The Futboling Company

What The Futboling Company does

The Futboling Company (TFC) is a privately held Spanish technology company that has reinvented the traditional Spanish table-football (foosball) game as an IoT-connected product called Futboling. Each table embeds a CPU, sensors, GPS, accelerometers, a contactless POS terminal accepting coins, VISA/MASTERCARD, Apple Pay, and Android NFC, plus HD videomarkers with LED backlighting and 24/7/365 cloud connectivity to servers in Germany, Gibraltar, Singapore, Spain, and the USA. Players identify themselves via a PIN/keypad on the table or by scanning a QR code through the free Futboling iOS/Android app, after which every match is scored automatically and synchronised in real time. The firm was launched around 2011–2012 by project leads Nacho Escobar and Félix Lozano, with Nacho Pizarro identified as founder, and operates through The Futboling Company SL (Spain) and THE INTERNATIONAL FUTBOLING CO. LIMITED (California).

TFC monetises the product through four complementary streams: (i) per-game transaction fees of €1 per play regardless of payment method, with VAT and banking fees absorbed in the price; (ii) a freemium pincode system where players earn credits from winning competition matches and exchange sponsor-funded pincodes for free friendly games; (iii) B2B sales or leasing of tables to bars, universities, and corporate clients under a 4-week commitment-free trial that reportedly converts at 90%; and (iv) international licensing and representation agreements through the US subsidiary. Hardware is manufactured in-house at The Futboling Factory (SAM) in Miranda de Ebro, Spain, with logistics run from a separate warehouse entity in Nanclares de la Oca, and a 2MW photovoltaic installation powers manufacturing. The product ecosystem also includes the annual Futboling League (October–June), local Express Tournaments, retrofit adaptation kits for legacy tables, and the FFABW ('Fun for a Better World') social initiative that donates a share of game revenue to NGOs and educational institutions.

TFC serves a fragmented base of individual consumers (players), SMB bar/pub owners, universities, and multi-location corporate clients across Europe, North America, and Asia. Go-to-market combines a direct-to-consumer self-serve flow (free registration, free app, 3-game welcome bonus) with a B2B direct sales motion that emphasises venue dwell time, consumption, team building, and social impact. The firm appears self-funded or bootstrapped (no disclosed VC/PE rounds), holds a portfolio of registered trademarks (FUTBOLING®), patents, industrial designs, and software copyrights, is GDPR-compliant (updated April 2018), and is currently operating with 1–10 employees and an active product, app, and multi-language web presence.

Name

The Futboling Company

Legal name

TheFutbolingCo Ltd.

Website

https://futboling.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Futboling Company (TFC) is a Spain-based private company that builds IoT-connected foosball tables with embedded sensors, cloud scoring, and a smartphone app, selling or leasing them to bars, universities, and corporates while monetising per-game play at €1 across an international licensing footprint.

Ownership category

akta.pro rank

Product category

IoT-enabled table football (smart foosball) equipment

NAICS

Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Electronic Table Games (ETGs) & Stadium Gaming (MPAEAJAC)

akta.pro secondary industries

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG), Gaming Peripherals & Player Interface Hardware (Bill/Ticket Validators, Printers, Touchscreens) (MPAEANAE)

Keywords

• IoT table football
• Smart foosball systems
• Gaming hardware manufacturer
• Competition management software
• League operation services

Headquarters

HQ city

Badajoz

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Per-Game Transaction Fees: Players pay 1€ per game using coins, VISA/MASTERCARD bank cards, or smartphone payment (AndroidNFC/ApplePay). The price includes VAT and all banking transaction fees for electronic payments
2. Free-to-Play with Pincode System: Competition matches always charge players. Friendly matches (pincode games) are free when players have accumulated pincode credits earned from winning competition matches. Commercial sponsors provide pincode advertisements displayed before friendly matches
3. Foosball Table Hardware Sales/Leasing: B2B sales or leasing of Futboling IoT-enabled foosball tables to bars, universities, and corporate clients. The Bar Channel model involves the venue providing space, electricity and WiFi while TFC provides the table, competitions and prizes
4. Licensing and Franchise: TFC operates FUTBOLING brand internationally through representation or licensing agreements for distribution, exploitation and use via THE INTERNATIONAL FUTBOLING CO. LIMITED

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Futboling Company designs, manufactures and operates IoT-enabled foosball (table football) machines that combine embedded electronics (CPU, sensors, GPS, accelerometers), permanent cloud connectivity, automatic scoring and smartphone integration via dedicated iOS/Android apps. Players register for free (with 3 welcome games via the app), identify themselves at the table by PIN or QR, pay €1 per game via coins, card or mobile wallet, and earn points in a national October–June league. The company also sells/leases the tables to bars, universities and corporates, and licenses the FUTBOLING® brand internationally.

