Security Dealer Marketing
SD Marketing is a US-based marketing agency exclusively serving the electronic security industry, providing lead generation, digital advertising, PR, and physical branding services to security dealers, systems integrators, and manufacturers via its proprietary 50-50-30 benchmarking program.
- Company typePrivate
- Founded2015
- HeadquartersCovina, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Security Dealer Marketing does
Security Dealer Marketing (SD Marketing) is a privately held, US-based marketing agency founded in approximately 2015 by David Morgan and Alex Chavez, dedicated exclusively to the electronic security industry. The company serves three primary customer segments: security dealers (alarm and monitoring companies), systems integrators, and security product manufacturers, offering lead generation, retention marketing, brand awareness, and PR services. Its core differentiator is the 50-50-30 program, a subscription-based marketing network limited to one security company per service area, which creates a shared benchmarking pool that continuously compares ad performance across clients using proprietary software.
The service portfolio spans digital marketing (social media ads, PPC, SEO, geo-landing pages, retargeting, e-newsletters, local PR) and physical branding (in-house screen printing, embroidery, and 54-inch Roland large-format printing). The company maintains a curated database of 15,000+ security companies for outreach and PR placement, supported by a monthly 'Marketing Madmen' column in SDM Magazine and speaking presence at major industry events (ISC West, ISC East, ESX, GSX, PSA Tec). AI tooling (Descript for video, AI-assisted copywriting, AI voice agents) is integrated into operational workflows but does not represent a standalone product.
Revenue is generated through quote-based monthly subscriptions for marketing services, supplemented by project-based fees for printing merchandise and webinar sponsorships. The go-to-market is direct sales via phone, web forms, and trade show engagement, with VP David Morgan often serving as the first point of contact. Customer retention exceeds 5 years on average, and the company has served 300+ security companies cumulatively, though no external funding or revenue figures are publicly disclosed.
Security Dealer Marketing firmographics
Firmographics- Name
- Security Dealer Marketing
- Legal name
- SD Marketing
- Website
- https://sd.marketing
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SD Marketing is a US-based marketing agency exclusively serving the electronic security industry, providing lead generation, digital advertising, PR, and physical branding services to security dealers, systems integrators, and manufacturers via its proprietary 50-50-30 benchmarking program.
- Ownership category
- akta.pro rank
Security Dealer Marketing industry classification
Industry- Product category
- Marketing Services for the Electronic Security Industry
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
- akta.pro secondary industry
- Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)
Keywords
Where Security Dealer Marketing is headquartered
LocationHeadquarters
- HQ city
- Covina
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Security Dealer Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Marketing Services for Security Dealers: Full-suite marketing agency services for security dealers including social media ads, SEO, pay-per-click ads, e-newsletters, geo-landing pages, local SEO, retargeting ads, and local PR. Services are sold on a subscription basis with a shared data pool model through the 50-50-30 program.
- Marketing Services for Security Manufacturers: Services include e-newsletters, PR placement in national publications, online LMS/training content development, networking facilitation, and consulting for security product manufacturers. The company leverages its database of 15,000+ security companies to get manufacturer products in front of the market.
- Marketing Services for Systems Integrators: Services for integrators include pay-per-click ads, local SEO, retargeting ads, vertical databases, social media ads, geo-landing pages, e-newsletters, and self-promotion campaigns targeting CTOs and CSOs.
- Embroidery, Screen Printing & Large Format Printing: In-house production of uniforms, stickers, decals, car wraps, wall graphics, and promotional items for security companies. Revenue generated per job on a project basis.
- Webinar Sponsorship: Monthly webinar sponsorship program offering brand exposure to 15,000+ security professionals through 3-5 social media posts, 3-4 targeted emails, 1 custom promotional video, and prominent placement during live and on-demand webinars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 50-50-30 Program for Security Dealers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Security Dealer Marketing product offering
Product offeringCore offering
SD Marketing is a niche marketing agency that exclusively serves the electronic security industry, providing digital marketing services (social media ads, SEO, PPC, e-newsletters, retargeting, geo-landing pages, local PR) to security dealers, integrators, and manufacturers on a subscription basis. Its flagship 50-50-30 Program creates a shared-data benchmarking pool that compares ad performance across all non-competing client companies. The agency also runs in-house embroidery, screen printing, and large-format printing operations to fulfill branding and promotional product needs for its security clients.
Product overview
SD Marketing is a specialized marketing agency for the security industry offering a comprehensive portfolio of digital marketing services and production capabilities. The core offering is the 50-50-30 Program, which serves as the foundational marketing network with shared data and benchmarking. The service portfolio includes Social Media Ads (Facebook, LinkedIn, Instagram), Pay Per Click Ads, E-Newsletters, Local SEO, Geo-Landing Pages, Retargeting Ads, Local PR, Manufacturer SEO, Online LMS, Consulting, E-Blasts, Vertical Databases, and Self Promo Campaigns. Additionally, the company offers in-house production services for screen printing, embroidery, and large format printing (54 inch Roland printer). The company serves three primary segments: security dealers, systems integrators, and security manufacturers, with the 50-50-30 Program acting as the unifying framework across all service lines.
Differentiator
Problem solved
Functional benefit
Brands
- 50-50-30 Program: A marketing network program for security companies that provides shared data pool knowledge, ad performance comparisons, and monthly conference calls for shared insight among security dealers across the nation.
Products and services
- 50-50-30 Program A subscription-based marketing network program exclusive to SD Marketing clients that maintains a shared data pool across all participating non-competing security companies, continuously benchmarks ad performance, alerts the dedicated ad strategist when a competitor's ad outperforms similar campaigns within the pool, and runs monthly conference calls for peer learning. Membership is limited to one security company per service location.
