarding engines, cooling systems, plumbing, and components during freezing temperatures.
• Annual Service Routine maintenance and tune-up services including oil changes, lower unit service, and general inspections, including the first 20-hour service.
• Structural Repairs Professional structural repair services for hull damage, transom issues, deck problems, and collision damage using marine-grade materials.
• Engine Repairs Outboard engine diagnostics and repair services for Mercury, Yamaha, Honda, and other major brands.
• Trailer Repairs Professional boat trailer repair including brake service, bearing maintenance, and road-readiness inspections.
• Shrink Wrapping Boat shrink wrap service for winter storage protection against weather and debris.
• Rigging Service Professional rigging services for new boat installations and equipment upgrades.
• Detailing Service Boat detailing service for interior and exterior cleaning and conditioning.
• Repower Service Engine replacement and repowering services to upgrade boat propulsion systems, including evaluation of hull, weight capacity, transom rating, and performance goals.
• Concierge Boat Service Boat pickup and delivery service covering Lake Chelan, Entiat, Sun Cove, Crescent Bar, and Sunland areas with coordinated transportation for maintenance, repairs, winterization, and seasonal service.
• Parts & Accessories Full range of marine accessories and replacement parts for boats and outboard motors.
• Trade-In Valuation Online boat and trade-in value assessment service to support purchase or upgrade decisions.
• Vantage Clear Protection Ceramic clear coat protection product for boat surfaces.
• Vantage Diamond Ceramic Premium ceramic coating protection for enhanced boat surface durability and shine.
• Vantage Combo Kits - Wrap & Guard Combined paint protection wrap and ceramic guard product package for boats.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core.