Product overview

The Futboling Company offers a unified product ecosystem centered on IoT-enabled table football (foosball). The core offering is the Futboling smart table with built-in electronics, sensors, GPS, and internet connectivity that transforms traditional foosball into a digital competition experience. The ecosystem includes the Futboling smartphone App for player identification and real-time match tracking, the annual Futboling League competition running October-June with point-based rankings, and Express Tournaments for local events. The FFABW (Fun for a Better World) social initiative donates portions of game revenue to charitable causes. The company also offers adaptation kits to convert existing tables into Futboling-enabled machines. Users pay via coins, VISA/MASTERCARD cards, or mobile payments (Apple Pay/Android NFC), with all games priced at 1 euro.

Differentiator

Problem solved

Functional benefit

Brands

• Futboling League: Annual competitive sports league running from October to June through Futboling table football devices
• FUTBOLING®
• FFABW (Fun for a Better World)

Products and services

• Futboling IoT Table Football IoT-enabled foosball (table football) machine with built-in CPU, sensors, GPS, accelerometers, permanent cloud connectivity, automatic digital scoring, multi-payment support (coins, contactless cards, Apple Pay, Android NFC), fair-play system (yellow/red cards, golden goal) and HD videomarkers with LED backlighting. Designed for installation in bars, universities, corporate offices and other venues, and for individual registered players competing at those venues.
• Futboling App (iOS/Android)

Quantifiable outcome

• 90% trial-to-commercial conversion rate for bar installations
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• FFABW (Fun for a Better World)coreStrategic or Co-development PartnerSocial entrepreneurship initiative where TFC partners with universities and NGOs. TFC donates or cedes foosball tables to educational institutions that identify specific social causes. Part of game revenue supports these causes through volunteer-managed installations. The FFABW approach maintains solidarity spirit through initiative and volunteer work, with support from entities, universities, and enterprises.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ullrich Sport: German manufacturer of sports tables including foosball, air hockey, and multi-game tables. Direct peer in the European commercial foosball table category, often found in the same bar/hospitality channel.
• Leonhart: German premium foosball table maker positioned at the high end of the commercial and tournament segment. Direct peer in foosball table manufacturing with comparable European commercial venue focus.
• FAS Pendezza: Italian foosball table manufacturer with broad European distribution. Direct competitor in commercial-grade foosball tables for bars, clubs and family entertainment venues.
• Roberto Sport: Italian foosball and multi-game table manufacturer with strong presence in European bars, pubs, and hotels. Direct peer competing in the same commercial foosball table segment.
• Tornado: Major US foosball table manufacturer and the de facto industry standard for tournament-grade tables. Direct competitor in the foosball table category serving both home and commercial venue customers.
• Garlando: Italian manufacturer of foosball and game tables (with own brand 'Garlando' and 'Tournament' line) distributed globally. Direct peer in venue-channel foosball tables with comparable European hospitality customer base.
• Teqball: Connected table sport (table football/tennis) with patented curved table, professional league (TeQ League), and global rollout including Olympic recognition. Most directly comparable peer in IoT-enabled, app-connected table sport for both consumer and venue markets.

Others

• TouchTunes: Networked jukebox and in-venue entertainment platform with connected hardware installed across tens of thousands of bars. Adjacent connected-venue technology business targeting the same bar/hospitality customers with a different but parallel connected-entertainment model.
• Embed: Provider of cashless payment and operating systems for family entertainment centers, arcades and amusement venues. Adjacent technology enabler selling similar payment/operational infrastructure to the same hospitality venue customer base.

Broad incumbents

• Brunswick Billiards: Large established US sports and games manufacturer whose portfolio includes billiards, foosball, shuffleboard and air hockey. Broader incumbent offering overlapping foosball products as part of a wider games portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/futboling
• Facebookfacebook.com/timeline

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Futboling Company