- Digital Marketing Services for Security Dealers
Quantifiable outcome
- Up to 90 leads generated in one month for security dealers via social media and video campaigns
- +3 more outcomes
Companies that use Security Dealer Marketing
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Security Dealer Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature2 records
Security Dealer Marketing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- ReconeyezminorReconeyez sponsors SD Marketing's monthly webinar series, which reaches 15,000+ security professionals. Sponsorship provides brand exposure through 3-5 social media posts, 3-4 targeted emails, 1 custom promotional video, and prominent placement during live and on-demand webinar sessions. The partnership aligns with Reconeyez's mission to help security professionals build stronger, more profitable businesses.
- Napco Security TechnologiesminorNapco Security Technologies is a co-sponsor of SD Marketing's monthly webinar series alongside Reconeyez. The sponsorship provides brand promotion across social media, email campaigns, and webinar content. Napco shares SD Marketing's commitment to helping security professionals through education and collaboration, and is acknowledged during webinar sessions and at ISC West events.
- RecognizeminorRecognize is mentioned as a sponsor of SD Marketing's Stop Guessing, Start Growing Part 2: The 2026 Security Marketing Playbook webinar. The partnership supports the educational webinar series and provides brand visibility to the security industry audience.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Security Dealer Marketing competitors and assessment
Company assessmentDirect peers
- Heinz Marketing: B2B marketing agency serving mid-market technology and industrial clients with demand generation, content marketing, and sales enablement. Comparable business model to SD Marketing — recurring B2B agency services for niche verticals with a content-led thought leadership approach.
- Square 2 Marketing: B2B marketing agency focused on growth-driven mid-market clients with full-service digital marketing. Comparable to SD Marketing in offering subscription-style recurring engagement, inbound demand gen, and vertical specialization for SMB and mid-market customers.
- Venveo: B2B marketing agency specializing in the building products, industrial, and security/safety industries. Closest direct peer to SD Marketing — similar vertical focus on security-adjacent buyers, similar audience of dealers and integrators, and similar demand-gen/content-driven service model.
- Tilt Metrics: B2B marketing agency serving industrial and SaaS clients with HubSpot-led demand generation. Comparable to SD Marketing in offering subscription-based recurring marketing services for niche technical verticals.
- SmartBug Media: B2B inbound marketing agency specializing in SaaS, manufacturing, and security/cybersecurity clients. Highly comparable to SD Marketing in serving security-adjacent verticals with subscription-based retainer marketing services and HubSpot-centric execution.
- Gorilla 76: B2B marketing agency focused on industrial and building-products manufacturers. Comparable to SD Marketing as a vertically specialized agency serving technical/trade buyers with full-funnel demand gen, content, and brand work — analogous to SD Marketing's niche focus on the security industry.
- IMPACT: B2B marketing agency focused on sales enablement, inbound marketing, and The They Ask, You Answer content framework. Comparable business model and subscription-style engagements to SD Marketing's recurring client services.
Emerging players
- Refactored: B2B digital marketing agency focused on technical and industrial verticals with content marketing and demand generation services. Comparable scale and customer profile to SD Marketing's mid-market security clients.
Broad incumbents
- Centerline Digital: Larger B2B marketing agency offering digital strategy, content, and demand generation for enterprise technology clients. Comparable service portfolio to SD Marketing but operating at broader scale without SD Marketing's single-vertical specialization.
Others
- Chargebacks911 (Marketing/Events arm of the security industry): SDM Magazine is the trade publication where SD Marketing authors its monthly column — a key distribution and credibility channel. Included as an ecosystem participant rather than a true peer; SDM Magazine shapes the industry media environment in which SD Marketing competes for thought leadership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Security Dealer Marketing social profiles
Digital presenceSecurity Dealer Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Security Dealer Marketing leadership team
Management profileNumber of profiles
Profiles2 records
Security Dealer Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Security Dealer Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Security Dealer Marketing
What does Security Dealer Marketing do?
SD Marketing is a niche marketing agency that exclusively serves the electronic security industry, providing digital marketing services (social media ads, SEO, PPC, e-newsletters, retargeting, geo-landing pages, local PR) to security dealers, integrators, and manufacturers on a subscription basis. Its flagship 50-50-30 Program creates a shared-data benchmarking pool that compares ad performance across all non-competing client companies. The agency also runs in-house embroidery, screen printing, and large-format printing operations to fulfill branding and promotional product needs for its security clients.
Is Security Dealer Marketing a public or private company?
Security Dealer Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Security Dealer Marketing founded?
Security Dealer Marketing was founded in 2015. It employs 1 to 10 people.
Where is Security Dealer Marketing based?
Security Dealer Marketing is headquartered in Covina, United States, in the North America region.
How does Security Dealer Marketing make money?
Five revenue lines are on record. Marketing Services for Security Dealers are the primary driver. The others are marketing Services for Security Manufacturers, marketing Services for Systems Integrators, embroidery, Screen Printing & Large Format Printing and webinar Sponsorship.
Who are Security Dealer Marketing's main competitors?
Direct peers on record are Heinz Marketing, Square 2 Marketing, Venveo, Tilt Metrics, SmartBug Media, Gorilla 76 and IMPACT. Refactored is listed as an emerging player. Centerline Digital is listed as a broad incumbent. Chargebacks911 (Marketing/Events arm of the security industry) is listed as an others.
Does Security Dealer Marketing have an API?
No public API is recorded for Security Dealer Marketing.
What industry is Security Dealer Marketing in?
Security Dealer Marketing's product category is Marketing Services for the Electronic Security Industry. Its primary akta.pro industry code is BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services, with a secondary code of MPAAAIAL, Customer Communications Management (CCM) & Transactional Messaging. Its NAICS code is 541810 and its SIC code is 7311.