• BaylinercoreChannel Partner/ Reseller/ DistributorBayliner is a major recreational boat brand sold at Bob Feil Boats & Motors, including bowriders, deck boats, and center consoles. The dealership hosts regular Bayliner 'Catch the Deal' sales events with limited-time promotional offers.
• Starcraft MarinecoreChannel Partner/ Reseller/ DistributorStarcraft Marine boats are sold at Bob Feil, including SVX series deck boats, SV series boats, and the vintage-inspired 57 Ski Champ recreation model.
• Crownline BoatscoreChannel Partner/ Reseller/ DistributorCrownline boats are sold at Bob Feil, including SS series bowriders. Crownline is known for performance-oriented boats with F.A.S.T. Tab hull design.
• Centurion BoatscoreChannel Partner/ Reseller/ DistributorCenturion wake and surf boats are sold at Bob Feil, including NV, FE, and RI models featuring Opti-V Hull design. The dealership participates in Centurion Waterproof Tour Sales Events with up to $10,000 off new models.
• Supreme BoatscoreChannel Partner/ Reseller/ DistributorSupreme surf boats are sold at Bob Feil, including S220 and S240 models featuring EZ-V Hull design. The dealership participates in Supreme Waterproof Tour Sales Events with up to $5,000 off new models.
• Yamaha MarinecoreChannel Partner/ Reseller/ DistributorYamaha outboard motors are sold and serviced at Bob Feil. The dealership participates in Yamaha 'Real Reliability' sales events offering up to 7 years of coverage or $500 dealer credit.
• Mercury MarinecoreChannel Partner/ Reseller/ DistributorMercury outboard motors and MerCruiser sterndrive engines are sold and serviced at Bob Feil. Certified technicians service Mercury products. The dealership participates in Mercury promotional events.
• Avalon Pontoon BoatscoreChannel Partner/ Reseller/ DistributorAvalon pontoon boats including Catalina and Venture series are sold at Bob Feil. Models include 27 Catalina Entertainer Funship with Mercury 250hp outboard.
• Sylvan MarinecoreChannel Partner/ Reseller/ DistributorSylvan pontoon and tritoon boats are sold at Bob Feil, including X-series, R-series, G-series, and Mirage models featuring various performance and luxury configurations.
• Smoker Craft BoatscoreChannel Partner/ Reseller/ DistributorSmoker Craft fishing boats and jon boats are sold at Bob Feil, including Osprey, Alaskan, Pro Tracer, Adventurer, and Big Fish series known for aluminum fishing boats with standard premium features.
• Marlon MarinecoreChannel Partner/ Reseller/ DistributorMarlon jon boats and utility boats are sold at Bob Feil, including SP series with stamped transom, high-density EVA seat pads, and non-skid flooring.
• Custom Weld BoatscoreChannel Partner/ Reseller/ DistributorCustom Weld offshore and utility boats are sold at Bob Feil, including 20/22 Wide Body Offshore/Utility models with Yamaha outboards.
• Weldcraft MarinecoreChannel Partner/ Reseller/ DistributorWeldcraft fishing boats including Rebel and Maverick models are sold at Bob Feil, featuring dedicated fishing configurations with Yamaha outboards.
• SunChaser MarinecoreChannel Partner/ Reseller/ DistributorSunChaser pontoon boats are sold at Bob Feil, including Lucerne series models.
• Starweld MarinecoreChannel Partner/ Reseller/ DistributorStarweld boats are sold at Bob Feil as part of the Smoker Craft family of brands.
• EZ Loader TrailerscoreChannel Partner/ Reseller/ DistributorEZ Loader boat trailers are sold at Bob Feil as part of trailer inventory.
• Karavan TrailerscoreChannel Partner/ Reseller/ DistributorKaravan boat trailers are sold at Bob Feil, including models with swing tongue and LED lights.
• FeilsSouthwestBoats.comcoreChannel Partner/ Reseller/ DistributorCommercial sales division website (feilssouthwestboats.com) serving rental operators, boat clubs, workboats, government patrol, water taxi, fire boats, and chasses.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Galati Yacht Sales: Multi-location full-service yacht and boat dealer on the Gulf Coast and Florida carrying premium brands with brokering, service and storage. Comparable in pairing premium brand portfolio with full-service support infrastructure.
• MarineMax: Largest publicly-traded recreational boat dealer in the US, offering new and pre-owned boats plus service, financing, and storage across 75+ locations. Directly comparable business model (full-service multi-brand boat retail) although at vastly greater scale and geography.
• OneWater Marine: Public multi-brand boat retailer with locations across the eastern US offering new boats, pre-owned, service, parts, and storage. Closest direct peer in scale of multi-brand OEM partnerships (similar roster including Malibu/Axis wake boats) and full-service dealership model.
• Erwin Marine Sales: Long-established multi-location boat dealer in the Southeast US carrying similar brand lineups (Crownline, Yamaha, Harris pontoons). Closely analogous in combining lake-region retail with full service, storage, and concierge-style offerings.
• Pier 33 Marina: Pacific Northwest marine dealer and brokerage carrying Bayliner, Boston Whaler, Pursuit and other brands with full-service yard on Lake Washington. Direct regional comparability for Pacific Northwest freshwater-boat retail and service.
• Legendary Marine: Regional multi-brand boat dealer operating across locations in the Midwest with new boats, pre-owned, service and storage divisions. Strong model comparison as a similarly family-influenced dealership brand with full lifecycle offerings.
• Skipper Bud's: Multi-location recreational boat dealer in the Midwest and Southeast carrying brands such as Sea Ray, Tiara, and Bayliner alongside service, storage, and seasonalization. Directly comparable full-service marine retail model with concierge-style offerings.

Regional players

• Overton's: Recreational marine accessories and water-sports retailer serving southern US markets online and via storefronts. Broader online parts/accessories play with limited overlap on new boat sales but comparable addressable customer base.

Broad incumbents

• West Marine: National marine parts and accessories retailer with 200+ stores selling parts, accessories, and some smaller watercraft. Adjacent competitor in marina-oriented retail and consumables, though focused on accessories rather than full boat sales.
• Bass Pro Shops / Tracker Marine Centers: Large outdoor retailer with in-store Tracker, Nitro, and Sun Tracker boat sales plus service and financing nationwide. Same broad customer profile (recreational boating families) but distributed through hunting/fishing megastore footprint rather than dedicated marine dealership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bobfeilboats
• Facebookfacebook.com/bobfeilboats
• Instagraminstagram.com/feilsforfamilyfun/?igshid=NTc4MTIwNjQ2YQ%3D%3D

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob Feil Boats & Motors